EXHIBITOR MARKETING TOOLKIT

Transcription

1 START YOUR CUSTOMER CONVERSATIONS NOW! We have created several tools to help you promote your participation in this year s event. By promoting your attendance in advance of the event, you can establish your partnership with the ACVIM early and differentiate your brand from competition. Promote your attendance at the 2019 ACVIM Forum on your website, monthly newsletters, event pages, and/or signatures. Included in this kit: 1. WEB CONTENT AND TOOLS a. Event Listings b. Event Descriptions c. Web Banners d. Logos e. Sample 2. SOCIAL MEDIA a. Join ACVIM Social Networks b. Social Media Exhibitor Tips c. Sample Social Media Posts QUESTIONS? Please contact Leah Gayheart or Hannah Stuhr. 1

2 1. WEB CONTENT AND TOOLS a. Event Listings The 2019 ACVIM Forum event listing can be placed on your company s website homepage, calendar page or blog ACVIM Forum June 6-8, 2019 Phoenix Convention Center Phoenix, Arizona ACVIMForum.org Visit COMPANY NAME at Booth # in the ACVIM Forum Solutions Center to learn about XYZ PRODUCT OR SERVICE. b. Event Descriptions 25-word description: Join us June 6-8 at the 2019 ACVIM Forum to learn, network and collaborate. Register today: ACVIMForum.org 50-word description: Join your colleagues in Phoenix, Arizona to explore the latest research, best practices and strategies in veterinary specialty medicine at the 2019 ACVIM Forum. Learn from experts, network with influencers and collaborate with solutions providers. Register today at ACVIMForum.org and join us in Phoenix, Arizona on June 6-8, c. Web Banners Use any of the FREE promotional tools below to jumpstart your marketing outreach. Visit to download these resources. Place the ACVIM Forum conference banners and Official ACVIM logos on your website in promotions: advertising, , digital, printed on your booth graphics in signatures: link to a page on your website that highlights your conference objectives or post on your social media pages Remember to link the conference banners to ACVIMForum.org. 2

3 Sample Banner Sizes: 728 x x x x x 400 Version x 400 Version x 400 Version x 400 Version 4 3

4 Sample Banner Sizes (continued): 250 x 250 Version x x 250 Version x x x 600 4

5 Sample Banner Sizes (continued): Please note that the samples shown below are for reference and are not sized. 440 x 220 (Twitter) Version x 220 (Twitter) Version x 630 (Facebook) Version x 630 (Facebook) Version x 1080 (Instagram) Version x 1080 (Instagram) Version 2 5

6 d. Logos Use the ACVIM Forum logos on your website, in communications, or in printed materials to promote your presence at the 2019 ACVIM Forum. If you require a different size, please contact Hannah@ACVIM.org. RESTRICTIONS FOR USE OF THE 2019 ACVIM FORUM LOGOS AND GRAPHICS By requesting a digital file of the names, Marks, and logos of the American College of Veterinary Internal Medicine (collectively, the Marks ), you are agreeing to be bound by the following restrictions: You may depict the marks solely in original, unmodified, unedited form, solely for purposes of announcing and publicizing your attendance, exhibition, and/or sponsorship at an ACVIM event, and solely for a pre- and post-promotion not to exceed 10 consecutive months. All other uses of the Marks are strictly prohibited. All materials on which the Marks appear must contain the following notice: The ACVIM does not sponsor, endorse, or affiliate with third-party companies, products or services. Please refer to the ACVIM Forum Brand Guidelines for specific details regarding use of the ACVIM logos. Please link all logos to ACVIMForum.org and be sure to use Alt tag: 2019 ACVIM Forum. 6

7 e. Sample Customers and Prospects About Your Booth Copy and paste this message to send personal communications to your customers and prospects, inviting them to connect with you at the 2019 ACVIM Forum. [Subject Line:] [INSERT YOUR COMPANY] is Exhibiting at the 2019 ACVIM Forum June 6-8, 2019 Phoenix Convention Center Phoenix, Arizona Join us at the 2019 ACVIM Forum and get the opportunity to visit with us and connect face-to-face with your colleagues. We understand the veterinary industry and we have the solutions you need to meet your business goals. As an exhibitor, I want you to know that it s worth your time to attend this event! We re excited to see you and show you what new [products/services] we have available. Visit us at booth #[INSERT BOOTH NUMBER] To learn more and register, visit ACVIMForum.org. We look forward to seeing you in Phoenix! Sincerely, [INSERT YOUR NAME] 7

8 2. SOCIAL MEDIA a. Join ACVIM Social Networks Connect with the ACVIM and Attendees on Social Media Be sure to follow the ACVIM on our social media platforms for regular updates about the 2019 ACVIM Forum and other upcoming opportunities. Incorporate social media into your strategy to drive traffic to your booth; market your presence and foster interest in your product or service before, during and after the ACVIM Forum. Like us on Follow the #ACVIM on Twitter on Instagram Join the ACVIM LinkedIn page to engage with attendees and stay informed Browse videos on the ACVIM YouTube channel Be sure to use the official event hashtag #ACVIMForum in your posts! 8

9 b. Social Media Exhibitor Tips Start promoting once you have your booth number! This will help gain excitement about your booth. You don t need to post heavily too far in advance, but it s great to show the excitement once your booth has been booked. Plan your presence at the event. Discuss with your team who will be working the booth, what their roles are and how they can be involved with social media. Get the team involved! Begin to promote heavily 1 month out from the event. This is when you will want to promote what attendees can expect to see at your booth, what you will be giving away, etc. Be sure to use the official event hashtag! The official event hashtag is: #ACVIMForum Use Hootsuite (or another posting planner) to plan your social media posts before you even leave the office. This will save you time and effort onsite. Don t forget to live post as well as rely on scheduled posts. There is nothing like posting as something is happening. Use pictures and video, especially onsite. Show people (with photos and videos) what they are missing while they aren t at your booth. This is much more powerful than just words. c. Sample Social Media Posts Pre-Event Facebook We re excited to announce our participation in the upcoming 2019 #ACVIMForum. Register with code Social19 to receive a special attendee rate as our guest. Can t wait to connect with you at the 2019 #ACVIMForum! You can find us exhibiting in booth #[INSERT BOOTH NUMBER]. It s always great to put a face to a name, stop by and see us at the #ACVIMForum at booth #[INSERT BOOTH NUMBER]! We will be showcasing our new [INSERT PRODUCT/SERVICE] and can t wait to show you in person at the 2019 #ACVIMForum We look forward to attending the 2019 #ACVIMForum! Be sure to visit us at booth #[INSERT BOOTH NUMBER] to learn more about [INSERT PRODUCT/SERVICE]. 9

10 We re exhibiting at the 2019 #ACVIMForum in Phoenix, AZ, June 6-7. Are you going to be there? Stop by booth #[INSERT BOOTH NUMBER] at the #ACVIMForum to [INSERT SOMETHING YOU WILL DO/GIVEAWAY AT YOUR BOOTH]. We look forward to seeing you there! Twitter/Instagram We re exhibiting at the #ACVIMForum visit us at booth #[INSERT BOOTH NUMBER]! It s almost time for the #ACVIMForum and our team is excited! *Great chance to use a photo here of your team! During Event Facebook We have finished set up and are ready for the #ACVIMForum to begin! We can t wait to see you on the exhibit floor of the Solutions Center. If you are at the #ACVIMForum and haven t stopped by booth #[INSERT BOOTH NUMBER], you are missing out on [INSERT YOUR GIVEAWAY OR SPECIAL FEATURE HERE]! *Great chance to show a photo/video of your booth/team/giveaway! Twitter/Instagram All set up and ready for the #ACVIMForum! Visit us at booth #[INSERT BOOTH NUMBER]. We are giving away [INSERT YOUR GIVEAWAY OR SPECIAL FEATURE HERE] at booth #[INSERT BOOTH NUMBER] stop by to get all the details and enter! #ACVIMForum Post Event Facebook We had a great time at the #ACVIMForum! Thank you to everyone who stopped by our booth. We are already looking forward to the 2020 event in Baltimore, MD! Thank you #ACVIMForum for a great event! We had a great time and made a lot of new contacts as a result of being an exhibitor at the #ACVIMForum. Looking forward to 2020! Twitter/Instagram Great time at the #ACVIMForum! Thanks to everyone who visited us at our booth. We came, we saw and we had a blast! Thanks, ACVIM for another great event! #ACVIMForum 10