All About SF Open Studios. Make Your Art Your Business Workshop 5/26/15

Transcription

1 All About SF Open Studios Make Your Art Your Business Workshop 5/26/15

2 Outline What is SF Open Studios? Who can participate? When does SF Open Studios take place? Where does SF Open Studios take place? Why participate? How to register Prepare and maximize your exposure Business matters and resources

3 Burning Questions?

4 WHAT is SF Open Studios?

5 SF Open Studios Began All Artist and Volunteer Run

6 SF Open Studios 2014: 900+ Artists ArtSpan: 3 full-time staff, 1 part-time staff

7 th Year Anniversary of SF Open Studios!

8 The Guide

9 The SFOS Exhibition Oct 10-Nov 9 20x20 artwork 1,386 visitors in 2014

10 ArtLaunch Kick-Off Party

11

12 ArtSpan Promotion 2014 OUTDOOR ADVERTISEMENTS: - 24 Muni Buses and Trains 2 rounds spread over 3 months - 12 Transbay and Market Street Kiosks

13 2014 PRINT ADVERTISEMENTS: - The Examiner (5 weeks) - SF Weekly (5 weeks) - SF Bay Guardian (2 weeks, until it shut down) - The Chronicle / Pink Section - Art Ltd. Magazine

14 2014 TV & RADIO: - KDTV (Univision), Al Despertar - KIQI 1010 AM - KPFA-FM Women s Magazine - KRON 4 - Radio Alice 97.3 FM - Wanda s Picks Radio Show 2014 FEATURED PRESS: - 7x7 Magazine - Bernalwood - Dailybag - Deal Tracker SF - Do415.com - Fun Cheap SF - Hayeswire - Lost in SF - Mission Local - Photography by Brianna Blog - Potrero View - Purewow - SF Arts - SF Gate - SF Station - SF Tourism Tips - The Examiner - The Culture Trip - The Korea Times - The Potrero View - The Noe Valley Voice 2014 EVENTS IN THE SFOS EXHIBITION: New this year, ArtSpan increased the events in the SFOS Exhibition space: - ArtLaunch attendees - SF Art Tasting - 75 attendees - International Rescue Committee Fundraiser attendees - Litquake & Quiet Lightning attendees - SF Sketchers Meetup - 40 attendees - LATE NITE ART - 65 attendees - Arts Providers Alliance of San Francisco Workshop: Building Collaborative Relationships with Teachers & Schools - 30 attendees - ArtSpan Board Meeting - 15 attendees POSTCARDS & POSTERS: - 15,000 mailed to high net-worth SF neighborhoods and distributed by hand - 2,000 SFOS posters printed PRINTED GUIDE: - 20,000 copies of the SFOS Guide (increased from 15,000 in 2013) - Distributed to 500 locations throughout SF - Distributed at popular SF arts events ONLINE GUIDE: - Mobile-friendly version; iphone & Android MAP FLYERS: - 15,000 Map Flyers listing all artists SFOS HUB EXHIBITIONS: - Venues throughout SF will host SFOS Artists (32 in 2014) SOCIAL MEDIA: - Posts SFOS Artist of the Day daily via Facebook and Twitter - Posts during SFOS weekend of artists and artwork

15 WHO can participate?

16 and YOU!

17 WHEN does SFOS take place?

18 2015 SF Open Studios Schedule ArtLaunch Kick-off Party: October 8th, 7pm-10pm Preview Weekend: October 10 & 11 (ArtLaunch opening party, SF Open Studios Exhibition at SOMArts Cultural Center Weekend 1: October 17 & 18, 11am to 6pm (Hunters Point Shipyard & Islais Creek Studios) Weekend 2: October 24 & 25, 11am to 6pm (Ft. Mason, Marina, Pacific Heights, Russian Hill, North Beach, Hayes Valley, NOPA, Western Addition, Haight, Buena Vista, Richmond, The Presidio, Sunset, West Portal, Oceanview) Weekend 3: October 31 & November 1, 11am to 6pm (SOMA, Tenderloin, MIDMA, Downtown, Potrero Hill, Dogpatch, Bayview, Portola, Excelsior, Balboa Park) Weekend 4: November 7 & 8, 11am to 6pm (Mission, Castro, Bernal Heights, Noe Valley, Upper Market, Glen Park)

19 WHERE does SFOS take place?

20 Weekend 2 Weekend 2 Wknd 3 Wknd 1

21 Group Sites Clockwise from top left: Fort Mason, Fort Mason, Sports Basement, Bayview Opera House

22 Home Studios Christopher Schramm's home studio in Cole Valley

23 Home Studios Clockwise from top left: Phillipe Jestin in Hayes Valley, Mark Ulriksen in Hayes Valley, Luis Monteallegre in the Mission

24 Individual Studios Asterisk Gallery Featuring Jeremy Joven LizLand Featuring Liz Mamorsky

25 Alternative Studios Michelle Peckham's arttruck in the Mission

26 Join a crew of arttrucks for SFOS 2015! Contact Michelle Peckham: peckham.michelle@gmail.com

27 WHY should I participate?

28 Top 5 Reasons, from Artists Motivation - "It forces me to reorganize and clean my studio, create new work, and have a goal to work toward each year." Marketing - "Exposure to soooo many art fans." Community - "Talking to new and returning collectors who 'get' what I'm doing." Sales - "Seeing first-time buyers light up with excitement from their purchase." Feedback - "Regardless of sales, the audience reaction to my work and the conversation that my artwork sparked."

29 Top 5 Myths about SFOS It s Easy - SFOS takes a lot of work! It will get me gallery representation - Simply participating will not build your art career overnight. I ll be mobbed by hundreds of visitors - Average visitors in 2015 vary greatly depending on site I ll make a lot of money through art sales While you might sell some pieces, it s important to make connections with potentials buyers All I have to do is sign up with ArtSpan to have a successful event - There is no silver bullet.

30 Ways for Artists to Participate in SFOS - Premier Membership - Participating Membership - Multiple Weekends - Join a Hub! - Volunteer

31 HOW do I register?

32 Become an ArtSpan Artist Member - $30 Annual Benefits: enewsletter and event eblasts Eligibility to submit to ArtSpan's juried exhibitions (3+ annually) o Selections Exhibit o ArtSpan Art Auction o More! Exhibition opportunities o SFOS Hubs o Art-In-Neighborhoods Program Admission to Artist Professional Development Workshops (9 annually) Invitation to Artist Networking events (8+ annually)

33 Premier vs Participating Participating: +$70 Deadline 9/7 1. Official participation in SFOS 2. Artist Profile page on artspan.org 3. SFOS event publicity - print, online, social media, public signage 4. SFOS postcards, posters, Guides and Maps (to be picked up by artist) 5. Admission to ArtLaunch kick-off party 6. Discounts at local businesses including Blick, framing stores, etc. 7. Swag Books 8. Eligibility to submit show announcements to enewsletter (9000+ distribution) Premier: Early Bird +$145 Regular +$160 Deadline 7/13 Listing in the Guide - 20,000 Distribution Eligibility for SFOS Exhibition All Participating Benefits

34 Registering Online for SF Open Studios You must have: Your confirmed studio location information TIFF image for the Guide (if registering for Premier Membership) Image from

35 Important Deadlines Early Bird Premier Deadline - Mid-June $30 Member + $145 Premier SFOS Regular Premier Deadline - 7/13 - $190 $30 Member + $160 Premier SFOS Participating Deadline - 9/7 - $100 $30 Member + $70 Participating SFOS All registration deadlines at midnight

36 Guide Image Specs for Premier Artists TIFF file CMYK 300 dpi Smaller than 5 MB 2.5 inches or 700 pixels on longest side) No special characters in file name (*!, etc)

37 More image tips Why a TIFF? o TIFF (or TIF) images give you the best resolution for print publications. We want you to look your best! We are happy to help you convert your image, just give us a call Special tips: Consider using the same image as the artwork you will include in the exhibition so that people can recognize you Consider cropping your image or using a detail Square images give you the best use of your space in the Guide

38 Other important info You must have your image and studio location at the time you register. This is so we can meet our print deadlines. Registering in a group site (5+ artists) Financial Aid Fill out your Artist Profile - over 78K unique visitors in 2014 to artspan.org We are here to help!! :)

39 ArtSpan.org Brand New Website and Registration System Coming Soon!

40 MORE Prepare & Maximize Your Exposure

41 SF Open Studios - Mentor Program Get Advice from an Experienced SF Open Studios Artist! ArtSpan Mentor Team Mission Statement The mission of the ArtSpan Mentor Team is to assist artists who are new to, or have little experience, participating in SF Open Studios. Our team of experienced artists will share their skills, information and insights to help instill confidence while preparing for SF Open Studios. Sign-Up to Meet with a Mentor TODAY!

42 Promote Yourself! Advertise in the Guide Online promotion - Share ArtSpan posts and events Offline promotion - distribute SFOS posters, Guides, postcards, spread the word! Personal promotion o Postcards o Networking o Newsletters o Social Media

43 SF Open Studios Hubs Triptych restaurant featuring artist john Melvin Show your work at local businesses that promote SF Open Studios!

44 Online Promo - Newsletter Examples

45 Online Promo - Facebook Examples

46 Connecting to ArtSpan Like us on FB Join the Artists Resources FB group Share posts Join the official SFOS FB event when created Use #sfos Use SFOS branding in your newsletters/postcards

47 Offline Promo - Meet Your Neighbors

48 Offline Promo - Creative Ways to Stand Out

49 Getting Prepared Start thinking about... Photographing your artwork for Guide and Artist Profile o ArtSquare Event, date TBA Deciding on the artwork you will show Setting up a way to collect payment o Square, PayPal, etc. Starting to design a postcard Ordering finishing/framing materials Ordering/making a banner or sandwich board Registering for a resellers permit or register as a business? (artspan.org/sf-open-studios/artist-resources)

50 ArtSpan.org Resources & Artist Toolkit

51 Business matters Resellers permit Registering a business Sales tax Payment Processing ArtSpan is not responsible for any sales conducted in your studio. Ask the professionals for rules and advice!

52 More resources artspan.org/sf-open-studios/artist-resources artspan.org/sf-open-studios/artist-toolkit ArtSpan Workshops California Lawyers for the Arts ArtBusiness.com San Francisco Artist Network