Walker Guide 2015 Contains team building steps and fundraiser tips!

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1 Walker Guide 2015 Contains team building steps and fundraiser tips! 9302 North Meridian St. Suite 203 Indianapolis, Indiana

2 WELCOME TEAM CAPTAINS AND WALKERS! Thank you for joining the online fundraiser for Walk to End Lupus Now! This kit is designed to provide you with the tools you will need to make your team s experience fun, successful and rewarding. While this packet contacts information for Team Captains, all Walkers are encouraged to review this material for fundraising strategies. Team Captain Responsibility: As a Team Captain, your main responsibility is to motivate and encourage others to join your team and raise much needed funding for lupus. Be sure to invite friends, family, neighbors, co-workers.. Once your team is in place, you will then act as the key liaison between your team members and the event organizers. Step 1: Register Register online and create your team by visiting: lupusindiana.org For questions about registration or team creation, us at walk@lupusindiana.org or call Step 2: Set Goals and Fundraise During the registration process, you will be asked to set your team goal. We suggest a minimum goal of $100 per team member. For example, if you have a team of 5 members, set your team goal to $ Each individual who raises $100 in 2015 will earn a t-shirt. Step 3: Recruit Team Members Once you have registered, use your Personal Headquarters to recruit team members. DON T JUST RECRUIT WALKERS FOR YOUR TEAM..RECRUIT TEAM MEMBERS WHO WILL ALSO FUNDRAISE FOR YOUR TEAM. Recruit your family, friends, co-workers and neighbors to join your team. When you find new team members, encourage them to invite their own family, friends, co-workers and neighbors. There is no limit as to how many people can join your team, and you will be surprised at how quickly your team can grow! Q & A: Building Your Team Online How do I become a Team Captain? 1. Start by selecting the Register Here button on the Walk Event s home page. Agree to the waiver, then select Start a Team. 2. Create a team name and a fundraising goal then inform your teammates, using the tools in My HQ. 3. Have your teammates register themselves by choosing Join a Team and selecting your team name. 4. Set dollar amount goals for each of your team members to reach. Remember this is a fundraising event for lupus. 5. The first person that registers online is automatically the Team Captain. If this needs to be changed, notify us at walk@lupusindiana.org. Can I create a Web page for my team? Yes! Each Team Captain can create the team s Web page to track the team roster and fundraising progress. Log in, choose My HQ and follow the prompts. Enter a message about your team, upload a photo and you re all set! 2

3 Are there online tools I can use to communicate with my team? As a Team Captain, you have the exclusive ability to send group messages to your team members right from your walk team page in My HQ. What kind of support and instruction will a team captain receive from an LFA, Indiana Chapter? Just ask, we will help! Team captains will receive s that include team building and fundraising tips and other important information about the Walk. Does a team have to have a minimum number of walkers? No. There is no minimum size for a team. Some teams are as small as 5 walkers while others are as large as 100. The same is true for company teams. But remember.every team should raise money for lupus. Can I walk if I don t form a team? Although individual walkers are terrific, we think you will have more fun if you come as part of a team; but it is perfectly fine to walk as an individual. How do I change my personal fundraising goal? First, login to My HQ. On the Fundraising Statistics screen, find the link to Change My Goal. How can I see who has donated to me? Log in to the site using your username and password. Go to My HQ, select the Reports tab then click on Donation Report. Here you will be able to see a variety of fundraising and donor information. How can I see who is on my team? Log in using your username and password. Go to My HQ and click the Reports tab, then Team Registration Report. This will allow you to view your team roster and the amounts raised by each team member. How can I enter OFFLINE gifts (cash & checks) into my ONLINE gift summary? First, log in to the site using your username and password. Click on My HQ and choose the Tools tab, and select Pledge Entry. Enter the donor information and be sure to click Save. Mail these contributions to the LFA office so they can be confirmed. Please do not mail cash; convert to check or money order whenever possible. Once confirmed the contributions will be reflected in your online fundraising total. Note that you may also PRINT A DONATION FORM from the Tools tab to give to your prospective donors. It will be pre-populated with both your name and your team name. Is my information secure? Yes. We use industry-standard SSL encryption techniques to make sure your credit card information, passwords and personal information travel securely over the Internet. Credit card information is not stored in our database. Past Walkers IF YOU HAVE REGISTERED IN PREVIOUS YEARS and have forgotten your user name or password, please walk@lupusindiana.org and it will be sent to you. This will enable you to access information (like past walker/donor addresses) so you don t have to start from scratch. Then locate the statement at the top of the Registration Form "if you have participated in any past Indiana Walks then select "click here tab" to enter your log in information and auto fill the registration form. 3

4 Your Personal Headquarters provides all of the tools necessary to recruit and fundraise. The first area within your Personal Headquarters contains your To Do List. Here, you can edit your team s webpage, send s to friends and family asking them to join your team or to donate, and much more! Notice that you also have a snapshot of your team s statistics and overall fundraising goal. Click My Webpage to change the text and images that are associated with your fundraising page. Notice that as a Team Captains, you are able to edit both your personal fundraising page as well as the Team Page. 4

5 Navigate to the tab to send s to your friends, family, co-workers, team members, anyone at all! You can import addresses, or type your own. The Reports tab allows Team Captains to see various reports on his or her own fundraising efforts, as well as the team as a whole. 5

6 Use the Tools section to enter pledges that you have received. The Team Registration link will allow you to register member(s) that you have recruited for your team! Looking for even more tips? Here are a few easy recruiting ideas. Make a List of possible team members Invite anyone and everyone to join your team. Once they have signed up, ask them to invite others to join and raise funds. There is no limit to the size of your team and you can keep growing your fundraising right up until the event day! Spread the Word Talk about the event and our organization to everyone you meet. Advertise Use corporate or neighborhood newsletters, event posters, brochures, and break-room bulletin boards to advertise your team recruitment efforts. Be creative! Promote your team name and the walk on your signature. Please contact the office for Walk materials at or walk@lupusindiana.org. Host Your Own Kickoff Party Host a party or family gathering to sign up team members and raise funds! This is a great way to share information about the event and your reasons for participating. TIPS to help build your team Encourage your team members to register online using the link provided to them in their recruitment that you will send out from your My Headquarters on your team page. Remember as a Team Captain you can also register team members through your Participant HQ by clicking on the Tools tab and then click on the Team Registration link. Motivate and inspire your team by sending weekly updates or making weekly phone calls with the latest event information, fundraising ideas or team success stories. Challenge another team to see who can raise the most money. Friendly competition is always a fun way to help keep your team motivated! 6

7 TIPS for Effective Fundraising Use the online fundraising tools found in My Headquarters. These tools are especially helpful for those individuals who don t feel comfortable asking directly for donations. Use the chart below to raise funds for your team. Find out if your corporation has a matching gift program. Matching gifts are a quick and easy way to double or even triple your donations. Encourage your donors and team members to check with their companies policies as well. HOW TO RAISE $25O IN A WEEK All you have to do is ASK! DAY 1 SPONSOR YOURSELF $30 DAY 2 ASK THREE RELATIVES FOR $20 $60 DAY 3 ASK SIX FRIENDS FOR $10 $60 DAY 4 ASK FIVE COWORKERS FOR $10 $50 DAY 5 ASK FIVE NEIGHBORS FOR $5 $25 DAY 6 ASK YOUR SPOUSE OR PARTNER $25 DAY 7 CELEBRATE YOUR SUCCESS! $250 Plus, don t forget to use the online fundraising tools to increase your chances of success. 7

8 TOP TEN FUNDRAISING TIPS! TIP #1 TAKE ADVANTAGE OF ONLINE FUNDRAISING TOOLS Once you register as a participant, a personal fundraising page is automatically generated for you. We encourage everyone to visit their My Headquarters center as soon as registration is complete and personalize this page. You can set your fundraising goal, upload pictures and tell your story all on this one page. **Pages that are personalized are 3x s more likely to receive a donation! Then once your page is complete, you can send out s to all of your contacts inviting them to join or donate to your team. TIP #2 CREATE A PERSONAL FUNDRAISING While we have provided you with easy to use templates inside your Participant HQ, feel free to edit this template or create your own! A personalized appeal to friends and family can really go a long way. It s important to share your story about your connection with us. And remember, to fully maximize your fundraising efforts, reach out to not only friends and family members, but also co-workers, neighbors, club members and local businesses. TIP #3 DOUBLE YOUR FUNDRAISING WITH MATCHING GIFTS Many companies have matching gift programs that can double and sometimes triple donations. Check with your corporation to learn more about their matching gift program and be sure to encourage your donors and team members to do the same. TIP #4 VOIC GREETINGS Some have great success in receiving support and donations by changing the outgoing message on their answering machines/voic . Then, if you receive a pledge, enter that pledge into your Personal HQ. Once our organization receives the money, we will credit it to your page. TIP #5 THINK OUTSIDE THE BOX-BE CREATIVE! Think of fun ways to involve your co-workers with a jeans day or early-out day, where for a donation of $5.00 or more, employees could wear jeans or have an early/out on a designated day. You can also host a Brown Bag Lunch Day where you ask co-workers to bring in their lunch instead of purchasing them, and donate the saved funds to your team. Finally, place a change collection canister or box by the office vending machines and encourage co-workers to spare their change. TIP #6 POST AND TWEET Inside your Participant HQ you have the ability to easily post your personal fundraising page link to your Facebook Wall or on your Twitter Feed. Shout out to your friends and followers, invite them to sign up and/or support your fundraising efforts. Follow us on TIP #7 DON T BE AFRAID TO FOLLOW-UP! Sending out one may not be enough to motivate all of your contacts to support your efforts. As we all know, most people are very busy, and even though they plan to support you, your initial request may have gotten lost. Send out a reminder or update to your friends and family that you still need their financial support. Let them know how much you have already raised and how far you have to go to hit your goal, 8

9 and then ask for a donation to help you complete your mission. FACT: It takes on average 3 solicitation s to each person to generate a donation. TIP #8 GET SUPPORT FROM THOSE YOU SUPPORT ALL YEAR LONG Dry Cleaners, accountants, doctors, hair stylists and dog walkers without a doubt appreciate your business and would be happy to support you. TIP #9 KEEP YOUR TEAM MOTIVATED AND EXCITED The easiest way for a team to fall short of their potential is to become complacent about their fundraising efforts. It is important that everyone on your team understands that they play an important role in the success of the entire event! Use shout outs to announce new team members, fundraising goal progress or other updates. TIP #10 THANK YOU S ARE VERY IMPORTANT Sending out a thank you is extremely important and is an easy way to show your donors how much you appreciate their support. Thank you s can be in the form of an , handwritten note or phone call, but no matter the form, they should be sincere and sent out in a timely manner. Once you have thanked your donors, be sure to keep sharing your progress and important milestones (50% of your goal achieved, that you have increased your goal, etc). This will show them that their support truly made a difference in your efforts and may inspire them to make additional donations or pass along your website to others. What is a Wrap-Around Event? Wrap-Arounds A wrap-around event is an additional fundraiser that your team can conduct to raise additional funds for the Walk. Wrap-arounds provide additional and fun ways to increase research awareness and fundraising. All expenses for wrap-arounds are incurred by the sponsor team. Here are just a few examples of successful wrap-arounds: Potluck Lunch: Solicit volunteers to cook up their favorite dishes. Sell tickets for lunch to your co-workers. You can even show a Walk to End Lupus Now video and solicit additional team members. Sales: Encourage your friends and coworkers to hold a bake sale, garage sale, car wash, used book sale, rummage sale or other special sale and donate the proceeds to the Lupus Foundation of America, Indiana Chapter. There are many fun ways to engage your team members and community in raising funds for lupus research. Casual Purple Day: With the endorsement of your company s management, hold a Casual Purple Day for Lupus. Allow individuals the opportunity to wear jeans for a donation to the LFA. Is your company already business casual? Then Dress up for the LFA. 9

10 Guidelines: All wrap-arounds are the responsibility of the team/organization conducting the fundraising activity. All printed and electronic communications must state the following The net proceeds of this event will benefit the LFA, Indiana Chapter through our participation in Walk to End Lupus Now. Any raffle permits, gaming licenses etc. are the responsibility of the group conducting the wrap-around. Wrap-around event should be within the boundaries of good taste and devoid of political and/or religious overtones. In general, when in doubt, please call the Indiana Chapter at for guidance in setting up your Wrap-Around event. Rally Your Team! Show Team Spirit! 10

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