FACEBOOK CHANGES & YOUR CHURCH Live Q&A Webinar. Presented by Jerod Clark February 27, 2013

Transcription

1 FACEBOOK CHANGES & YOUR CHURCH Live Q&A Webinar Presented by Jerod Clark February 27, 2013

2 WHY SHOULD I CARE?

3 WHY SHOULD I CARE? People in your congregation are already there

4 WHY SHOULD I CARE? People in your congregation are already there It makes it easier for people to share your church with their friends.

5 WHY SHOULD I CARE? People in your congregation are already there It makes it easier for people to share your church with their friends.? What s the best way to utilize the social network as a tool for reaching potential members? - Los Angeles, CA

6 WHY SHOULD I CARE? People in your congregation are already there It makes it easier for people to share your church with their friends.

7 WHY SHOULD I CARE? People in your congregation are already there It makes it easier for people to share your church with their friends. Opting out says something about who you are as a church.

8 WHY SHOULD I CARE? People in your congregation are already there It makes it easier for people to share your church with their friends. Opting out says something about who you are as a church. Social media is here to stay even if Facebook fades.

9 PAGES VS. GROUPS

10 PAGES VS. GROUPS PAGES Official spot on Facebook Works like a personal profile page Your posts show up in followers News Feeds Use Facebook as your church to comment and send messages fb.com/about/pages

11 PAGES VS. GROUPS PAGES Official spot on Facebook Works like a personal profile page Your posts show up in followers News Feeds Use Facebook as your church to comment and send messages fb.com/about/pages GROUPS Not good for your general presence on Facebook Private, walled off area for smaller groups Post updates, pics & videos that show up in users News Feeds. You can also share documents. fb.com/about/groups

12 SETTING UP YOUR PAGE

13

14 What do I choose? COVER PHOTO 2% of people will go back to your timeline after their first visit Source: EdgeRank Checker

15 What do I choose? COVER PHOTO 2% of people will go back to your timeline after their first visit Source: EdgeRank Checker Visitors or friends of your followers

16 COVER PHOTO

17 COVER PHOTO RULES No contact information like websites, address, phone numbers, etc.

18 COVER PHOTO RULES No contact information like websites, address, phone numbers, etc. No calls to action like get it now or tell your friends

19 COVER PHOTO RULES No contact information like websites, address, phone numbers, etc. No calls to action like get it now or tell your friends No Facebook interaction elements including like or share

20 COVER PHOTO RULES No contact information like websites, address, phone numbers, etc. No calls to action like get it now or tell your friends No Facebook interaction elements including like or share No purchase information like 40% off or download at our website

21 Sermon Series/Event

22 Artsy

23 Artsy

24 Sampling

25 Sampling

26 Show Your Passion

27 Show Your Passion

28 Show Your Passion

29 Show Your Church

30 Show Your Church

31 Show Your Church

32 Show Your Church

33 How is it Complimented?

34 ? "How do you handle pictures on Facebook - especially pictures of minors?" - Abbotsford, BC

35 NEW TIMELINE FEATURES

36 NEW TIMELINE FEATURES Highlight Post

37 NEW TIMELINE FEATURES Pin to Top

38 NEW TIMELINE FEATURES Milestone

39

40 PERMISSION SETTINGS

41 PERMISSION SETTINGS

42 PERMISSION SETTINGS

43 ADMIN PANEL

44 ADMIN PANEL

45 INSIGHTS

46 INSIGHTS

47 INSIGHTS

48 A FEW MORE THINGS Use Facebook as your church

49 A FEW MORE THINGS Use Facebook as your church

50 A FEW MORE THINGS Use Facebook as your church Claim your custom URL

51 A FEW MORE THINGS Use Facebook as your church Claim your custom URL fb.com/username

52 A FEW MORE THINGS Use Facebook as your church Claim your custom URL fb.com/username Manage your admins

53 POSTING CONTENT

54 AFFINITY What s your past relationship with the user?

55 AFFINITY What s your past relationship with the user? + CONTENT WEIGHT How many people are interacting with a post?

56 AFFINITY What s your past relationship with the user? + CONTENT WEIGHT How many people are interacting with a post? + TIME DECAY How recent is the post?

57 AFFINITY What s your past relationship with the user? + CONTENT WEIGHT How many people are interacting with a post? + TIME DECAY How recent is the post? EDGERANK SCORE

58 Why is edgerank important?

59 Why is edgerank important? 16% of people will see the average post Source: Facebook

60 Why is edgerank important? 16% of people will see the average post Source: Facebook TIMELY INTERACTION IS KEY

61 POSTING STRATEGIES

62 Be visual POSTING STRATEGIES Posts with a picture get 120% more interaction

63 Be visual POSTING STRATEGIES Posts with a picture get 120% more interaction Keep it short Posts less than 3 sentences get 60% more likes

64 Be visual POSTING STRATEGIES Posts with a picture get 120% more interaction Keep it short Posts less than 3 sentences get 60% more likes Be relevant

65 Be visual POSTING STRATEGIES Posts with a picture get 120% more interaction Keep it short Posts less than 3 sentences get 60% more likes Be relevant Ask questions and encourage interaction

66 Be visual POSTING STRATEGIES Posts with a picture get 120% more interaction Keep it short Posts less than 3 sentences get 60% more likes Be relevant Ask questions and encourage interaction Post regularly and find a rhythm

67 WHEN IS THE BEST TIME TO POST?

68 WHEN IS THE BEST TIME TO POST? Most interaction happens between 9pm - 10pm

69 WHEN IS THE BEST TIME TO POST? Most interaction happens between 9pm - 10pm Most interaction happens on SAT. & SUN.

70 Schedule a post TOOLS TO HELP

71 Schedule a post Promote a post TOOLS TO HELP

72 TOOLS TO HELP Schedule a post Promote a post Pages smartphone app

73 TOOLS TO HELP Schedule a post Promote a post Pages smartphone app Pages Feed/Show in News Feed

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76 TOOLS TO HELP Schedule a post Promote a post Pages smartphone app Pages Feed/Show in News Feed Hide Comment

77 FREE EBOOK churchjuice.com/training

78 QUESTIONS?