AFN Broadcast Center. Riverside, California
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1 AFN Broadcast Center Riverside, California
2 AFN BC Mission Provide stateside radio and television programming, "a touch of home," to U.S. service members, DoD civilians and their families serving outside the continental United States.
3 Organizational Structure DMA/ AFRTS AFN-BC Director DMA on-site assets Affiliate Relations Personnel Deputy Director Television Radio Engineering Resources Legal Programming Programming Broadcast Eng Budget Contracting MkP Sports News, CI, Weather Operations Production TV Ops Telecomm IT Logistics Security TASA DIMOC Media Mgmt Facilities Religious Industry Liaison
4 Staffing PERSONNEL AT AFN BROADCAST CENTER Military 16 DOD Civilian 145 Contractor 101 Total 262
5 Affiliate Relations Chief George Smith Division Public Affairs Specialist Kim Antos and Charlie Gill Both Kim and George work for the AFN Director
6 Affiliate Relations Serves AFN Stations Overseas Audience/Public DoD Print Publications DMA Government Agencies
7 What Can Affiliate Relations Do for You? Your 1-stop shop for any thing you want to know or need from the Broadcast Center EXCEPT: Happening now broadcast outages or issues. Call DSN , commercial at , DJ readers, Fact Sheets, News releases Phone interviews AFN Cloud Send radio promos of TV, host Social Media Chats AFN Social Media Staff Only Facebook group Twitter feed Answer audience posts on MyAFN Facebook
8 What Can We Do for You? Provides public affairs support, com plans Planning 75 th Anniversary of AFRTS in 2017 Answer audience questions (2,400 last year) TV spots addressing audience questions Coming soon: Game of Thrones Season 6 (April 30), Braves/Marlins at Ft. Bragg (July 3), military kids pics on AFN TV (photos in now, on TV in April Give you and the audience on-line help: Blog Register your decoder FAQs 24/7 contact information Schedules Search Audience feedback
9 Station RESOURCE #1
10 Some Complaints about Inappropriate Programming Radio: Hanging Tree, Jennifer Lawrence Trap Queen, Fetty Wapp Here, Alessia Cara Talking Body, Tove Lo Habits, Tove Lo Cool for the Summer, Demi Levato Take me to Church, Hozier Whistle Flo Rida Anaconda, Nicki Minaj Blurred Lines, Robin Thicke TV: Transparent Teen Wolf 12 Years a Slave PG13 movies airing in prime time
11 Post, Pin and Track High Vis Communication
12 We re in the Measurement Business! NUMBERS THROUGH March 30, 2015 YouTube views: 2,686 (+256 from last week) PDF Downloads: 961 (+119 from last week) Page Views: 9,496 (+1,118 from last week) Help Desk Calls: 295 (+49 from last week) ed questions: 42 (+6 from last week) ed questions Help Desk: 577 (+169 from last week) What comes next Will air 10 countdown spots starting April 12, letting people know how much time they have to change their satellite.
13
14 @afnlistens
15 Social Media Chats
16 We have fun
17 Try new stuff
18 We Get Results With Stations! Facebook participation from 21 accounts total through the month but with a daily participation from 28% of stations plus AFN-BC Twitter participation from 8 accounts total through the month but with a daily participation from 7% of stations plus AFN-BC.
19 The above graph illustrates our increase in effectiveness when including the stations in disseminating our social media content. The stations were responsible for 86% of the total Facebook interactions for the campaign. Above illustrates the daily interactions of AFN-BC and the stations.
20 Hashtags = Metrics #Salute2Women #MilKidsProps #SB50afn
21 AFN Super Bowl Chat - #SB50 AFN AFN hosted a live social media chat during the Super Bowl AFN BC posted 135 viewer messages on TV during the game. Results: Facebook Engagement: 102% Increase Facebook: 42 public posts from audience Instagram: 33 public posts from audience Twitter: 1,059 original tweets from 715 people 147,271 Reach with 819,227 Impressions 44% Increase in Twitter Followers for AFN-BC More than 130 Thank you AFN posts on Twitter 21
22 AFN The Eagle/Radio You love it, right? Almost ok what are your questions?
23 AFN BC: Reflecting America and providing our troops a touch of home
For the latest updates go to myafn.net/afnhd
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