Help the Media Tell Your (Challenge) Story
|
|
- Theodore Elliott
- 5 years ago
- Views:
Transcription
1 Help the Media Tell Your (Challenge) Story Elizabeth J. Estroff Senior Vice President, Communications ASPCA 1 An Introduction This webinar is designed to show you how to maximize communications i to drive di engagement and awareness on the road to saving more lives You will learn key strategies and tactics about how your media assets can work for you and your community We ll also show you some great examples of stories from last year s $100K Challenge to give you an idea of what could work for you 2 1
2 Why is generating media coverage so important? Every time your shelter is mentioned in a newspaper or magazine, or on radio or TV, you increase your opportunities to see or OTS Not only does this bring awareness to your work and the work of the animal welfare community at large, but it engages your community members and inspires them to act And media coverage only requires human resources, not an outlay of money like advertising 3 Developing Creative Story Angles It s easy to pitch to the media when you have breaking news to share, i.e. you re kicking off your run for the ASPCA $100K Challenge Qualifying Heat, and (later) you won a spot in this year s Challenge But what about after all the confetti and the balloons have faded and you re in the thick of the contest? You can plan ahead by identifying some creative ways to secure continuing media coverage the following are just 10 ideas 4 2
3 #1: Offer Information of Value What does your organization offer that's unique and of value to your targetaudience? audience? Communicate that to the media Questions to ask yourself before you approach a media person are: What makes this story idea special and unique? How is it different from what s been done before? 5 Tallahassee Leon Community Animal Service Center unveiled their new Reach for the Stars campaign in this clip from their local CBS affiliate Louisiana SPCA used a unique transport program during the $100K Challenge 6 3
4 #2: Find the news hook Tie your organization to an emerging trend, news story, or local community issue Your organization is part of your community Look for the things that you are doing that can be tied to current news or an emerging gtrend Sometimes a creative tie can be found to national news stories as well so keep an eye on the news 7 The Humane Society of Boulder Valley publicized their hard work taking in extra animals during the Labor Day weekend wildfires that hit the area this was a major Colorado news story 8 4
5 #3: Offer personal stories Who are your amazing volunteers? What s this month s most inspiring adoption story? Is there a lost pet who has been miraculously reunited with their grateful family? Do you know someone who traveled an incredible distance to adopt from your shelter? Real life happenings that best illustrate your shelter s hard work during the $100K Challenge will make the best stories for the media 9 Salt Lake County Animal Services told this personal story about one of their stand out volunteers this would make a great feature story in the local news! 10 5
6 #4: Remember that one animal Think about the feature stories you often read in your local lpaper Many times they will start out very narrow, with a small focused story of an individual (whether it s twolegged or four legged) The story will then broaden to talk about the shelter, the community, or a larger issue The story of that one animal is very compelling! 11 Atlanta Humane Society regularly brought adoptable animals to their local FOX studio for segments lending an adorable face to the $100K Challenge! 12 6
7 #5: Quantify it for them Do you have any interesting numbers, stats, or figures you can share with the media? Make sure data are presented in an easily digestible way Think about Top lists, i.e. the Top 3 or Top 5 or Top 10 something 13 Both San Jose and Tallahassee shelters quantified it for their local media the numbers are in the headlines! 14 7
8 #6: Give your supporters a shoutout When developing your pitch and talking to the media, thank those who ve supported your efforts it will end up in the story! Publicly giving your supporters a shout out will inspire them to do more for you This can create great momentum for your efforts 15 Tallahassee Leon Community Animal Service Center talked to the local daily about how much the community came out and supported them 16 8
9 #7: Pitch according to the type of media If you re pitching to print outlets, think about what information, in depthinterviewsandphotos interviews photos willinterestthem interest them If you re pitching to TV stations, think about what visuals will be most appealing to them, and let them know what they ll be able to film and capture on camera If you re pitching to radio stations, think about the sounds and sound bites you ll want them to capture 17 This will help them conceptualize what the finished story might look or sound like #8: Invite them to your events, especially kick off weekend If you re planning an event for kick off weekend, be sure to include the media as part of your event plans They will be interested to know what special promotions you have planned for kick off weekend, and how well your kick off event goes If your kick off event is incredibly successful, be sure to let them know that when you follow up after the event 18 9
10 Both Birmingham and Milwaukee shelters held special kick off promotions, with great results! 19 #9: Try a Publicity Stunt Get your creative juices going! A publicity stunt can be a great way to attract media coverage and buzz for your shelter The idea can be a little out of the norm for you, but as long as it s visual and creative, it will attract attention! 20 Are there local businesses that support your shelter? Maybe they d be interested in teaming up with you for an out of thebox publicity stunt? 10
11 Kansas Humane Society teamed up with a local hair stylist AND set a world record! 21 #10: Consider ALL possible channels In addition to traditional media outlets, such as your local newspapers and television stations, don t forget to share your story with non traditional media. You want to spread the word about the contest far and wide! Newsletters E mail blasts Bulletin boards at Local Businesses Web sites Church and school bulletins/programs Public service announcements Bumper stickers Bus panels Taxi cabs Your shelter s on hold telephone message Your e mail signature Business cards T shirts Public speaking opportunities Billboards Blogs Chat rooms On line forums Facebook Twitter 22 11
12 Tips for pitching via e mail Make your pitch short. Get to the point and don t make it a novel pitches are not designed to tell everything there is to know about your shelter, event, or campaign. Know the media and the reporter. Do your homework read up on what they regularly write about would you pitch a new eye shadow to a sports reporter? Reel 'em in with your subject line. If your subject line is boring, looks like advertising or spam, or doesn't relate to anything the editor writes about, your message is likely to end up in the trash bin. Have H something to say. Make sure your information i is compelling and newsworthy. Why will their readers want to hear this? Tie your pitch to a current event or trend. If you can show that your pitch relates to a current event or trend, your will be much better received. Always give contact information. They need to be able to contact you to set up interviews if they are interested! 23 Tips for pitching via phone Identify who you are and why you are calling Ask if this is a good time to talk. If it isn t, ask the reporter to suggest the best time you should call back. If it is a good time to talk, then proceed Let the reporter know you ve been following the stories they write about, and that you have a story you think their readers might be interested in Explain the idea in a sentence or two Ask if the reporter is interested in writing about it 24 12
13 Tips for getting media to attend your events When pitching the media to get them to attend and cover your events, it s important to be clear & concise Give them the most important points about your event who (VIPs, local celebrities, etc.) will be there what the event is, and when & where it s taking place why the event is happening how they ll be able to capture the sights and sounds of your event why their audience would be interested in it They ll need to be pitched in advance of the event and reminded regularly up until the morning of the event especially broadcast media who have such a fastpaced work schedule. Media on tight deadlines and busy schedules may not come to an event unless you make news on site 25 Any questions? If you haven t already, please check out the Publicity Guide we ve developed for $100K Challenge contestants. It can be downloaded here: and media And please don t hesitate to reach out to the ASPCA s Media & Communications team with any questions about generating media coverage for your shelter! Thank you! 26 13
14 Visit Coming Attractions: I Just Want to Go Home! Return to Owner Strategies that Work June 29 Housing for Health, Wellness, and Success June 30 Calling All $100K Challenge Volunteers! July 7 Keeping Pets Behaviorally Healthy in the Shelter July 28 14
PUBLICITY. Five Rules of Good News
PUBLICITY Most Project Celebration organizers agree that getting media coverage before, during and after their event helps spread the word about why Project Celebration is needed and how the community
More informationPitch Template Accelerator Package. Contents INTRODUCTION... 3 PITCHING PRINT... 4 SOURCE / EXPERT INTERVIEW PITCH TEMPLATE... 5
Contents INTRODUCTION... 3 PITCHING PRINT... 4 SOURCE / EXPERT INTERVIEW PITCH TEMPLATE... 5 PITCHING YOURSELF AS A CONTRIBUTOR... 6 TRADITIONAL PRINT PITCH TEMPLATE (FOR CONTRIBUTORS)... 7 PITCHING DIGITAL
More informationCONDUCT MEDIA RELATIONS. In this Chapter BUILD A MEDIA CONTACT LIST SEND PRESS RELEASES OR PITCH LETTERS TIPS FOR WORKING WITH THE MEDIA
Chapter 7 CONDUCT MEDIA RELATIONS PURPOSE To provide ideas for securing positive stories on local television and radio stations and in local newspapers and magazines. In this Chapter BUILD A MEDIA CONTACT
More informationHow to get media coverage in 30 days: your guide & workbook to rocking at getting publicity that works!
How to get media coverage in 30 days: your guide & workbook to rocking at getting publicity that works! Susan Harrow is a world-renowned media coach PR & marketing expert & author of Sell Yourself Without
More informationWriting Letters to the Editor that Help Win Campaigns
AUGUST Writing Letters to the Editor that Help Win Campaigns August is the month when members of Congress leave Washington to spend time in their home districts. It s a chance for lawmakers to hear directly
More informationHOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT
HOW TO GENERATE PUBLICITY FOR YOUR NATIONAL SCIENCE WEEK EVENT INTRODUCTION This guide has been developed to help you to promote your National Science Week event. If you have already run a National Science
More informationLanding. Interviews Ali Rittenhouse GenXo.co
Landing Interviews Welcome One way to begin to establish your self as the expert and to help promote your business is by landing interviews from others. And landing them isn t as difficult as you might
More informationRelay For Life Promotions Kit
Relay For Life Promotions Kit Tips on how to make some noise about your fundraising events. Time to make some noise! You ve done all the hard work planning, now it s time to let your community and media
More informationHow to Build Your Audience
How to Build Your Audience Copyright 2017 Lulu Press All rights reserved This work is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License To view a copy of this license, visit
More informationJOINING THE LIVING WAGE MOVEMENT EVERYTHING YOU NEED TO KNOW ABOUT BEING A LIVING WAGE EMPLOYER BECAUSE A HARD DAY'S WORK DESERVES A FAIR DAY'S PAY
JOINING THE LIVING WAGE MOVEMENT EVERYTHING YOU NEED TO KNOW ABOUT BEING A LIVING WAGE EMPLOYER BECAUSE A HARD DAY'S WORK DESERVES A FAIR DAY'S PAY CongratuLations On becoming a Living Wage Employer This
More informationThe Ultimate DIY Guide to Getting Great Press
The Ultimate DIY Guide to Getting Great Press Cheryl Tan How do you stand out in a crowded industry? For a small business owner, that s the million-dollar question. What can you do to raise your visibility
More informationThe Ultimate Checklist for. Throwing a Release Party on a Budget
The Ultimate Checklist for Throwing a Release Party on a Budget You re about to release a project that you ve been working on for months and you couldn t be more excited, but you re worried that with your
More informationHow to Gain and Retain Clients
How to Gain and Retain Clients http://buildingbridgesforbusiness.org Congratulations! You have completed the first steps to owning your own business. You have the necessary licenses required by your state
More informationPet Pitching to the Local Media
Pet Pitching to the Local Media by Arden Moore Copyright 2006 As a professional pet sitter, you know the value of getting the word out in your community about your services. But paying for advertising
More informationYour fundraising toolkit
Your fundraising toolkit How to create the perfect Fundraising Page 1 Contents Introduction The key ingredients How to tell your story Writing tips Image tips Promotion tips 3 4 5 6 6 7-8 Social media
More informationExpose Yourself. Publicity is key when it comes to growing your business quickly and easily!
Expose Yourself Publicity is key when it comes to growing your business quickly and easily! It s time to expose yourself and let your light shine! This 6-Step Signature Checklist walks you through preparing,
More informationYour service project is a great way for you to combine your passions, interests and hobbies while making a difference in your community!
Sparking an idea action kit YOU RE ABOUT TO ORGANIZE A SERVICE PROJECT AND MAKE A DIFFERENCE IN YOUR WORLD WAY TO GO! Your service project is a great way for you to combine your passions, interests and
More informationA two-week campaign works best.
1. FIVE DECISIONS BEFORE YOU LAUNCH Before you get started, there are a few key decisions you ll need to make. Here are our tips for building a solid foundation for your Booster campaign. A two-week campaign
More information11/1/2010. Old School vs. New Media: Today s Public Relations Methods. No, not quite this old.
Old School vs. New Media: Today s Public Relations Methods No, not quite this old. 1 Pony Express Smoke Signals Carrier Pigeon Not this old, either. But Telephones Handwritten Notes Press Releases Press
More informationAGE ACTION FUNDRAISING GUIDELINES
AGE ACTION FUNDRAISING GUIDELINES Top tips to make your fundraiser a success! Set a fundraising goal. Having a target to reach is a great motivator to you and anyone helping you to help reach your goal!
More informationDOWNLOADABLE MARKETING PLAN SPREAD YOUR MUSIC
DOWNLOADABLE MARKETING PLAN SPREAD YOUR MUSIC For the DIY creative. OVERALL MISSION The first thing you ll need to do is discover your what is the ultimate objective you have with this plan. Why do you
More informationMaking PR and social media work for your business. 1 st February 2015
Making PR and social media work for your business 1 st February 2015 Why we re here today How we came to work with RYA Attract new participants to the three-in-one taster sessions Developing and delivering
More informationfor Your Indoctrination Series
for Your Indoctrination Series A simple indoctrination series contains: A welcome email 2-3 bonding emails Optional survey Optional low-pressure offer In this guide, I share templates that you can use
More informationforming your book launch team
forming your book launch team 1 Next to your email list, forming a solid Book Launch Team is arguably THE most important thing you can do in order to prepare for a KICK IN book launch day. Why? The primary
More informationKindle in 30 Challenge
Kindle in 30 Challenge with Kristen Joy, The Book Ninja KINDLE IN 30 CHALLENGE 2015 KRISTEN JOY WEEK 2: MARKETING, PAGE!1 Week 2 Marketing Constructing the Perfect Bio Fiction Refer to yourself in third
More informationWhat you need to know about this special report.
What you need to know about this special report. When we think about publicity, many of us even those who have professional PR experience think first of press releases. As you might know, a press release
More information30-DAY LAUNCH CHECKLIST & CALENDAR
30-DAY LAUNCH CHECKLIST & CALENDAR Yes! You're here! This is the place for you if you're getting ready to launch your online course. This 30 Day Online Course Launch Checklist & Calendar is going to set
More informationHOLIDAY MARKETING TIPS
artspan.com HOLIDAY MARKETING TIPS No matter your feelings on the commercialization of the holiday season (Christmas ads in September, really?) the last quarter of the year presents unique opportunities
More informationGUIDE BOOK ON CREATING, MARKETING & RUNNING YOUR CROWDFUNDING CAMPAIGN
GUIDE BOOK ON CREATING, MARKETING & RUNNING YOUR CROWDFUNDING CAMPAIGN CONTENT SECTION 1 Creating your project 3 PROJECT TITLE 4 PROJECT DESCRIPTION 4 VIDEO 5 REWARDS 6 BIOGRAPHY 7 SECTION 3 Marketing
More informationHow to Start a Blog & Use It To Squash Writer s Block
How to Start a Blog & Use It To Squash Writer s Block by Robert Lee Brewer In these days of publishing and media change, writers have to build platforms and learn how to connect to audiences if they want
More informationHOW TO DESIGN & DELIVER YOUR NEWSLETTER
HOW TO DESIGN & DELIVER YOUR NEWSLETTER Transcript Welcome back. It s so nice to be here together and I m excited for this video because it s gonna be fun. We re gonna talk about how to design and deliver
More informationA guide for project idea applicants. How to promote your idea and engage your community
A guide for project idea applicants How to promote your idea and engage your community Welcome Thank you for being part of Fund My Neighbourhood. Fund My Neighbourhood is a $40 million participatory budgeting
More informationAssignment 1. How to Develop Your Story. Developing Your Story Worksheet
Assignment 1 How to Develop Your Story Develop Your Story - Think Like a Journalist You ve got an amazing startup story Now it s time to share it with the world. So grab your keyboard and start typing
More informationThe Ultimate Guide for Successful Book Marketing
The Ultimate Guide for Successful Book Marketing The challenges involved with writing a book aren't over once it's published. There are between 600,000 and 1 million books published every year in the U.S.
More informationHow to engage your local Member of Parliament (MP)
How to engage your local Member of Parliament (MP) Engaging with your local Member of Parliament (MP) is an effective way of demonstrating that you and people in your community care about issues of global
More informationA GUIDE TO WRITING A LETTER TO THE EDITOR
A GUIDE TO WRITING A LETTER TO THE EDITOR 2018 WRITING A LETTER TO THE EDITOR A letter to the editor or LTE is a short message to a local news publication that states your opinion on an issue and typically
More informationPR toolkit. We ve made PR work for us by keeping things fresh, clear and relevant to journalists we re talking to.
PR toolkit We ve made PR work for us by keeping things fresh, clear and relevant to journalists we re talking to. Luke Lang, Co-Founder and CMO - Crowdcube PR Toolkit I Version: January 2016 Overview PR
More informationPITCH PERFECT: THE ART OF SUCCESSFUL PITCHING
PITCH PERFECT: THE ART OF SUCCESSFUL PITCHING JODI FLEISIG Senior Vice President, Media Strategy & Relations Porter Novelli PR Former CNN Sr. Executive Producer Jodi.Fleisig@porternovelli.com 404-995-4568
More informationHow To Use Your Blog To Generate Leads
How To Use Your Blog To Generate Leads WHY A BLOG CAN GENERATE LEADS A blog is a fantastic tool. Think of it as a tool, a tool you can use to get leads to any type of business you may have. Blogs are tools
More informationHow to Create a Great Holiday Offer
How to Create a Great Holiday Offer The key to a great offer is that it s compelling enough to get people to act. It also needs to bridge the gap between your customers needs and your success. So how do
More informationThank you for creating a Supporter Page as part of your participation with <enter event name> on behalf of the <enter charity name>.
Charity messaging is a journey towards a destination. It is important that you communicate with your supporters effectively. Your messaging must be clear, concise and personalised. Below, you will find
More informationUse Magic Words In Your Biz Cards, s, Flyers, Etc.
Lesson 5 Use Magic Words In Your Biz Cards, Emails, Flyers, Etc. Besides using magic words to book appointments or meetings with your prospects, there are many other places in your business you can use
More informationMedia Relations for Nonprofits: Getting Your Story Told
Media Relations for Nonprofits: Getting Your Story Told Presented by Hazel J. Cole, Ph.D. Assistant Professor and Concentration Head, Public Relations University of West Georgia WRITING Exercise: 3 Parts
More informationIt s about ordinary people coming together to do extraordinary things. - GivingTuesday.org
This #GivingTuesday (Nov. 29), take advantage of our special #TealDeal: HelpHOPELive will cover the credit card fee for ALL donations made in honor of all HelpHOPELive clients like you. This is your chance
More informationSuper charged, super smart student fundraising. An original guide from. Start raising funds now at:
An original guide from What is online fundraising? Online fundraising can come in many forms, but generally refers to using the Internet to raise money. Online fundraising sites harness tools like email
More informationFUNdraising Ideas. MSillinois.org
House Party This is a sure-fire way to raise money. Collect donations and entertain at the same time. Create a theme (like a costume party) and have fun! Corporate Matching Gift Ask your company to match
More informationJAMES SWANWICK S CUT AND PASTE SYSTEM FOR LANDING JOBS IN JOURNALISM
JAMES SWANWICK S CUT AND PASTE EMAIL SYSTEM FOR LANDING JOBS IN JOURNALISM Here is everything you need to get jobs in journalism. The email scripts vary by media outlet you re contacting and story idea
More information6 SIMPLE WAYS TO ADD VALUE TO YOUR NETWORK BY SELENA SOO
6 SIMPLE WAYS TO ADD VALUE TO YOUR NETWORK BY SELENA SOO You can have everything you want in life if you will just help other people get what they want. Zig Ziglar 6 SIMPLE WAYS TO ADD VALUE TO YOUR NETWORK
More informationCRAFT PARTY DIGITAL KIT 2015 TABLE OF CONTENTS. Party Printables 2 Checklists & Tips 7 Promotional Instructions 12
CRAFT PARTY DIGITAL KIT 2015 TABLE OF CONTENTS Party Printables 2 Checklists & Tips 7 Promotional Instructions 12 Party Printables 2 You re invited to: You re invited to: CRAFT PARTY 2015 CRAFT PARTY 2015
More informationWAYS. To Profitably Acquire Clients For Your Practice
Growing an accountancy practice isn t always plain sailing In a client focussed business, delivering value to your clients always comes first. But often, this can mean we neglect the time spent on growth
More informationIn this section you will find:
The terms public relations and media relations are often used interchangeably. They are, however, not the same. Public relations is a process involving many facets, including but not limited to research
More informationPlan Your Bestselling Book Launch Presented by Amy Harrop
Plan Your Bestselling Book Launch Presented by Amy Harrop Discover The Incredibly Simple But Powerful Secret Publishing Formula That Will Help You Increase Your Sales By 3 to 4 Figures A Month, Including
More informationPDF SAMPLE THIS IS AN EDITED 10 PAGE PREVIEW OF INFLUX. THE FULL VERSION OF INFLUX CONTAINS OVER 150 PAGES, AND IT INCLUDES PRIVATE FORUM ACCESS.
PDF SAMPLE THIS IS AN EDITED 10 PAGE PREVIEW OF INFLUX. THE FULL VERSION OF INFLUX CONTAINS OVER 150 PAGES, AND IT INCLUDES PRIVATE FORUM ACCESS. Once you purchase Influx, you will gain access to all these
More informationSponsorship Opportunities 2016
Jackson County 4th of July Celebration Sponsorship Opportunities 2016 Join over 20,000 of your friends and neighbors at Jackson County s 4th of July Celebration at Longview Lake Jackson County s 4th of
More informationA Beginner s Guide to Website Traffic
A Beginner s Guide to Website Traffic When you first start your website, it can be a daunting thought that you re starting from zero and must get your traffic up so that you can start making an impact.
More informationWELCOME TEAM CAPTAINS!
WELCOME TEAM CAPTAINS! Thank you for your leadership in joining the Run or Walk for Southlake, presented by Nature s Emporium, as a Team Captain! This kit is designed to provide you with the tools you
More informationYOUR IMPACT INITIATIVES
YOUR IMPACT INITIATIVES To create impact initiatives, get clear on who will benefit from the information you have to share, how they will benefit, and your methods of getting them the information you have
More informationWhat you need to know about this special report.
What you need to know about this special report. When we think about publicity, many of us even those who have professional PR experience think first of press releases. As you might know, a press release
More informationFigure out what the main point is: Ask yourself what the most important thing is that you want your reader to understand about your topic.
The what if and it s like techniques are a kind of branching approach to both idea generation and reader understanding. Use these techniques to find new and interesting ways to tell your story to keep
More informationFOR HELPING YOUR CHURCH BEAT THE SUMMER GIVING SLUMP
stuff you wish they taught in seminary 5 Tips FOR HELPING YOUR CHURCH BEAT THE SUMMER GIVING SLUMP RICH BIRCH 2 Summer is on the way. For many churches that means some of our dynamics shift and change.
More informationLOW CONTENT PUBLISHING MODULE # P age
LOW CONTENT PUBLISHING MODULE #10 1 P age Maximizing Exposure & Building Your Customer Base There are countless tools available to self-published authors that will help them maximize exposure, build their
More informationFire Department Public Relations Toolkit. Prepared by EVERY DEPARTMENT, EVERY LEADER
Fire Department Public Relations Toolkit Prepared by EVERY DEPARTMENT, EVERY LEADER Introduction Dealing with the public and the media is not usually considered part of the firefighter s job description.
More informationStep 1: The Words. Artist Handbook. You only have 300 words for your profile copy, so make each one count. What s in a name?
Step 1: The Words You only have 300 words for your profile copy, so make each one count. What s in a name? A lot, actually. The name you give your project needs to be short, memorable, and descriptive.
More informationEDUONGO.COM. A Proven Model For Selling Online Courses
EDUONGO.COM A Proven Model For Selling Online Courses . Have you ever wanted to sell an online course but didn t know where to start? While many people have their materials in tow and ready to share with
More information2017, Margot Starbuck
COVER LETTER The job of your cover letter is to convince the reader to open your proposal. 1. Make a personal connection Address your letter to a particular person. Has he or she represented or published
More informationFundraising Toolkit. Helpful Hints for Successful Fundraising. Presented by The Salvation Army
Peer-to-Peer Fundraising Toolkit Helpful Hints for Successful Fundraising Presented by The Salvation Army Our mission Since our founding in 1865, our singular goal remains meeting human need without discrimination.
More informationFUNDRAISING PERCENT THE BASICS MORE DONATIONS
FUNDRAISING 101 The Empire State Ride is more than just a cycling adventure across New York State. The money you raise will support groundbreaking cancer research that will one day find a cure. We re committed
More information50 + WAYS TO GET MORE ENGAGEMENT ON YOUR FACEBOOK PAGE DR. JEN BENNETT
1. It s all about the visual right now! Share pictures, lots of pictures! Create some great ain free graphics with apps like: InstaQuote, PicMonkey, Canva and Word Swag that contain a quote or an inspirational
More informationArrangement of Your Page What is your Facebook url? How often should I post? What time should I post? Schedule a Post Invite People to
Arrangement of Your Page What does the user see first? Videos Photos Reviews Posts How is your page presented to the viewer? If videos are first are they current? What you want the viewer to see first?
More informationAlumni Job Search Intensive Networking Transcript
Alumni Job Search Intensive Networking Transcript Slide 1: Welcome to week 4 of the job search intensive program! This week we re focusing on the all important topic of networking. Slide 2: We ll be discussing
More informationHow to write for The Conversation
TheConversation.com is one of Australia s largest independent news and commentary sites, delivering expertise from the academic and research community direct to the public. In a not-for-profit collaboration,
More informationHow to Use Donor Newsletters to Raise More Money for Your Non-Profit
How to Use Donor Newsletters to Raise More Money for Your Non-Profit by Joe Garecht TheFundraisingAuthority.com Week #1: The Fundamentals of Successful Donor Newsletters (both Snail Mail and E-Mail) Welcome
More information2019 Marketing Planning Guide
2019 Marketing Planning Guide As the end of 2018 is beginning to approach, many businesses are starting to look ahead and plan for 2019. What marketing initiatives will you use during the coming year?
More informationMANDALA ARTIST PARTNER PROGRAM
MANDALA ARTIST PARTNER PROGRAM About the Program We ve developed the Mandala Artist Partner Program to better connect with our growing community of musicians, and help support you just as you help support
More informationTINY HOUSE LOANS YOUR QUICK GUIDE TO TINY HOUSE LOANS
TINY HOUSE LOANS YOUR QUICK GUIDE TO TINY HOUSE LOANS ALEX PINO Disclaimer The ideas in this book are the authors observations and opinions and should not be taken as professional or financial advice.
More informationBUSINESS MARKETING TOOLKIT
BUSINESS MARKETING TOOLKIT The support of companies like yours and the people behind them is essential to the success of an event like Omaha Gives! While Omaha Gives! is a year-round online giving platform,
More informationContent Ideas for your. Social Media. ZC Social Media
21 Content Ideas for your Social Media Introduction What is the importance of posting the right types of content? To get the maximum from your Social Media efforts you need to consider the type of content
More informationABF Podcast Series Five reasons to podcast #1: Professional Development #2: Trust #3: Mobility #4: Networking #5: Reach FAQ What is a podcast?
ABF Podcast Series A monthly podcast series featuring different elements of Australian Border Force will be developed. The series will invite engagement with ABF by the Australian public and related government
More informationFrom Idea to Finished Book
From Idea to Finished Book Presented by Georgia Hughes, Editorial Director, New World Library www.newworldlibrary.com georgia@newworldlibrary.com Please become a fan on Facebook and follow us on Twitter!
More informationReady? Turn over to get started and let s do this!
Well hello! A big thumbs-up to you for downloading the ultimate guide to supercharging your business blog. So, here s the thing, it s not enough to have a business blog you ve got to post to it on a regular
More informationWinning in a World Transformed by Social Technologies Interview with Josh Bernoff, author & analyst
Winning in a World Transformed by Social Technologies Interview with Josh Bernoff, author & analyst Q: We re in Cambridge, home of the Internet and the very first e-mail, transmitted in 1971 at Bolt, Beranek
More informationThe Church Announcements Scripts Bundle
The Church Announcements Scripts Bundle Well hey there! Thanks for downloading The Church Announcements Scripts Bundle. Within this bundle you ll find eight different announcement scripts you can copy
More information25 WAYS TO A GREAT BOOK LAUNCH
25 WAYS TO A GREAT BOOK LAUNCH Page 1 You ve written your new book and want to launch it with your best foot forward. After having worked with thousands of authors in the last 10 years, there are a number
More informationHelping to promote your own book. Suggestions for Authors and Editors
Helping to promote your own book Suggestions for Authors and Editors Have you ever wanted to help promote and market your book, but haven t known where to start? These helpful tips will steer you in the
More informationMARKETING PIECES - ASSESSMENT
MARKETING PIECES - ASSESSMENT Success Checklist: Find the Missing Pieces that Prevent You from Getting More Clients and Having Higher Profits in Your Business Please read the info below before completing
More informationGathering Petition Signatures
You ve put together an amazing petition to save your local hospital, but you re not quite sure how to go about gathering signatures. Don t worry it s easy! The best way to get the word out and invite people
More informationTips For Marketing Your Handmade Business On Facebook
Tips For Marketing Your Handmade Business On Facebook For every big success story on Facebook, I also hear more stories of, 'Oh, I tried that, but it didn't work so I gave up. Giving up is the single biggest
More informationGET! 5 Simple Strategies to: GET seen by people who want to spend money with you GET in front of your competitors
1 GET! 5 Simple Strategies to: GET seen by people who want to spend money with you GET in front of your competitors What Can YOU do to Get Seen? 2 From the Desks of Cinnamon Edge Things change very quickly
More informationBuy The Complete Version of This Book at Booklocker.com:
How to Create Quizzes, Surveys & Polls to Power-Promote Your Book or Website! offers Templates for creating edu-marketing tools: 3 kinds of Quizzes, 3 Kinds of Surveys, 2 kinds of Polls, plus Secrets of
More informationHOW TO GET "Ramona is amazingly talented, kind and smart as heck. She has single handedly redeemed the entire PR industry."
The industry secrets I've learned in my 15 years of experience! HOW TO GET PUBLICITY FOR YOUR BUSINESS WITHOUT SPENDING A FORTUNE (OR WASTING YOUR TIME) "Ramona is amazingly talented, kind and smart as
More informationThis Place Matters Toolkit How to Create a Campaign for a Place You Love
This Place Matters Toolkit How to Create a Campaign for a Place You Love 1 Everyone has places that are important to them. Places they care about. Places that matter. This Place Matters is a national campaign
More informationFree Templates. 10 s You Need To Close A Sale
Free Templates 10 Emails You Need Close A Sale Table of Contents Introduction 01 Initial contact 03 1. Solution to problem 03 2. Social media introduction 04 3. Referral follow-up 05 Following up 06 4.
More informationCopyright Ellen Finkelstein, Inc. All Rights Reserved. For coaching and consulting, contact
Copyright Ellen Finkelstein, Inc. All Rights Reserved Contents Chapter 1: The Two Approaches... 4 Chapter 2: Why I Love E-books... 5 Chapter 3: Plan and Organize Your Content... 8 Chapter 4: Write and
More informationWORKBOOK. 1 Page Marketing Plan
WORKBOOK 1 Page Marketing Plan We re so fortunate to be entrepreneurs today, with access to so many cheep, and sometimes free, ways to get the word out about what we do, and who we help. There is a social
More informationACTION LEADER PACK. Congratulations on signing up to be a Say Yes Action Leader! SAYYESAUSTRALIA.ORG.AU
ACTION LEADER PACK Congratulations on signing up to be a Say Yes Action Leader! This is an essential role, and this a historic moment. Right now politicians have left Canberra and are back in their electorates
More informationINTRO. Best Regards, Aaron Elliott. Vice President of Marketing
INTRO At Fantasy Flight Games, we are thrilled to make many of the games that your customers know and love, including our popular line of Star Wars games. As many of you know, we re about to launch the
More informationPUBLIC RELATIONS Through Publications. Agent Guide
PUBLIC RELATIONS Through Publications Agent Guide Contents Public Relations Through Publications... 2 Local Publications... 2 Characteristics of Local Publications... 2 Approaching Your Target Publications...
More informationThe Curated Collection Blog Post Template
1 January 2016 The Curated Collection Blog Post Template The introduction to The Curated Collection Blog Post Template is brought to you by Curata, Inc. Curata is the leading provider of business grade,
More informationLIVESTREAMING SECRETS REVEALED!
LIVESTREAMING SECRETS REVEALED! Increase Facebook Reach by 500% with Live Streaming Get ready to become a live streaming PRO! Whether you re going live on Facebook, Instagram, YouTube Live or any other
More informationThe Writer s Guide To Personal Branding BY TOM WARD
The Writer s Guide To Personal Branding BY TOM WARD Writers usually think they re a lot bigger than they actually are. They forget that people almost never know (or care) who wrote the article they re
More information