about wsou TERRESTIRAL LISTENERS

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3 about wsou Welcome to the number-one college radio station and the only full-time modern active rock station serving the New York area! WSOU is the only all metal radio station in the US. WSOU broadcast stretches across the New York/New Jersey metropolitan area, including all 5 boroughs of New York City, northern and central New Jersey, and parts of Westchester and Rockland counties. WSOU also broadcasts on iheartradio and at TERRESTIRAL LISTENERS WSOU, Seton Hall Pirate Radio, is the number-one college radio station in New Jersey. According to the Fall 2014 Arbitron PPM ratings, WSOU reaches 65,00 listeners each week, making Seton Hall Pirate Radio the most listened to student-run station in the New York Market. The WSOU listeners are mostly male (76%) and 66% of the audience is between the ages of The November 2009 PPM results show that WSOU has the youngest median age 19 of any radio station in market. The station is ranked 9th in the market for time spent listening, with the average listener spending 2:45 hours a week tuned to 89.5 FM. The listeners tune to the station from almost any location, but about 80% of WSOU s audience listens to the station in their car and/or at home. Additional Arbitron research has shown that nearly 63% of WSOU s audience is from households with an income of $75,000 or more.

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5 digital WSOU S SOCIAL MEDIA FOLLOWERS ARE OUR SUPERFANS. WSOU uses social media as an extended arm of the radio broadcast to inform and enlighten our listeners.

6 digital ONLINE LISTENERS 35% 30% 25% 20% 15% 10% 5% 0% 80% 20% 80% LISTENING ON DESKTOP 20% VIA TABLET OR MOBILE SOCIAL MEDIA STATS 1, ,000+ 5,000+

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8 LISTENER PROFILE DANNY 23 YEARS OLD UNIONDALE, NY MIKE 29 YEARS OLD NUTLEY, NJ JASON 40 YEARS OLD HOWELL, NJ OCCUPATION Construction Worker Sales Police Officer WHAT DO YOU LIKE TO DO IN YOUR SPARE TIME? Play Guitar. I m also a bit of a techie and like to work on my computer Outdoor activities, hiking and camping Ride my motorcycle, go to concerts, hang out with my daughters VEHICLE 2003 Honda CRV 2010 Ford Mustang 2012 Dodge Ram MARITAL STATUS In a relationship Single Married CHILDREN 2 Cats None 5 and 8 year old daughters

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10 UNDERWRITING As a noncommercial station, WSOU may broadcast underwriting sponsorship announcements. Underwriting allows businesses to raise awareness of their products and services while also supporting the nonprofit operations of WSOU. RATES Underwriting sponsorships are available on a per spot basis at the following rates: $20 for a 15-second spot read live on air by our DJs $35 for a 30-second produced or live spot $50 for a 60-second produced or live spot* A minimum of 10 underwriting spots is required for any buy. WSOU offers a 5% underwriting discount to IRS recognized 501 (c) (3) nonprofit organizations. PRODUCTION All 15-second spots are read live by WSOU disc-jockeys. A client sponsoring 30 or 60 seconds spots is entitled to a produced spot upon request, prepared in the WSOU studio. All ad content is subject to the discretion of WSOU-FM Business Department. UNDERWRITING RULES Program underwriting is a bit different from advertising on a commercial radio station. All underwriting spots are subject to federal regulations, which govern what kind of underwriting announcements noncommercial stations like WSOU can accept. Seton Hall University, a Catholic university, also reserves the right to refuse underwriting that it believes conflicts with the mission and values of the university. Some of the basic restrictions include: 1. Announcements can identify an event or product, but cannot contain calls to action, nor can they mention price. 2. Words such as sale, discount and limited offer are prohibited, as are testimonials. 3. Language must be value neutral. Even with these limitations, WSOU creates copy all the time that meets our clients needs. Plus, you get the added advantage of having a spot that stands out, as WSOU does not have long commercial breaks that encourage listeners to tune out. *Under FCC regulations, 60-second spots are only available to nonprofit organizations Time slot availability is solely on a first come, first serve basis.

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12 PROGRAMMING MONDAY "STREAMLINED 8Pm 10MID Modern rock with a twist! You ll recognize bands that you know and love like Foo Fighters, Linkin Park, Nirvana, and Stone Temple Pilots, but you will hear their songs that rarely get played on the radio. "THAT OTHER 70S SHOW" 10PM 12MID Everything 70s that rocks. TUESDAY "PUNK UNIVERSITY" 8 10PM Spins both old and new punk rock, hardcore and ska. You ll hear everything from Minor Threat and the Dead Kennedys to Casey Jones and The Clash. "UNDER THE STARS" 10 12MID The best in emo, screamo and post hardcore music. My Chemical Romance and Thursday both got their starts on this show. WEDNESDAY "STREET PATROL" 8 10PM Plays only local and unsigned artists. Biohazard, Type O Negative, Ill Nino, Life of Agony and more started on this show. HARDORE REALITY" 10 12MID Playing the best in hardcore in the New Jersey/New York area and across the nation, both current and classic, as well as artist interviews. THURSDAY "VINTAGE 80S" 8 10PM All genres of 80s metal, with an emphasis on bands that helped make WSOU the metal station it is today. STORMING THE RAMPARTS" 8PM 10PM 100% epic metal FRIDAY "NEW MUSIC FRIDAYS" 8 10PM Every Friday, WSOU spins the top ten songs that are rockin our charts, plus you ll hear a brand new album in its entirety! "OUT OF BABYLON" 10 12MID Out of Babylon plays Christian hard rock and features interviews and discussions on all sorts of issues from a Catholic perspective. SUNDAY "CAMPUS BUZZ" 8 11PM WSOU s home for indie and college rock. A popular stop on the dial for those who love bands like Minus the Bear, Radiohead, and Cage the Elephant. "WHAT YOU VE BEEN MISSIN" 11PM 2AM WSOU s weekly Hip-Hop show, with an emphasis on up and coming artists.