The Power of BTLS and the Bubba Army

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2 The Power of BTLS and the Bubba Army ACTIVATING ONSITE! ACTIVATING ON-AIR! ACTIVATING ONLINE! Just 3 days into his return, Bubba and the Bubba Army take Tampa Bay by storm. An incredible line of over 1000 cars, spanning 1.3 miles long, came to show support for Bubba, making our first T-Shirt stop of the of the year an overwhelming success! Bubba987 has been increasing audience share significantly every week since signing on January 5 th. In the most recent weekly (2 nd week of March) Bubba is #2 M2554 6a-10a jumping ahead of Mike Calta on WHPT, and #4 A2554. This is just after only 64 days on the air! In the first two months, bubba987.com had over 460,000 and 540,000 online streaming connections respectively, which is nearly 4x larger than the next most listened to stations in the market! No other radio station in Tampa Bay has an ARMY of passionate listeners like the BUBBA ARMY listening on-air, online, and activating onsite!

3 SIGNAL REACH Frequency: 98.7 FM Call Letters: WBRN-FM Signal Strength: 50,000 watts Communities Served: Tampa, St. Petersburg, Clearwater, Brandon, Riverview, Wesley Chapel, Land O Lakes, Palm Harbor, New Port Richey, Plant City, Bradenton, Sarasota.

4 Bubba the Love Sponge was voted #10 on the Talkers Top 100 Radio personalities in the entire country. Over 1.5 million weekly Listeners! #10 Ranked Show in The United States Plus an additional 500,000 listeners through Radio IO

5 Bubba The Love Sponge attracts the biggest names Bubba s status as a premier radio personality allows the best access to A level celebrities, creating segments that keep our listeners thoroughly entertained and engaged! Some of the biggest names in news & entertainment can be heard on the Bubba The Love Sponge Show including Tucker Carlson from Fox News, Howard Stern from America s Got Talent, and veteran actor Dan Akroyd! Check out the audio from a recent segment of the BTLS show with guest Dan Akroyd!

6 Tampa Bay Loves Bubba Over the past two decades, Tampa Bay radio audiences have made the Bubba The Love Sponge show the highest rated show in the market, on every station he has been on! The past 6 years in particular, Bubba s morning show has simply dominated the ratings from 6a-10am, maintaining a #1 ranking in all key adult demos (18-34,18-49,25-54), and has owned the male demographic with an audience share nearly double that of the #2 show. Source: Arbitron/Nielsen Jan 2008-August 2014

7 THE WEEKDAY ON-AIR LINEUP Morning Drive 6am-10am The Bubba the Love Sponge Show Featuring: Bubba, Manson, Ned & 25 Cent Middays 10am 3pm Manson Afternoon Drive 3pm 7pm Ned Evenings 7pm 12midnight 25 Cent

8 THE MUSIC The new Bubba987, WBRN! For the first time ever in major market radio history, Bubba The Love Sponge has his own radio station named after him! If you haven t listened, TUNE in to listen for yourself! It s like listening to Bubba s personal ipod where you ll hear the hottest collection of music ever on the radio we like to call it Classic Rock with a twist (and with a dash of classic throw back hip hop & rap added to spice things up a bit)... The station sounds amazing and like nothing else on the radio today. That s why it s called NO RULES RADIO!!

9 Bubba and his team are the best in the business for driving customers to sponsors businesses. Just ask any of these advertisers who see the power of the Bubba Army listeners every day!

10 It s the New Bubba! The BTLS show is one of a kind, Bubba s witty humor and dialogue keep his listeners engaged like no other. That is why advertisers on Bubba987 are so happy and continue to partner with the station. When Bubba first came back on advertisers like McDonald s, Elder Ford, CamTech, Old North East Jewelers were ready to start right back with him to continue their successful partnerships. For some advertisers being purchased nationally Bubba has been perceived as being too edgy. Since Bubba has come back he has taken some of the controversial edge off, further solidifying Bubba987 as a great place for national advertisers to reach Men and Adult advertisers in Tampa Bay. You will often hear Bubba compare himself to the old Bubba, and how now he is communicating a little different, here is an example of that:!

11 Testimonials from loyal customers I just wanted to let you know that thus far Jeff Italiano is very happy with the response he has been getting from Bubba's endorsement of his business. Jeff called me last week and said that his employees had taken several calls from customers who were part of the "Bubba Army" and that the quality of lead was surprisingly good. He had talked with several business owners who had been told by their employees to call Italiano based on Bubba's on-air recommendation. It's always nice to be able to tell a station that their format is really working for the client. Thanks for your efforts on Italiano Insurance's behalf! Regards, Bev Beverly Versfelt RETAIL MARKETING GROUP

12 Testimonials from loyal customers I just wanted to take a minute and let you know how pleased we ve been with our radio advertising so far. Just in the first month, our web traffic for H2 Turf is up approximately 40%, and has generated many new leads for our business. In fact the very first day the on-air ad ran, we received a call from a large municipality that heard us on the radio, and are currently negotiating a contract that would cover our advertising costs for the entire year. That s about as good of an ROI as we could ask for. You and your team have gone above and beyond in helping us set up our ads, and giving us a great radio and online presence. Something I thought we would not have been able to do just two months ago. I want to thank you and Beasley again for making this possible for us. We look forward to continuing our ads with you and BBG in the future, and scaling up our campaigns as our business continues to grow. Best Regards, Jarrod Cothron President Cothron Contracting LLC

13 Testimonials from loyal customers Marc, As a long time Bubba advertiser I wanted to let you know how happy we are to have him back on the air in Tampa. His show works so well with our key demographics and as a result we ve noticed a nice increase the 1 st quarter 2015 (Bubba on in Tampa) over the last quarter 2014 (Bubba not on in Tampa). Thanks and keep up the great work. Ron Boyar Cam Tech School of Construction

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15 Who is the Bubba Listener? A18+ M-F 6am-10am aqh: WHAT I Want to Know About Them Index Household income summaries (HHLD): $50,000 or more 136 Household income summaries (HHLD): $100,000 or more 105 Level of education summaries: Any college 102 Level of education: Some college (1-3 years-not Graduate or AA/Associates) 131 Level of education: Post graduate degree 80 Occupation summary: Management, Business and Financial Operations 183 Occupation summary: Professional and Related Occupations 61 Occupation summary: Service 59 Occupation summary: Sales and Office 141 Occupation summary: White collar 127 Source : Scarborough R2 2014: Aug13-Jul14 / Scarborough R2 2013: Aug12-Jul13

16 Bubba Bubba and his team are the best in the business, let s meet Bubba Bubba is one of the most prominent radio personalities in the world, and he is right here in Tampa Bay! He has been thoroughly entertaining listeners for over 25 years, and has built an army of followers. Bubba is respected for his ability to attract and maintain audiences with his lightning-quick mind and tongue, his sharp sense of humor, his everyman approach to many nontraditional radio topics, and for the unique lingo he often uses on-air, which fans refer to as Bubbaspeak. Fans of the show are known nationwide as the Bubba Army, and are very active in participating in functions and calls to action, where it is not uncommon to have thousands show their strength and support for the show. He maintains a longtime team of loyal co-hosts and producers, who bring a wide range of talents to the show: Impersonation wizard Manson, radio s oldest and crankiest pervert, Ned, and 25 Cent.

17 Bubba The Love Sponge gives back to the community The Bubba The Love Sponge Foundation: The Bubba the Love Sponge Foundation was established as a 501(3)(C) Florida charity in late 2008 by syndicated and radio host Bubba the Love Sponge Clem as a community awareness and donations vehicle that supports worthy causes and victims. Since then, the Foundation has raised and donated more than $420,000.

18 Bubba987 - WBRN Weekly Segments Bubba s Throwback Thursday! Throwback Thursday is one of Bubba s best known features. Listen as the boys go back in time and review some of Bubba s best shows dating all the way back to the 90 s!!! This is a hilarious segment that puts our listeners on a trip down memory lane!

19 Bubba987 - WBRN Weekly Segments Top 5 Genre Countdown Every Wednesday, Bubba and his team critique 5 current Top 5 hits from different genres.country, Rock, Christian, Spanish, Hip-Hop, every week is a different format. Get ready for laughs as Bubba and his team share their edgy opinions on these hits! The segment is incredibly entertaining and is a listener favorite!

20 Bubba987 - WBRN Exclusive Weekly Shows Jomama Johnson The Quiet Storm Tampa Bay is buzzing with the return of Jomama Johnson coming out of retirement back to Tampa Radio to join Bubba 987FM. The Quiet Storm delivers a diverse selection of soul and R&B songs by legendary veteran radio personality Jomama Johnson, who previously had entertained listeners for over 20 years on 93.3 WFLZ & 95.7 WBTP before retiring to spend time with his family and aging mother. Listen to The Quiet Storm every Sunday night from 8pm Midnight! Insert Local Station(s) Images Here

21 Bubba987 - WBRN Exclusive Weekly Shows T QUEST Friday MashUp Forget the traffic reports and boring teen dance party music, Tampa Bay is now kicking off the weekend with the T-Quest MASHUP on Bubba987FM! For 98 minutes, Bubba 987 goes completely commercial free every Friday from 4:35pm until 6:15pm while thousands of commuters sit in traffic on the streets, bridges and highways around the Bay Area. A long time area radio veteran & high profile party & club DJ, T-Quest does not disappoint. Insert Local Station(s) Images Here