Who is Lori? An Introduction to: Raising More Money Without Asking. Presenter: Lori L. Jacobwith

Transcription

1 An Introduction to: Raising More Money Without Asking Presenter: Lori L. Jacobwith We ll begin at approximately 3 minutes after the hour Who is Lori? LJacobwith LJacobwith 25+ years as a communication strategist & fundraising coach Founded the Ignited Online Fundraising Community Measurable: Since 2001 I ve helped organizations raise nearly $200 million from individual donors. And counting. Lori L. Jacobwith 1

2 Where we are heading today What we will cover What is the one thing that causes success in any kind of fundraising? A quick review of where you currently share information about your funding needs. How to choose new language to share how much money your nonprofit organization needs to raise. Lori L. Jacobwith 2

3 What we will cover How to use methods other than asking for money so people WANT to support you. Examples of how other nonprofits have shifted their communication & raised more money. Before we get started rate your organizational communication Lori L. Jacobwith 3

4 What is the one thing that causes success in any kind of fundraising? The Secret to Raising Money: Use Clear, Bold Communication Lori L. Jacobwith 4

5 Too many messages 9 How can you stand out? 10 Lori L. Jacobwith 5

6 Talk about your impact Your impact Lori L. Jacobwith 6

7 Where do you currently share information about your funding needs? Where to share? Lori L. Jacobwith 7

8 How to choose new language to share how much money your nonprofit organization needs? The M word Lori L. Jacobwith 8

9 The Flow of Money Trillions of dollars flow around the world everyday. Don t hold back Lori L. Jacobwith 9

10 Raise More Money Without Asking Make it okay to talk about what you need the money for. Lori L. Jacobwith 10

11 Money moves toward boldness and clarity of communication Raise More Money Without Asking The question is not about how to get the money. Rather the question is about our own relationship with money. Lori L. Jacobwith 11

12 Raise More Money Without Asking Need exists when something is missing Lori L. Jacobwith 12

13 What is a Funding Gap? What you project in expenses minus what you have received from government, grants, fees for service, United Way and other contributions. How to talk about the funding gap? Tell why you have one. Explain you ve always had one. Share the updated gap while reporting on dollars in so far this year. Give a real person example. Lori L. Jacobwith 13

14 Sharing Your Fundraising Message How to figure out your funding gap How to choose methods other than asking for money so people WANT to support you? Lori L. Jacobwith 14

15 Fundraising consistent with the mission, will always produce enough money. ~ Lynne Twist Inspiring Impact Infused Lori L. Jacobwith 15

16 What is the impact of my gift? What is the impact of my gift? Lori L. Jacobwith 16

17 In Defense of Raising Money: A Nonprofit Manifesto 1. Asking for money is not all about the money. Photo source: The Weingart Center & ad agency David & Goliath Lori L. Jacobwith 17

18 2. People think storytelling is a gift, not a skill. 3. Money = Power. Lori L. Jacobwith 18

19 4. I m terrified you ll say no. Raise More Money Without Asking Create a tribe of engaged, passionate evangelists for your work/mission Lori L. Jacobwith 19

20 Examples of how other nonprofits have shifted their communication & raised more money Example that works Photo source: Jessie F. Hallett Library Lori L. Jacobwith 20

21 Example that works Example that works Lori L. Jacobwith 21

22 Example that works Raise More Money Without Asking What s Working? What s Missing? (your gap) Share a story causing people to feel something & take action Listen Lori L. Jacobwith 22

23 Sharing Your Funding Gap Practice. Why? Before we finish rate your communication again Lori L. Jacobwith 23

24 Fundraising is deep, profound relatedness Coaching Resources Available at: Amazon.com LJacobwith Download on Free Resources page: LoriJacobwith.com Lori L. Jacobwith 24

25 Today s webinar participants save 20% off Wednesday, October 31 Outrageously Successful Fundraising: Raise More Money Without Asking! Visit this link to add the item to the shopping cart: enter the coupon code "fundraising" Limited space available, sign up now! Discount ends next Friday at 8 PM Eastern. Questions? More Charity How To Webinars: Tuesday, October 30 Mission Possible: How to Engage Your Board in Fundraising Wednesday, October 31 Outrageously Successful Fundraising: Raise More Money Without Asking Thursday, November 1 Detonating Your Nonprofit Donor Data for Explosive Results Lori L. Jacobwith 25

26 Today s webinar participants save 20% off Wednesday, October 31 Outrageously Successful Fundraising: Raise More Money Without Asking! Visit this link to add the item to the shopping cart: enter the coupon code "fundraising" Limited space available, sign up now! Discount ends next Friday at 8 PM Eastern. Lori L. Jacobwith 26