Master Coaching: Storytelling. Ignited Online Fundraising Community
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1 Step 1: Dial-In U.S.: Access Code: Step 2: Web Login enter passcode *6 to mute *7 to unmute Ignited Online Fundraising Community Apporté LLC 1
2 Questions today & everyday What we will cover today: Where to find great stories A framework to craft stories Lori will coach a few stories Apporté LLC 2
3 The secret to cutting through the clutter of day to day noise Convey Your Impact With examples of real people Apporté LLC 3
4 Storytelling At its core, storytelling is the art of using language, vocalization, and/or physical movement and gesture to reveal the elements and images of a story to a specific, live audience. ~ Source: National Storytelling Association Boring2Brilliant.com Apporté LLC 4
5 Why are stories so important? From Lisa Cron: Wired for Story Why share stories? To create unforgettable emotional connections Apporté LLC 5
6 Where to find stories? We take for granted: 1. People understand what kind of impact examples you are looking for. 2. People know how to tell a story. Where to find stories? Remember: Most people don t know HOW to do what you are asking. Apporté LLC 6
7 Where to find stories Two important factors: 1. What questions you ask 2. Who you ask & where you ask the questions What Questions To Ask? Open-ended Ask questions that gets at a story but doesn t feel like you are putting the person on the spot. The responsibility to find the story is yours. Ask more questions to glean the nuggets to build the story. Apporté LLC 7
8 Who to ask? Who to Ask? People you serve & their family Board & former board members Donors. First-time, long-time Other staff Event sponsors, foundations Apporté LLC 8
9 What Questions To Ask? Who did you turn away? Who stands out for you? Favorite or best thing about this family Add your own Apporté LLC 9
10 Where to Ask the Questions? Where to Ask the Questions? Apporté LLC 10
11 Storytelling: How do we do this? Lori s 6-Step Process 1. Identify one person. Apporté LLC 11
12 Lori s 6-Step Process 2. Learn & jot down as much about them as you can. Lori s 6-Step Process 3. Write down all of the exact results. Apporté LLC 12
13 Lori s 6-Step Process 4. Make a list of transformations due to your involvement and their results. Lori s 6-Step Process 5. Circle the words that stand out and are emotionally connecting. Apporté LLC 13
14 Emotionally connecting words Abandoned Blessed Emotionally bruised Spiritually & physically broken Weary More? The placement of emotionally engaging words and phrases, is key to creating a powerful story. Lori s 6-Step Process 6. Now fit the story into the framework & practice telling your story. Often. Apporté LLC 14
15 Simple Format What was life like before What happened? What is life like now? Apporté LLC 15
16 Tell Me Your Story You have 2 minutes to tell me a story & I ll we will all give you feedback & coaching Apporté LLC 16
17 Feedback & Coaching Apporté LLC 17
18 Sharing A Story Give people a fact or an idea and you enlighten their minds; tell them a story and you touch their souls. ~ Hasidic Proverb Charity How To Partnership Apporté LLC 18
19 August: What Every Fundraiser Can Do to Stop Falling Donor Retention Thursday, August 22, AM Central Check out the Bloomerang blog and website to learn more about Jay: Please share your feedback in the short survey Thank you! Apporté LLC 19
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