HOW TO CREATE A SPEAK-TO-SELL TALK THAT YOU LOVE AND IRRESISTIBLE OFFERS THAT SELL

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Hilary Hodge
6 years ago
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HOW TO CREATE A SPEAK-TO-SELL TALK THAT YOU LOVE AND IRRESISTIBLE OFFERS THAT SELL WHAT A SPEAK-TO-SELL TALK ISN T: UNPLANNED Too risky SCRIPTED Loses authenticity

Meant to Deliver immediate value and useful content Set Up to establish SEEDING throughout and elicit desire in your ideal client The key to increasing your SALES

WORKS IN ALL KINDS OF INDUSTRIES: Health/wellness Relationships Nonprofit Education Corporate Agriculture Financial Services WORKS FOR ALL TYPES OF ENTREPRENEURS:

Corporate Nonprofit General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money.

1 HOW TO CREATE A SPEAK-TO-SELL TALK THAT YOU LOVE AND IRRESISTIBLE OFFERS THAT SELL WHAT A SPEAK-TO-SELL TALK ISN T: UNPLANNED Too risky SCRIPTED Loses authenticity WHAT A POWERFUL SPEAK-TO-SELL TALK IS: Designed around a STRUCTURE that positions you for instant credibility and trust. Meant to Deliver immediate value and useful content Set Up to establish SEEDING throughout and elicit desire in your ideal client The key to increasing your SALES CONVERSION WHERE TO USE YOUR SPEAK-TO-SELL TALK: Live stages, large and small Webinars Teleseminars Radio TV Podcast & Telesummit Interviews Networking Events Video WORKS IN ALL KINDS OF INDUSTRIES: Health/wellness Relationships Nonprofit Education Corporate Agriculture Financial Services WORKS FOR ALL TYPES OF ENTREPRENEURS: Coaches Consultants Experts Speakers & Authors Spiritual Personal Development Business Development Coaching Training Direct Sales And more Practitioners Solopreneurs Corporate Nonprofit General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of money. KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money. NAPOLEON HILL, THINK AND GROW RICH Lisa Sasevich Page 1

THE 5 STEPS TO CREATING YOUR SPEAK-TO-SELL TALK 1 Develop your IRRESISTIBLE OFFER and the words to express the TRANSFORMATION you uniquely provide.

Write down the specific transformation you provide: 2 Reverse Engineer the BODY of your talk so that it leads to the sale of your OFFER smoothly.

2 THE 5 STEPS TO CREATING YOUR SPEAK-TO-SELL TALK 1 Develop your IRRESISTIBLE OFFER and the words to express the TRANSFORMATION you uniquely provide. You have a unique gift or expertise to offer for people to be able to say yes to you, you must clearly articulate what you do and communicate your offer. Write down the specific transformation you provide: 2 Reverse Engineer the BODY of your talk so that it leads to the sale of your OFFER smoothly. For the body of your talk, go deep on one segment or idea from your program, then give a preview of the other segments give immediate value and show your ideal clients what more will come when you work together. Write down the main training segment or idea that you will speak in depth on to provide immediate value: 3 Position yourself to gain instant CREDIBILITY and TRUST with your audience. To connect authentically with your audience, you must position: Yourself Your Audience Your Topic/Transformation Your Talk Your Irresistible Offer Lisa Sasevich Page 2

3 THE 5 STEPS TO CREATING YOUR SPEAK-TO-SELL TALK (CONTINUED) 4 Seed your content so that HUNGER and DESIRE build in your prospects quickly. (An example from Lisa s Speak-to-Sell Formula module on Seeding: Use a case study or client success story. Tell a story, outline the results, and then credit results to a specific part of your program). Write down the name and success story of a client you can use as a potential case study: 5 Transition to your offer and convert 100% of the right people into PAYING CLIENTS on-the-spot! One thing you must include is a limiter. The most common limiters are time (as in Today Only ) or quantity (as in I have room in my schedule to take the first 8 people who book an appointment ). Make sure to always provide an authentic reason as to why you have this limiter. Write down 3 limiters that you can use (e.g. The first # people who register will also receive my X bonus ): ACTION STEP THE ONE STEP OF THE SPEAK-TO-SELL FORMULA THAT I WILL TAKE ACTION ON TODAY IS: Lisa Sasevich Page 3

4 COMMON QUESTIONS AROUND CRAFTING YOUR SPEAK-TO-SELL TALK 1 My expertise doesn t help people make money, can you still help me craft a Speak-to-Sell Talk that gets me results? I get this question a lot. And you ll be happy to know that YES, this system works just as powerfully for relationship experts and health professionals as it does for sales trainers. In other words, you don t need to be showing people how to make money to enjoy big back-of-the-room results. Really! And while many people are strapped for money, you ll see they will part with their money to solve a pain they are tired of. I see it all the time. People say they can t afford something to one person, and then turn around and buy a $300 purse or take a trip to Vegas. It s all about people s priorities, and I will show you how to speak about your offer so the people who have the pain you solve will understand you have the solution to transform that. 2 What if I m just getting started and I m not totally clear on my brand yet? Is it too soon to craft my Speak-to-Sell Talk and Irresistible Offer? Absolutely not! In fact, this is the BEST time to start speaking. What better way to figure out what your brand IS than by seeing what your ideal clients are attracted to? I find that the way most entrepreneurs go about branding themselves is completely backwards. They sit by themselves behind their computers and try and figure out what they stand for. Then they spend all sorts of money branding themselves only to find out later that s not what their ideal clients are really interested in so they have to start over. If you test out your brand through speaking, you can get real-world feedback on what works and what doesn t BEFORE you spend all that money branding yourself. (Isn t THAT a big relief!) 3 What if I don t have any products or programs to sell yet is this for me? That s the beauty of what I teach. You can start by selling anything even one-on-one coaching packages or your hard-earned advice. That s how I started. Best yet, eventually you ll be able to use speaking to sell your first product or program and you ll know that product or program is what your ideal clients want because you spoke and tested your offer. Lisa Sasevich Page 4

5 COMMON QUESTIONS AROUND CRAFTING YOUR SPEAK-TO-SELL TALK (CONTINUED) 4 Do you recommend scripting my talk word-for-word? I am SO glad you asked this. And the answer is NO. I see 2 types of speakers wingers (who wing their talk) and scripters (who script their talks). You want to know which one is better? Neither! The wingers sound unprepared and the scripters sound too stiff. Worse, both have a tendency to sound exactly like they don t want to sound sales-y. So what s the third option? You STRUCTURE your talk. I m going to teach you my proven formula for structuring your talk so you re in the moment and can be yourself and spread your gifts AND still sell because the structure does the selling for you! You re going to know exactly what you need to do to structure your winning Speak-to-Sell Talk that allows you to give, give, give and STILL sell WITHOUT sounding salesy! And for those of you looking to fill your schedule with qualified appointments, you can use your Speak-to-Sell Talk to do that too! Lisa Sasevich Page 5

6 TM I hope all the free training videos I ve given you so far have expanded your way of thinking about the marketing of your business. The minute you start putting this formula into your business, and creating your Speak-to-Sell Talk, your life will totally change. It s time for you to claim your throne and step up as the industry leader you are as you use your gifts and your passions to change lives. You have a choice now; you either go back to business as usual, and everything will stay the same, or take the leap with me to creating your Speak-to-Sell Talk and start attracting your ideal clients and closing the sale. I m going to open up my Speak-to-Sell Virtual Bootcamp 2.0 Coaching Program, which I m really excited about because we have added BRAND NEW trainings that will help you leverage your Speak-to-Sell Talk in both live and virtual settings. I only open this bootcamp once a year, and every time we attract the most amazing, heartcentered entrepreneurs on the planet. If you want to invest in it, you will have to act fast when I open the doors, so you will be able to get your seat and start right away with our simple pre-work bonus to help you finally find the words to say what you do. I want nothing more than to guide you as you pour your great work into my proven structure that will do the selling for you. All you need to do is simply watch your over the next couple of days. I will you all of the details and exactly how to register. I can t wait to take the next step together! NEXT STEPS Lisa Sasevich Page 6

NEW RULES OF SPEAKING

How to Get Booked to Speak NEW RULES OF SPEAKING Think beyond the keynote: Meeting planners want different formats today. The days of ONLY doing the talking head speech are over. Offer other innovative