Thank You! Coaching for Your Fall Fundraising Appeals. Ignited FR Community Webinar Fall Appeal Coaching August Ignited Fundraising.

Transcription

1 Presenter: Lori L. Jacobwith, Founder, Ignited Fundraising Coaching for Your Fall Fundraising Appeals Step 1: Web Login enter passcode Step 2: Dial-In U.S.: Access Code: *6 to mute *7 to unmute OR Use Monitor or Laptop Speakers Thank You! 2015 Ignited Fundraising. 1

2 Daily Coaching & Inspiration Monthly Open Coaching Call Reserve your seat with Cara: 10 am Central August 28 Sept 25 Oct Ignited Fundraising. 2

3 Getting Your Letter Read Improving Your Copy Feedback: Your Samples More Resources Your Next Steps Today Getting Your Letter Read 2015 Ignited Fundraising. 3

4 Three Things Readers Check Three Things Readers Check 1. Did You Spell My Name Correctly? 2015 Ignited Fundraising. 4

5 Three Things Readers Check 2. Did Someone Relevant to ME Sign the letter? Three Things Readers Check 3. They read the P.S Ignited Fundraising. 5

6 Improving Your Copy Improving Your Fundraising Copy* Skip the Teaser *5 things not to do to improve your fundraising copy by Jeff Brooks 2015 Ignited Fundraising. 6

7 Improving Your Fundraising Copy Get rid of the brochure Improving Your Fundraising Copy Get 1 st Paragraph 2015 Ignited Fundraising. 7

8 Improving Your Fundraising Copy Get rid of your worst donors Improving Your Fundraising Copy Get rid of excess reviewers 2015 Ignited Fundraising. 8

9 The Number of Asks 1. Opening or 2 nd paragraph 2. With details about how much to give 3. In the P.S. or in the final 2 paragraphs Write To Be Read QUICKLY Lots of white space Bullet points Pictures Break long paragraphs into more than one paragraph 2015 Ignited Fundraising. 9

10 The YOU Test The number of times you include the words you and your MATTERS 1. Read your letter out loud to ensure it is conversational. 1. Make sure you are writing to ONE PERSON Don t make the ask about your organization. Make it about the donor. The YOU Test The number of times you include the words you and your MATTERS 1. Read your letter out loud to ensure it is conversational. 1. Make sure you are writing to ONE PERSON Don t make the ask about your organization. Make it about the donor Ignited Fundraising. 10

11 Fundraising Fulfilling the aspirations of your donors Feedback On Your Letters 2015 Ignited Fundraising. 11

12 Hammer 2015 Ignited Fundraising. 12

13 McMichael Canadian Art Collection 2015 Ignited Fundraising. 13

14 St. John s Prep St. John s Prep 2015 Ignited Fundraising. 14

15 Missouri River Regional Library 2015 Ignited Fundraising. 15

16 For Kids Sake Story Sample 2015 Ignited Fundraising. 16

17 MU Performing Arts A Letter I Love 2015 Ignited Fundraising. 17

18 More Resources Members Webinars To View How Your Fall Appeal REALLY Delivered Making 2014 Even Better January & February 2014 Master Coaching: Creating A Successful Fall Appeal October 2013 Successful Fundraising Campaigns August Ignited Fundraising. 18

19 Appeal Checklist 16-Point Annual Appeal Checklist Appeal Samples Network For Good 2015 Ignited Fundraising. 19

20 Next Steps Fundraising Deep, profound, relatedness 2015 Ignited Fundraising. 20

21 What Will You Do NOW? Share: One thing that surprised you? One thing you ll incorporate into your appeal this year? September 17 Webinar 11 AM CDT How to Track & Report on Multi-Channel Campaigns Using Charity Engine (Or Your OWN Software!) Leigh Kessler, VP Communications, Charity Engine 2015 Ignited Fundraising. 21

22 Thank You! Coaching for Your Fall Fundraising Appeals Please take a moment to answer the short survey! Your candid feedback is welcome Ignited Fundraising. 22