Session 3: Storytelling + Calendar Planning

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Bernard Theodore Fowler
5 years ago
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1 Session 3: Storytelling + Calendar Planning

2 Agenda Introduction 5 min Storytelling 20 min Calendar Planning 10 min Wrap-Up 5 min

3 Session #3 Facilitator Kelly Wilson

6 DRAFT

7 DRAFT (PENDING APPROVAL) + PREAPPROVED

8 ACTIVE: June 11th

11 HTML donate button Custom donation link /form Widget API

12 OBJECTIVE 1. Generate compelling and authentic stories for use in your crowdfunding campaign appeals. 2. Revise your project page to most effectively capture prospective donors. 3. Prepare your calendar for the Accelerator campaign.

13 Storytelling

14 Stories are powerful

15 56% of individuals who respond to a nonprofit call to action cite being motivated by compelling storytelling

16 2X Donors give twice as much when presented with a story about an affected individual

17 Get Your Story Straight Brevity is key

18 4.2 seconds The amount of time most donors review a page before deciding whether to donate.

20 BEST PRACTICES

21 Strong Imagery Close-up, high-resolution Clear focal point Positive + empowering Engaging

22 Empower Constituents Always ask, how do our stories empower the people we intend to help?

23 PICTURE #1 PICTURE #2

24 Slum Children

25 Children living in slums

26 People-First Language How can you apply this to your communications?

27 Effective Character Stories should contain a single, compelling character that is relatable to the audience and who is comfortable relaying specific details, memories and experiences.

28 Authenticity Stories should show rather than tell the audience about the character s transformation, using rich details and featuring the character s own voice, without jargon.

30 Trajectory Stories should chronicle something that happens an experience, a journey, a transformation, a discovery.

31 Be Passionate! Stories should convey emotions that move people to act, and marry these with clear, easy-to-find pathways to get them to those desired actions.

32 Build A Sense of Urgency Use the Accelerator campaign structure to bring urgency to your story s conclusion.

33 Clear Call to Action Make it easy for people to act now.

34 Let s Review!

35 Good Nonprofit Storytelling Involves Strong imagery Empowering your constituents An effective character Authenticity Trajectory Passion A sense of urgency Clear call to action

36 What types of stories can we tell? Overcoming adversity Peek behind-the-scenes story Success story Cliffhanger story Founder story Donor stories So many more!

37 Stories can be used everywhere Your s, your social media, how you talk to a stranger, how to convey your work to a funder or board member. Your story shows and shares your organization s impact.

38 Questions?

39 Calendar Planning

40 Fir st, we made a calendar of the entire process, and before the actual campaign period we created many message s to communicate on social networks and personal s. GLOBALGIVING NONPROFIT PARTNER Raised $5,420 in under 30 days

41 Make a plan. Create a calendar.

43 9:00:01 EDT 23:59:58 EDT

44 June 20 th Bonus Day $10,000 Incentive Fund from GlobalGiving This is a proportional match on unique online donations up to $5,000 Bonus Day lasts a full 24 hours, from 00:00:01 to 23:59:59 EDT on Wednesday, June 20 th Bonus Day Cash Prizes: $1K for most funds raised; $500 for most one-time donors; $500 for most recurring donors * Note: Prize money will not count towards your Accelerator Goal

45 Sample Calendar for Accelerator Campaign Sunday Monday Tuesday Wednesday Thursday Friday Saturday June 3 Advocate Pre-Campaign Check-In Facebook + Twitter Posts Donor Calls June 10 Campaign Begins Facebook + Twitter Posts Send #1 Advocate Check-In Facebook + Twitter Posts Facebook + Twitter Posts June 17 Donor Calls Facebook + Twitter Posts Bonus Day! Send #2 Facebook + Twitter Posts Advocate Check-In Fundraising Event! July 24 Facebook + Twitter Posts Advocate Check-In Facebook + Twitter Posts Send #3 - last chance to give Campaign End

47 Let your creative juice flow for creating a compelling story. That's the key. Brainstorm to tell that story most effectively with meaningful pictures and videos in all possible social media and never hesitate to ask for money even over phone. GLOBALGIVING NONPROFIT PARTNER Raised $11,518 in under 30 days

48 Questions?

49 Wrap-Up

50 NEXT STEPS Select one story you want to tell in your donor outreach. Using today s lessons, draft a version of the story that can be read in no more than 30-seconds. Then, boil it down to six words or less. Finally, share both with a partner and ask for feedback. Record all of this as it will all feed into your appeals, social media content, and more! 1. Log into your GG Rewards Dashboard. 2. Find the GG Rewards Cycle for this webinar. 3. Earn 2 points by typing in the original stories (both 30-second and six word versions) under Step 2 (Act). 4. After you have shared your story with a partner and received feedback, earn 3 points by telling us what you learned from this experience under Step 3 (Learn). Need help? us at accelerator@globalgiving.org.

51 Homework Assignment #3 (continued) Add screen steps for completing cycle Available 24 hours after viewing the webinar

52 What is GlobalGiving s platform fee?

58 You may submit edits any time before or during the campaign, but please note GlobalGiving takes 1-3 business days to review edits. Submit wisely and (ideally) in a batch.

64 Questions?

65 thank you

Session 3: Storytelling + Calendar Planning

Session 3: Storytelling + Calendar Planning Our mission is to transform aid and philanthropy to accelerate community-led change. Agenda I. Introduction + Reminders II. Storytelling III. Calendar Planning