ACTION STRATEGY #1 - PROPOSAL FOLLOW UP

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1 SALES ACCELERATOR WORKBOOK Fast Action Strategies For Consultants To Generate Sales Immediately Consulting Unleashed

2 ACTION STRATEGY #1 - PROPOSAL FOLLOW UP This strategy is meant for following up with past proposals. Too many people will send just one or leave one phone message and never get in touch again. It s worth going after more than once (the gold is in the follow up). Think about all the open proposals you have out there. Action Steps: 1. Compile a list of proposals from the last 6 months 2. Write down the value of each proposal 3. Set an objective to close at least 2 clients 4. Prioritize your list for contact 5. Create a simple follow up (see example below) 6. If you get a no, ask for the reason they decided not to go ahead with you? Swipe #1 Subject: Are you interested in going ahead? Hi [Name], We recently devised a plan to help you generate more leads from Facebook and we d love to work with you to help you to generate those 30 to 40 client opportunities per month. Are you interested in going ahead with that plan? Cheers, - John Super Consultant Logar Swipe #2 Subject: Quick question Hi [Name], A little while ago we spoke about your [XYZ] marketing project. I just wanted to know did you go ahead with that? Or are you still looking to implement (the plan we put together for you). A lot has happened since we spoke and the online marketing game has changed and I ve got a few ideas that may help you accelerate your opportunity for results. I ll give you a call in a couple of days time and answer any questions or see if you d like to look at implementing the plan. Cheers, - John Super Consultant Logar

3 ACTION STRATEGY #2 - FAST CLIENT OUTREACH AND OFFER STRATEGY This strategy is for directly reaching out to new prospects and generating new appointments QUICKLY (No wasting time... this process should take you less than 1 hour to complete) 1. Write down your #1 strategy is that you know helps businesses get great results. 2. Write down 3 types of businesses that will benefit from your strategy 3. Create a simple workflow or mind map that displays how the prospect can get great results for their business 4. Build a list of 20 businesses in each category, figure out who the owner of the business and get his or her direct Craft a simple (see example below) 6. it out to them and follow up with a phone call using the script below. Swipe #1 Subject: [Name] quick question Hi [Name], Just a quick questions. I ve put together the top 3 performing online ad campaigns for [plumbers] that are performing the best on Facebook. If you re interested, I m happy to share how they work and how you can use the same strategy to add 30 to 50 job estimates on auto pilot per month for your [plumbing] business. I know your busy and I d love to give you a quick call or arrange a time when I can share how this already proven marketing strategy can help you generate a consistent flow of [plumbing] jobs. If you want me to share it with you hit reply with your best contact number. Cheers, - John Super Marketer Logar Phone Script #1 *Ring Ring* You: Hi [Name], this is [Your Name]. Is this a good time for you? Prospect: Yes, I says YES You: Great.

4 You: I just wanted to quickly follow up on the I sent you. if you can give me 60 seconds you can decide whether or not we should continue this call is that fair? Prospect: Okay, that s fine. You: Thank you You: I've put together the best performing ad campaigns for commercial plumbers and wanted to reach out to share the strategies that is actually performing and generating quality clients for plumbers like yourself. If you're interested in seeing how a high performing campaign can bring 30 to 50 [plumbing] job opportunities every single month on autopilot... I would love to share that with you as I am looking to partner with a plumber to help them achieve a steady increase in revenue and growth in their business. You: Tell me [Name], would a system that consistently generates quality client opportunities every month be useful to your plumbing business. Prospect: Yes that sounds great. You: Great You: Let me ask you this You: 1. Do you want a consistent flow of commercial enquiries for your plumbing business? You 2. Are you willing to invest in marketing your business? You: 3. Will you do everything possible to look after the clients that we send you? You: 4. If we can make this strategy ultimately free is that something that you would be interested in? Prospect: Yes, absolutely. You: Great, now I just need better to understand your business so that we can construct a plan that s going to work for you and get you real results ASAP. You: Would [Monday at 9am or Tuesday at 10am] be good for you? You: [Close out conversation]

5 ACTION STRATEGY #3 - UPSELL EXISTING CLIENTS This strategy is for upselling existing clients into a new service and increasing their investment in your services. The easiest sales you ll ever make is add value to an existing client. Example Upsells If you build websites, offer SEO and or an adwords campaign for traffic If you do SEO, offer to rebuild or optimize their current website If you do Facebook ads, mix it up and offer an adwords strategy If you do marketing, offer to do a simple customer reignition campaign to generate cash flow from their existing customers. Action Steps 1. Review the current service to your clients 2. Based on your knowledge of the client, figure out what they can optimize to get better results or figure out a strategy they are not currently implementing that that will get them better results with their marketing? 3. Create a simple plan outlining the strategy for your client 4. Set up an appointment 5. Deliver a powerful pitch and make an offer

6 STRATEGY IMPLEMENTATION - FAST ACTION IMPLEMENTATION PLAN 1. Pick a strategy 2. How much cash do you want to bank in the next 30 days? 3. What are 3 things you are going to do with the money? (pay bills, re-invest, give yourself a bonus etc.) Thing 1: Thing 2: Thing 3: 4. List 3 reasons why it is important for you to achieve this result? Reason 1: Reason 2: Reason 3: 5. On a scale of 1-10, how committed are you to achieving this goal? (Anything less than a 10 means you need to change your objectives and reasons why) 6. What are your action steps to execute your plan? How many contacts do you need to make? How many appointments do you need to set? How many sales will you make? [Example:] 100 contacts, 7 appointments 2 sales Block out 1 hour a day in your calendar and execute this plan Sign here that you will complete this by a certain date Name Date XX/XX/2018

7 PLUS A SPECIAL GIFT FOR ACTION TAKERS: John at john@consultingunleashed.com With the subject line: Sales Accelerator Results And let him know what your wins are and the results from your efforts to claim your FREE personal strategic implementation session with John