The Proven 3 Step System To Land High-Value Clients With The Expert LinkedIn Funnel

Transcription

1 The Proven 3 Step System To Land High-Value Clients With The Expert LinkedIn Funnel WEBINAR WKBOOK For Experienced Solopreneur Consultants, Coaches & Speakers Who Serve B2B Clients

2 Hey there! I m Jason Smith, the Director of Campaign Management for Linked Into Leads and I ll be moderating the upcoming webinar you registered for. Trevor and I are really excited to have you attend! The fact that you are going to be there tells us that you are serious about doing whatever it takes to build your expert business and we are pumped to help you meet your goals! During the upcoming webinar, you are going to learn how you can use the Expert Funnel to build an MISSION driven Expert consulting, coaching or speaking business that is focused on giving and receiving max VALUE by launching a proven lead generation & selling machine focused on PRECISION targeting to ensure the right person gets the right message at the right time to help your prospect understand that what you have to offer is the solution to their problems. This workbook has been created for you to ensure you get the most out of your time during the webinar and are ready to take action and start implementing the strategies Trevor is going to share. So, I encourage you to print this document, answer the Pre-Webinar homework and get ready to take notes during the webinar while Trevor tells you exactly how this proven system can work for your business! See you on the webinar! page 2 of 7

3 Your Presenter Over the past 8 years, Trevor Turnbull has educated thousands of Entrepreneurs, Business Owners and Professionals on how to get REAL results from LinkedIn. His "non-techie" teaching style and extensive background in traditional and online sales & marketing has provided him with the real world knowledge of how to apply LinkedIn strategies that are easy to implement and provide maximum return on time invested. Trevor is the instructor for the #1 online LinkedIn training programs LinkedInfluence & 30 Day Sales Machine as well as the Founder of the Expert Selling Machine mentoring program and CEO of Linked Into Leads. As a expert on the topic of LinkedIn, Trevor has been hired by numerous Fortune 500 companies including General Motors, Raymond James and Bank of Montreal. He has also helped educate Olympic Athletes with the Canadian Olympic Program on how to leverage their personal brand (and LinkedIn) to secure sponsorship and prepare for life after sport. Additionally, Trevor been quoted in major publications including Forbes, Entrepreneur and others for all things LinkedIn Business! page 3 of 7

4 Pre-Webinar Homework We want to ensure you are in the right mindset and prepared to learn how LinkedIn can change your business and your life! So, let s get you thinking about that right now so when Trevor asks you these questions on the webinar, you have had some time to think about the CHALLENGES you face, the OUTCOME you are looking for and the PROBLEMS your expertise solves for your clients! 1. What is your biggest challenge with LinkedIn? A. I don t know how to find new clients using LinkedIn B. I have a great product/service but no one knows about it C. I use LinkedIn to connect to prospects but they won t reply D. I have lots of clients.but I want more profitable clients E. I don t have time to waste.i need a system to follow 2. What is the ultimate OUTCOME that drives you? A. Pay off debt B. Retire early C. Buy a new car, boat, house, etc D. Work less travel more E. Something else? 3. What PROBLEM does your product/service solve for your clients? page 4 of 7

5 4. Who is your Ideal Target Prospect? 1. Where are they located? (Country, State/Province, City) 2. What industry are they in? LinkedIn Industries: developer.linkedin.com/docs/reference/industry-codes) 3. What is their function/role? (Accounting, Entrepreneur, HR, Marketing, Operations, Sales, etc) 4. What is their seniority level? (Owner, Partner, VP, Senior, Director, Manager, etc) 5. How large is their company? (1-10, 11-50, , , , , ) 6. What keywords would they use to describe themselves? page 5 of 7

6 Webinar Notes Use the space below to write down the questions you d like to ask and make notes along the way as you discover how the Expert Funnel approach can work for your business! page 6 of 7

7 The Quick Wins Messaging Script *Make sure to attend the webinar to learn how this simple messaging strategy can result in you landing a client with weeks (even days) of implementing it! During the webinar, Trevor will explain why and how to send the message script below and what to say AFTER your prospect replies so you don t come across as pushy, spammy or desperate. Hi NAME, [Statement acknowledging that you haven t reached out in some time] [Offer to provide general assistance (ie. make an introduction if wanted)] [Ask an engaging question] [YOUR NAME] [Website or Lead Magnet] (make sure to add tracking pixels for retargeting) EXAMPLE Hi NAME, I m finally committing to using LinkedIn for what it s for...to network! :) Hope all is well with you. Let me know if I can help out, perhaps by introducing you to somebody in my network. Anything exciting you are working on these days? YOUR NAME NOTES Do not try to sell anything in this message, your are simply reconnecting, and getting back on your prospect s radar.make it about THEM and offer value! Will they all reply of course not but ask yourself this question when was the last time to proactively sent a message to a prospect on LinkedIn? :) Make sure to consider what your first Followup Message will be once your prospect replies. Again, your goal is to engage WITHOUT coming across as pushy, spammy or desperate. So, you need to consider how your messaging strategy is going to play out BEFE you send this first reconnect message (and it you are struggling with what to say as a follow up message.make sure to attend the webinar so Trevor can answer this question for you. :) page 7 of 7

8 QUICK WINS 1st DEGREE ADVANCED SEARCH KEYWDS INDUSTRY RELATIONSHIP SENIITY GEOGRAPHY TITLE COMPANY SCHOOL PROSPECTING 2nd/3rd DEGREE RE-CONNECT SURVEY SURVEY HANDSHAKE CONNECT APPOINTMENT BOOKING CALENDAR BASIC 1 AUTHITY LINKEDIN ARTICLE PERSONAL PHOTO 2 REPT / GUIDE PERSONAL VIDEO TESTIMONIAL 3 4 VALUE VIDEO(S) PHYSICAL BOOK CASE STUDY APPLICATION 5 6 ADVANCED WEBINAR LIVE EVENT COMMUNITY JOINED OPTIN APPLICATION COMPLETED MEETING BOOKED EVENT REGISTERED PHONE SALES DER FM CLIENT OUR FAVITE EXPERT TOOLS Calendly (Calendar Booking) Clickfunnels (Landing Pages) Zoom (Online Meeting) Wistia (Video Hosting) WebinarJam (Webinars) Stripe & PayPal (Payment Processing) Fiverr & Upwork (Outsourcing) PandaDoc (Proposals) Pipedrive (CRM)