How to Get Rich Worksheet

Transcription

1 How to Get Rich Worksheet Step 1: Modeling In the video I talked about how important it is to parallel your business to models similar to other proven and successful businesses. Here s a way to identify if your model is consistent to a successful model or if it s flat out not likely to work. List 3 very successful businesses in our industry: Now identify 3 very successful businesses outside of our industry that work with similar clientele as you would desire to work with as a financial advisor: Now think about how these businesses, both in our industry and outside of it. Identify some of the ways they market to get new clients: Finally, think about these businesses again. Is there any commonality with their branding (websites, sales literature, unique product offering/systems, identity):

2 4 5 6 You should by now see if the model you are building your business on is likely to succeed in attracting the clients you desire. If there are things you are failing in, whether it is simple fixes like branding and identity, or more major things like the products/services you offer or your marketing processes now would be a good time to identify a quick list of 3 things you should immediately identify as areas for improvement. You can jot those down here: Step 2: Know your Outcome If you have a great business model, or are planning to make changes to your business model to make it more effective, then you know it will work. An example of this would be marketing. Let s say you know if you execute a seminar, or direct mail campaign, or even something like cold calling you know you ll get a certain amount of good leads; which will lead to a certain number of qualified appointments; which will lead to a certain number of new clients. That is knowing your outcome. So here you should list a few activities in your business model and the highly probable outcome. If you can t do this exercise then you need to work on your model.

3 Step 3: Commit to Execution This can be a little tricky as there is no exercise I can provide to actually make you work. That is up to you. But I can help you identify a short list of things you should force yourself to do each week/month/year that you know will work if you just execute them. So here I want you to jot down the activities in your proven business model that you can use as a reminder to execute. I also strongly suggest you block off time on your calendar each week/month/year for these activities and DO NOT allow yourself to back out of them. Top priority weekly activities: Top priority monthly activities: Top priority yearly activities: If you re struggling with these, here s a very simple list of things I know should be done regularly and are always effective: Weekly 1. Call at least 3 of your top clients just to check in 2. Write a blog article and post it to your website and to article sites (Ezine Articles, Squidoo, Seeking Alpha, etc) then send an blast to all your clients, prospects, and centers of influence to let them know you ve written a new article for them 3. Send hand written thank you notes to people you ve met with the prior week

4 Monthly 1. Prospecting seminars maybe not every month, but at least ½ of them 2. Write a monthly newsletter and send it to all your clients, prospects, and centers of influence. Also post it to your website. 3. Send birthday and anniversary (either marriage anniversary or even anniversary dates of when your top clients started working with you) cards to your top clients Annually 1. Host client appreciation events maybe around special days or time of year (tax time, holidays, etc) 2. Do small group focus events for top clients where you take them to do something socially enjoyable and get feedback into ways they think you can improve your business 3. Record year in review and next years forecast videos and post them to your website. Also notify your clients, prospects and centers of influence via of the video you made for them and how they can view it and share it with others they think will benefit This is just a simple list of activities I know generate goodwill, referrals, and new clients from existing prospects. Think about your business and the things you enjoy doing then actually do them. Step 4: Make sure you provide what successful businesses provide In the video I talk about how all successful businesses are ultimately providers of solutions to make people s lives better and/or easier. Are you doing that in your business? Or are you just selling products? Here you need to think about your business and list a few things your business does that make peoples lives better: Now, think about ways you make people s lives easier:

5 Keep in mind these should be solutions, not products. The value in knowing this is it will help you create a better marketing and sales message. You will know what to communicate in your prospecting efforts and your clients will know exactly why they chose you and why they should refer the people they influence. This exercise is just that an exercise. It won t fix your business over night, but will get you on the right track. If you see there are things you need to change then I suggest you get after it. Have a great model to build your business off from; Know the outcome of each activity you embark on; Commit to being productive; And ensure you are in the business of helping people make their lives better and easier just like all other successful business The time is now. Make it happen. Best, Jason Wenk Creator, MM1 Method