MEDIA KIT all classical all the time

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Valentine Payne
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1 MEDIA KIT 2016 all classical all the time

MISSION STATEMENT TORONTO SYMPHONY ORCHESTRA TSO CONDUCTOR PETER OUNDJIAN MEASHA BRUEGGERGOSMAN We offer listeners the greatest music of all time plus

All this, plus uniquely intimate and interactive Live From the Lobby Concert performances which have featured such luminaries as piano virtuosi Lang

groups like The Tenors, Il Volo and the Tafelmusik Baroque Orchestra.

2 MISSION STATEMENT TORONTO SYMPHONY ORCHESTRA TSO CONDUCTOR PETER OUNDJIAN MEASHA BRUEGGERGOSMAN We offer listeners the greatest music of all time plus up-to-the minute news, weather, traffic, Zoomer and arts reports. All this, plus uniquely intimate and interactive Live From the Lobby Concert performances which have featured such luminaries as piano virtuosi Lang Lang and Yundi; opera stars Ben Heppner and Measha Brueggergosman; popular crossovers singers such as Katherine Jenkins and Josh Groban; and super groups like The Tenors, Il Volo and the Tafelmusik Baroque Orchestra. Sunday Night with the TSO LAUNCHED IN SPRING 2015, Sunday Night with the TSO, is a 60 minute show which features exclusive interviews with musicians, guest artists, and TSO s Music Director Peter Oundjian; discussions on hot music and entertainment topics; backstage exposés; and of course, scintillating treats for the ear.

LIKELY TO HAVE SAVING AND INVESTMENTS* OF $100,000 OR MORE 33% ATTEND MUSICAL CONCERTS PAST 4

SPENDERS 26% AGE 35-64 64% AGE 45+ 73% HAVE VISITED A FINE DINING RESTAURANT IN THE PAST MONTH 35%

GREATER THAN $100K+ ** 71% ARE HOMEOWNERS 48% DRIVE IMPORTED VEHICLES 49% MORE LIKELY TO ATTEND THE

3 OUR AUDIENCE WEEKLY REACH 998, MILLION HOURS EVERY WEEK NUMBER 1 FM STATION FOR NET WORTH* $777,000 AVERAGE AGE 53 46% MORE LIKELY TO HAVE SAVING AND INVESTMENTS* OF $100,000 OR MORE 33% ATTEND MUSICAL CONCERTS PAST 4 MONTHS FEMALE MALE 80% TRAVELED WITHIN CANADA (OUTSIDE OWN PROVINCE) 50% HOME IMPROVEMENT SPENDERS 26% AGE % AGE % HAVE VISITED A FINE DINING RESTAURANT IN THE PAST MONTH 35% UNIVERSITY EDUCATED 29% TRAVEL WITHIN USA 26% TRAVEL INTERNATIONALLY 57% HAVE HOUSEHOLD INCOME GREATER THAN $100K+ ** 71% ARE HOMEOWNERS 48% DRIVE IMPORTED VEHICLES 49% MORE LIKELY TO ATTEND THE BALLET/ OPERA/SYMPHONY IN THE PAST 4 MONTHS 52% ARE PRINCIPAL GROCERY SHOPPERS Source: Numeris Fall 2015 (August 31 to November 29, 2015), *RTS 2015 Toronto Cntl **Working Households

ART LOVERS Classical FM listeners attend THEATRE Index Venue 262 252 225 189 179 157 139 110 FOUR SEASONS CENTRE FOR THE PERFORMING ARTS SHAW FESTIVAL STRATFORD FESTIVAL CAN STAGE/CANADIAN STAGE

4 ART LOVERS Classical FM listeners attend THEATRE Index Venue FOUR SEASONS CENTRE FOR THE PERFORMING ARTS SHAW FESTIVAL STRATFORD FESTIVAL CAN STAGE/CANADIAN STAGE COMPANY ELGIN AND WINTER GARDEN THEATRES ROYAL ALEXANDRA THEATRE PRINCESS OF WALES THEATRE ED MIRVISH THEATRE (FORMERLY CANON THEATRE) Classical FM listeners attend CONCERTS Index Venue Source: Numeris, RTS Fall 2015 TORONTO SYMPHONY ORCHESTRA ROY THOMSON HALL FOUR SEASONS CENTRE FOR THE PERFORMING ARTS TORONTO CENTRE FOR THE ARTS LIVING ARTS CENTRE

5 COVERAGE AREA GEORGIAN BAY COLLINGWOOD AVERAGE MINUTE AUDIENCE 24,700 Full Coverage 18,900 Toronto Central TORONTO COBOURG LAKE ONTARIO DAILY CUME 396,000 Full Coverage 278,000 Toronto Central WEEKLY CUME 998,000 Full Coverage 709,000 Toronto Central LAKE ERIE POPULATION: 307, POPULATION: 409, POPULATION: 6,387,114 SOURCE: STATISTICS CANADA CENSUS PROFILES NATIONAL & INTERNATIONAL COVERAGE Classicalfm.ca Bell ExpressVu Channel 963 Rogers Digital 964 Digital Audio Channel 9 Source: Numeris Fall 2015 (August 31 to November 29, 2015), Person 2+

A POWERFUL COMBINATION WHY TWO IS BETTER THAN ONE The New Classical FM & ZoomerRadio are the authoritative radio voices for reaching and speaking to Zoomers in Ontario.

6 A POWERFUL COMBINATION WHY TWO IS BETTER THAN ONE The New Classical FM & ZoomerRadio are the authoritative radio voices for reaching and speaking to Zoomers in Ontario. Both stations deliver an unduplicated weekly audience of 1,578,000! Source: Numeris PPM, R4/Q1 August 31 to November 29, 2015, Full Coverage, Mon-Sun 5a-1a, Persons 2+, Average Weekly Cume of the CFMZ and CFZM. TOP STATIONS IN TORONTO FOR AVERAGE SAVINGS & INVESTMENTS ZoomerRadio $188,000 Classical FM $185,000 TOP 2 STATIONS IN TORONTO FOR AVERAGE NET WORTH Classical FM $777,000 ZoomerRadio $761,000 Source: Numeris RTS Toronto Fall 2015, 18+ (calculated as average home value + average savings & investments debts & liabilities) Buy both ZoomerRadio & The New Classical FM and balance your Zoomer targeted buy. AVERAGE AGE ZoomerRadio 58 Classical FM 53 CONCERT PIANIST - LANG LANG A45+ % COMP WEEKLY CUME ADULTS ADULTS 65+ ZoomerRadio 42% 58% Classical FM 51% 49% Source: Numeris PPM (R4 2015) August 31 to November 29, Full Coverage, Mo-Su 5a-1a, Avg Age (2+ AMA) & % A45+ % Comp Weekly Cume

INTEGRATED MEDIA OPPORTUNITIES Zoomermedia provides the best integrated media opportunities targeting the affluent 45+ demographic Not just a magazine, but a movement.

Canada s only English language specialty channel focusing exclusively on the tastes, interests, and needs of the 45 plus market, airing the best British classic and contemporary comedies and dramas.

7 INTEGRATED MEDIA OPPORTUNITIES Zoomermedia provides the best integrated media opportunities targeting the affluent 45+ demographic Not just a magazine, but a movement. Four decades of the coolest pop classics from the 50s to the 90s. The greatest music of all time in Toronto/GTA, Coburg, and the Georgian Triangle. Canada s only English language specialty channel focusing exclusively on the tastes, interests, and needs of the 45 plus market, airing the best British classic and contemporary comedies and dramas. JoyTV is available in more than 1 million households in the Greater Vancouver area. Serving the wants and needs of viewers within Vancouver, Victoria, Surrey and the Fraser Valley. JoyTV is your local station! /ZoomerMedia The Brand New ONE is a national digital channel where body, mind, spirit and love intersect to make a better you. The Brand New ONE presents the smartest, freshest shows on yoga and meditation, weight loss and fitness, sex and relationships, natural health and nutrition, and alternative The companion site to ZOOMER Magazine with over 70% content that is exclusive to the site. A consumer show and lifestyle expo for men and women 45 plus. An efficient, effective, face-to-face platform for targeting Zoomers across Canada.

EVENTS Live from The New Zoomer Hall The New Zoomer Hall plays host to a variety of

Artists are interviewed and perform in front of an exclusive group of listeners.

Mutter Virtuosi, Matt Dusk, Measha Brueggergosman and more!

ZoomerShows are Canada s largest consumer lifestyle expos for men and women 45+.

8 EVENTS Live from The New Zoomer Hall The New Zoomer Hall plays host to a variety of events and exclusive performances. The New Radio Concert Hall Series is the premier profile-raising stop for classical artists and contemporary icons. Artists are interviewed and perform in front of an exclusive group of listeners. In the past, we ve been proud to host Heidi Melton, Lang Lang, Anne Sophie Mutter & Mutter Virtuosi, Matt Dusk, Measha Brueggergosman and more! HEIDI MELTON performs at The New Zoomer Hall MATT DUSK performs at Zoomer Hall The ZoomerShows are Canada s largest consumer lifestyle expos for men and women 45+. Attendees receive the latest trends and information on positive aging in catagories such as Health & Wellness, Financial Planning, Fitness, and Technology & Travel. An efficient, effective face-to-face platform for targeting Zoomers across Canada.

CONTACTS General Manager, Vice President of Broadcast Sales Dan Hamilton

ca Director of Sales, Radio Division Grace Howley g.howley@mzmedia.

randall@mzmedia.com Target Broadcast Sales Inc.

9 CONTACTS General Manager, Vice President of Broadcast Sales Dan Hamilton Director of Sales, Radio Division Grace Howley Vice President of Marketing & Promotion Christopher Randall Target Broadcast Sales Inc. Stephen Sienko, President General inquiries Mailing Address The New Classical FM 70 Jefferson Avenue Toronto, Ontario M6K 1Y4

MEDIA KIT all classical all the time

MEDIA KIT all classical all the time MEDIA KIT 2018 all classical all the time MISSION STATEMENT The New Classical 96.3 FM, home of Toronto s Classical Favourites, started its life more than a quarter of a century ago as a humble classical