Profile of Train TV s viewers 1st Half 2018
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1 Profile of s viewers 1st Half 2018
2 Coverage of S-train screens () Number of viewers Daily and weekly In one week you reach Unique viewers day 1 week 2 weeks 3 weeks 4 weeks 5 weeks 6 weeks 7 weeks Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
3 Exposure-figures, S-train screens Number of viewers Daily and weekly Every viewer is exposed 2,8 times on average during a week day 1 week 2 weeks 3 weeks 4 weeks 5 weeks 6 weeks 7 weeks Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
4 Coverage in the Capital Region Number of viewers Daily and weekly, and share of population In 2 weeks, more than every 3rd person In the Capital Region is exposed % % % % % % % 45% 35% % % % % 5% - 1 day 1 week 2 weeks 3 weeks 4 weeks 5 weeks 6 weeks 7 weeks -5% Number of viewers in Capital Region Share of population in Capital Region that are exposed Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
5 Viewers distribution by Age and Sex Number of viewers in and share of viewers in a week on Share in population: 49,5% 50,5% Share among viewers: 50,9% 49,1% years old years old 60 years old or more 26% 44% 45% 39% 29% 17% years old years old 60 years old or more Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
6 Viewers distribution by Joint Household income Number of viewers in and share of viewers in a week on The average monthly disposable income for viewers DKK DKK DKK or more DKK 19% 26% 20% 20% 33% 30% 30% 23% DKK DKK DKK or more Do not know/ will not answer Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
7 Viewers distribution by Accomodation Number of viewers in and share of viewers in a week on 1 week on Owned/co-operative Rented 71% 62% 29% 38% Owned/co-operative Rented Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
8 Viewers Education Number of viewers in and share of viewers in a week on Primary school School-leaving certificate, uppersecondary school Vocational training Higher education 31% 40% 47% 18% 20% 11% 16% 17% Primary school School-leaving certificate, upper-secondary school Vocational training Higher education Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
9 Viewers Employment Number of viewers in and share of viewers in a week on Worker Salaried employee Self-employed Apprentice/ Pupil/ Student Retired etc. Unemployed 37% 39% 35% 11% 6% 4% 4% 20% 26% 14% 2% 3% Worker Salaried employee Self-employed Apprentice/ Pupil/ Student Retired etc. Unemployed Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
10 No Thank You to Advert. and free Newspapers Number of viewers in and share of viewers in a week on of the weekly viewers do not receive advertisements in their physical mailbox No Thank you to Advert. and free Newspapers 56% 53% Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
11 Viewers thouthts on Spending Number of viewers in and share of viewers in a week on I often buy luxury products I'm willing to pay more to get the latest in consumer technology Good design is important to me I would pay extra for quality products 30% 38% 48% 57% 16% 13% 12% 10% I often buy luxury products I'm willing to pay more to get the latest in consumer technology Good design is important to me I would pay extra for quality products Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
12 Viewers Cultural Activities Number of viewers in and share of viewers in a week on Go to theatre/musical Go to the cinema Go to pop/ rock concerts Go to shows/stand-up comedy 57% 74% 27% 39% 31% 24% 10% 14% Go to theatre/musical Go to the cinema Go to pop/ rock concerts Go to shows/stand-up comedy Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
13 Viewers Holiday Habits (part 1) Number of viewers in and share of viewers in a week on Holiday in Denmark Holiday in the Nordic countries Holiday in Europe (exclusive of the Nordic countries) Holiday in South- and North America.Minimum once last year OR Holiday in Asia.Minimum once last year OR Holiday in other countries abroad.minimum once last year 64% 63% 50% 58% 20% 29% 15% 20% Holiday in Denmark Holiday in the Nordic countries Holiday in Europe (exclusive of the Nordic countries) Holiday in South- and North America.Minimum once last year OR Holiday in Asia.Minimum once last year OR Holiday in other countries abroad.minimum once last year Source: Index Danmark / Gallup 1st Half 2018 (Have held this holiday type at least once within the last year.) Profile of s viewers 1st Half 2018
14 Viewers Holiday Habits (part 2) Number of viewers in and share of viewers in a week on Long weekend/ short holiday in Denmark Long weekend/ short holiday abroad City holiday/ cultural holiday Sun/ beach holiday Skiing holiday 45% 41% 39% 36% 26% 27% 28% 27% 9% 14% Long weekend/ short holiday in Denmark Long weekend/ short holiday abroad City holiday/ cultural holiday Sun/ beach holiday Skiing holiday Source: Index Danmark / Gallup 1st Half 2018 (Have held this holiday type at least once within the last year.) Profile of s viewers 1st Half 2018
15 Cars and Summer Cottages Number of viewers during a week of the weekly viewers have at least one car of the weekly viewers have a summer cottage Source: Index Danmark / Gallup 1st Half 2018 Profile of s viewers 1st Half 2018
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