Beautiful Music for a Crazy World

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1 Beautiful Music for a Crazy World MEDIA KIT /14/2014

2 At A Glance English Canada s Only All-Classical Stations Classical 96.3fm, home of Toronto s Classical Favourites, started its life more than a quarter of a century ago as a humble classical music station in beautiful Cobourg Ontario (still broadcasting as Classical fm). We are English Canada s only all classical music radio stations We are Mozart & Movie Music. Bach & Bernstein. Opera & Crossover We are a new attitude for one of the oldest art forms in Western Civilization Programmed by John van Driel popularizes classical music to make it more accessible to the public at large We offer listeners the greatest music of all time plus up-to-the minute news, weather, traffic, Zoomer and arts reports. All this, plus uniquely intimate and interactive Live From the Lobby Concert performances which have featured such luminaries as piano virtuosi Lang Lang and Yundi; opera stars Ben Heppner and Measha Brueggergosman; popular crossovers singers such as Katharine Jenkins and Josh Groban; and super groups like The Tenors, Il Volo and the Tafelmusik Baroque Orchestra. 2

The Science of Classical Music It's a beautiful thing. Scientific research proves classical music causes the heart beat and pulse rate to relax to the beat of the music.

3 The Science of Classical Music It's a beautiful thing. Scientific research proves classical music causes the heart beat and pulse rate to relax to the beat of the music. As the body becomes more relaxed and alert, the mind is able to concentrate more easily. Furthermore, classical music decreases blood pressure and enhances the ability to learn. Classical music has also been long associated with improving memory, the information storing and processing system of the brain that derives its actions from sensory input. All this means, the classical radio format creates an environment where advertising messages not only have an increased opportunity to be noticed, but also absorbed. And in today s highly cluttered and fragmented media landscape this is a huge advantage! Capitalize on the power of classical radio and grow your business today! The New Classical 96.3 fm (Toronto) and fm (Cobourg) are Ontario s only commercial radio stations playing all classical music! 3 Sources:

Zoomers ARE An Economic Force 542,000 Zoomers tune into Classical 96.3fm for over 1.9 million hours every week! 1 In 2008, Moses Znaimer launched and popularized the term Zoomer (Boomer with Zip!

4 Zoomers ARE An Economic Force 542,000 Zoomers tune into Classical 96.3fm for over 1.9 million hours every week! 1 In 2008, Moses Znaimer launched and popularized the term Zoomer (Boomer with Zip!) to denote the 15.1 million Canadians formerly known as the 45plus. Since then he has assembled a full suite of media (including Classical 96 & 103) dedicated to being the authoritative voices for Zoomers unequivocally the single most powerful consumer group in the history of the world! For listeners our mission is to be Classical music radio for today; a voice for the vibrant present, and future, of great music and arts in the GTA. For advertisers our mission is to provide the showcase their messages deserve, and offer the most effective means of communication with the Zoomer population a market of 15.3 million people 2, accounting for 60% 3 of all consumer spending and controlling 65% 4 of the wealth. Are you really speaking to them? Communicating means more than just arithmetic reach, cost or other media planning metrics. It also means involvement delivering an audience that is engaged, attentive and eager to learn more. It s not enough to just broadcast your message over the airwaves. Classical will show you why context and content matter a strategy that places your brand at the forefront with listeners. Sources: 1 BBM PPM R (Aug 26 to Nov 24, 2013) Full Coverage, Mo-Su 5a-1a, A2+, Avg Wkly Cume, Ttl Hrs/Wk, Comp% AMA 2 Stats Canada Population estimated Nov 25, PMB Fall 2013 (% Of Combined Volumetric Spending Totals) 4 PMB Fall 2013 (A18+) 77 % of Listeners are 1 Zoomers! % OF LISTENERS WHO DO NOT** LISTEN TO THE JEWEL % AM % NEWSTALK % JAZZFM 64% 4 Source: **BBM PPM (R4 Aug 24 to Nov 24, 2013) Full Coverage, Mo-Su 5a-1a, A2+, Duplication Average Weekly Cume (Selected 45+ Skewing Stations)

5 Audience Profile A cut above the rest. No. 1 FM STATION IN TORONTO - Net worth ($658,000) No. 1 FM Music Station in Toronto - Time Spent Listening + % COMPOSITION Affluent, Educated & Influential 42% Male Listeners & 58% Female Listeners 79% are principal grocery shoppers 78% own their home 74% are home improvement spenders 65% have travelled on vacation in the past year 57% are mortgage free homeowners 50% invest in stocks/mutual funds 52% are university+ educated 42% have a household income greater than $100,000* 39% are managers/owners/professionals* 5 Premium Prospects INDEX 301 Post-Grad Educated 208 Regularly Gardens 218 Attend Musical Concerts 172 Savings & Investments Valued Over $100,000** 168 Foreign Vacation Travel Past Year 168 Invest in Stocks/Mutual Funds 155 Principal Grocery Shopper 147 Attend Live Theatre/Ballet/Opera/Art Gallery/Museum 142 Regularly Cycles in Season 117 Mortgage Free Home Owners INDEX is in reference to the general population with 100 being the base. Anything over 100 denotes a propensity above the general population (12+ in this case). For example, Classical 96 listeners are 216% more likely than the average Canadian 12+ to be post-grad educated. Source: BBM PPM R (Aug 26 to Nov 24, 2013), Toronto Ctrl, Mo-Su 5a-1a, % Comp AMA A 12+ *Working households **BBM RTS Toronto Spring 2013, Adults 12+ BBM RTS Fall 2013, A 12+. Calculated as average savings & investments plus average home value average debts & liabilities +Rank in comparison to all other commercial radio stations in Toronto (Full Coverage Audience) age profile Under 18 5% % % % % % Average Age: 52 Source: BBM PPM R (Aug 26 to Nov 24, 2013), Full Coverage, Mo-Su 5a-1a, Avg Age (2+ AMA) & % Comp Weekly Cume

6 Audience Profile Not All Listeners Are Created Equal AdultS 12+ Audience Composition Analysis (% Composition) Mortage Free Home Owners Principal Grocery Shopper Invest in Stocks/Mututal Funds Holds Term Deposits/GIC Post-Grad Educated Foreign Vacation Travel Past Year Personally Hold Savings & Investments over $100K** $500K+ Homeowners** Arts* Patron Attend Musical Concerts All Toronto Stations (Average) Classical 96.3 fm AdultS Audience Composition Analysis (% Composition) Principal Grocery Shopper University Educated Arts Patron Manager/Owner/Professional HHI $150K+ Personally Hold Savings & Investments over $100K** All Toronto Stations (Average) Classical 96.3 fm Sources: (1) BBM PPM, R (Aug 26 to Nov 24, 2013, Toronto Central, Mo-Su, 5a-1a, % Comp A12+ & A25-54 *Attend Live Theatre/Ballet/ Opera/Art Gallery/Museum (2) **BBM RTS Fall

A POWERFUL COMBINATION WHY TWO IS BETTER THAN ONE Classical 96 & AM 740 are the authoritative radio voices for reaching and speaking to Zoomers in Ontario.

7 A POWERFUL COMBINATION WHY TWO IS BETTER THAN ONE Classical 96 & AM 740 are the authoritative radio voices for reaching and speaking to Zoomers in Ontario. Both stations deliver an unduplicated weekly audience of 1,479,000! Source: BBM PPM, R (Aug 26 to Nov 24, 2013), Full Coverage, Mo-Su 5a-1a, A2+, Avg Weekly Cume Top 2 stations in Toronto for average savings & investments! AM 740 $174,000 (Rank #1) Classical 96 $171,000 (Rank #2) Top 2 stations in Toronto for average net worth! Classical 96 $658,000 (Rank #2) AM 740 $636,000 (Rank #4) Source: BBM RTS Fall 2013, A12+ (calculated as average home value + average savings & investments debts & liabilities) Buy both AM740 & Classical 96 and balance your Zoomer targeted buy. Average Age AM Classical A45+ % Comp Weekly Cume Adults adults 65+ AM % 60% Classical 96 50% 50% Source: BBM PPM, R (Aug 26 to Nov 24, 2013), Full Coverage, Mo-Su 5a-1a, Avg Age (2+AMA) & % A45+ % Comp Weekly Cume 7

8 Coverage Area 975,000 listeners tune into Classical 96.3 fm for nearly 2.5 million hours every week!* AVERAGE MINUTE AUDIENCE 18,100 Full Coverage 14,300 Toronto Central DAIly CUME 367,000 Full Coverage 275,000 Toronto Central Weekly CUME 975,000 Full Coverage 725,000 Toronto Central National & International Coverage Bell ExpressVu Channel 963 Rogers Digital 964 Digital Audio Channel 9 Waterloo Kitchener Cambridge GEORGIAN BAY Orangeville Markham Richmond Hill Fergus Brampton TORONTO Guelph Mississauga Brantford Oakville Burlington Hamilton St. Catharines Niagara Falls Welland LAKE ERIE Newmarket Oshawa Ajax Peterborough Buffalo COBOURG Belleville LAKE ONTARIO Rochester kilometres Kingston Source: BBM PPM, R (Aug 26 to Nov 24, 2013), Full Coverage & Toronto Central, m-su 5a-1a, AMA and Average Weekly & Average Daily Cume, A2+ 8

9 Program Guide Classical 96.3 fm is Toronto s only commercial radio station playing all classical music. 9

Testimonials Build Your Business with Classical 96.3 fm You have made it possible for us to build our business to a level that is unbelievably appreciated.

10 Testimonials Build Your Business with Classical 96.3 fm You have made it possible for us to build our business to a level that is unbelievably appreciated. If it wasn t for the listeners we would not be in the position of strength where we are today. Alec Van Rijk, Van Rijk Jewellers Classical 96.3 FM, it works! But don t tell my competitors. Mark Mandlsohn, Bay Bloor Radio We have been advertising with MZ Media (Classical 96 & AM 740) for more than 7 years and find it an excellent way to reach out to our Customers. Radio provides a very direct and personal link when speaking about who we are and what we believe in. The people at MZ Media, from our account rep to our creative contacts, get that and help us get the most from the medium These advertising buys anchor our media plan and provide us with a flow of business that is both steady and reliable. We highly recommend MZ Media to any business that is ready to take their revenue projections to the next level. Kenzie Campbell, Royal Home Improvements 96.3 is the perfect fit for Manderley Manor (home of Stickley furniture). When selling a high end product you need to be on target with your advertising dollar brings affluent and intelligent customers to our store and that s the competitive advantage one needs in a challenging business environment. Jim Sublett, Manderley Manor HOME OF STICKLEY The first annual Toronto Garlic Festival was a great success. Attendance was more than expected and our exhibitors, including garlic farmers and chefs, were very pleased with the turnout. We were most impressed with the quality of your audience and the professionalism of Classical 96.3 FM s production and on-air personnel. Thank you again for your commitment to our success. Peter McClusky, Toronto Garlic Festival 10

11 Interactive Reach Listeners On Air or Online! FACTOIDS 10 million Zoomers (Adults 45 AND OVER) visited websites in the past month* 7.4 million Zoomers are on Facebook (74% of Zoomers who are online)* 2.4 million Zoomers own tablets or e-readers that s 33% more than A18-34 & 6% more than adults A25-44!** 23% of Zoomers online accessed the internet via mobile devices in the past month** According to Social Code, Face book users over the age of 50 are 28.2% more likely to click an advertisement than 18 to 29 year old users Sources: *comscore October 2013 **PMB Fall 2013 Extend your message to and add affordable impressions to your radio campaign. Users are drawn to our site to: Listen Live Watch live & recorded performances Check our arts calendar And enter to win our great contests Our website delivers 162,042 average monthly page views 98,914 average monthly visits 46,436 unique monthly visitors Source: Google Analytics, July to Nov month average Opportunities include Display advertising banners Classical Notes quarterly newsletter with banner and advertorial placement Classical Club direct blast to 21,000 opt-ins Content sponsorship Custom content (landing pages, webinars, blogs, webisodes) Audio & video pre-roll Mobile Social media outreach 11

Beyond the Dial Opportunities Leverage The Full Power of ZoomerMedia ZoomerMedia s brands enable advertisers to reach this coveted group in almost all media

300,000 members. Our vision is to provide the showcase your message deserves, and offer the most effective means of communication with the Zoomer population.

Communicating means more than just arithmetic reach, cost or other media planning metrics.

12 Beyond the Dial Opportunities Leverage The Full Power of ZoomerMedia ZoomerMedia s brands enable advertisers to reach this coveted group in almost all media platforms print, TV, radio, online and consumer shows as well as through affinity programs with CARP, Canada s largest association for the 45-plus, with more than 300,000 members. Our vision is to provide the showcase your message deserves, and offer the most effective means of communication with the Zoomer population. broadcast Classical 96.3 FM Classical FM AM740 VisionTV PRINT Zoomer Magazine online EverythingZoomer.com events Toronto, Vancouver & Ottawa Zoomershow ideacity Conference ZoomerLife Conference The Brand New One Rest of Network includes: CARP.ca, VisionTV.ca, JoyTV.ca, HopeTelevision.ca, OneBodyMindSpiritLove.com, Goldhawk.com, ZoomerRadio.ca & JoyTV 12 HopeTV Are you really speaking to them? Communicating means more than just arithmetic reach, cost or other media planning metrics. It also means involvement delivering an audience that is engaged, attentive and eager to learn more. It s not enough to land your message in front of eyeballs. ZoomerMedia will show you why context and content matter a strategy that places your brand at the forefront with this super group. Talk to us about how to put all the pieces together.

Contact Us Vice President of Programming & Operations John van Driel jvd@mzmedia.com GENERAL MANAGER, Vice President OF BROADCAST Sales Dan Hamilton d.hamilton@zoomermedia.

13 Contact Us Vice President of Programming & Operations John van Driel GENERAL MANAGER, Vice President OF BROADCAST Sales Dan Hamilton DIRECTOR OF SALES, RADIO DIVISION MICHAEL TIERNAY Vice President, News Libby Znaimer Vice President, Communications Leanne Wright Vice President, Promotions Christopher Randall Music Director Michael Lyons General Inquiries Contest Phone Number News Department Mailing Address The New Classical 96.3 FM, 70 Jefferson Avenue, Toronto, Ontario M6K 1Y4 13 Classical 96 is part of MZMedia Inc., a division of ZoomerMedia Limited (TSVX: ZUM all under the leadership of Moses Znaimer, Canadian broadcast icon and ZoomerMedia President & CEO.

Beautiful Music for a Crazy World

Beautiful Music for a Crazy World MEDIA KIT 2013 www.classical963fm.com 6/21/2013 At A Glance English Canada s Only All-Classical Stations Classical 96.3fm, home of Toronto s Classical Favourites, started