Spring 2014 Prime-Time Schedule

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Clinton Jonathan Henderson
6 years ago
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1 CHCH TV CHCH started broadcasting in 1954 and is proud to be the news leader for Hamilton and the surrounding Halton and Niagara regions. CHCH produces more original news programming than any other local television station in North America. With a primetime line-up anchored by movies, news magazine shows, game shows and hit dramas, CHCH is available to over 90% of Ontario and is viewed by millions nationally each week.

2 Spring 2014 Prime-Time Schedule

3 Over 5.7 Million Viewers Weekly Across Canada Toronto EM Ontario Canada 2.8 million 4.6 million 5.7 million Source: BBM Canada, Spring 2013, Ind. 2+, weekly reach

4 Over 90% Reach of Ontario Hamilton Niagara* Kitchener EM London EM Toronto EM Peterborough EM Sud-NB-Tim/SSM Barrie EM Ottawa EM Kingston EM Windsor EM/Essex Thunder Bay EM Source BBM Canada, Reach based on PPM data, 2012/2013 annual 2+ reach *Hamilton Niagara is part of the Toronto EM

5 Prime-Time Up 50% With continued improvements to the prime-time schedule, CHCH increased its prime-time audience 50% in one year. Prime-Time Average Minute Audience (000) A25-54, Ontario 39,000 26, % Spring 2012 Spring 2013 Source: BBM Canada, Ontario, A25-54, Spring 2012 (February 20 May 27), Spring 2013 (February 18 May 26)

6 Balanced Coverage CHCH is the only Ontario station that focuses on both the Hamilton Niagara region (an area that encompasses 1.2 million people) and the Toronto CMA, offering balanced coverage of the entire Toronto/Hamilton extended market. CHCH Average Minute Audience Toronto EM Competition* Average Minute Audience Toronto EM Hamilton Niagara 14% Hamilton Niagara 55% Toronto EM Balance 45% Toronto EM Balance 86% Source: BBM Canada, Spring 2013 (February 18 May 26), Age 2+ *Competition includes CBC, Citytv, Global, CTV, CTV 2, OMNI 1

7 Toronto Central Market Reach While CHCH is the dominant station in the western region of the Toronto EM, we also reach over 1.9 million viewers within the Toronto Central Market Area each week. Source: BBM Canada, Spring 2013 (February 18 - May 26), Age 2+

8 Broad Appeal Programs CHCH is able to cover Toronto and the rest of Ontario with a diverse schedule of US simulcasts and popular movies that attract broad appeal across the entire province.

Toronto Centric Programming The majority of

Toronto/Hamilton Extended Market are located

% Distribution of Prime-time Programs and

Centric Programs* 87% 82% Balance of EM 26%

2013 (February 18 May 26), based on sellable

9 Toronto Centric Programming The majority of CHCH s Prime-time and movie viewers from the Toronto/Hamilton Extended Market are located in the Toronto Central Market Area. % Distribution of Prime-time Programs and Movies Adult AMA (000) Top Toronto Centric Programs* 87% 82% Balance of EM 26% Toronto CMA 74% Source: BBM Canada, Spring 2013 (February 18 May 26), based on sellable programs 79% 76% 78% 76% *% of audience that comes from the Toronto CMA

10 News Leader In The Western Half of Toronto EM CHCH news is the only news that extensively covers the western portion of the Toronto EM, an area that consists of over 1.2 million people. 1.9 Morning News Hamilton Niagara Ratings Adults Early Evening News Hamilton Niagara Ratings Adults Late Evening News Hamilton Niagara Ratings Adults CHCH Morning Live Breakfast Television (Citytv) CP24 Canada AM Breakfast (CTV) The Morning Show (Global) CBC News Now CHCH Evening News at 6 CTV Evening News Global CBC News CityNews News Hour/ Weekend News at Six at Six CTV Evening News (CP24) CHCH CTV Late Evening News News at 11 CBC News Global CityNews at 11 News at 11 Tonight/ Weekend CP24 Live at 11 Source: BBM Canada, Hamilton Niagara region, Spring 2013 (February 18 May 26)

11 The Best of Both Worlds CHCH effectively and efficiently reaches the entire Toronto EM. + Wide appeal US simulcasts and popular movies to reach the entire Toronto market and beyond. Dominant news in the western portion of the Toronto EM offering extensive unduplicated news reach.

12 Summary 5.7 million viewers across Canada each week. Over 90% reach of Ontario. Balanced coverage of the entire Toronto EM. o Toronto centric prime-time programming and movies to reach the Toronto CMA and the rest of Ontario. o Dominant local news to reach the western half of the Toronto EM.

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