ATTENDANCE - EST. 500 ECONOMIC IMPACT - EST. $25,000

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Clementine Payne
5 years ago
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Ladies Night Out presented by the Rochester

Attendees enjoyed special promotions and activities

1 Ladies Night Out presented by the Rochester Downtown Alliance (RDA) returned for the 3rd year on Thursday, March 8, The event saw an estimated total of 500 people. Attendees enjoyed special promotions and activities at 23 Downtown businesses with the opportunity to win $1,500 in prizes. This year also included two Style Sessions ahead of the main event. ATTENDANCE - EST. 500 ECONOMIC IMPACT - EST. $25,000

LADIES NIGHT OUT 2018 RECAP Participating Businesses Andy s Liquor Artistic Framers Bleu Duck Kitchen Cambria Gallery Firefly Barre Fitness Gallery

Italian Leather Primp Refashion Consigned Furniture & Clothing Salute!

Cambria Gallery Shops at University Square Event Partners iheart Media Shop Rochester Rochester Women Magazine Survey Results 23 PARTICIPATING

the community after attending Ladies Night Out 95% of attendees feel more motivated to shop, dine or use services Downtown after Ladies Night Out 87%

2 LADIES NIGHT OUT 2018 RECAP Participating Businesses Andy s Liquor Artistic Framers Bleu Duck Kitchen Cambria Gallery Firefly Barre Fitness Gallery 24 Ginny s Fine Fabrics Hanny s Hers (2 locations) The Loop Bar + Restaurant MGear The Nordic Shop O & B Shoes Pasquale s Neighborhood Pizzeria Poppi Italian Leather Primp Refashion Consigned Furniture & Clothing Salute! Wine Bar + More SEMVA Art Gallery Soul Purpose Boutique Tangerine at Wildflowers Victoria s Ristorante & Wine Bar Yoga Tribe Kickoff Locations Cambria Gallery Shops at University Square Event Partners iheart Media Shop Rochester Rochester Women Magazine Survey Results 23 PARTICIPATING BUSINESSES 2 KICKOFF LOCATIONS 57% of attendees were Rochester Area Residents 35% of attendees were Mayo Clinic Employees 81% felt more connected to the community after attending Ladies Night Out 95% of attendees feel more motivated to shop, dine or use services Downtown after Ladies Night Out 87% learned something new about a Downtown Rochester business 95% would recommend Ladies Night Out to a friend 73% of attendees heard about Ladies Night Out through Social Media 84% would like to see more retail focused events in Downtown Rochester

LADIES NIGHT OUT 2018 RECAP All New Style Sessions Two Style Sessions with Style Expert and Wardrobe Consultant Alicia Goodson Style Session I: How to Dress for Your Body Type Event Facebook Page

Date: Tuesday, March 6 at Noon Location: Bleu Duck Kitchen Attendance: 20 People Businesses Featured: Hers, Primp, and Yoga Tribe Contests and Activities Pre-Event Facebook Comment to Win Contest

3 LADIES NIGHT OUT 2018 RECAP All New Style Sessions Two Style Sessions with Style Expert and Wardrobe Consultant Alicia Goodson Style Session I: How to Dress for Your Body Type Event Facebook Page Date: Monday, March 5 at Noon Location: Kahler Grand Hotel, Centennial Hall Attendance: 17 People Style Session II: Trending Report: A Guide to Your Spring and Summer Essentials Event Facebook Page Date: Tuesday, March 6 at Noon Location: Bleu Duck Kitchen Attendance: 20 People Businesses Featured: Hers, Primp, and Yoga Tribe Contests and Activities Pre-Event Facebook Comment to Win Contest Participants tagged their favorite Downtown business and person(s) they want to enjoy Ladies Night Out with Two Winners given $50 to a Downtown Business of their choice Ladies Night Out Punch Cards Attendees that visited a Kickoff Location were given punch cards with one complimentary punch Attendees received one punch for every $10 spent at participating businesses For each punch, attendees earned one entry to win the prize of their choice, courtesy of participating Downtown Businesses Total Punches Tallied: 1,346 Style Session Giveaways Three Prize Drawings at each Style Session One Complimentary One-On-One Consultation With Alicia Goodson Two $25 Gift Cards to Downtown Businesses of Winners Choice Love Ladies Night Out! It was fun having the Style Sessions this year.

LADIES NIGHT OUT 2018 RECAP Social Media Marketing Facebook Ladies Night Out Event Page 737 Clicked Interested 109 Clicked Going 35k People Reached vs. 6,700 in 2017 (up 422%) 3,700 Page Views vs.

People Reached 230 Page Views RDA Facebook Page Organic Content - 8 Posts Total Total Post Reach: 9,951 vs.

4 LADIES NIGHT OUT 2018 RECAP Social Media Marketing Facebook Ladies Night Out Event Page 737 Clicked Interested 109 Clicked Going 35k People Reached vs. 6,700 in 2017 (up 422%) 3,700 Page Views vs. 843 in 2017 (up 339%) Style Session I Event Page 72 Clicked Interested 17 Clicked Going 6,100 People Reached 548 Page Views Style Session II Event Page 47 Clicked Interested 19 Clicked Going 5,400 People Reached 230 Page Views RDA Facebook Page Organic Content - 8 Posts Total Total Post Reach: 9,951 vs. 30,243 in 2017 (down 67% due to Event Page focus) Total Reactions: 73 Ladies Night Out Comment to Win Contest Total Reach: 2,689 vs. 10,900 in 2017 (down 75%) Total Comments: 60 vs. 126 in 2017 (down 52%) Total Shares: 10 2 winners $50 Gift Card to Downtown Business provided to each winner Twitter Campaign mirroring and complementing content from Facebook campaign 8 Tweets 3,465 Impressions Instagram 9 Total Posts Total Likes: 408 Total Comments: 19 Total Video Views: 584 I enjoyed the night! The map was extremely helpful and appreciated it ahead of time. All the businesses were friendly and having a good time.

LADIES NIGHT OUT 2018 RECAP Digital Marketing DowntownRochesterMN.com Website Slider DowntownRochesterMN.com Event Page Page Views: 2,694 vs. 2,199 in 2017 (up 23%) Page Views Day of Event: 376 vs.

Square from 4:00PM - 7:00PM Print Marketing Shop Rochester Magazine and Rochester Women Magazine Posters and Banners (placed week of 2/12) 11x17 (Qty.

5 LADIES NIGHT OUT 2018 RECAP Digital Marketing DowntownRochesterMN.com Website Slider DowntownRochesterMN.com Event Page Page Views: 2,694 vs. 2,199 in 2017 (up 23%) Page Views Day of Event: 376 vs. 113 in 2017 (up 233%) RDA E-Newsletter - Weekly Updates Beginning in Late January iheart Media Ads 3 Ads Playing Over 3 Stations iheart Media Remote at Ladies Night Out Live From Shops at University Square from 4:00PM - 7:00PM Print Marketing Shop Rochester Magazine and Rochester Women Magazine Posters and Banners (placed week of 2/12) 11x17 (Qty. 100) Distributed on the Peace Plaza and to Downtown Businesses Information Kiosk Signage Placed on both sides of the Peace Plaza Information Kiosk Event Information Postcards (Qty. 1,000) Distributed to participating Downtown Businesses and select Downtown Hotels Street Banners 6 x3 (Qty. 3) Locations: People s Food Co-op, Old City Hall, and Peace Plaza Half-Sheets Featuring On-Site Giveaway Prizes with Business Logos and Prize Values Press Releases Distributed February 15 and February 23 Ladies Night Out Event Map Featuring Business Locations, Promotions, and Activities Event Generated Media KTTC Live Taped Video Segment (Pre-Event) KTTC Television Segment and Online Article (Event Night) KROC-AM (On-Air Interview, Pre-Event) EARNED MEDIA IMPACT: $550 SAVE THE DATE MARCH 7

6 STATS AT A GLANCE November 2016 to November 2017 Estimates EVENT NUMBERS 300,363 Attendees Over $9.27 Million Dollars in Economic Impact 33 Event Dates Over 2,800 Post Event Surveys Collected PROGRAM NUMBERS 1 to 70 Age Range Participation 120 Days of Activation 24/7 Passive Programming 14 Total Program Partners - Including 9 Downtown Stakeholders SOCIAL MEDIA Over 6 Million Impressions 28,500 Combined Followers 254,957 Engagements WEBSITE 619,919 Page Views 226,259 Visitors 64.5% of Visitors are New Visitors 74.2% of Visits Come from Organic Traffic 99,568 of Visitors are Between the Ages 25 and % of Our Site Visits Happen on a Mobile Device E-NEWSLETTER 6,055 Subscribers 29% Open Rate 4.5% Click Through Rate 10c is the Average Investment per Square Foot for Businesses in the Special Service District SSD TAX INVESTMENT For Example $150 is the Amount a 1,500 Square Foot Building Located in the Special Service District would Contribute to the RDA Annually

RDA STAFF Jenna Bowman, Executive Director Jenna Bowman is the Executive Director of the Rochester Downtown Alliance (RDA) -- a position she has held since May 2014.

Catherine University where she received a BA in Sociology with minors in Business to Business Sales and Theology.

Samantha Rossi, Marketing and Communications Manager Samantha holds a Bachelors Degree in Marketing and minors in Psychology and Business Administration from Mankato State University.

She currently serves as chair of Forty Below with the Rochester Area Builders, she also volunteers on a variety of different boards and committees such as RNeighbors (2014 to present), Rochester s

Meghann Southwick, Community and Events Manager Meghann Southwick is the RDA s Community and Events Manager.

7 RDA STAFF Jenna Bowman, Executive Director Jenna Bowman is the Executive Director of the Rochester Downtown Alliance (RDA) -- a position she has held since May Prior to her current role, Jenna served as the Program and Advocacy Manager for the Grand Avenue Business Association in Saint Paul, MN. She is a graduate of St. Catherine University where she received a BA in Sociology with minors in Business to Business Sales and Theology. Jenna was born and raised in Rochester and is a proud recipient of the Mayor s Medal of Honor. She lives in Rochester with her wife and daughter. Samantha Rossi, Marketing and Communications Manager Samantha holds a Bachelors Degree in Marketing and minors in Psychology and Business Administration from Mankato State University. Samantha is a Rochester native, but Rochester truly became home as she immersed herself in the community. She currently serves as chair of Forty Below with the Rochester Area Builders, she also volunteers on a variety of different boards and committees such as RNeighbors (2014 to present), Rochester s National Night Out Committee (Co-Chair ), Rochester Area Builders Marketing Committee (2014 to 2017) and is a graduate of the 2017 Leadership Greater Rochester Class. Meghann Southwick, Community and Events Manager Meghann Southwick is the RDA s Community and Events Manager. A native of the Rochester community, Meghann returned home in April 2016 after spending five years working and living in San Francisco, CA. Most recently, she served as Events Manager for the Rochester Area Chamber of Commerce. Meghann became immersed in the vibrancy of Downtown Rochester and quickly invested in fostering the social and economic development of the business community. She holds a B.A. in Mass Communication from Concordia College in Moorhead, MN, and enjoys downtown coffee dates with her son, Declan. Karli McElroy, Program Manager Karli is the RDA s Program Manager; in this role she is responsible for facilitation of Peace Plaza rentals, development of the volunteer program, and management of the Start-Up grant program. She received her degree in Psychology from the University of Minnesota Twin Cities (Go Gophers!) Karli and her husband Brandon are natives and current residents of Rochester, MN. Bill Fay, Events Coordinator Bill Fay is the Events Coordinator for the Rochester Downtown Alliance. Prior to joining the RDA, Bill spent his entire professional career as a TV News Producer with ABC 6 News (KAAL) where he spent a lot of time researching and writing about the growth and development of Rochester. He graduated from the College of St. Scholastica in 2012 with Bachelor s degrees in both Journalism, and Advertising/Public Relations. Bill grew up near Mankato, and has strong family roots in Rochester, staying very connected to the region his entire life. He and his wife Brianna got married in downtown Rochester. He enjoys spending his free time with Brianna and their two kids Aiden and Lucy.

2018 PARTNERSHIP OPPORTUNITIES Thursdays on First & 3rd Lunchtime Partner - $7,000 Limited to 1 Partner or $3,500 for 2 Partners Band Partner - $2,000 Limited to 8 Partners Promotional Partner Open

8 2018 PARTNERSHIP OPPORTUNITIES Thursdays on First & 3rd Lunchtime Partner - $7,000 Limited to 1 Partner or $3,500 for 2 Partners Band Partner - $2,000 Limited to 8 Partners Promotional Partner Open to Discussion Historic 3rd Street Range of $3,000 to $10,000 Limited to 3 Partners Dogs Downtown Presenting Partner - $7,000 Limited to 1 Partner Premier Partner - $3,000 Limited to 1 Partner Supporting Partner - $1,000 Limited to 2 Partners Fall Fest Presenting Partner - $6,000 Limited to 1 Partner Premier Partner - $3,000 Limited to 2 Partners Activity Partner - $1,500 Limited to 3 Partners Here Comes Santa Claus Presenting Partner - $6,000 Limited to 1 Partner Supporting Partner - $3,000 Limited to 2 Partners Activity Partner - $1,500 Limited to 3 Partners Movies in the Park Presenting Partner - $3,000 Limited to 1 Partner Activity Partner - $2,000 Limited to 1 Partners Interested in Partnering with Us for Another Event? Contact Jenna Bowman jbowman@rdowntownalliance.com Phone Number:

SMALL BUSINESS SATURDAY 2017

SMALL BUSINESS SATURDAY 2017 November 25th marks the ninth annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the