Thank you for your continued support!

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1 On behalf of the Minnesota Vikings and the Wilf ownership group, thank you for your support of a new publicly-owned stadium for the State and the team. With an expired lease at the Metrodome and a construction industry desperately needing to put people back to work, 2012 is the time to resolve this issue and build a State asset of which we can all be proud. Fortunately there is a lot of activity and momentum at the State Capitol. Governor Dayton and State leaders from both sides of the aisle are working hard on a legislative package that is expected to be introduced soon. While Arden Hills continues to be a great site, Governor Dayton recently suggested that the current Metrodome site is the only stadium location that can pass the legislature this year. The site is workable if the accurate costs are accounted for, including the significant operating losses - estimated at $37 million - of playing three seasons at TCF Bank Stadium. We are committed to finding a solution that works for Minnesota and for the Vikings. With the 2012 Legislative Session now underway, we look forward to working with State leaders and resolving the stadium issue this year. But we can t do it without your help, so please continue to visit vikings.com to find the latest information and to contact your legislators. Your voice really does make a difference! Thank you for your continued support! Zygi Wilf Owner/Chairman Mark Wilf Owner/President

2 JOBS According to Mortenson Construction, this project will support 13,000 full and part-time jobs, including 7,500 construction jobs, during the three year construction period. The stadium will require nearly 4.3 million work hours, including 900,000 in the first 12 months. Also according to Mortenson Construction, nearly $300 million of the overall project costs are wages for construction workers. 95% of the total materials and labor costs is expected to go back to Minnesotans. Operation of the new stadium will support 3,400 full and part-time jobs with over $100 million in personal earnings. The Vikings game days currently support over 2,800 jobs. RETURN ON INVESTMENT The Metrodome was built for $55 million, including $33 million in public dollars. Since its opening in 1982, the facility has generated nearly $360 million in taxes, over $340 million of which has gone back to the State s General Fund. The remainder has gone back to local governments. The Vikings are responsible for over $200 million of the $360 million in taxes generated from the Metrodome operations. The team currently pays nearly $20 million in taxes annually: Vikings Direct Taxes in 2010 (in millions) State Withholding - Players 6.9% 10.0 State Withholding - Staff 6.0% 1.5 Sales Tax on Tickets 3.0^ Sales/Use Tax on Stadium Merchandise Sales 0.1^ Sales Tax on Concession Sales in Stadium 0.4^ State Liquor Tax on Liquor Sales in Stadium 0.3^ City Liquor Tax on Liquor Sales in Stadium 0.2^ Admissions Tax - MSFC 4.4^ ^ Extrapolated to 10 games at the Metrodome for $19.9 million In addition to the above numbers, visiting NFL teams also pay taxes in Minnesota, totaling approximately $1 million annually. MSFC study shows annual public debt service for new stadium can be covered with taxes paid by team and fans. MULTI-PURPOSE FACILITY A multi-purpose, year-round facility will allow the Twin Cities to continue to host events and attendees from the entire State and beyond. The Metrodome hosts hundreds of events each year, including high school football games, amateur baseball games, Monster Jam, the Hmong New Year, trade shows and concerts. Without a new facility, the Twin Cities will not see the return of the NCAA Final Four, a Super Bowl or other large-scale national and international events. ECONOMIC IMPACT According to Convention, Sports & Leisure, the State of Minnesota will collect $26 million annually from new stadiumrelated sales and player income taxes. Over 27% of Vikings Season Ticket Owners live outside the State of Minnesota and approximately 40% of STOs reside outside of the metro area. 50% of fans who come from outside the Twin Cities stay in a hotel and spend money in the community when they attend a Vikings game. The Vikings have Season Ticket Owners in all 50 states, as well as Canada and England. A 2010 study completed by the University of Minnesota on the January 2010 Vikings-Cowboys playoff game showed visiting game-day attendees (non-metro residents) spent $5.8 million in restaurants, hotels and retail stores and on transportation. Due to the $5.8 million in direct spending by Vikings visitors, overall sales (output) in the Twin Cities economy expanded by $9.1 million for the weekend. A study by Convention, Sports & Leisure (CSL) showed the project will lead to $145 million in direct annual spending by fans, the Vikings, the team s employees and players, visiting teams and the NFL in connection with games and the operation of the facility. QUALITY OF LIFE BENEFITS Approximately 3 million of the State s residents follow Vikings games each Sunday. The team s 65 average television share over the last three years means 65% of the TVs that are turned on during a Vikings game are tuned into Vikings football. The Vikings are an important part of the quality of life in Minnesota and the perception of the State around the country. The Vikings NFC Championship game at New Orleans (1/24/10) averaged 57.9 million nationwide viewers, the most at that point of any championship game since In a statement of support, Meet Minneapolis indicated the Vikings add to the region s competitiveness, citing surveys that show the presence of all major league sports enhance a region s ability to attract and retain key executives. The Vikings continue to be a strong community partner. All 53 players on the team s active roster participated in the team s community outreach program in each of the last five years. Since its inception, the Vikings Children s Fund has raised and distributed nearly $10 million in cash to children and familyrelated causes. In 2010, the Vikings donated over 3,600 items to charitable causes throughout the five-state area.

3 HUDDLE UP TO FIND A STADIUM SOLUTION! For nearly 10 years Minnesotans have debated the Vikings stadium issue. In that time the State of Minnesota has helped build new facilities for the Minnesota Wild, the Minnesota Twins and the University of Minnesota football program. Now the Vikings 30-year lease at the Metrodome has expired, making the team the only NFL franchise without a stadium lease. Fortunately, Governor Dayton and State leaders from both sides of the aisle are working hard on a legislative package that is expected to be introduced soon. Make your opinion known! Please sign below to show your support for a stadium solution in the 2012 legislative session. Mail this petition back to the team and we will share it with Governor Dayton, legislative leaders and your state representatives to make sure your voice is heard. * Please provide your home address so we can identify your state representatives and make sure they know their constituents support a stadium solution. Please mail your petition to Minnesota Vikings, Attn: Minnesota Momentum, 9520 Viking Drive, Eden Prairie, MN

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