ATTENDANCE - EST. 51,500 ECONOMIC IMPACT - EST. $1.8 MILLION

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1 SocialICE Rochester Minnesota s Ice Bar presented by the Rochester Downtown Alliance (RDA) returned to the Peace Plaza on February 8, 9, & 10 and this year was bigger than ever. The event saw an estimated total of 51,500 people across the three event dates making it the most attended SocialICE since its inception in Attendees enjoyed nine uniquely themed ice bars, specialty drinks, DJ entertainment nightly, & much more. ATTENDANCE - EST. 51,500 ECONOMIC IMPACT - EST. $1.8 MILLION

2 SOCIALICE 2018 RECAP Event Partners Destination Medical Center - Economic Development Agency (DMC EDA) Think Mutual Bank Collins Orthodontics Kraus-Anderson Construction Townsquare Media (in-kind) CW Rochester (in-kind) With Support From Kahler Hospitality Group EZ Fabricating, Inc. Apollo Music Group Wall of ICE Partners Armon Architecture Associated Bank Avra Hospitality Burn Boot Camp Charter House DMC EDA Home Federal Savings Bank Mayo Clinic School of Health Sciences National Fleet Graphics Olmsted National Bank Premier Bank Rochester Area Chamber of Commerce RSP Architects Solar Connection Smith Schafer & Associates Stifel Nicolaus Investment Services St. Mary s University Winona State University - Rochester

3 SOCIALICE 2018 RECAP Participating Bars and Restaurants Chester s Kitchen & Bar: Grease Lightning Dooley s Pub: Dr. Seuss The Half Barrel Bar & Kitchen: Game of Thrones Kathy s Pub: King Kong The Loop: The Carnival Has Come to Town! Martini s at the Kahler Grand: Lego Salute! Wine Bar & More: Back to the Future The Tap House: Taco Truck Food Truck Victoria s Ristorante & Wine Bar: Mardi Gras It s my favorite event of the year! Despite the cold, it brings out the best in Rochester & shows what a great community this truly is! 9 ICE BARS 19 TONS OF ICE ON THE PEACE PLAZA

4 SOCIALICE 2018 RECAP Activities Nine Uniquely Themed Ice Bars Specialty Drinks Live DJ Nightly Two Life-Sized Ice Sculptures Life-Sized SocialICE Letter Photo Opportunity Eight Fire Pits LED Illuminated Seating Olympic Bobsled Photo Opportunity Projection Wall Featuring Attendee Photos Volunteers Rochester Area Chamber of Commerce Ambassadors University of Minnesota Rochester - Love Your Melon Crew Rochester Honkers Baseball, plus Slider Survey Results (559 surveys completed) 76% of Attendees Were Rochester Area Residents 33% of Attendees Were Mayo Clinic Employees 75% of Attendees Felt More Connected to the Community After Attending SocialICE 87% of Attendees Felt SocialICE Motivated Them to Seek Out More Activities in Downtown Rochester During Winter Months 76% of Attendees Visited At Least One Shop or Restaurant While Downtown For SocialICE 84% of Attendees Heard About SocialICE Through Social Media 77% of Attendees View Rochester as a More Innovative Place Event Photos

5 SOCIALICE 2018 RECAP Digital Marketing DowntownRochesterMN.com Website Slider DowntownRochesterMN.com Event Page #1 Most Visited Page in January and February Page Views: 21,298 (up 5% over 2017) Unique Page Views: 17,817 RDA E-Newsletter - Weekly Updates Beginning Mid-January PB.com Banner Ad Running 12/15 2/12 Trip Advisor Banner Ad Running 12/31 2/10 Community Calendars Published on Over 30 Online Community Calendars Townsquare Media Radio Ad 1 30-Second Promo Played Over the Air 120 Times CW Rochester TV Ad 1 30-Second Promo Played Over the Air 150 Times Great way to expose the community to the many things going on Downtown! Print Marketing Shop Rochester and Rochester Women Magazine Full Page Ads in January/February Issue Post Bulletin Front Page Photo Rochester Magazine Shortcuts Feature Posters & Banners (placement week of 1/8) Posters 11x 17 (Qty. 200) Distributed Downtown and Greater Rochester Locations Chateau Boards and Information Kiosk Signage Street Banners 6 x 3 (Qty. 3) Locations: People s Food Co-op, Old City Hall and Peace Plaza Bar/Restaurant Table Toppers and Check Presenter (new) 300 Table Toppers Displayed in Bars/ Restaurants 300 Check Presenter Inserts Distributed in Bars/Restaurants Press Releases Distributed January 8, January 26, & February 6

6 SOCIALICE 2018 RECAP Event Generated Media/Press WCCO Mid-Morning (Live 3 min. Segment) KTTC (Live/Taped Video Segment, Pre-Event) Post Bulletin (2 Blogs) KROC-AM (On-Air Interview, Pre-Event) Quick Country (On-Air Interview, Pre-Event) ABC 6 News (Live Segment, On-Site) KIMT News (4 Taped Segments) KTTC (2 Live Segments, 3 Recorded) ABC WKOW Madison, WI (Blog) Townsquare Media Blog 3 Pre-Event Posts; 1 Post-Event Post Minnesota Monthly Blog Med City Beat Blog Two (2) Pre-Event Posts; One (1) Post-Event Post 507 Magazine Feature Explore MN Video Feature Minnesota s Rochester Blog ZRock of Rochester Blog EARNED MEDIA IMPACT: $18K We don t have a lot going on in the winter and [Social- ICE] is an awesome & creative way to bring people together!

7 SOCIALICE 2018 RECAP Social Media Marketing Facebook SocialICE Facebook Event Page 8.1K Clicked Interested 2K Clicked Going Total Reach: 335K vs. 6,400 in 2017 (up 98%) Total Views:: 19K vs.1,300 in 2017 (up 93%) Snapchat Geofilters Total Responses: 10K vs. 702 in 2017 (up 93%) 1 Teaser, 9 Drink Videos, and 1 Promo Reached Total of 41.9K RDA Facebook Page Organic Content - 19 Posts Total Total Post Reach: 738.7K Total Reactions: 1,608 Love Your Melon Beanie Contest Total Reach: 11,730 Total Comments: 339 Total Shares: 17 Show Us How You #SocialICE! Photo Contest Total Entries: 1.3K 6 Winners $50 Gift Cards to Downtown Businesses Provided to Each Winner Twitter Campaign Mirroring & Complementing Content from Facebook Campaign Total Tweets: 7 Total Impressions: 6,000 SocialICE & Downtown Rochester Branded Schedule: 2/8-2/10 Total Usage: 51% Total Views: 84.3K Instagram Total of 18 Posts Total Likes: 1,702 Total Comments: 53 Total Video Views: 2,065 Great music, cool ice sculptures, & the bonfires were a bonus. We had a great time!

8 STATS AT A GLANCE November 2016 to November 2017 Estimates EVENT NUMBERS 300,363 Attendees Over $9.27 Million Dollars in Economic Impact 33 Event Dates Over 2,800 Post Event Surveys Collected PROGRAM NUMBERS 1 to 70 Age Range Participation 120 Days of Activation 24/7 Passive Programming 14 Total Program Partners - Including 9 Downtown Stakeholders SOCIAL MEDIA Over 6 Million Impressions 28,500 Combined Followers 254,957 Engagements WEBSITE 619,919 Page Views 226,259 Visitors 64.5% of Visitors are New Visitors 74.2% of Visits Come from Organic Traffic 99,568 of Visitors are Between the Ages 25 and % of Our Site Visits Happen on a Mobile Device E-NEWSLETTER 6,055 Subscribers 29% Open Rate 4.5% Click Through Rate 10c is the Average Investment per Square Foot for Businesses in the Special Service District SSD TAX INVESTMENT For Example $150 is the Amount a 1,500 Square Foot Building Located in the Special Service District would Contribute to the RDA Annually

9 RDA STAFF Jenna Bowman, Executive Director Jenna Bowman is the Executive Director of the Rochester Downtown Alliance (RDA) -- a position she has held since May Prior to her current role, Jenna served as the Program & Advocacy Manager for the Grand Avenue Business Association in Saint Paul, MN. She is a graduate of St. Catherine University where she received a BA in Sociology with minors in Business to Business Sales & Theology. Jenna was born and raised in Rochester and is a proud recipient of the Mayor s Medal of Honor. She lives in Rochester with her wife and daughter. Samantha Rossi, Marketing and Communications Manager Samantha holds a Bachelors Degree in Marketing and minors in Psychology and Business Administration from Mankato State University. Samantha is a Rochester native, but Rochester truly became home as she immersed herself in the community. She currently serves as chair of Forty Below with the Rochester Area Builders, she also volunteers on a variety of different boards and committees such as RNeighbors (2014 to present), Rochester s National Night Out Committee (Co-Chair ), Rochester Area Builders Marketing Committee (2014 to 2017) and is a graduate of the 2017 Leadership Greater Rochester Class. Meghann Southwick, Community and Events Manager Meghann Southwick is the RDA s Community & Events Manager. A native of the Rochester community, Meghann returned home in April 2016 after spending five years working and living in San Francisco, CA. Most recently, she served as Events Manager for the Rochester Area Chamber of Commerce. Meghann became immersed in the vibrancy of Downtown Rochester and quickly invested in fostering the social and economic development of the business community. She holds a B.A. in Mass Communication from Concordia College in Moorhead, MN, and enjoys downtown coffee dates with her son, Declan. Karli McElroy, Program Manager Karli is the RDA s Program Manager; in this role she is responsible for facilitation of Peace Plaza rentals, development of the volunteer program, and management of the Start-Up grant program. She received her degree in Psychology from the University of Minnesota Twin Cities (Go Gophers!) Karli and her husband Brandon are natives and current residents of Rochester, MN. Bill Fay, Events Coordinator Bill Fay is the Events Coordinator for the Rochester Downtown Alliance. Prior to joining the RDA, Bill spent his entire professional career as a TV News Producer with ABC 6 News (KAAL) where he spent a lot of time researching and writing about the growth and development of Rochester. He graduated from the College of St. Scholastica in 2012 with Bachelor s degrees in both Journalism, and Advertising/Public Relations. Bill grew up near Mankato, and has strong family roots in Rochester, staying very connected to the region his entire life. He and his wife Brianna got married in downtown Rochester. He enjoys spending his free time with Brianna and their two kids Aiden and Lucy.

10 2018 PARTNERSHIP OPPORTUNITIES Thursdays on First & 3rd Lunchtime Partner - $7,000 Limited to 1 Partner or $3,500 for 2 Partners Band Partner - $2,000 Limited to 8 Partners Promotional Partner Open to Discussion Historic 3rd Street Range of $3,000 to $10,000 Limited to 3 Partners Dogs Downtown Presenting Partner - $7,000 Limited to 1 Partner Premier Partner - $3,000 Limited to 1 Partner Supporting Partner - $1,000 Limited to 2 Partners Fall Fest Presenting Partner - $6,000 Limited to 1 Partner Premier Partner - $3,000 Limited to 2 Partners Activity Partner - $1,500 Limited to 3 Partners Here Comes Santa Claus Presenting Partner - $6,000 Limited to 1 Partner Supporting Partner - $3,000 Limited to 2 Partners Activity Partner - $1,500 Limited to 3 Partners Movies in the Park Presenting Partner - $3,000 Limited to 1 Partner Activity Partner - $2,000 Limited to 1 Partners Interested in Partnering with Us for Another Event? Contact Jenna Bowman jbowman@rdowntownalliance.com Phone Number: