SMALL BUSINESS SATURDAY 2017
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1 SMALL BUSINESS SATURDAY 2017 November 25th marks the ninth annual Small Business Saturday, a day to support the local businesses that create jobs, boost the economy and preserve neighborhoods around the country. Small Business Saturday was created in 2010 in response to small business owners most pressing need: more customers. Created by American Express in 2010, Small Business Saturday serves as the ceremonial kickoff to the holiday shopping season for small businesses across the United States. In 2014, nearly 3,000 Neighborhood Champions rallied local businesses and created events and activities to drive shopping at small businesses around the country. The day was also championed by elected officials in all 50 states and Washington, D.C., including President Obama, and in 2014, Rochester Mayor Ardell Brede officially declared the last Saturday in November Small Business Saturday.
2 SMALL BUSINESS SATURDAY 2017 RECAP Participating Organizations - Each Receiving a $75 Grant Andy s Liquor Baby, Baby Cafe Steam Counterpoint Home Counterpoint II CP3 Dooley s Pub The Dove Kids Friends of the Library Bookstore Healing Touch Massage Lasker Jewelers POPPI Italian Leather Refashion Rochester Art Center Rochester Home Infusion Tangerine The Nordic Shop ZPizza Event Photos
3 SMALL BUSINESS SATURDAY 2017 RECAP General Marketing DowntownRochesterMN.com Event Page 620 Page Views RDA E-Newsletter - Weekly Updates Beginning Late-October x 17 Posters Distributed Throughout Greater Rochester Radio Ads on iheart Media 56 :30 Ads on Y105FM $700 Investment 5 Days of Giveaways - Two $50 Winners Each Day Pre-Contest Post - $50 Boost 77 Likes, 10 Comments, 1 Share, and 3,466 Reach Day One - Fill in the Blank - I shop local in Downtown Rochester because 95 Likes, 190 Comments, 9 Shares, 9,889 Reached Day Two - Tag your Favorite Downtown Rochester Business 63 Likes, 225 Comments, 7 Shares, 11,094 Reached Day Three - Photo Contest, Show your Love for Downtown Rochester 29 Likes, 62 Comments, 1 Share, and 4,090 Reached Day Four (Thanksgiving) - Give Thanks! 48 Likes, 97 Comments, 4 Shares, and 5,955 Reached Day Five (Black Friday) - Black and White Photo Contest 16 Likes, 38 Comments, and 2,738 Reached Social Media Marketing Downtown Rochester MN Facebook Page $800 Investment 8 Ad Campaigns - Featuring Images from local Downtown Businesses 452 Page Likes, 20,097 Reached, and 44,267 Impressions Downtown Rochester MN Instagram $100 Investment Posts 6, 499 Likes, and 18,698 Impressions Marketing Photos
4 STATS AT A GLANCE November 2016 to November 2017 Estimates EVENT NUMBERS 300,363 Attendees Over $9.27 Million Dollars in Economic Impact 33 Event Dates Over 2,800 Post Event Surveys Collected PROGRAM NUMBERS 1 to 70 Age Range Participation 120 Days of Activation 24/7 Passive Programming 14 Total Program Partners - Including 9 Downtown Stakeholders SOCIAL MEDIA Over 6 Million Impressions 28,500 Combined Followers 254,957 Engagements WEBSITE 619,919 Page Views 226,259 Visitors 64.5% of Visitors are New Visitors 74.2% of Visits Come from Organic Traffic 99,568 of Visitors are Between the Ages 25 and % of Our Site Visits Happen on a Mobile Device E-NEWSLETTER 6,055 Subscribers 29% Open Rate 4.5% Click Through Rate 10c is the Average Investment per Square Foot for Businesses in the Special Service District SSD TAX INVESTMENT For Example $150 is the Amount a 1,500 Square Foot Building Located in the Special Service District would Contribute to the RDA Annually
5 RDA STAFF Jenna Bowman, Executive Director Jenna Bowman is the Executive Director of the Rochester Downtown Alliance (RDA) -- a position she has held since May Prior to her current role, Jenna served as the Program & Advocacy Manager for the Grand Avenue Business Association in Saint Paul, MN. She is a graduate of St. Catherine University where she received a BA in Sociology with minors in Business to Business Sales & Theology. Jenna was born and raised in Rochester and is a proud recipient of the Mayor s Medal of Honor. She lives in Rochester with her wife and daughter. Samantha Rossi, Marketing and Communications Manager Samantha holds a Bachelors Degree in Marketing and minors in Psychology and Business Administration from Mankato State University. Samantha is a Rochester native, but Rochester truly became home as she immersed herself in the community. She currently serves as chair of Forty Below with the Rochester Area Builders, she also volunteers on a variety of different boards and committees such as RNeighbors (2014 to present), Rochester s National Night Out Committee (Co-Chair ), Rochester Area Builders Marketing Committee (2014 to 2017) and is a graduate of the 2017 Leadership Greater Rochester Class. Meghann Southwick, Community and Events Manager Meghann Southwick is the RDA s Community & Events Manager. A native of the Rochester community, Meghann returned home in April 2016 after spending five years working and living in San Francisco, CA. Most recently, she served as Events Manager for the Rochester Area Chamber of Commerce. Meghann became immersed in the vibrancy of Downtown Rochester and quickly invested in fostering the social and economic development of the business community. She holds a B.A. in Mass Communication from Concordia College in Moorhead, MN, and enjoys downtown coffee dates with her son, Declan. Karli McElroy, Program Manager Karli is the RDA s Program Manager; in this role she is responsible for facilitation of Peace Plaza rentals, development of the volunteer program, and management of the Start-Up grant program. She received her degree in Psychology from the University of Minnesota Twin Cities (Go Gophers!) Karli and her husband Brandon are natives and current residents of Rochester, MN.
6 2018 PARTNERSHIP OPPORTUNITIES Thursdays on First & 3rd Lunchtime Partner - $7,000 Limited to 1 Partner or $3,500 for 2 Partners Band Partner - $2,500 Limited to 8 Partners Promotional Partner Open to Discussion Historic 3rd Street Range of $3,000 to $10,000 Limited to 3 Partners Social ICE Presenting Partner - $20,000 Limited to 1 Partner Premier Partner - $10,000 Limited to 2 Partners Supporting Partner - $5,000 Limited to 2 Partners Photo Station - $2,500 Limited to 4 Partners Wall of Ice - $300 Limited to 30 Partners Dogs Downtown Presenting Partner - $7,000 Limited to 1 Partner Premier Partner - $3,000 Limited to 1 Partner Supporting Partner - $1,000 Limited to 2 Partners Fall Fest Presenting Partner - $6,000 Limited to 1 Partner Premier Partner - $3,000 Limited to 2 Partners Activity Partner - $1,500 Limited to 3 Partners Here Comes Santa Claus Presenting Partner - $6,000 Limited to 1 Partner Supporting Partner - $3,000 Limited to 2 Partners Activity Partner - $1,500 Limited to 3 Partners Movies in the Park Presenting Partner - $3,000 Limited to 1 Partner Activity Partner - $2,000 Limited to 1 Partners Quarterly Print Newsletter Opportunity 1/4 Back Page Ad Annually - $395 - Limited to 4 Partners Interested in Partnering with Us for Another Event? Contact Jenna Bowman jbowman@rdowntownalliance.com Phone Number:
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