Virtual Prototyping - For Real Success

Transcription

1 Virtual Prototyping - For Real Success Thilo Hentschke Mentor Graphics

2 This Is the Electronics Age. Electronics are at the core of everything. And PCB design is the essential foundation for all of it. 2

3 Electronics Industry Doubles in 15 Years $ Millions Approaching $2 trillion Source: VLSI Research, January

4 Systems is the Majority of Electronics $ Millions Systems Semiconductor Source: VLSI Research, January

5 Mentor Graphics is the technology leader Founded in 1981 Over 30 years of EDA history Revenues - ~$1,24 billion in 2014 Market Share ~22% of worldwide EDA market Second ranking in the EDA industry, fastest growing of the Big 3 EDA companies Mentor as Technology Leader: Over 30 R&D sites 30% re-invest into R&D 5500 employees Focusing on No 1 market positions 5

6 Mentor Graphics as market leader 1993 PCB Design Schematic Capture Verification Gate Simulation Other Tools Frameworks 1996 PCB Design Schematic Capture Verification Gate Simulation Coverification VHDL Simulation DFT ATPG Other Tools Frameworks IP Softcores 2001 PCB Design Schematic Capture PCB Layout PCB Signal Integrity Verification Emulation Coverification Mixed-Signal Sim. DFT ATPG IC Backend DRC/LVS RET Other Tools Graphical Capture Cable Harness 2005 PCB Design PCB Layout PCB Signal Integrity Verification Formal Analysis Coverification Mixed-Language Sim. Mixed-Signal Sim. DFT ATPG IC Front-End Graphical Capture ESL Synthesis IC Backend DRC/LVS RET Other Tools Cable Harness 2010 PCB Design PCB Layout PCB CAM PCB Signal Integrity PCB Power Integrity PCB Thermal Analysis Verification Formal Analysis Coverification Mixed-Signal Sim. Intelligent Testbench DFT ATPG BIST IC Front-End Graphical Capture ESL Synthesis IC Backend DRC/LVS RET DFM Other Tools Cable Harness 6

7 PCB is a key business for Mentor Graphics Altium 6% Others 11% Mentor Graphics 41% Ansoft 7% Zuken 17% Cadence Design Systems 18% 7 Mentor Graphics PCB market share worldwide 2013 Source: Gary Smith EDA 2014 Total Market 650mio (2013) Market is growing 7.5% YoY

8 Common challenges on PCBs today... Signal Integrity: Much faster board speeds Much faster switching time...lead to signal integrity problems Plus many more potential problems in other realms... EMC? Power Integrity? Heat on boards? 8

9 What's the problem then? 1. Risks of field failure 2. Product Quality 3. Lead to Costs 9

10 Risks Product failing in the field Product not working in field high failure rates Example: Signal Integrity/Power Integrity Voltage drops, excessive high current densities ICs getting no power, board failures, dielectric breakdown, fire High PDN impedance inadequate current delivery voltage ripple timing violations/false switching, bit errors Example: Thermal Effects Board failure due to inadequate cooling

11 Quality Reliability Product working as expected under all conditions Example: Electromagnetic interference EMI Adherence to standards Random behaviour, loss of data Example: Signal Integrity Random glitches, noisy signals, crosstalk Example: Thermal Effects

12 Costs Calling back products from market Product failures / Safety reasons Example from high-tech industry: In June 2000, an early production signal integrity problem forced a prominent microprocessor manufacturer to recall up to one million motherboards at a cost of over $100 million Damage to customer relationships and brand recognition Product failures, quality problems Increasing MTBF leading to higher service costs Redesign costs to improve products

13 1. Let the customers test it What can we do? 2. Rule of thumb plus measure&test 3. Simulation "virtual prototyping" 13

14 How are the nerds in the class doing it...? 14

15 So - Why simulation? 1. The early bird 2. Works by design 3. Costs 15

16 Advantage #1 The early bird finds all the errors! The rule of 10x... Think about Saving in hassle, work, and costs Finding errors at schematic design stage Predictable scheduling Time-to-market windows Opportunity costs - Improve product quality

17 Advantage #2 Right by Design - Get It Right the First Time Contrast to testing&rule of thumbs: Design / Layout as required for prod specs Determine constraints and rules for layout during concept Optimise PCB Form factor - size Layer count

18 Advantage #3 Let's look at the costs again! R&D costs Engineering hours for finding errors Engineering hours for design respins Lab costs (e.g. EMC lab), training costs Prototyping costs Physical costs of prototype Prototype set-up and test time Opportunity costs - Earlier time-to-market&improved quality

19 19 How do we help?

20 HyperLynx PCB Analysis and Verification HyperLynx provides complete PCB analysis Full range of virtual prototyping delivers As-planned design Signal integrity, power integrity, & EMI analysis provides fast & accurate results Integrated analog and mixed-signal simulation Board-level thermal analysis Full-wave 3D simulation Tightly integrated into and Scales to 3 rd -party PCB tools, modular set-up

21 Mentor Graphics Mechanical Analysis Solutions Mentor Graphics full range solutions Electronics and far beyond Electronics System Cooling General 3D CFD 1D System-level CFD simulation Thermal testing, characterization and measuring of ICs, LEDs, and assorted packages Adapt to your industry s challenges Aimed at the engineer, not the specialist

22 After today... Your sales&support contact: CADCAM Group Further questions on Mentor Graphics: Thilo Hentschke Further questions on the content of today s seminar: Steve Gascoigne steve_gascoigne@mentor.com Michael Kasperski michael_kasperski@mentor.com Olivier Arnaud olivier_arnaud@mentor.com Connect with us through - 22