ESIGN Scan Service. High-end scan system for generating professional product photos

Transcription

1 Wih he ESIGN Scan Service, you can generae high-resoluion and rue-color produc phoos of your floor coverings and oher inerior surface maerials. The applicaions for he produc phoos range from prin-ready markeing maerials o our digial Web and POS sysems. ESIGN Scan Service High-end scan sysem for generaing professional produc phoos

2 Informaion abou he ESIGN Scan Service Wha is he ESIGN Scan Service?...3 Scan service for inerior surface maerials...4 Your advanages for he produc visualizaion...5 Image resoluion of he produc scans...6 Generaing srucural scans...8 Generaing deail scans...9 Correcion of dus specks or scraches...10 Processing of muli-srip producs...11 Generaing seamless ransiions...12 Color managemen and cerified proofs...13 ESIGN Scan Service: Workflow a a glance...14 Addiional FloorMarke producs and services

3 Wha is he ESIGN Scan Service? Generae professional produc phoos for your markeing aciviies Naural surface srucures, impressive produc deails, brillian color rendiion: Our high-end Cruse scan sysem allows digial and rue-o-scale scanning of floor cov - erings and oher inerior surface maerials up o individual dimensions of 2,350 mm x 1,350 mm. The even lighing of he producs and special ligh conrol wih up o 12 dif - feren and program-conrolled lighing combinaions render even he fines surface srucures in scanning. The ESIGN Scan Service offers he produc scans in hree differen degrees of resoluion in which he producs can be represen ed and digiized on a scale of 1:1, 1:2 and 1:4. The degrees of resoluion deermine which differen image formas and prin resoluions can be realized in he producion of prin-ready markeing maerials. The produc scans represen he em - plaes for he producion of new deail, surface and ambiance phoos and for phoo processing ino prin-ready markeing maerials via he ESIGN Rendering Service. In addiion, he FloorMarke Web applicaions use he produc scans for ineracive produc presenaion on he Inerne. On he following pages, we presen he high-end scan service in greaer deail. ESIGN Scan Service 3

4 Scan service for inerior surface maerials For which produc formas can he ESIGN Scan Service be used? Floor coverings wood floors, iles, cork, laminae, exile floor coverings, roll ware, designer flooring, elasic floor coverings (vinyl, linoleum) Furniure surfaces Decoraive surfaces for couners, kichen elemens, shelves, cupboards, ables, doors Wall and ceiling coverings Real wood panels, wood composies, decoraive maerials, iles 4

5 Your advanages for he produc visualizaion r Technical advanages Digial produc capure in various degrees of resoluion, independ - en of forma and in he original size. Every spo of he surface is cap - ured a a consan angle and wih consan, homogeneous lighing. No lens disorion around he edges or differences in color and brighness as in phoographs. Special srucural scans allow he rendering of a surface srucure wih hree-dimensional effec and even lighing across he enire area. Consisen color managemen (ICC workflow) according o ISO r Qualiy of visualizaion Consisen qualiy for differen produc formas based on uniform scanning scale. No loss of qualiy for unfavorable proporions of lengh and widh (e.g. floorboards sized 2,200 mm x 180 mm). Very small scanning disance of 10 o 15 cm. Brillian color and surface represenaion. Exremely sharp srucural focus and deail precision of produc surfaces. Special surfaces such as brushed or hand-scraped ones, ec. can be visualized in deail and over he enire area wih a hree-dimen - sional srucural effec. r Possible uses Variable generaion of scan daa in various degrees of resoluion (scales in erms of original size: 1:1, 1:2 and 1:4). Various uses of he produc scans for digial and classic markeing maerials. Media-neural archiving of produc scans. Smooh daa impor of he produc scans in he ESIGN applica - ions. Efficien usage of he digial daa for he ESIGN Rendering Service. Can be combined wih all room phoos from he roomimage picure service. ESIGN Scan Service 5

6 Image resoluion of he produc scans Digial capure of he produc surfaces wih dimensions of 2350 mm by 1350 mm Wha resoluion is needed for your digiized producs? Before you deermine he degree of resoluion for he produc scans, you should firs deermine where he image daa will be used. Produc phoos for online markeing aciviies require a significanly lower resoluion han prined brochures, caalogs or collecion porfolios. As a resul, your planned markeing aciviies deermine he degree of resoluion of he produc scans. The following rule applies: Produc scans wih a high resoluion can be reduced wih - ou loss of qualiy while magnificaions are ypically associaed wih a loss of qualiy. The able on he righ liss he maximum image sizes depending on he scanning scale and he image perspecive.* The differences in resoluion are clearly visible. We would be happy o advise you abou your individual possibiliies. * The ambiance and surface phoos were generaed from produc scans using he ESIGN Rendering Service. Comparaive represenaion of he scanning scales 1:1, 1:2, 1:4; ile (lef) and floorboard (righ) 6

7 Surface deail image Near-floor perspecive Sandard room perspecive Surface deail image approx. 2 floorboard widhs a he lower edge of he picure Near-floor perspecive approx. 4 floorboard widhs a he lower edge of he picure Sandard room perspecive >6 floorboard widhs a he lower edge of he picure Perspecive: >1.40 m above ground Scale Produc scan usage for a prin resoluion of 300 dpi Leafles, caalogs, brochures, collecion porfolios and many oher formas 1:1 A3 A1 > A0 1:2 A4 A2 A0 1:4 A5 A4 A3 Scale Produc scan usage for a prin resoluion of 150 dpi Posers, rade fair banners, PVC banners, roll screens and many oher large-scale formas 1:1 A mm x mm mm x mm 1:2 A2 A mm x mm 1:4 A3 A2 A0 Scale Produc scan usage for a prin resoluion of 72 dpi Posers, rade fair banners, PVC banners, roll screens and many oher large-scale formas 1: mm x 1750 mm 2470 mm x 3500 mm 3500 mm x 4950 mm 1:2 870 mm x 1230 mm 1750 mm x 2470 mm 2470 mm x 3500 mm 1:4 610 mm x 870 mm 870 mm x 1230 mm 1230 mm x 1750 mm ESIGN Scan Service 7

8 Generaing srucural scans Three-dimensional represenaion of surface srucures Special scanning mehods are used in order o convincingly represen surface srucures wih hree-dimensional deph in produc phoos. Prior o he scanning process, he scanner's ligh sources are configured in such a manner as o hree-dimensionally emphasize e.g. brushed and planed surfaces, synchronous pore srucures (embossed in regiser) as well as 3D srucures in vinyl surfaces and render hem in accordance wih he original in surface phoos. Example: Normal scan Example: Srucural scan 8

9 Generaing deail scans Perfec emphasis of produc deails Imporan produc deails are ofen los in surface represenaions of flooring producs. To highligh he special feaures of your flooring producs, ESIGN offers o generae deail scans on a scale of 1:1, which explicily emphasize your producs' individual characer. Example: Composie deail scan Through so-called composie deail scans (e.g. wih a T-join), addiional produc properies such as bevel ypes and colors can be presened in deail and in a near-floor perspecive across a surface. Example: Deail sho ESIGN Scan Service 9

10 Correcion of dus specks or scraches Invisible services wih added value Afer digiizaion, your produc scans are no ye usable for markeing purposes. One of our included invisible services is he removal of poenial scraches and oher disurbances o ensure he perfec visualizaion qualiy of your producs. Therefore, he disrupive elemens are removed before subsequen color managemen. Depending on he degree of conaminaion, digial cleaning may ake more ime, since each scanned elemen mus be correced individually. To keep up he opimized workflow and avoid poenial delays and addiional coss, we recommend checking he producs be - forehand and sending us elemens ha are as clean and scrach-free as possible. Example: Before-and-afer comparison 10

11 Processing of muli-srip producs Correcion of individual srip widhs For echnical reasons during producion, muli-srip producs ofen have an offse appearance ha only becomes visible in he area represenaion. For his produc group, he adjusmen of srip widhs for an offsefree insallaion in he area is included in our sandard services. Our service guaranees he offse-free producion of surface and ambiance phoos hrough he ESIGN Rendering Service as well as he correc insallaion of your producs in our Web applicaions. Represenaion wih offse appearance Offse-free afer correcion ESIGN Scan Service 11

12 Generaing seamless ransiions How are produc scans opimized for coninuous flooring producs? Coninuous carpeing For he visualizaion of coninuous flooring producs, he Scan Service capures he repeaing design paern. During processing, we ensure ha he design paern is exacly and seamlessly combined in he area. This way, he produc phoos represen an opimal basis for he producion of surface and ambiance phoos. Coninuous boards Similar o muli-srip producs, coninuous boards are ofen offse. Based on our service module»coninuous Board Processing«, we also guaranee offse-free insallaion of coninuous boards in surface and ambiance phoos and in he produc presenaions of our Web applicaions. Visible offse Seamless ransiion 12

13 Color managemen and cerified proofs Consisen color managemen according o ICC workflow The high-end scan sysem capures a much larger color specrum han can be represened in offse prining. In order o also ensure correc colors in prin, each produc is subjeced o our color managemen workflow. The monior and prin represena - ions are checked muliple imes and recon - ciled wih he producs unil he bes resul has been achieved. From digiizaion o proof approval, your daa are processed and sored in medianeural fashion in a consisenly calibraed sysem according o he ICC guidelines (ISO 12647). Color ransiions are correced or conras is adjused as needed. To check he color mach, you will receive a conac shee for each produc ha is generaed in he ICC profile Fogra-Proof isocoaed 39L. The final produc files will be delivered in wo differen color modes: r in color mode»rgb-eci V2«for digial usage and r in color mode»cmyk isocoaed 39L«for prin media. ESIGN Scan Service 13

14 ESIGN Scan Service: Workflow a a glance Sep 1: Delivery and inake conrol We suppor you in he preparaion of your merchandise delivery. We provide you wih sandardized forms (merchandise liss) for exac descripion and labeling of your produc deliveries. A ramp is available for offloading. Based on he merchandise liss, we perform an exac inake conrol of he merchandise you sen. Sep 2: Produc digiizaion According o your merchandise liss and requiremens regarding degrees of resoluion, your producs are scanned or digially capured on he desired scanning scale Sep 3: Color managemen Color harmonizaion wih he original produc is performed based on proofs prined on a proof priner according o Fogra guidelines and in a sandard ligh environmen of 5,000 Kelvin. If here are color deviaions, hey will be correced and checked agains he proofs once again. Sep 4: Cerified color proofs You will receive he conac shees of he produc scans wih a deailed Fogra log excerp for approval. Sep 5: Delivery Upon your verificaion and approval, we will deliver o you he files of he produc scans in he wo color modes RGB and CMYK as well as he proofs. 14

15 Addiional FloorMarke producs and services r ESIGN Rendering Service Generae surface and ambiance phoos cos-efficienly from produc scans Produce markeing maerials on demand wihou phoo shoos or insallaion work: Wih he ESIGN Rendering Service, you can cosefficienly generae new and prinready surface and ambiance phoos for your prined and digial markeing maerials. r roomimage The room phoo poral for he flooring indusry From facual, echnical represenaions o sylish ambiance phoos: The picure service roomimage simplifies your search for suiable inerior moifs for an effecive presenaion of your floors. r Web Floor Sudio A markeing ool for online and offline presenaions Wheher hrough he Inerne browser, direcly on CD or permanenly insalled on your PC: Wih Web Floor Sudio and he Branded Player, you can presen your flooring producs wihin your corporae design o grea effec on he Inerne and a he poin of sale (POS). ESIGN Scan Service 15

16 The nex sep: ESIGN Rendering Service Generae surface and ambiance phoos cos-efficienly from produc scans ESIGN Sofware GmbH Warmbüchensraße 17 D Hannover Tel: +49 (0) Fax: +49 (0) Copyrigh Blue Sudios: ile, pages 2, 3, 10, 11, 13; Armsrong: pages 4 (large picure), 4 boom, 7 cenre; Gerflor: page 15; Nieburg: page 4 cenre; Kronospan: page 5; Seirer: page 6; Karndean: page 7 lef; er Hürne: page 7 righ; Timura: pages 5, 8; Kronoflooring: pages 9, 12; Boen: pages 4 op, 16. The picure service»roomimage«is a join and exclusive offering of ESIGN Sofware GmbH and Blue Sudios GmbH. A company of eleco plc,