KCPW PROGRAM SCHEDULE An Analysis of Current and Future Programming

Transcription

1 KCPW PROGRAM SCHEDULE An Analysis of Current and Future Programming Prepared June 10, 2013 by: Lauren Colucci

2 CONTENTS Introduction 3 Program Changes 4 Previous Schedule by Category... 5 New Schedule by Category. 6 Local Programs. 7 Uniqueness of Programs 8 Uniqueness of Programming Hours.. 9 Conclusion 10 2

3 INTRODUCTION In a constantly changing media landscape, KCPW Public Radio 88.3FM and 105.3FM is excited to be bringing a new set of programs and a new listening experience to the Salt Lake Valley. As Utah s first and only 24-hour news and information station, KCPW connects listeners to their world, bringing the Salt Lake area news from across town and around the world. After a careful review of current programming and the local media landscape, the decision was made to upgrade KCPW s offerings. This report summarizes those findings. While the station will retain about half of the programs it has aired in the past, beginning on June 24, 2013, it will unveil 22 new programs, all unique within the local market, resulting in an expanded public radio landscape for the Salt Lake region. Some of the changes include: an increase in news analysis, offering a greater diversity of voices new lifestyle programs not currently heard in the area, including a program devoted to environmental issues and a program devoted to healthy living a four-fold increase in arts programming with new categories for film, music and the culinary arts and nearly doubled local news coverage with more local reporting and a new, daily, half-hour, local news and interview show. With these changes, a substantial increase in the number of programs unique to KCPW will also occur. Whereas before about half of all programs were unique to KCPW, soon over 80% will be exclusive to the station. With regard to hours of programming, between 6 a.m. and midnight unique programming hours will soon triple, nearing 90%. While in the past only 5.5 hours of these 18-hour blocks contained unique content, now more than 15 hours will contain content heard only on KCPW in its market. KCPW will still be bringing nonstop, thoughtful news and information to its listeners, but now it can offer more programs, more voices, more local coverage KCPW, heard at 88.3 FM and FM, is owned and operated by Wasatch Public Media, Inc. A Utah nonprofit, WPM purchased KCPW in September of 2008 from Community Wireless of Park City. The station has been on-air since Since purchasing the station, KCPW has had a weekly listenership as high as 60,000. KCPW broadcasts from the Denkers Studio in the heart of Salt Lake City on Library Square. KCPW s mission is to provide in-depth, local, national and international news, creating informed and engaged citizens. The station acts as a life-long learning resource so that all listeners may grow and improve public discourse. 3

4 PROGRAM CHANGES With the new schedule, KCPW will add 24 new programs with 22 being unique within the local market. Of the programs being replaced, nine can be found elsewhere in the Salt Lake market; and the remaining five programs will still be available online. The net result of these changes is an increase in total programs to 40, a 33% increase in diverse programming, and a much needed refreshing of the station s and the Salt Lake Valley s public radio roster. Total Programs Total # of Programs at KCPW (does not include features - Stardate, etc.) Programs being replaced New programs presented Previous Schedule New Schedule PROGRAMS BEING REPLACED (14): Marketplace Money and 13 NPR programs (All Things Considered, Ask Me Another, Bullseye, FreshAir, Morning Edition, On Point, On the Media, Only a Game, RadioLab, Science Friday, TED Radio Hour, Wait Wait Don't Tell Me, and Weekend Edition). - Can still be found in the Salt Lake market (9): All Things Considered, FreshAir, Morning Edition, On the Media, Only a Game, RadioLab, Science Friday, Wait Wait Don't Tell Me, and Weekend Edition. - No longer available on-air (5): Marketplace Money and 4 NPR programs (Ask Me Another, Bullseye, On Point, TED Radio Hour) CONTINUING PROGRAMS (16): BBC News Hour, BBC World Service, Tech Nation, Bob Edwards Weekend, Le Show, Left Right & Center, Marketplace, Marketplace Tech Report, Q, Says You!, Selected Shorts, The Moth, The TakeAway, This American Life, To the Best of our Knowledge, WireTap NEW PROGRAMS (24): Afropop, America's Test Kitchen, American Routes, As It Happens, Backstory, The BBC Newsroom, BBC World Business Report, The BBC History Hour, The BBC Arts Hour, Day 6, Dinner Party Download, Doc Hour*, Filmspotting, Live Wire, Living on Earth, Moyers & Company, Public Radio Remix, The Rundown**, Sound Opinions, Tavis Smiley, To the Point, Whadya Know, Wits, and Zorba Pastor. *A KCPW-curated, hour-long documentary broadcast ** A new, KCPW-produced, local news and information program 4

5 PREVIOUS SCHEDULE BY CATEGORY 5

6 NEW SCHEDULE BY CATEGORY 6

7 LOCAL PROGRAMMING The new programming changes also expand all areas of KCPW s local coverage while still maintaining awardwinning, daily, local news coverage, legislative coverage, and local broadcasts. With the creation of The Rundown, a new local, half hour news and interview show airing Monday to Friday from 5 to 5:30 p.m., and added reporters, KCPW will keep listeners even more tuned-in to what s happening in the Salt Lake area. 6 Local Programming Definitions of Categories: # of Elements Old Schedule New Schedule Local Culture includes programs like Access Downtown and Beehive Archive. Local Broadcasts include The Nature of Things lecture series and other live broadcasts. Local News includes legislative coverage, local reporting, and the like. 0 local culture local broadcasts local news Categories While increasing local coverage considerably, KCPW s local focus will continue to provide a balance between local news, culture, and live broadcasts. Local Programming - Previous Schedule Local Programming - New Schedule 33% local culture 50% local broadcasts 46% 36% local culture local broadcasts 17% local news 18% local news 7

8 UNIQUENESS OF PROGRAMS Here s where it gets even better. With the previous schedule, approximately 50% of programs were exclusive to KCPW, resulting in a public radio landscape littered with repetition. With the new schedule, over 80% of programs offered on KCPW cannot be heard elsewhere in the Salt Lake market. This influx of new ideas greatly benefits the local listenership. Previous Schedule New Schedule 14 47% 16 53% shows unique to KCPW shows that can be heard elsewhere in the Salt lake market 7 18% 33 82% shows unique to KCPW shows that can be heard elsewhere in the Salt lake market PROGRAMS UNIQUE TO KCPW (16): Ask Me Another, BBC News Hour, Tech Nation, Bob Edwards Weekend, Bullseye, Le Show, Left Right & Center, Marketplace Money, Marketplace Tech Report, On Point, Q, Says You!, TED Radio Hour, The Moth, The TakeAway, WireTap PROGRAMS NOT UNIQUE TO KCPW (14): All Things Considered, BBC World Service, Fresh Air, Marketplace, Morning Edition, On the Media, Only a Game, Radio Lab, Science Friday, Selected Shorts, This American Life, To the Best of our Knowledge, Wait, Wait... Don't Tell Me!, Weekend Edition PROGRAMS UNIQUE TO KCPW (33): Afropop, America's Test Kitchen, American Routes, As It Happens, Backstory, BBC News Hour, The BBC Arts Hour, BBC World Business Report, Bob Edwards Weekend, Day 6, Dinner Party Download, "Doc Hour", Filmspotting, "Live Local News", Live Wire, Le Show, Left Right & Center, Living on Earth, Marketplace Tech Report, Moyers & Company, Public Radio Remix, Q, Says You!, Sound Opinions, Tavis Smiley, Tech Nation, The Moth, The TakeAway, To the Point, Whadya Know, WireTap, Wits, and Zorba Pastor. PROGRAMS NOT UNIQUE TO KCPW (7): The BBC History Hour, The BBC Newsroom, BBC World Service, Marketplace, Selected Shorts, This American Life, and To the Best of our Knowledge. 8

9 UNIQUENESS OF PROGRAMMING HOURS In terms of total programming hours, KCPW found that, currently, less than a quarter of airtime is unique to the station. Going forward, approximately two-thirds of airtime will consist of unique programming. Weekly Hours of Unique Programming Previous Schedule Weekly Hours of Unique Programming New Schedule 39 23% hours of unique programming % hours of unique programming % hours of programming that can be heard elsewhere in the Salt Lake market % hours of programming that can be heard elsewhere in the Salt Lake market UNIQUENESS OF SPECIFIC PROGRAMMING HOURS (6 A.M. MIDNIGHT) More impressive is a look at unique hours of airtime between 6 a.m. and midnight. In the current schedule, less than a third of programming between these specific listening hours consists of content unique to KCPW. Soon, nearly 90% of programming between those hours will be exclusive to KCPW. Hours of Unique Programming from 6 a.m. - Midnight Previous Schedule Hours of Unique Programming from 6 a.m. - Midnight New Schedule 39 31% hours of unique programming % hours of unique programming 87 69% hours of programming that can be heard elsewhere % hours of programming that can be heard elsewhere 9

10 CONCLUSION After a careful review of current programming, the decision to take a new direction is clear. KCPW will soon be able to provide a better service to the community and differentiate itself within the local market. This change not only refreshes the airwaves but also expands public radio listening options in the Salt Lake Valley. The staff and board at KCPW would like to encourage listeners to learn more about the new programs being offered at KCPW by visiting the website, tuning in for the upcoming town hall meeting, posting questions online, calling or ing the station, or just stopping by! As always, the community s feedback is appreciated and important. Website The new KCPW website, launched in tandem with the new programming changes, supports the station s new platform, provides information, and offers space for listeners questions and comments Town Hall At 8:00 a.m., on June 24 th, 2013, Ken Verdoia, a Utah public broadcasting veteran, will moderate a live, call-in town hall to answer listeners questions. The show will be re-broadcast again at 6 p.m. and will be available for download or podcast on KCPW s web site. Contacts Ed Sweeney, President esweeney@kcpw.org x223 Shelley Carpenter, Development Director scarpenter@kcpw.org x211 Jesse Ellis, Operations Manager jellis@kcpw.org x205 Tyler Ford, Underwriting and Production Director tford@kcpw.org x229 Roger McDonough, Reporter rmcdonough@kcpw.org x203 Thanks for listening, and stay tuned! 10