Core Values. Audience Respect means that CRNC will honor the informed and curious nature of its listeners and members.

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1 Listening Areas Front Range (Fort Collins, Boulder, Loveland, Greeley, Longmont) FM 91.5 Boulder FM Breckenridge FM 88.3 Buena Vista FM 88.9 Dillon FM Estes Park FM 90.9 Grand County FM 91.9 Holyoke FM 90.5 Julesburg FM 89.1 Leadville FM 91.7 Steamboat Springs FM 88.5/FM 90.7 Sterling FM 90.3 Now in HD KUNC transmits a high definition signal at 91.5 FM. This enhanced signal is available only on HD receivers, which are now available at most electronics Not Coming in Clearly? FM signals reflect off objects such as mountains or buildings. Because of this, sometimes just moving a radio to a different location in a room will improve reception. An inexpensive wire antenna, called an FM dipole: can be added to radios that have terminals labeled antenna. After the dipole has been added to a radio, the antenna should be oriented for the best reception. If you listen along the Front Range, a high definition receiver may improve your reception. You can also listen to KUNC online at Click on the Listen Live icon. For additional information on receiving our station, please contact our engineer: Larry Selzle or larry.selzle@kunc.org Core Values Audience Respect means that CRNC will honor the informed and curious nature of its listeners and members. Program Excellence means that CRNC will ensure that KUNC only broadcasts programs that are of the highest quality. Balanced Programming means that CRNC will ensure that all points of view are presented on KUNC. Community Based means that CRNC will maintain the regional foundation upon which it was founded. 3 Non-Commercial means that CRNC will preserve its status as a non-profit organization & that KUNC will remain free from direct advertising. Community Radio For Northern Colorado 822 7th Street, Suite 530 Greeley CO kunc.org Your FM Source For NPR Mission Statement KUNC s mission is to deepen its listeners understanding and sense of community by providing the highest quality news reporting, diverse music, and cultural programming. Turn Up Your World Community Radio For Northern Colorado 822 7th Street, Suite 530 Greeley CO kunc.org

2 Program Guide Ways To Support Us! Welcome to KUNC, Community Radio for Northern Colorado As the first Colorado public radio station to join National Public Radio, KUNC has long been recognized as an innovative leader in public broadcasting. The station was the first Colorado public radio station to offer All Things Considered, Morning Edition, Weekend Edition, and Car Talk to listeners in the state. KUNC was also the first non-commercial station in Colorado to extend its programming services to previously unserved areas utilizing a series of translators to extend public broadcasting to rural plains and mountain communities across much of Northern Colorado. KUNC offers national and international news provided by National Public Radio, American Public Media, Public Radio International, and the BBC. Local and regional news is gathered and reported by KUNC s award winning news team: Brian Larson, Kirk Siegler, Grace Hood, Deanna Garcia and Katie Goetz. KUNC s Diverse Music is a blend of classical, jazz, acoustic, singer-songwriter, and world music that features regional, national, and international Artists. Hosted by announcers Kyle Dyas, Wendy Wham and Marc Applegate, this unique format was created in 1981 and has been a critical part of the station ever since. KUNC s broadcast team is well known and respected in the community and the radio industry. An award-winning staff with over 100 years combined experience creates a product that has earned honors from the Public Radio Program Directors Association, Colorado Broadcasters Association, PRNDI, The Associated Press, and The Radio and Television News Directors Association. 12:00 AM 1:00 AM 2:00 AM 3:00 AM 4:00 AM 5:00 AM 6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM Monday-Thursday Friday Saturday Sunday Echoes BBC World Service Morning Edition Jazz After Hours BBC World Service Weekend Edition Car Talk 11:00 AM Wait Wait Don't Tell Me Diverse Music 12:00 PM Marketplace Money A Prairie Home Companion 1:00 PM Speaking of American Faith 2:00 PM Routes The Splendid Table 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM All Things Considered Marketplace All Things Considered Fresh Air This American Life Thistle & Shamrock A Prairie Home Companion Bob Edwards Weekend This American Life Living On Earth All Things Considered E-Town 8:00 PM Beale Street Caravan World Cafe 9:00 PM Nine O'Clock Blues 10:00 PM 11:00 PM Echoes Music Programming Entertainment Jazz After Hours News/Business St. Paul Sunday Hearts of Space Echoes Interview/Information With your support, KUNC will continue to be a leader in providing Diverse Music, National Public Radio programming, and local Colorado news. There are a variety of ways you can help us in our mission. Membership Listener contributions are our largest source of funding. There are many membership levels and benefits to choose from when you join. To become a member, contact Jessica Walter at ext. 115 or Jessica.walter@kunc.org. Sustaining Membership You can pay your sustaining membership to KUNC in affordable monthly contributions. Leadership Circle KUNC s Leadership Circle offers unique opportunities to annual donors of $1,000 and above. For more information, contact Nancy D Albergaria at ext Corporate Support When your business becomes an underwriter on KUNC, not only do you contribute to the success of a valued community service, you reach an exceptional audience. Contact Robert Leja at ext Matching Gifts KUNC is eligible for many employers corporate matching gifts programs. Simply obtain a matching gift form from your Human Resources Department and return in to KUNC along with your membership. Vehicle Donations Donate your used vehicle to KUNC by calling TMCP (Take My Car Please or 8627). Estate Giving/Stock Gifts Ensure the future of KUNC by including the station in your estate giving plans or by donating stock. Challenge Grants encourage other listeners to join in the support of KUNC by sponsoring a Challenge Grant during our on-air membership drives. For more information on ways to support KUNC, visit or call the station at

3 Your Business Reaches More Highly Educated, Affluent Consumers with KUNC 42% of KUNC s listeners 18 or older 20,200 people weekly in Northern Colorado alone are in households that generate a yearly income of $75,000 or more.* KUNC ranks #1 with adults 18+ with household incomes of $75,000 or more.** 73.7% of KUNC s Northern Colorado audience 35,300 people weekly has a college or advanced degree* KUNC is Northern Colorado s top rated station for listeners with college or advanced degrees, with more than twice the audience share of any other station.** Your Business Message Reaches a Loyal, Engaged Audience with KUNC KUNC is operated by Community Radio for Northern Colorado, a group formed in 2001 when the University of Northern Colorado announced its intention to sell KUNC s broadcast license. CRNC raised $2 million in 20 days from community supporters and fans of KUNC s programming, and purchased the license in order to preserve KUNC s format. More than 70% of KUNC s annual budget comes from station members listeners who make a financial contribution to the station to support our programming. Our Fall Membership Drive set a record, as 2688 members donated $252,211 in just one day. KUNC s members make an investment in the station, and are more likely to patronize businesses that support their investment. Nationally, more than 70% of public radio listeners say that a company's support of public radio is a positive influence on their decision to purchase that company's products and services.** Because KUNC s programming is provided commercial-free, your business underwriting messages are heard loud and clear in an environment free from commercial clutter. KUNC limits the number of underwriting messages each hour, and uses live announcements exclusively, to keep listeners tuned in. *Source: Arbitron Fall/Spring 2008, Ft. Collins-Greeley Market, Cume People 18+, Mon-Sun, 6 am 12 midnight. **Source: Arbitron Fall/Spring 2008, Ft. Collins-Greeley Market, AQH Share 18+, Mon-Sun, 6 am 12 midnight ***Source: Audience 98, a comprehensive analysis of public radio listeners, prepared by Audience Research Analysis, Silver Springs, MD KUNC 822 Seventh Street, Suite 530 Greeley, CO Phone: Fax: Online:

4 HOW PUBLIC RADIO WORKS TO BENEFIT YOUR BUSINESS Public radio s value proposition is wholly distinct from commercial radio in a handful of very important ways. 1. Passion so strong, it translates into financial support. Listeners love KUNC programming and they validate this passion with their checkbooks each year, contributing more than $ 1.3 million in 2007 to support the station. 2. Favorable association for sponsors. Corporate sponsors benefit from their connection to public radio; 58% of listeners agree that public radio sponsors are more credible than commercial advertisers. 3. Favorability and purchase preference among listeners. 95% of public radio listeners have taken a direct action as a result of sponsorship, acting on their preference to do business with partners of their station. KUNC listeners are your best customers. Source: NPR & Jacobs Media Underwriting Study, Summer 2007 Phone survey conducted by Edison Media Research

5 AN UNUSUALLY EFFECTIVE ENVIRONMENT FOR YOUR CORPORATE MESSAGE In an increasingly cluttered ad environment, it is harder and harder for companies to ensure their message stands out. Public radio offers a rare opportunity for you to connect with listeners who are engaged with both content and sponsorship. A unique comfort with corporate messages on public radio More than 80% of NPR listeners agree that they are comfortable with the quantity of sponsorships on public radio today. In direct contrast, 87% of listeners say there are too many advertisements on commercial radio these days. Listener remain engaged throughout public radio breaks Focus groups consistently reveal that listeners, when asked to rate programming on a real-time basis, are much more likely to engage with NPR sponsorships than with commercial ad breaks Commercial newscast NPR newscast Public Radio Listeners Scoring: 0 = total tune-out 9 = total engagement 5+ = Positive Response during program Response during break KUNC listeners are your best customers. Source: NPR & Jacobs Media Underwriting Study, Summer 2007 Dial testing conducted by FMR Associates, Inc.

6 COMPARED TO THE U.S. POPULATION AS A WHOLE, NPR LISTENERS ARE Prosperous Household Income $75,000+ Educated College graduates Total U.S. Adults NPR Listeners Engaged Voted in the past year 0% 20% 40% 60% 80% Other attributes that define the NPR audience: Curious about the world around them 71% more likely than the broader population to own a passport Influential in business 64% more likely to be the president of a company, and twice as likely to work in top management Planning for the future 181% more likely to own at least $150,000 in mutual funds, and 91% more likely to seek out financial planning or money management counsel KUNC listeners are your best customers. Source: MRI Doublebase 2007

7 .5 Audience Composition - Arbitron Fall / Spring 2008 M en % M en % M en % M en % M en 65+ 7% Women % Women % Women % Women % Age and Gender Women % Northern Colorado Market Women Men Combined AGE Cume Rank Cume Rank Cume Rank , , ,700 2 Persons 25-54, No. Colorado Market Household Income $ 75 K % < $ 25 K $ K $ K $ 75 K K 28.5% % of Audience 5.0% 20.1% 28.5% 46.% Cume 1,700 6,100 8,600 13,900 Rank K 20.1% Less Than 25 K. 5.5% Education Persons 25-54, No. Colorado Market College Grad or Advanced 77% High School 5% % of Audience High School Some College College or Advanced 5.0% 18.0% 77.0% Some College 18% Cume ,400 23,200 Rank KUNC 822 Seventh Street, Suite 530 Greeley, CO Phone: Mobile Fax:

8 Colorado Counties Arbitron Ratings Spring 2008 Cume % of Cume % of County Pers. 12+ TTL County Pers. 12+ TTL Adams 9, % Larimer 42, % Arapahoe 11, % Logan % Boulder 24, % Morgan % Broomfield 1, % Phillips % Clear Ck. 1, % Routt 4, % Denver 18, % Sedgwick % Douglas 4, % Summit 4, % Eagle 2, % Weld 8, % Gilpin % Yuma 1, % Grand % Albany WY % Jackson % Laramie, 2, % WY Jefferson 3, % ALL 142, % Cume Persons: The total number of a specified demographic in a specified area who listen to a radio station during a specific day-part. An estimated 9,200 people living in Adams County will listen to KUNC during the week. KUNC 822 Seventh Street, Suite 530 Greeley, CO

9 News/Talk Programs Program Rates (all rates NET to station) Marketplace... Monday Friday... 5:30-6:00 p.m... $ 56 Morning Edition... Monday - Friday... 5:00-9:00 a.m... $ 56 All Things Considered... Monday - Friday... 3:00-7:00 p.m... $ 56 Weekend Edition... Saturday - Sunday... 6:00-10:00 a.m.... $ 45 All Things Considered... Saturday - Sunday... 6:00-7:00 p.m... $ 45 Marketplace Money... Saturday... 12:00 1:00 p.m... $ 40 The Bob Edwards Show... Sunday... 3:00 4:00 p.m... $ 30 Speaking of Faith... Sunday... 1:00 2:00 p.m... $ 30 Music Programs KUNC s Diverse Music...Mon-Fri, 9 am-3 p.m.... $ 30 Our original blend of classical, jazz, acoustic, singer-songwriter, and world music from regional, national, and international artists World Café...Mon-Fri, 8-10 p.m.... $ 35 A daily program of adult, and progressive contemporary music Echoes...Mon-Thur, 10 p.m.-1 a.m, Sun, 9 p.m. - Mid... $ 30 New age / world music with John Diliberto E-Town...Saturday, 7-8 p.m.... $ 50 Live music and environmental information American Routes...Saturday, 1-3 p.m.... $ 30 An Excursion into American music spanning eras and genres The Thistle & Shamrock...Saturday, 3-4 p.m.... $ 30 Celtic music Saint Paul Sunday...Sunday, 7-8 p.m... $ 30 Chamber music Jazz After Hours...Friday & Saturday, 10 p.m. -5 a.m.... $ 30 The music ranges from latest releases to jazz classics Beale Street Caravan...Saturday, 8-9 p.m.... $ 30 Live performances by legendary blues artists Nine O clock Blues...Saturday, 9-10 p.m.... $ 30 A celebration of American roots music Hearts of Space...Sunday, 8-9 p.m... $ 30 A contemplative sound experience with atmospheric-music Entertainment Programs Car Talk...Saturday & Sunday, a.m.... $ 60 Tom & Ray Magliozzi psychoanalyze your ride A Prairie Home Companion...Saturday 4-6 pm, Sunday 11 a.m. - 1p.m.... $ 60 Garrison Keillor s variety show Wait, Wait Don t Tell Me...Saturday, 11 a.m.-noon... $ 50 NPR s News Quiz show reviews the past week Fresh Air...Mon-Thur, 7-8 p.m... $ 35 Interviews with today s newsmakers with Terry Gross The Splendid Table...Sunday 2-3 p.m... $ 35 A celebration of food from all cultures This American Life...Friday 7-8 p.m, Sunday 4-5 pm.... $ 45 A weekly theme on contemporary American life Living On Earth...Sunday 5-6 p.m... $ 35 Interviews and commentary on ecological issues Rotator spots Monday-Sunday 5 AM 10 PM (No specific programs) $30 Bonus Spots: Receive 5% in additional spots for 3-month commitment. 10% bonus for 6-month commitment. 15% bonus for 12-month commitment KUNC 822 Seventh Street, Suite 530 Greeley, CO Phone: Fax: Online:

10 Sponsorship Packages (net to station) Packages are designed to reach the greatest number of unduplicated listeners in the most cost effective way--giving your sponsorship the most impact. Some spots are placed during specific, targeted programs and others rotate on a best available basis. Package Business and News Focus Music and Entertainment Focus Programs Included Morning Edition or All Things Considered (4) Marketplace (1) Weekend Edition or Weekend All Things Considered. (1) Rotators-- (5) Prairie Home Companion, Car Talk or Wait Wait-Don t Tell Me (1) Fresh Air (2) World Café (1) Diverse Music/American Routes/Beale St Caravan Nine O Clock Blues) (10) Credits Per Week Weekly Rate Actual Package Value Weekly Savings 11 $400 $475 $75 14 $375 $465 $90 Total Audience Plan Morning Edition/All Things Considered/Marketplace/ Marketplace Money/ Car Talk or Prairie Home Companion (3) Weekend Edition/Weekend All Things Considered/Wait Wait Don t Tell Me/American Routes/This American Life/ Fresh Air/ Diverse Music (4) Rotators- (8) 15 $450 $580 $130 Rotator Announcements (Mon-Sun) 5am - 10pm $ each Best Time Available Sponsorship credits are :15 in length. KUNC offers 13, 26, or 52 week packages. 13-week contracts receive 5% of contract in additional bonus announcements 26-week contracts receive 10% of contract in additional bonus announcements 52-week contracts receive 15% of contract in additional bonus announcements KUNC 822 Seventh Street, Suite 530 Greeley, CO Phone: Fax:

11 Monthly Sponsorship Programs 2009 Program PLAN ONE Business & News Focus Programs Included $534 CREDITS PER MONTH 534 per month $1, 1,062 per month $1,5 1,575 per month Length of Schedule>> 1 2 weeks 2 3 weeks 3 5 weeks Morning Edition or All Things Considered or Market Place Weekend Edition or Wee eekend All Things Considered or Bob Edwards Weekend Weekly Rotators TOTAL ANNOUNCEMENTS PLAN TWO Music & Entertainment Focus Prairie Home Companion, Car Talk, This American Life Or Wait Wait Don t Tell Me Fresh Air, World Café or Bob Edwards Weekend PLAN THREE Rotators Diverse Music, American Routes or Beale Street et Caravan TOTAL ANNOUNCMENTS Best Times Available 5am 10pm Multi-Month Bonus: 3 months = 5% additional announcements 6 months = 10% additional announcements 12 months = 15% additional announcements

12 Underwriting Message Criteria Underwriting Criteria & Policy 1. KUNC announcers read acknowledgments live. No music or jingles may be used. 2. The maximum length of acknowledgment is 15 seconds or twenty-four words, not counting the preamble and the business name. Telephone numbers count as two words and web site addresses count as three words, both cannot be included in a message. 3. Second person references, such as you, your, we, and our cannot be used. 4. Qualitative language such as excellent and largest cannot be used. 5. Specific prices or discount offers, including the use of the term free are not allowed. 6. Call to action on the part of the listener, such as call today or make us your center for holiday shopping are not permitted. 7. Dramatic language such as phrases that shock or question the listener are not permitted. 8. Slogans are permitted as long as they do not promote, show comparison, or call to action. Corporate Support Policies 1. KUNC reserves the right to refuse any underwriting announcement that may in any way violate Federal Communications Commission (FCC) rules or policies, fail to serve the public interest, violate any station policy, or adversely affect the reputation or financial condition of KUNC. 2. KUNC acknowledges businesses and organizations that contribute to KUNC s Corporate Support Fund. In accordance with F.C.C. regulations, these acknowledgments may include a factual description of the company s location, goods and/or services, and phone number. 3. KUNC is a non-commercial station that receives 70% of its annual operating budget from individual listeners. The overall content and on-air sound of each underwriting acknowledgment should be in keeping with the non-commercial nature of public radio. Listeners have come to expect a non-commercial format and current FCC rules require it. 4. KUNC will abide by the intention of the FCC s rules that distinguish underwriting credits from commercial announcements. 5. KUNC does not accept any political messages. 6. As a publicly funded station, KUNC reserves the right of full editorial control over the content of underwriting announcements in order to insure that they adhere to the standards that KUNC s listeners and supporters expect from all KUNC broadcast material. Example of Compliant Copy THIS PROGRAM IS SUPPORTED BY BELLA ENERGY, FORMERLY SUN ELECTRIC, COMMITTED TO CREATING CUSTOMER DELIGHT BY DELIVERING QUALITY SOLAR ENERGY SOLUTIONS. ONLINE AT BELLA ENERGY DOT COM. KUNC 822 Seventh Street, Suite 530 Greeley, CO Phone: Fax: Online: