Partnership Proposal

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Vernon Murphy
6 years ago
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2 Why Jacksonville? Only Game In Town Only Major Professional Sports Team Within 140 Miles New Owner + New Head Coach = New Energy Community All In in Support of New Era Avid Fan Base Jaguars Fans = 68% of Population Significant Population Growth 50% Growth From Companies Moving to Jax Median Age of 33 The Right Market for Merrill Lynch Over 50% of Jaguars Fans have some level of investment in the market Jaguars Fans are 16% more likely to have Money Market Funds and/or stocks and stock options Jaguars Fans are 24% more likely to have Mutual Funds

3 Framework of Proposed Partnership Community Based Program - Teaching Youth About Investing Merrill Lynch Branded Content Stadium Signage Business-to-Business Relationship Building Behind-the-Scenes Experiences

4 Community Based Program STOCK-U Teaching Today s Youth about Investments Community program designed to expose high school students in the Jacksonville community to the new financial realities of the world. With an increasing number of countries around the globe becoming economically viable, it is imperative that the children of our country become more savvy and responsible for their financial wellbeing. The Jaguars will work with Merrill Lynch in creating an Investment based program that encourages teenagers to learn the value of asset growth and management. More importantly, these children can learn the skills necessary to develop the foundation for personal and professional success in a fun-filled environment that combines financial challenge with team based events and prizes! Teens who are part of the program will be invited to a series of 3 classes that teach the basics of investing, in addition to having special guests (including current and former players) speak about their successes and the perils of bad wealth management. An investment contest will be created that provides each participant with a list of stocks that they can choose from. They will then manage their own portfolio for a designated time period. At the end of the contest whichever teen has achieved the highest rate of return/profit increase will win a designated team prize. Awards can be handed out for a variety of accomplishments, will all the prizes being team-related.

5 Media Exposure Presenting sponsor of Jaguars popular TV show on Monday at 7:00 p.m. which reaches 4.1 million households.

6 Media Exposure Merrill Lynch will be the presenting sponsor of the By the Numbers weekly feature in the Jaguars Pregame Show which provides analysis and commentary on the team and their opponent. Sundays at 11:30 a.m. on CBS.

7 Jaguars.com Exposure Jaguars will promote Merrill Lynch throughout all pages of jaguars.com, ranked as the NFL s number one most interactive website.

In-Stadium Exposure Scoreboard Tri-vision Panel Merrill Lynch will receive one (1) 22 H x 26 W front-illuminated Scoreboard Tri-vision Panel in the Northwest corner of the North Scoreboard which

8 In-Stadium Exposure Scoreboard Tri-vision Panel Merrill Lynch will receive one (1) 22 H x 26 W front-illuminated Scoreboard Tri-vision Panel in the Northwest corner of the North Scoreboard which rotates with two other partners every five minutes during all Jaguars home games, Florida vs. Georgia game, Gator Bowl and Monster Truck Jam. Merrill Lynch will receive approximately one hour of exposure during each event.

9 Partnership Proposal In-Stadium Exposure LED Message Merrill Lynch will receive exposure for one minute each quarter on both LED panels on both the East and West side of EverBank Field.

Business-to-Business Relationship Building Owner s Suite Merrill Lynch will receive an invitation for four (4) guests to attend one (1) Jaguars home game in the Owner s Box.

10 Business-to-Business Relationship Building Owner s Suite Merrill Lynch will receive an invitation for four (4) guests to attend one (1) Jaguars home game in the Owner s Box. Experience football like never before in Shad Khan s private suite above the 50 yard line. Enjoy impeccable service, a stunning view of the game, and multiple flat screen HD TVs with the Red Zone channel.

11 Business-to-Business Relationship Building Luxury Suite Merrill Lynch will receive one (1) Luxury Suite for Twenty (20) guests for the season. Luxury Suites include sliding glass windows that open completely, providing great view of field, tailored food and beverage from Levy Restaurants, and multiple flat screen HD TVs with the Red Zone channel.

12 Behind-the-Scenes Experiences Chalk Talk Merrill Lynch will host a Chalk Talk for fifty (50) guests in the Terrace Suite each quarter with one (1) coach and one (1) player.

13 Behind-the-Scenes Experiences Away Game Travel Merrill Lynch will receive a VIP invitation for four (4) to travel with the team to one (1) away trip.

14 Proud sponsor of the Jacksonville Jaguars Investment Level The level of commitment for Merrill Lynch would be the following: 2012 Season $500, Season $525, Season $551,250

15 Merrill Lynch Media Exposure Annual Naming Rights to the Jaguars Radio Network. Name recognition will include items such as We ll be right back after these messages on the Jaguars Radio Network, presented by Merrill Lynch. Jaguars will run spots in the following Jaguars radio programming: The Tailgate Show (Network 20 ad units) Jaguars Pre-Game Show (Network 20 ad units) In-Game Broadcast (Network 60 ad units) Jaguars Post-Game Show (Network 20 ad units) The Scoreboard Show (Network 20 ad units) The Mike Mularkey Show (Network 26 ad units) The Jaguars Report (Network 20 ad units) Jaguars This Week (Network 104 ad units) Intro or Outro Billboards (80 4 per week) Jaguars will run spots in the following Jaguars television programming: Pre-Season In-Game (Network 2 ad units) Pre-Game Broadcast (Network 32 ad units) Jaguars ALL ACCESS (Local 20 ad units)

16 Thank you for being a part of our team.

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