Market Your Business or Organization With Montana Public Radio MTPR Sponsor Media Kit

Transcription

1 Market Your Business or Organization With Montana Public Radio MTPR Sponsor Media Kit

2 Your sponsorship: Helps keep your favorite Montana Public Radio programming alive and thriving. Educational Informative Entertaining But... Sponsorship is not just a donation. It is a very effective and costefficient marketing tool.

3 MTPR Sponsorship can: Inform: Tell listeners who you are and what you do. Persuade: What would you like the listener to do? purchase something, attend an event, donate to a nonprofit, etc. Remind: Build top of mind awareness with listeners or past customers or members who may not be thinking about you now.

4 About Montana Public Radio Licensed to The University of Montana 70,000+ weekly listeners in western and central Montana 178,000 page visits per month at MTPR.org and growing!

5 Statewide Western MT Eastern MT

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7 Return on Investment

8 Credibility Trustworthiness, Reliability, Integrity Why is a :15 second sponsorship on MTPR more effective than a :30 or :60 second ad somewhere else? The best ads today are non ads, which clearly communicate the benefits of a product in a style that does not seem like advertising. Source: Roy Williams The Wizard of Ads The top reason that people have have reported listening to less AM and FM radio is Too many commercials. Source: Jacobs Media PRTS8, 2017 Traditional advertising continues to lose people s willingness to consume and believe the message. The most powerful media may actually be the nontraditional ones where consumer radar is not on red alert to fend off the onslaught of marketing. Source: Under the Radar

9 Content is why people love MTPR MTPR provides at least 58 minutes per hour of content. Providing news, information and entertainment to the public is our mission. We take a couple of minutes per hour to thank sponsors who assist our delivery of content to you Commercial Radio provides about 45 minutes of content per hour. Commercial Television provides about 44 minutes per hour. Print provides 50% content

10 The Public Radio Halo Effect MTPR listeners consider sponsor credits to be informative, not interruptions Only one sponsor per break :15 second announcements Only two to seven announcements per hour

11 Listeners patronize MTPR sponsors Source: NPR Audience Insight Research

12 Rank Report: MoSu 6a-Mdnt Weekly Cume Market: Missoula/Hamilton, MT Demo: A12+ Pop: 138,100 Sample:99 KUFM FM KGVO AM KYSS FM KBAZ FM KKVU FM KDTR FM KGGL FM KMSO FM KENR FM KHKM FM KYJK FM KXDR FM KMZL FM 6,654 KAMM FM 5,683 KDXT FM 5,258 KBGA FM 5,196 KMSO F4 4,409 KMPT AM 3,655 KDXT F2 3,084 (Translator) KGRZ AM 2,728 KMSO F3 2,536 (Translator) KLOV FM 2,530 KJCG FM 2,332 KHDV FM 2,283 KKVU F4 1,923 (Translator) KJFT FM 1,777 KERR AM 1,642 16,447 18,42320,866 15,029 11,279 14,388 14,947 ZOO TOP THE HAWK COUNTRY ,958 JACK-FM ADULT HITS ,295 NOW TOP-40 SOS RADIO CHRISTIAN 91.1FM ALT ALTERNATIVE ROCK THE RANCH COUNTRY 97.9 UM STUDENT RADIO VARIETY 89.9FM (Translator) PATRIOT RADIO CONSERVATIVE TALK 930AM SPORTS TALK 1450 SPORTS 1450AM K-LOVE RELIGIOUS 93.7 YOUR NETWORK OF PRAISE - CHRISTIAN 88.3 THE DRIVE CLASSIC HITS CHRISTIAN SATELLITE NETWORK 90.3 MONTANA S COUNTRY ORIGINAL 750 AM MONTANA PUBLIC RADIO - (MTPR) 89.1 / ,304 25,509 38,207 NEWSTALK 1290AM KISS FM - COUNTRY 93.3 THE BLAZE ACTIVE ROCK 96.3 U104.5 TOP THE TRAIL ADULT ALTERNATIVE EAGLE COUNTRY 93.3 MOUNTAIN HOT-AC ,500 15,000 22,500 30,000 37,500 45,000 Missoula-Bitterroot Valley radio stations ranked by total number of listeners per week. KUFM is Montana Public Radio (MTPR) MTPR has listeners to 11 additional transmitters in central and western Montana that are not included in this total. ource: Eastlan Fall 2017 Fa17 % Wght op (000) A ample: A Generated by: Radius Radio Scheduling System , 2009 microtherapy inc. Data: 2017 Eastlan Ratings. Subject to the limitations and restrictions stated at 21-Jun-1 Ver:

13 Rank Report: MoSu 6a-Mdnt Weekly Cume Market: Kalispell/ColumbiaFalls/Whitefis Demo: A12+ Pop: 86,800 Sample:600 KDBR FM KRVO FM KOFI AM KBBZ FM KJJR AM KZMN FM KUKL FM 9,424 32,682 The Bear - Country ,086 The River - Adult Alternative ,609 News Talk - Oldies 1180 am 17,084 B98 Classic Rock ,150 NewsTalk 880 am 14,025 The Monster - Classic Rock Montana Public Radio 90.1 / 91.7 KGEZ AM KWOL FM KHNK FM KLKM FM KKMT FM KOLK FM KALS FM KERR AM KSAM AM 9,191News Talk Sports Oldies 600am 9,063 Kool - Oldies ,348 Hank - Country ,480 K-Love - Christian ,020 Star 92 - CHR (Top 40) 92.3 / ,403 The Lake Country ,358 Network of Praise - Christian ,815Montana s Country Original 750am 1,323 Sam Sports 1240am 0 7,500 15,000 22,500 30,000 37,500 45,000 Kalispell/Flathead Valley radio stations ranked by total number of listeners per week. KUKL is Montana Public Radio in Kalispell and the Flathead Valley. MTPR has listeners to 11 additional transmitters in central and western Montana that are not included in this total. Source: Eastlan Fall 2017 Fa17 % Wght Pop (000) A Sample: A Generated by: Radius Radio Scheduling System , 2009 microtherapy inc. Data: 2017 Eastlan Ratings. Subject to the limitations and restrictions stated at 21-Jun-18 Ver:

14 influentials who are active in their communities. Nationally: 55% Men (MTPR 49.82%) 45% Women (MTPR 50.18%) 63% College degree or beyond 31% Post graduate degree 77% Household Income $50, % HHI $75, % Employed 52% View job as a "career" 28% Professional occupation 18% Involved in business purchases of $1,000 or more 8% Top management Listener Profile: Public Radio listeners are choice consumers, savvy business leaders, and 92% Involved in public activities 64% Vote 24% Fund raising 53% Regular fitness program 36% Walk for exercise 21% Swim 69% Domestic travel in past 12 months 39% Foreign travel over past three years 46% Attended theatre/concert/dance 60% Dine out 50% Read books 33% Went to zoo or museum Source: GfK MRI Doublebase 2016

15 MTPR Sponsorship Schedules Are Customized For You With Care One affordable price and one easy contract reach all of our listeners in western and central Montana Annual, campaign and event packages with our best pricing can include: On-air announcements Website Banners E-Newsletter

16 Montana Public Radio Sponsorship Rates Available through 8/31/18 On-Air Announcement Rates Per Announcement: (15 seconds each) Weekday/Weekend News & Premium Shows $56/each Weekday Morning Edition only $60/each General Programming (Entertainment / Information) $35/each Best Times Available (News / Entertainment / Info) $40/each On-Air and Digital Discount Packages: Copper Entry level for one to four shorter campaigns. 15% discount off normal rates. Packages from $2,080 - $3,639 Example: $2,080 gross you pay $1,768 net after discount. (On-Air announcements only) Bronze For more frequency in shorter campaigns and entry-level annual campaigns. 15% discount off normal rates. Packages from $3,640 - $5,999. Example: $4,160 gross you pay $3,536 net after discount. (On-Air announcements only) Silver 20% discount off normal rates. Packages from $6,000 - $11,999 Example: $6,000 gross you pay $4,800 net after discount. Custom mix of On-Air Website banner ads E-Newsletter Gold 25% discount off spot rates. Packages of $12,000 or more. Example: $12,000 gross you pay $9,000 net after discount. Custom mix of On-Air Website banner ads E-Newsletter Digital expand your reach! Website Sponsor (300w x 250h pixels) E-Newsletter Sponsor (300w x 250h pixels) Buy in monthly bundles of 10,000 views. Two sponsors per page. All bundles are run-of-site. $140 per month. Your banner image with the tag line: MTPR thanks this week s newsletter sponsor. Exclusive: One sponsor per week. $150 per month.

17 Sponsor Announcements 15 seconds long (maximum 24 words after the name of the sponsor including your website) Follow FCC non-commercial radio guidelines Recorded at the station by our staff Updated as needed We help you create effective scripts More than one script can be rotated

18 The Right Message: MTPR Sponsor Announcements Example: MTPR is supported by Bighorn Outdoor Specialists in Great Falls, featuring Thule and Yakima cargo systems to help haul the family s gear this winter. Online at Bighorn Outdoor Specialists dot com. (24 words after the sponsor name)

19 Public radio advantages: ü Halo effect: The Right People. Your message is heard and appreciated. Montana Public Radio listeners prefer to work with sponsors. ü We can help you reach with them with the Right message one that gets listener s attention and helps them take action. ü We can help you reach listeners with an effective schedule the Right number of times.

20 Let s get started today! Contact: Dave Dennis Corporate Support Manager Dave.Dennis@umontana.edu