CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusFebruary2017

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2 CONNECTIONS MARKET PERFORMANCES BAROMETER StatusFebruary2017 2

3 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29 3

4 CONNECTIONS Gross Media Investments Evolution 4

GROSS MEDIA INVESTMENTS EVOLUTION January 2017 Source: MDB / Nielsen NB: January 2017 - No internet figures yet (due to drastic methodological changes) Market Mo vs Jan-16 * % Region National

5 GROSS MEDIA INVESTMENTS EVOLUTION January 2017 Source: MDB / Nielsen NB: January No internet figures yet (due to drastic methodological changes) Market Mo vs Jan-16 * % Region National 257,6-2,7% 100% North 147,7-7,6% 57% South 109,9 + 4,7% 43% Media (vs Jan-16 *) Ecogroups (vs Jan-16 *) OOH 11% 7% 38% Energy Health Free press 11% 4% House Eq. Radio 9% 3% 1% Transport Cleaning TV -1% -1% Retail Magazines -9% -4% -4% Telecom Clothing Newspapers -16% -8% Services Cinema -18% -20% -10% Beauty Food * : internet not included

6 MDB TOP 30 ADVERTISERS - January 2017 Source: MDB / Nielsen - Gross investments in Mo (only commercial companies) Rank ADV.GROUP Gross Inv. vs YTD-16 Rank ADV.GROUP Gross Inv. vs YTD-16 1 D'IETEREN GROUP 13, MONDELEZ INTERNATIONAL 2, PSA PEUGEOT CITROEN 7, EURO COMEX 1, PROCTER & GAMBLE BENELUX 7, TUI BELGIUM 1, RECKITT & BENCKISER 5, BASIC-FIT 1, RENAULT-NISSAN ALLIANCE 4, FEBIAC 1, TELENET GROUP HOLDING 4, TOYOTA BELGIUM 1, FORD MOTOR COMPANY 3, TRIVAGO 1, ORANGE 3, AHOLD DELHAIZE 1, BMW GROUP BELGIUM 2, KREFEL 1, PROXIMUS GROUP 2, THOMAS COOK 1, GENERAL MOTORS CORP. 2, FERRERO 1, COLRUYT GROUP 2, BEIERSDORF 1, ING GROUP 2, CARREFOUR GROUP 1, ALCOPA 2, DAIMLER BENZ GROUP 1, FIAT CHRYSLER AUTOMOBILES 2, LIDL & CO 1,5 107 NB : internet not included

7 CONNECTIONS Key TV Figures 7

8 Key TV figures North - Feb 2017 Source: CIM TV - Live +7 including guests CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - no commission) 17:00-23:00 17:00-23:00 Total Day TARGET Feb-17 YTD Feb-17 YTD Feb-17 YTD VTM PRP ,6 7,8 24,8 25, Q2 PRP ,1 2,1 8,0 7, VITAYA PRP ,3 1,4 4,4 4, VIER PRP ,6 3,1 11,7 9, VIJF PRP ,9 1,7 6,2 5, Total TV PRP ,6 30,7 Total TV PRP ,7 26,9

9 Key TV indexes North - Feb 2017 Source: CIM TV - Live +7 including guests CHANNEL RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 TARGET Feb-17 YTD Feb-17 YTD Feb-17 YTD vs P-1 vs P-1 vs Channel's Objective VTM PRP Q2 PRP VITAYA PRP VIER PRP VIJF PRP Total TV PRP Total TV PRP

10 Time Shift Viewing & Other TV Screen Usage - NORTH Period: Jan-Feb - Targetgroup: ALL Source: CIM TV - Live +6 including guests ( ) / Live +7 including guests (2016+) Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 32,1% 32,8% 31,5% 32,3% 103 Audience share TSU (%) (2) % Time shift viewing (4) Total channels (Live + TSV) " 89,7% 87,9% 84,9% 86,6% 102 VHS + DVD player + Blue Ray " 2,7% 3,6% 4,8% 4,0% 82 Video on demand + Digital recorder " 6,5% 7,4% 8,4% 8,3% 99 Game console and other devices (3) " 1,1% 1,2% 1,9% 1,2% 64 All Channels " 10,1% 11,5% 15,1% 24,4% 162 Main Channels (5) " 12,6% 13,6% 18,4% 27,0% 147 Commercial breaks rating Main channels (5) - Live " vs Full daypart rating Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF

11 Key TV figures South - Feb 2017 Source: CIM TV - Live +7 including guests CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - with comm.) 17:00-23:00 17:00-23:00 Total Day TARGET Feb-17 YTD Feb-17 YTD Feb-17 YTD RTL-TVI PRP ,8 9,1 27,6 28, Club-RTL MEN ,5 1,4 6,3 5, Plug-RTL ALL ,0 0,9 5,1 4, La Une PRP ,3 4,5 13,4 14, La Deux PRP ,5 1,6 4,6 4, AB3 PRP ,9 2,7 10,4 9, TTV PRP ,0 32,3 TTV PRP ,9 28,4 TTV ALL ,4 19,4 TTV MEN ,1 24,8

12 Key TV indexes South - Feb-17 Source: CIM TV - Live +7 including guests CHANNEL RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 TARGET Feb-17 YTD Feb-17 YTD Feb-17 YTD vs P-1 vs P-1 vs Channel's Objective RTL-TVI PRP Club-RTL MEN Plug-RTL ALL La Une PRP La Deux PRP AB3 PRP TTV PRP TTV PRP TTV ALL TTV MEN

13 Time Shift Viewing & Other TV Screen Usage - SOUTH Period: Jan-Feb - Targetgroup: ALL Source: CIM TV - Live +6 including guests ( ) / Live +7 including guests (2016+) Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 35,3% 36,2% 36,2% 36,4% 100 Audience share TSU (%) (2) % Time shift viewing (4) Total channels (Live + TSV) " 82,1% 82,0% 81,5% 78,9% 97 VHS + DVD player + Blue Ray " 4,7% 6,8% 7,5% 7,3% 97 Video on demand + Digital recorder " 10,1% 9,7% 10,5% 13,2% 126 Game console and other devices (3) " 1,3% 1,0% 1,8% 1,4% 74 All Channels " 8,6% 7,4% 13,0% 16,8% 130 Main Channels (5) " 9,5% 8,2% 14,2% 18,8% 132 Commercial breaks rating vs Main channels (5) - Live " Full daypart rating Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL

14 Top Websites CONNECTIONS 14

15 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panelbased study. Not to be compared! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site

16 Key Digital Figures - TOP BELGIAN WEBSITES - Feb-17 Source: CIM internet - NB: Unique browsers on an average day Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers 1 HLN.be RTBF.be Nieuwsblad RTL.be dehands.be-2ememain.be Le Soir Sudinfo Kapaza De Standaard DH.be Gazet van Antwerpen Het Belang van Limburg Knack-Le Vif VTM Immoweb De Morgen Deredactie.be L'Avenir.net Sporza Yellow Pages

17 Key Digital Figures - TOP Non-CIM WEBSITES - Feb-17 Source: COMSCORE Website Daily Visitors (000) GOOGLE.BE MSN.COM 956 MSN.BE 866 FACEBOOK.COM 856 LIVE.COM 582 GOOGLE.COM 449 LINKEDIN.COM 383 YOUTUBE.COM 309 BING.COM 307 YAHOO.COM 256

18 CONNECTIONS Key Radio Figures 18

Key Radio Figures North - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 7,0 6,0 6,1 5,0 4,0 4,3

19 Key Radio Figures North - Average Rating (%) on ALL Source: CIM Radio (07:00-19:00/Average Break) 7,0 6,0 6,1 5,0 4,0 4,3 4,5 3,0 2,0 1,0 1,5 1,4 2,4 1,2 0,0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Wave Wave Wave 3

Key Radio Figures North - Audience Shares on ALL 18-44 Source: CIM Radio

25% 20% 10% 5% 8% 2016 - Wave 3 6% 6% 19% 26% 20% 10% 5% 8% 0% 10% 20% 30% 40%

20 Key Radio Figures North - Audience Shares on ALL Source: CIM Radio (07:00-19:00) Wave 1 6% 7% 16% 30% 19% 9% 6% 8% Wave 2 7% 7% 19% 25% 20% 10% 5% 8% Wave 3 6% 6% 19% 26% 20% 10% 5% 8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Radio 1 Radio 2 MNM Stu Bru Q-Music JOE FM Nostalgie Other

Key Radio Figures North - Average C/GRP* ( ) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) * : no gency commission 600 500

21 Key Radio Figures North - Average C/GRP* ( ) on ALL Source: CIM Radio (07:00-19:00/Average Break) * : no gency commission Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Wave Wave Wave 3

Key Radio Figures South - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 4,0 3,0 3,3 2,0 1,0 0,6 1,3 1,3

22 Key Radio Figures South - Average Rating (%) on ALL Source: CIM Radio (07:00-19:00/Average Break) 4,0 3,0 3,3 2,0 1,0 0,6 1,3 1,3 0,8 1,1 1,7 0,5 1,6 0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ Wave Wave Wave 3

Key Radio Figures South - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00) 2016 - Wave 1 4% 9% 7% 6% 8% 24% 9% 12% 5% 16% 2016 - Wave 2 3% 8% 8% 5% 10% 25% 10% 13%

23 Key Radio Figures South - Audience Shares on ALL Source: CIM Radio (07:00-19:00) Wave 1 4% 9% 7% 6% 8% 24% 9% 12% 5% 16% Wave 2 3% 8% 8% 5% 10% 25% 10% 13% 5% 14% Wave 3 4% 9% 9% 5% 8% 24% 12% 11% 4% 14% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie NRJ Fun Radio Other

Key Radio Figures South - Average C/GRP ( ) on ALL 18-44 Source: CIM

200 309 225 309 280 255 100 0 La 1ère VivaCité Classic 21 Pure FM

24 Key Radio Figures South - Average C/GRP ( ) on ALL Source: CIM Radio (07:00-19:00/Average Break) La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ Wave Wave Wave 3

25 Print Circulation CONNECTIONS 25

26 Key Print Figures Source: CIM Authentification Print Circulation: Number of copies sold/given on an average issue. Quarterly delivery on a 4 quarters moving period. Data s are either based on declarations on honour of publishers or Cimauthentified (once a year). Newpapers circulation includes digital sales.

27 Key Print Figures - Newspapers Circulation (Paid + Free) Q Q (Source: CIM Authentification) NORTH Circulation vs P-1 % Digital SOUTH Circulation vs P-1 % Digital Het Laatste Nieuws ,8% Sud Presse ,5% Het Nieuwsblad ,5% L'Avenir ,6% De Standaard ,2% Le Soir ,4% Het Belang van Limburg ,2% DH/Les Sports ,1% Gazet van Antwerpen ,6% La Libre Belgique ,9% De Morgen ,9% L'Echo ,6% De Tijd ,8% Grenz Echo ,8% Total North ,9% Total South ,3%

28 Key Print Figures - Magazines Circulation (Paid + Free) Q Q (Source: CIM Authentification) Categories NL-speaking FR-speaking Both languages Circulation vs P-1 Circulation vs P-1 Circulation vs P-1 Television Women Business & News Generation (Youth/Senior) Men Lifestyle & Travel Build & Deco TOTAL

29 CONNECTIONS OOH ratings 29

Key OOH Figures - Panoramic & Classic billboards GRP s per day (National) on ALL 18-54 Source: CIM Traffic 2016 (Wave 2) JCD Superstar National CC MOF Mega 16 BP

30 Key OOH Figures - Panoramic & Classic billboards GRP s per day (National) on ALL Source: CIM Traffic 2016 (Wave 2) JCD Superstar National CC MOF Mega 16 BP Belgium CC MOF Maxi Mix 520 BP Cover 600 BP Access 500 CC MOF Supermix CC MOF 16m² JCD Prestige 130 CC MOF

Key OOH Figures - Street billboards GRP s per day (National) on ALL 18-54 Source: CIM Traffic 2016 (Wave 2) CC Adshel Maximum JCD Booster 430

31 Key OOH Figures - Street billboards GRP s per day (National) on ALL Source: CIM Traffic 2016 (Wave 2) CC Adshel Maximum JCD Booster CC Adshel BeSST JCD Authentic Lady JCD Authentic Young CC Adshel Optimum XL JCD Taste JCD Conso JCD Metro Digital 47

32 Contact : vincent.pelerin@space.be 32

CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusJuly 2017

CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusJuly 2017 1 CONNECTIONS MARKET PERFORMANCES BAROMETER StatusJuly 2017 2 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29 3