MARKET PERFORMANCES BAROMETER October 2018

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1 MARKET PERFORMANCES BAROMETER October

2 Gross Media Investments Evolution 2

3 GROSS MEDIA INVESTMENTS EVOLUTION - Jan-Sep 2018 NB : Internet 2018 (declarative) figures are not published yet => internet is not included here! Market National North South Mo vs YTD-17 * % Region ,6% 100% ,4% 59% ,2% 41% Media Mix Evol. Media Evol. (vs YTD-17) EcoGroups Evol. (vs YTD-17) TV Radio Cinema 7% 2% 2% 7% 9% 9% TV OOH Radio -1% -1% 6% Health Food Beauty Energy Cleaning 18% 12% 11% 9% 4% Newspapers Magazines Free Local Press OOH 20% 21% 1% Outside: YTD-18 Inside: YTD-17 1% 15% 16% 44% 46% Newspapers Cinema Magazines Free Press -27% -3% -4% -10% Retail Services Telecom Transport House Eq. Clothing Petcare -38% -28% -1% -1% -3% -8% -9% Source: MDB / Nielsen 3

4 MDB TOP 30 ADVERTISERS - Jan-Sep 2018 NB : Internet 2018 (declarative) figures are not published yet => internet is not included here! Rank ADV.GROUP Gross Inv. vs YTD-17 Rank ADV.GROUP Gross Inv. vs YTD-17 1 PROCTER & GAMBLE 89, FIAT CHRYSLER AUTOMOBILES 19, COCA-COLA COMPANY 64, FERRERO 18, D'IETEREN GROUP 57, AHOLD DELHAIZE 18, RECKITT & BENCKISER 43, THE WALT DISNEY COMPANY 17, PROXIMUS GROUP 43, BEIERSDORF 17, PSA GROUPE 43, LOTERIE NATIONALE 16, UNILEVER 40, DAIMLER BENZ GROUP 16, COLRUYT GROUP 30, BNP-PARIBAS 15, RENAULT-NISSAN ALLIANCE 27, CARREFOUR GROUP 14, ORANGE 26, ALDI 14, TELENET GROUP 25, NETHYS 14, ANHEUSER BUSCH INBEV 23, FORD MOTOR COMPANY 13, MONDELEZ INTERNATIONAL 21, JAGUAR LAND ROVER BELUX 13, DANONE GROUP 21, GLAXOSMITHKLINE 13, L'OREAL GROUP 21, BELFIUS 13,2 114 Source: MDB / Nielsen Gross investments in Mo (only commercial companies, internet not included) 4

5 Key TV figures 5

6 Key TV figures North - Oct-18 CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - no commission) 17:00-23:00 17:00-23:00 Total Day TARGET Oct-18 YTD Oct-18 YTD Oct-18 YTD VTM PRP ,8 6,4 27,1 24, Q2 PRP ,1 1,9 8,3 8, VITAYA PRP ,4 1,3 4,9 4, CAZ MEN ,4 0,5 1,8 2,1 Package Package VIER PRP ,7 2,9 16,3 10, VIJF PRP ,4 1,6 5,0 6, ZES PRP ,6 0,6 2,1 2,3 Package Package Total TV PRP ,7 26,4 Total TV PRP ,6 23,7 Total TV MEN ,3 22,2 Source: CIM TV - Live +7 including guests 6

7 Key TV indexes North - Oct-18 CHANNEL MARKETING TARGET RATING AUDIENCE SHARE C/GRP vs P-1 vs P-1 vs Channel's Objective 17:00-23:00 17:00-23:00 Oct-18 YTD Oct-18 YTD Oct-18 YTD VTM PRP Q2 PRP VITAYA PRP CAZ MEN Package Package VIER PRP VIJF PRP ZES PRP Package Package Total TV PRP Total TV PRP Total TV MEN Source: CIM TV - Live +7 including guests 7

8 Time Shift Viewing & Other TV Screen Usage Evolution - NORTH Period: Jan-Oct - Targetgroup: ALL Source: CIM TV - Live +6 including guests (2015) / Live +7 including guests (2016+) Variable Channel Daypart YTD-15 YTD-16 YTD-17 YTD vs 17 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 27,9% 27,5% 28,1% 27,8% 99 Total channels (Live + TSV) " 87,5% 85,6% 85,5% 83,0% 97 Audience share TSU (%) (2) % Time shift viewing (4) VHS + DVD player + Blue Ray " 3,8% 4,4% 4,1% 3,5% 87 Video on demand + Digital recorder " 6,5% 8,7% 9,2% 11,9% 130 Game console and other devices (3) " 0,8% 1,3% 1,3% 1,6% 122 All Channels " 12,5% 17,2% 23,6% 25,8% 109 Main Channels (5) " 15,3% 21,4% 26,6% 30,3% 114 Commercial breaks rating Main channels (5) - Live " vs full daypart rating Index Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage, (2) : as % of total screen usage rating, (3) : camera, PC, etc, (4) : as % of total channels viewing (guests included), (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF 8

9 Key TV figures South - Oct-18 CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - with comm.) 17:00-23:00 17:00-23:00 Total Day TARGET Oct-18 YTD Oct-18 YTD Oct-18 YTD RTL-TVI PRP ,5 6,9 26,8 25, Club-RTL MEN ,8 1,5 8,4 7, Plug-RTL ALL ,6 0,6 3,8 4, La Une PRP ,8 3,8 13,6 14, La Deux PRP ,3 2,0 4,7 7, AB3 PRP ,2 2,3 13,3 10, TF1 PRP ,3 3,4 12,0 12,5 Package Package TTV PRP ,0 26,8 TTV PRP ,0 23,0 TTV ALL ,7 14,9 TTV MEN ,9 21,0 Source: CIM TV - Live +7 including guests 9

10 Key TV indexes South - Oct-18 CHANNEL MARKETING TARGET RATING AUDIENCE SHARE C/GRP vs P-1 vs P-1 vs Channel's Objective 17:00-23:00 17:00-23:00 Oct-18 YTD Oct-18 YTD Oct-18 YTD RTL-TVI PRP Club-RTL MEN Plug-RTL ALL La Une PRP La Deux PRP AB3 PRP TF1 PRP Package Package TTV PRP TTV PRP TTV ALL TTV MEN Source: CIM TV - Live +7 including guests 10

11 Time Shift Viewing & Other TV Screen Usage Evolution - SOUTH Period: Jan-Oct - Targetgroup: ALL Source: CIM TV - Live +6 including guests (2015) / Live +7 including guests (2016+) Variable Channel Daypart YTD-15 YTD-16 YTD-17 YTD vs 17 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 32,0% 33,0% 32,2% 31,1% 97 Total channels (Live + TSV) " 80,9% 80,8% 78,1% 75,2% 96 Audience share TSU (%) (2) % Time shift viewing (4) VHS + DVD player + Blue Ray " 7,9% 7,0% 7,1% 6,4% 90 Video on demand + Digital recorder " 7,9% 11,3% 14,1% 17,6% 125 Game console and other devices (3) " 1,1% 0,8% 0,7% 0,8% 101 All Channels " 8,7% 13,1% 18,4% 20,4% 111 Main Channels (5) " 9,7% 14,2% 20,1% 21,0% 104 Commercial breaks rating Main channels (5) - Live " vs full daypart rating Index Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL 11

12 Top websites 12

13 Key Digital Figures - TOP WEBSITES Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panel-based study. Not to be compared! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site Sources: CIM internet / Comscore 13

14 Key Digital Figures - TOP BELGIAN WEBSITES - Oct-18 Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers 1 HLN.be RTL.be Nieuwsblad Le Soir dehands.be-2ememain.be Immoweb SudInfo Het Belang van Limburg De Standaard Knack-Le Vif VRT De Morgen RTBF.be L'Avenir.net Sporza VTM Gazet van Antwerpen La Libre.be DH.be sur7.be Source: CIM internet - NB: Unique browsers on an average day 14

15 Key Digital Figures - TOP Non-CIM WEBSITES - Dec-17 NB: Comscore stopped measuring the Belgian market on December 31, 2017 Website Daily Visitors (000) MSN.COM GOOGLE.BE MSN.BE 866 FACEBOOK.COM 657 LINKEDIN.COM 630 LIVE.COM 615 GOOGLE.COM 433 BING.COM 365 YOUTUBE.COM 327 YAHOO.COM 265 Source: Comscore 15

16 Key Radio figures 16

17 KEY RADIO FIGURES NORTH Average break rating (%) on ALL :00-19:00 4,5 4,4 4,0 4,1 4,0 3,8 3,7 4,1 4,1 2,0 1,9 1,7 1,1 1,2 1,0 1,3 1,4 1,2 1,2 1,3 1,4 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Jan-Apr Mar-Jun May-Aug Source: CIM RAM (2018) Warning: New methodology in CIM recommends not to compare 2018 figures with older waves 17

18 KEY RADIO FIGURES NORTH Audience Shares (%) on ALL :00-19: Jan-Apr 4,9% 6,4% 20,2% 22,3% 20,8% 10,0% 6,0% 9,5% Mar-Jun 5,5% 7,1% 20,8% 19,4% 21,1% 9,5% 6,4% 10,1% May-Aug 4,7% 6,0% 20,5% 18,8% 23,1% 8,9% 7,3% 10,7% Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Other Source: CIM RAM (2018) Warning: New methodology in CIM recommends not to compare 2018 figures with older waves 18

19 KEY RADIO FIGURES SOUTH Average break rating (%) on ALL :00-19:00 3,2 2,6 2,4 0,8 0,6 0,4 1,2 1,0 0,9 1,4 1,3 1,3 0,7 0,6 0,5 1,2 1,4 1,1 1,5 1,5 1,3 0,7 0,6 0,6 1,5 1,4 1,4 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ Jan-Apr Mar-Jun May-Aug Source: CIM RAM (2018) Warning: New methodology in CIM recommends not to compare 2018 figures with older waves 19

20 5,6% 4,2% 2,9% KEY RADIO FIGURES SOUTH Audience Shares (%) on ALL :00-19: Jan-Apr 7,9% 8,5% 4,8% 8,5% 22,8% 10,8% 10,2% 5,2% 18,4% Mar-Jun 6,9% 10,4% 3,9% 10,9% 19,4% 11,2% 10,7% 4,5% 17,9% May-Aug 7,0% 9,7% 4,7% 9,0% 19,1% 10,4% 11,9% 4,8% 17,8% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie NRJ Fun Radio Other Source: CIM RAM (2018) Warning: New methodology in CIM recommends not to compare 2018 figures with older waves 20

21 Print Circulation 21

22 Key Print Figures - Newspapers/Magazines circulation Print Circulation: Number of copies sold/given on an average issue. Yearly delivery. Cim-authentified datas. Includes digital sales. Source: CIM Press Brand Report 22

23 Key Print Figures - Newspapers Circulation - Year 2017 (Paid + Free - digital sales included) NORTH Circulation vs 2016 % Digital SOUTH Circulation vs 2016 % Digital Het Laatste Nieuws ,7% L'Avenir ,6% Het Nieuwsblad ,1% Sud Presse ,4% De Standaard ,1% Le Soir ,4% Het Belang van Limburg ,5% La DH ,5% Gazet van Antwerpen ,1% La Libre Belgique ,8% De Morgen ,6% L'Echo ,9% De Tijd ,6% Grenz Echo ,2% Total North ,6% Total South ,2% Sources: CIM Press Brand Report / CIM Circulation 23

24 Key Print Figures - Magazines Circulation - Year 2017 (Paid + Free - digital sales included) Categories NL-speaking FR-speaking Both languages Circulation vs 2016 Circulation vs 2016 Circulation vs 2016 Television Women Business & News Generation (Youth/Senior) Men Lifestyle & Travel Build & Deco TOTAL Sources: CIM Press Brand Report / CIM Circulation 24

25 Out Of Home Ratings 25

26 OOH Ratings - Panoramic & Classic billboards VRP s* per day (National) on ALL PBF - MOF Mega 16 BP - Grand Slam BP - Belgium JCD - Superstar National PBF - MOF Maxi Mix BP - Cover 600 PBF - MOF Super Mix BP - Access 500 PBF - MOF JCD - Prestige Senior 19 PBF - MOF vrp /day Source: CIM OOH / * : Visibility adjusted Rating Point 26

27 OOH Ratings - Street billboards VRP s* per day (National) on ALL JCD - Pure Booster 110 CCB - Adshel Maximum XXL 108 CCB - Adshel Maximum XL 102 JCD - Authentic Lady 97 JCD - Authentic Young 97 CCB - Adshel Optimum XL 90 JCD - Taste 88 JCD - Conso 26 vrp /day Source: CIM OOH / * : Visibility adjusted Rating Point 27