CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusJuly 2017

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Silas Crawford
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2 CONNECTIONS MARKET PERFORMANCES BAROMETER StatusJuly

3 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29 3

4 CONNECTIONS Gross Media Investments Evolution 4

5 GROSS MEDIA INVESTMENTS EVOLUTION Jan-Jun 2017 Source: MDB / Nielsen Market Mo vs YTD-16 * % Region National 2.037,1-5,7% 100% North 1.218,9-7,5% 60% South 818,3-2,7% 40% Media (vs YTD-16 *) Ecogroups (vs YTD-16 *) Cinema 5% 7% 89% Petcare Clothing Radio 4% 3% Transport Magazines -5% -1% 0% Services House Eq. TV -6% -4% -6% Retail Health Free Press -8% -11% -14% Telecom Cleaning OOH -8% -16% Beauty Newspapers -10% -17% -18% Food Energy NB : Internet figures 2017 vs past - no comparison allowed due to drastic methodological changes * : internet not included

6 MDB TOP 30 ADVERTISERS - Jan-Jun 2017 Source: MDB / Nielsen - Gross investments in Mo (only commercial companies) Rank ADV.GROUP Gross Inv. vs YTD-16 * Rank ADV.GROUP Gross Inv. vs YTD-16 * 1 D'IETEREN GROUP 50, CARREFOUR GROUP 15, PROCTER & GAMBLE 48, TRIVAGO 14, RECKITT & BENCKISER 35, L'OREAL GROUP 14, RENAULT-NISSAN ALLIANCE 30, LIDL & CO 14, PROXIMUS GROUP 28, LOTERIE NATIONALE 13, UNILEVER 27, DANONE GROUP 13, PSA PEUGEOT CITROEN 24, KBC GROUP 13, COCA-COLA COMPANY 24, METRO GROUPE 13, COLRUYT GROUP 24, AHOLD DELHAIZE 13, ORANGE 21, ING GROUP 12, TELENET GROUP 20, GLAXOSMITHKLINE 12, FIAT-CHRYSLER 18, BEIERSDORF 11, MONDELEZ INTERNATIONAL 18, FORD MOTOR COMPANY 11, BMW GROUP 18, NESTLE GROUP 10, DAIMLER BENZ GROUP 16, NETHYS 9,9 87 NB : Index - internet not included

7 CONNECTIONS Key TV Figures 7

8 Key TV figures North - July 2017 Source: CIM TV - Live +7 including guests CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - no commission) 17:00-23:00 17:00-23:00 Total Day TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD VTM PRP ,1 6,8 22,9 25, Q2 PRP ,5 2,1 7,7 8, VITAYA PRP ,0 1,3 4,4 4, VIER PRP ,0 2,8 8,9 10, VIJF PRP ,4 1,5 6,2 5, Total TV PRP ,2 27,0 Total TV PRP ,6 24,0

9 Key TV indexes North - July 2017 Source: CIM TV - Live +7 including guests CHANNEL RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD vs P-1 vs P-1 vs Channel's Objective VTM PRP Q2 PRP VITAYA PRP VIER PRP VIJF PRP Total TV PRP Total TV PRP

10 Time Shift Viewing & Other TV Screen Usage - NORTH Period: Jan-Jul - Targetgroup: ALL Source: CIM TV - Live +6 including guests ( ) / Live +7 including guests (2016+) Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 28,7% 28,3% 28,0% 28,2% 101 Audience share TSU (%) (2) % Time shift viewing (4) Total channels (Live + TSV) " 89,5% 87,5% 85,4% 85,6% 100 VHS + DVD player + Blue Ray " 2,8% 3,8% 4,5% 4,0% 89 Video on demand + Digital recorder " 6,4% 7,8% 8,8% 9,1% 104 Game console and other devices (3) " 1,3% 0,9% 1,3% 1,3% 100 All Channels " 10,0% 12,0% 15,5% 23,5% 152 Main Channels (5) " 13,4% 14,7% 19,7% 26,3% 134 Commercial breaks rating Main channels (5) - Live " vs full daypart rating Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF

11 Key TV figures South - July 2017 Source: CIM TV - Live +7 including guests CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - with comm.) 17:00-23:00 17:00-23:00 Total Day TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD RTL-TVI PRP ,4 7,8 26,6 26, Club-RTL MEN ,1 1,4 5,9 6, Plug-RTL ALL ,6 0,9 4,4 5, La Une PRP ,2 3,9 13,1 13, La Deux PRP ,4 1,5 5,8 5, AB3 PRP ,5 2,3 7,5 9, TF1 PRP ,6 4,4 14,9 15,2 TTV PRP ,0 28,9 TTV PRP ,1 24,9 TTV ALL ,7 16,9 TTV MEN ,1 22,1

12 Key TV indexes South - July 2017 Source: CIM TV - Live +7 including guests CHANNEL RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 TARGET Jul-17 YTD Jul-17 YTD Jul-17 YTD vs P-1 vs P-1 vs Channel's Objective RTL-TVI PRP Club-RTL MEN Plug-RTL ALL La Une PRP La Deux PRP AB3 PRP TF1 PRP TTV PRP TTV PRP TTV ALL TTV MEN

13 Time Shift Viewing & Other TV Screen Usage - SOUTH Period: Jan-Jul - Targetgroup: ALL Source: CIM TV - Live +6 including guests ( ) / Live +7 including guests (2016+) Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 32,2% 32,4% 33,8% 32,4% 96 Audience share TSU (%) (2) % Time shift viewing (4) Total channels (Live + TSV) " 82,4% 81,3% 81,5% 78,5% 96 VHS + DVD player + Blue Ray " 5,2% 7,6% 6,8% 7,2% 106 Video on demand + Digital recorder " 10,0% 9,9% 10,9% 13,6% 125 Game console and other devices (3) " 2,5% 1,2% 0,8% 0,7% 85 All Channels " 8,2% 8,1% 12,3% 17,9% 145 Main Channels (5) " 9,0% 8,6% 13,1% 19,6% 149 Commercial breaks rating Main channels (5) - Live " vs full daypart rating Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL

14 Top Websites CONNECTIONS 14

15 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panelbased study. Not to be compared! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site

16 Key Digital Figures - TOP BELGIAN WEBSITES - Jul-17 Source: CIM internet - NB: Unique browsers on an average day Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers 1 HLN.be DH.be Nieuwsblad Immoweb dehands.be-2ememain.be Het Belang van Limburg Sudinfo Le Soir De Standaard Knack-LeVif Gazet van Antwerpen VTM Sporza Buienradar Deredactie.be L'Avenir.net RTBF.be De Morgen RTL.be Meteovista

17 Key Digital Figures - TOP Non-CIM WEBSITES - Jun-17 Source: COMSCORE Website Daily Visitors (000) GOOGLE.BE MSN.COM MSN.BE 971 FACEBOOK.COM 722 LIVE.COM 583 LINKEDIN.COM 575 GOOGLE.COM 400 BING.COM 341 YOUTUBE.COM 264 REDDIT.COM 232

18 CONNECTIONS Key Radio Figures 18

Key Radio Figures North - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 7,0 6,0 5,0 4,8 4,0 3,6

19 Key Radio Figures North - Average Rating (%) on ALL Source: CIM Radio (07:00-19:00/Average Break) 7,0 6,0 5,0 4,8 4,0 3,6 4,2 3,0 2,0 1,0 1,2 1,5 1,7 0,8 0,0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Wave Wave Wave 2

Key Radio Figures North - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00) 2016 - Wave 3 6% 6% 19% 26% 20% 10% 5% 8% 2017 - Wave 1 6% 6% 19% 25%

20 Key Radio Figures North - Audience Shares on ALL Source: CIM Radio (07:00-19:00) Wave 3 6% 6% 19% 26% 20% 10% 5% 8% Wave 1 6% 6% 19% 25% 19% 10% 6% 9% Wave 2 6% 7% 18% 24% 21% 8% 4% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Other

Key Radio Figures North - Average C/GRP* ( ) on ALL 18-44 Source: CIM

500 494 400 423 300 307 200 192 232 230 100 0 Radio 1 Radio 2 MNM Stu

21 Key Radio Figures North - Average C/GRP* ( ) on ALL Source: CIM Radio (07:00-19:00/Average Break) * : no agency commission Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Wave Wave Wave 2

Key Radio Figures South - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 4,0 3,0 3,0 2,0 1,0 0,7 1,1 1,8

22 Key Radio Figures South - Average Rating (%) on ALL Source: CIM Radio (07:00-19:00/Average Break) 4,0 3,0 3,0 2,0 1,0 0,7 1,1 1,8 0,7 1,1 1,6 0,7 1,3 0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ Wave Wave Wave 2

Key Radio Figures South - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00)

6% 20% 2017 - Wave 2 5% 7% 12% 5% 8% 21% 11% 9% 5% 17% 0% 10% 20% 30% 40% 50% 60% 70%

23 Key Radio Figures South - Audience Shares on ALL Source: CIM Radio (07:00-19:00) Wave 3 4% 9% 9% 5% 8% 24% 12% 11% 4% 14% Wave 1 5% 9% 11% 6% 7% 21% 7% 8% 6% 20% Wave 2 5% 7% 12% 5% 8% 21% 11% 9% 5% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie NRJ Fun Radio Other

Key Radio Figures South - Average C/GRP ( ) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 600 500 482 517 400 403 300 200

24 Key Radio Figures South - Average C/GRP ( ) on ALL Source: CIM Radio (07:00-19:00/Average Break) La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ Wave Wave Wave 2

25 Print Circulation CONNECTIONS 25

26 Key Print Figures - Newspapers circulation Source: CIM Press Brand Report Print Circulation: Number of copies sold/given on an average issue. Yearly delivery. Cim-authentified datas. Includes digital sales.

27 Key Print Figures - Newspapers Circulation (Paid + Free) Jan-Dec 2016 (Source: CIM Press Brand Report) NORTH Circulation vs P-1 % Digital SOUTH Circulation vs P-1 % Digital Het Laatste Nieuws ,2% Sud Presse ,8% Het Nieuwsblad ,6% L'Avenir ,8% De Standaard ,9% Le Soir ,3% Het Belang van Limburg ,2% DH/Les Sports ,1% Gazet van Antwerpen ,8% La Libre Belgique ,3% De Morgen ,2% L'Echo ,8% De Tijd ,5% Grenz Echo ,1% Total North ,2% Total South ,1%

28 Key Print Figures - Magazines Circulation (Paid + Free) Jan-Dec 2016 (Source: CIM Press Brand Report) Categories NL-speaking FR-speaking Both languages Circulation vs P-1 Circulation vs P-1 Circulation vs P-1 Television Women Business & News Generation (Youth/Senior) Men Lifestyle & Travel Build & Deco TOTAL

29 CONNECTIONS OOH ratings 29

Key OOH Figures - Panoramic & Classic billboards GRP s per day (National) on ALL 18-54 Source: CIM Traffic 2016 (Wave 2) JCD Superstar National CC MOF Mega 16 BP

30 Key OOH Figures - Panoramic & Classic billboards GRP s per day (National) on ALL Source: CIM Traffic 2016 (Wave 2) JCD Superstar National CC MOF Mega 16 BP Belgium CC MOF Maxi Mix 520 BP Cover 600 BP Access 500 CC MOF Supermix CC MOF 16m² JCD Prestige 130 CC MOF

Key OOH Figures - Street billboards GRP s per day (National) on ALL 18-54 Source: CIM Traffic 2016 (Wave 2) CC Adshel Maximum JCD Booster 430

31 Key OOH Figures - Street billboards GRP s per day (National) on ALL Source: CIM Traffic 2016 (Wave 2) CC Adshel Maximum JCD Booster CC Adshel BeSST JCD Authentic Lady JCD Authentic Young CC Adshel Optimum XL JCD Taste JCD Conso JCD Metro Digital 47

32 Contact : vincent.pelerin@space.be 32

CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusJanuary2018

CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusJanuary2018 1 CONNECTIONS MARKET PERFORMANCES BAROMETER StatusJanuary2018 2 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29