CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusMay 2018
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1 1
2 CONNECTIONS MARKET PERFORMANCES BAROMETER StatusMay
3 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29 3
4 CONNECTIONS Gross Media Investments Evolution 4
5 GROSS MEDIA INVESTMENTS EVOLUTION Jan-Apr 2018 Source: MDB / Nielsen Market Mo vs YTD-17 * % Region National 1.132,6-1,7% 100% North 657,0-3,8% 58% South 475,6 + 1,5% 42% Media Mix Evol. Media Evol. (vs YTD-17) Ecogroups Evol. (vs YTD-17) TV Radio 7,2% 1,8% 7,6% 9,6% 8,8% 2,6% OOH TV Radio 0% 7% 2% 14% 13% 5% 3% 65% Energy Food Health Beauty Services Cinema Newspapers Magazines Free Local Press OOH 19,4% 21,0% 0,7% Outside: YTD-18 Inside: YTD-17 0,7% 15,7% 15,5% 43,8% 45,6% Cinema Magazines Newspapers Free Press -29% -6% -7% -9% -8% -8% -10% -10% -10% -28% -29% Cleaning Transport Retail House Eq. Telecom Clothing Petcare NB : Internet 2018 (declarative) figures are not published yet => internet is not included here!
6 MDB TOP 30 ADVERTISERS - Jan-Apr 2018 Source: MDB / Nielsen - Gross investments in Mo (only commercial companies - internet not included) Rank ADV.GROUP Gross Inv. vs YTD-17 Rank ADV.GROUP Gross Inv. vs YTD-17 1 PROCTER & GAMBLE 36, ANHEUSER BUSCH INBEV 8, D'IETEREN GROUP 30, L'OREAL GROUP 8, COCA-COLA COMPANY 18, FORD MOTOR COMPANY 7, PROXIMUS GROUP 17, BEIERSDORF 7, RECKITT & BENCKISER 17, GLAXOSMITHKLINE 7, UNILEVER 15, FERRERO 7, PSA PEUGEOT CITROEN 14, AHOLD DELHAIZE 6, RENAULT-NISSAN ALLIANCE 13, THE WALT DISNEY COMPANY 6, MONDELEZ INTERNATIONAL 11, LOTERIE NATIONALE 6, FIAT CHRYSLER AUTOMOBILES 10, BMW GROUP 5, COLRUYT GROUP 10, NETHYS 5, TELENET GROUP 10, ING GROUP 5, DANONE GROUP 9, JAGUAR LAND ROVER BELUX 5, ORANGE 9, GENERAL MOTORS CORP. 5, BELFIUS 8, LIDL & CO 5,4 77 NB : Internet 2018 (declarative) figures are not published yet => internet is not included here!
7 CONNECTIONS Key TV Figures 7
8 Key TV figures North - May-18 Source: CIM TV - Live +7 including guests CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - no commission) 17:00-23:00 17:00-23:00 Total Day TARGET May-18 YTD May-18 YTD May-18 YTD VTM PRP ,8 7,3 23,8 25, Q2 PRP ,3 2,2 10,3 8, VITAYA PRP ,3 1,3 5,3 4, VIER PRP ,2 3,1 13,1 10, VIJF PRP ,4 1,9 5,7 6, Total TV PRP ,2 28,8 Total TV PRP ,9 25,8
9 Key TV indexes North - May-18 Source: CIM TV - Live +7 including guests CHANNEL RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 TARGET May-18 YTD May-18 YTD May-18 YTD vs P-1 vs P-1 vs Channel's Objective VTM PRP Q2 PRP VITAYA PRP VIER PRP VIJF PRP Total TV PRP Total TV PRP
10 Time Shift Viewing & Other TV Screen Usage Evolution Market: NORTH - Period: Jan-May - Targetgroup: ALL Source: CIM TV - Live +6 including guests ( ) / Live +7 including guests (2016+) Variable Channel Daypart YTD-15 YTD-16 YTD-17 YTD vs 17 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 30,4% 29,6% 30,0% 29,9% 100 Audience share TSU (%) (2) % Time shift viewing (4) Total channels (Live + TSV) " 87,7% 85,5% 86,3% 83,9% 97 VHS + DVD player + Blue Ray " 3,6% 4,6% 3,9% 3,6% 92 Video on demand + Digital recorder " 7,6% 8,5% 8,6% 11,1% 129 Game console and other devices (3) " 1,0% 1,3% 1,2% 1,4% 118 All Channels " 12,3% 16,3% 24,9% 26,7% 107 Main Channels (5) " 15,1% 20,1% 28,0% 30,5% 109 Commercial breaks rating Main channels (5) - Live " vs full daypart rating Index Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF
11 Key TV figures South - May-18 Source: CIM TV - Live +7 including guests CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - with comm.) 17:00-23:00 17:00-23:00 Total Day TARGET May-18 YTD May-18 YTD May-18 YTD RTL-TVI PRP ,8 7,9 27,4 27, Club-RTL MEN ,3 1,6 6,9 7, Plug-RTL ALL ,6 0,7 4,4 4, La Une PRP ,0 3,6 12,3 12, La Deux PRP ,5 1,6 6,2 5, AB3 PRP ,3 2,5 10,7 10, TF1 PRP ,1 4,0 12,4 13,9 Package Package TTV PRP ,8 28,8 TTV PRP ,2 24,8 TTV ALL ,1 16,3 TTV MEN ,3 22,2
12 Key TV indexes South - May-18 Source: CIM TV - Live +7 including guests CHANNEL RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 TARGET May-18 YTD May-18 YTD May-18 YTD vs P-1 vs P-1 vs Channel's Objective RTL-TVI PRP Club-RTL MEN Plug-RTL ALL La Une PRP La Deux PRP AB3 PRP TF1 PRP Package Package TTV PRP TTV PRP TTV ALL TTV MEN
13 Time Shift Viewing & Other TV Screen Usage Evolution Market: SOUTH - Period: Jan-May - Targetgroup: ALL Source: CIM TV - Live +6 including guests ( ) / Live +7 including guests (2016+) Variable Channel Daypart YTD-15 YTD-16 YTD-17 YTD vs 17 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 34,1% 34,9% 34,1% 33,2% 97 Audience share TSU (%) (2) % Time shift viewing (4) Total channels (Live + TSV) " 81,6% 81,4% 78,8% 75,6% 96 VHS + DVD player + Blue Ray " 7,4% 6,9% 7,2% 6,6% 91 Video on demand + Digital recorder " 9,8% 11,0% 13,3% 17,0% 128 Game console and other devices (3) " 1,3% 0,8% 0,7% 0,8% 117 All Channels " 7,8% 13,0% 18,1% 21,7% 120 Main Channels (5) " 8,4% 14,1% 20,0% 22,8% 114 Commercial breaks rating Main channels (5) - Live " vs full daypart rating Index Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL
14 Top Websites CONNECTIONS 14
15 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panelbased study. Not to be compared! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site
16 Key Digital Figures - TOP BELGIAN WEBSITES - May-18 Source: CIM internet - NB: Unique browsers on an average day Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers 1 HLN.be Sporza Nieuwsblad Immoweb dehands.be-2ememain.be Le Soir De Standaard Het Belang van Limburg VRT Knack-Le Vif Sudinfo VTM RTBF.be Buienradar RTL.be De Morgen DH.be La Libre.be Gazet van Antwerpen sur7.be
17 Key Digital Figures - TOP Non-CIM WEBSITES - Dec-17 Source: COMSCORE Website Daily Visitors (000) MSN.COM GOOGLE.BE NB: Comscore stopped measuring the Belgian market on December 31, 2017 MSN.BE 866 FACEBOOK.COM 657 LINKEDIN.COM 630 LIVE.COM 615 GOOGLE.COM 433 BING.COM 365 YOUTUBE.COM 327 YAHOO.COM 265
18 CONNECTIONS Key Radio Figures 18
19 KEY RADIO FIGURES NORTH Average break rating (%) on ALL :00-19:00 Source: 2017 CIM Radio (2017) New CIM RAM (2018) Warning: New methodology in CIM recommends not to compare 2018 figures with older waves 7,0 6,0 5,0 4,0 4,0 4,5 4,1 3,0 2,0 2,0 1,0 1,1 1,3 1,2 0,0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Wave Wave Jan-Apr
20 KEY RADIO FIGURES NORTH Audience shares on ALL :00-19:00 Source: 2017 CIM Radio (2017) New CIM RAM (2018) Warning: New methodology in CIM recommends not to compare 2018 figures with older waves Wave 2 6% 7% 18% 24% 21% 8% 4% 11% Wave 3 5% 8% 17% 24% 19% 10% 6% 10% Jan-Apr 5% 6% 20% 22% 21% 10% 6% 9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Other
21 KEY RADIO FIGURES SOUTH Average break rating (%) on ALL :00-19:00 Source: 2017 CIM Radio (2017) New CIM RAM (2018) Warning: New methodology in CIM recommends not to compare 2018 figures with older waves 4,0 3,0 3,2 2,0 1,0 0,4 1,2 1,3 0,7 1,2 1,5 0,7 1,4 0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ Wave Wave Jan-Apr
22 KEY RADIO FIGURES NORTH Audience shares on ALL :00-19:00 Source: 2017 CIM Radio (2017) New CIM RAM (2018) Warning: New methodology in CIM recommends not to compare 2018 figures with older waves Wave 2 5% 7% 12% 5% 8% 21% 11% 9% 5% 17% Wave 3 4% 11% 10% 4% 7% 21% 14% 9% 5% 16% Jan-Apr 3% 8% 9% 5% 9% 23% 11% 10% 5% 18% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie NRJ Fun Radio Other
23 Print Circulation CONNECTIONS 23
24 Key Print Figures Newspapers/Magazines circulation Source: CIM Press Brand Report Print Circulation: Number of copies sold/given on an average issue. Yearly delivery. Cim-authentified datas. Includes digital sales.
25 Key Print Figures Newspapers Circulation (Paid + Free - digital sales included) Year 2017 (Source: CIM Press Brand Report / CIM Circulation) NORTH Circulation vs 2016 % Digital SOUTH Circulation vs 2016 % Digital Het Laatste Nieuws ,6% Sud Presse ,5% Het Nieuwsblad ,2% L'Avenir ,6% De Standaard ,1% Le Soir ,2% Het Belang van Limburg ,5% La DH ,5% Gazet van Antwerpen ,1% La Libre Belgique ,6% De Morgen ,2% L'Echo ,9% De Tijd ,7% Grenz Echo ,6% Total North ,5% Total South ,3% Figures : 2016 = Cim Authentified / 2017 = declarations on honour by publishers
26 Key Print Figures Magazines Circulation (Paid + Free - digital sales included) Year 2017 (Source: CIM Press Brand Report / CIM Circulation) Categories NL-speaking FR-speaking Both languages Circulation vs 2016 Circulation vs 2016 Circulation vs 2016 Television Women Business & News Generation (Youth/Senior) Men Lifestyle & Travel Build & Deco TOTAL Figures : 2016 = Cim Authentified / 2017 = declarations on honour by publishers
27 CONNECTIONS OOH ratings 27
28 Key OOH Figures - Panoramic & Classic billboards VRP s* per day (National) on ALL Source: CIM OOH / * : Visibility adjusted Rating Point PBF - MOF Mega 16 BP - Grand Slam BP - Belgium JCD - Superstar National PBF - MOF Maxi Mix BP - Cover 600 PBF - MOF Super Mix BP - Access 500 PBF - MOF JCD - Prestige Senior PBF - MOF
29 Key OOH Figures - Street billboards VRP s* per day (National) on ALL Source: CIM OOH / * : Visibility adjusted Rating Point JCD - Pure Booster 110 CCB - Adshel Maximum XXL 108 CCB - Adshel Maximum XL 102 JCD - Authentic Lady 97 JCD - Authentic Young 97 CCB - Adshel Optimum XL 90 JCD - Taste 88 JCD - Conso 26
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