Cinema Advertisers: Top Spenders by Parent Company & Category
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1 Cinema Advertisers: Top Spenders by Parent Company & Category
2 Top 50 National Cinema Advertisers Total Over $300 Million Top 50 National Cinema Advertisers Jan-August 2016 Top Rank Parent Company Top Rank Parent Company 1 ANSCHUTZ CORP $36, VERIZON COMMUNICATIONS INC $3,832 2 MARS INC $28, TIME WARNER INC $3,713 3 GENERAL MOTORS CO $25, HULU LLC $3,364 4 BERKSHIRE HATHAWAY INC $17, BANK OF AMERICA CORP $3,271 5 UNILEVER $11, AMAZON.COM INC $3,208 6 ALPHABET INC $11, DEUTSCHE TELEKOM AG $3,062 7 MAZDA MOTOR CORP $10, NETFLIX INC $2,990 8 NISSAN MOTOR CO LTD $7, FORD MOTOR CO $2,916 9 TWENTY-FIRST CENTURY FOX INC $7, AT&T INC $2, YUM! BRANDS INC $7, TURNER HOLDINGS LLC $2, SAMSUNG ELECTRONICS CO LTD $6, HYUNDAI MOTOR CO $2, COMCAST CORP $5, A&E TELEVISION NETWORKS LLC $2, UNITED STATES GOVERNMENT $5, SONY CORP $2, WALT DISNEY CO $5, NINTENDO CO LTD $2, YAHOO! INC $5, CHIPOTLE MEXICAN GRILL INC $2, NATIONAL AMUSEMENTS INC $5, AIRBNB INC $2, FIAT CHRYSLER AUTOMOBILES NV $5, AMC NETWORKS INC $2, TOYOTA MOTOR CORP $4, ACTIVISION BLIZZARD INC $1, MICROSOFT CORP $4, EXPEDIA INC $1, AMERICAN EXPRESS CO $4, DENALI HOLDINGS INC $1, STATE FARM MUTUAL AUTOMBL INSRNC CO $4, PUBLICIS GROUPE SA $1, PROGRESSIVE CORP $4, BLACKSTONE GROUP LP $1, PROCTER & GAMBLE CO $4, DINEEQUITY INC $1, ANHEUSER-BUSCH INBEV SA/NV $4, SC JOHNSON & SON INC $1, KIA MOTORS CORP $3, LG CORP $1,590 TOTAL $301,138 Source: Nielsen Adintel
3 Top 25 Cinema Gainers Increased Their Spending by Over $68 Million Top 25 National Cinema Advertiser Gainers Jan-August 2016 v. YAG Rank Parent Company % Change 1 CHIPOTLE MEXICAN GRILL INC $2.85 $2, % 2 HIGHMARK INC $0.05 $ % 3 DEUTSCHE TELEKOM AG $50.00 $3, % 4 SONY CORP $61.61 $2, % 5 WAL-MART STORES INC $29.32 $1, % 6 ROYAL CARIBBEAN CRUISES LTD $1.01 $ % 7 ACTIVISION BLIZZARD INC $67.87 $1, % 8 GENERAL MOTORS CO $ $25, % 9 AMAZON.COM INC $ $3, % 10 SCRIPPS NETWORKS INTERACTIVE INC $65.37 $ % 11 MCDONALDS CORP $13.14 $ % 12 FIAT CHRYSLER AUTOMOBILES NV $1, $5, % 13 AIRBNB INC $ $2, % 14 ALPHABET INC $3, $11, % 15 GRAND CANYON EDUCATION INC $27.41 $ % 16 VERIZON COMMUNICATIONS INC $1, $3, % 17 ANHEUSER-BUSCH INBEV SA/NV $1, $4, % 18 SC JOHNSON & SON INC $ $1, % 19 KIRKBI A/S $ $1, % 20 AMC NETWORKS INC $ $2, % 21 TOYOTA MOTOR CORP $2, $4, % 22 NISSAN MOTOR CO LTD $3, $7, % 23 CONAGRA FOODS INC $ $ % 24 HULU LLC $1, $3, % 25 DELTA AIR LINES INC $85.07 $ % Total $19, $88, % Source: Nielsen Adintel
4 Brand New Cinema Advertisers Added Over $41 Million New National Cinema Advertisers in 2016 Jan-August 2016 (Ranked on $$$) Parent Company Parent Company AMERICAN EXPRESS CO $0.00 $4, CAMPBELL SOUP CO $0.00 $ AT&T INC $0.00 $2, TOMORROW SHOW $0.00 $ TURNER HOLDINGS LLC $0.00 $2, JAB HOLDING CO SARL $0.00 $ PUBLICIS GROUPE SA $0.00 $1, E HARMONY INC $0.00 $ AMERICA MOVIL SA DE CV $0.00 $1, IDEAVILLAGE PRODUCTS CORP $0.00 $ MONDELEZ INTL INC $0.00 $1, SPOTIFY AB $0.00 $ WELLS ENTERPRISES INC $0.00 $1, GRUPO FINANCIERO SERFIN SA DE CV $0.00 $ WENDYS CO $0.00 $1, UNIQUE VACATIONS INC $0.00 $ BEST WESTERN INTL INC $0.00 $1, NORTHWELL HEALTH INC $0.00 $ SCOTTS MIRACLE-GRO CO $0.00 $1, US BANCORP $0.00 $ ROVER HOLDINGS CORP $0.00 $1, ENTERTAINMENT STUDIOS INC $0.00 $95.12 UNDER ARMOUR INC $0.00 $ JAKKS PACIFIC INC $0.00 $72.93 LENOVO GROUP LTD $0.00 $ PEPSICO INC $0.00 $71.83 HONDA MOTOR CO LTD $0.00 $ TRIBUNE PUBLISHING CO LLC $0.00 $61.14 GARMIN LTD $0.00 $ CEDAR FAIR LP $0.00 $60.12 DENNYS CORP $0.00 $ RACETRAC PETROLEUM INC $0.00 $57.83 CW NETWORK LLC $0.00 $ HARLEM EAT UP $0.00 $56.45 POST HOLDINGS INC $0.00 $ CARNIVAL CORP $0.00 $54.44 APOLLO GLOBAL MANAGEMENT LLC $0.00 $ DIETEREN NV $0.00 $47.66 NIKON CORP $0.00 $ TORONTO CONVENTION & VISTORS ASSN $0.00 $38.66 HTC INC $0.00 $ DALLAS CONVENTION & VISITORS BUREAU $0.00 $35.38 SUPERCELL-CH $0.00 $ CALIFORNIA STATE OF $0.00 $30.34 EBAY INC $0.00 $ EDIBLE ARRANGEMENTS LLC $0.00 $26.09 SLACK TECHNOLOGIES INC $0.00 $ DIRECT EATS INC $0.00 $22.77 CONSTELLATION BRANDS INC $0.00 $ SIX FLAGS ENTERTAINMENT CORP $0.00 $22.51 SHERWIN-WILLIAMS CO $0.00 $ CENTURA HEALTH CORP $0.00 $19.06 SIDELINE $0.00 $ FAT JOE $0.00 $15.95 NATIONAL CINEMEDIA LLC $0.00 $ UNITEDHEALTH GROUP INC $0.00 $14.12 LOWES COS INC $0.00 $ NOW 59 $0.00 $13.62 CREDIT KARMA INC $0.00 $ ALASKA STATE OF $0.00 $10.36 ZENIMAX MEDIA INC $0.00 $ NEW JERSEY PUBLIC BROADCSTNG ATHRTY $0.00 $9.26 TIME INC $0.00 $ CONSOLIDATED RESTAURANT OPERTNS INC $0.00 $7.69 STUDIO 3 PARTNERS LLC $0.00 $ IDAHO STATE OF $0.00 $7.53 KOHLS CORP $0.00 $ DIETZ & WATSON INC $0.00 $7.53 CHERNIN GROUP LLC $0.00 $ AIR FRANCE-KLM SA $0.00 $6.75 VEPRO USA LTD $0.00 $ SUMITOMO CORP $0.00 $6.62 ANKI INC $0.00 $ DSW INC $0.00 $5.80 DISCOVERY COMMUNICATIONS INC $0.00 $ CARMAX INC $0.00 $5.36 TELEPHONE & DATA SYSTEMS INC $0.00 $ SPRINGS GLOBAL PARTICIPACOES SA $0.00 $5.10 BLUE PLATE MEDIA SVCS LLC $0.00 $ EVEREST $0.00 $3.90 COLGATE-PALMOLIVE CO $0.00 $ ROCHE BOBOIS INTL $0.00 $3.35 PRUDENTIAL FINANCIAL INC $0.00 $ MASSACHUSETTS MUTUAL LIFE INSRNC CO $0.00 $3.21 WILTON BRADLEY LTD $0.00 $ LAC BASKETBALL CLUB INC $0.00 $3.05 ELECTRONIC ARTS INC $0.00 $ BAYLOR SCOTT & WHITE HEALTH $0.00 $3.02 SEARS HOLDINGS CORP $0.00 $ BURLINGTON LOCAL $0.00 $2.08 FACEBOOK INC $0.00 $ RAISED GRAIN BREWING CO LLC $0.00 $1.57 LIONS GATE ENTERTAINMENT INC $0.00 $ MASSACHUSETTS STATE OF $0.00 $1.01 PFIZER INC $0.00 $ CHICAGO ALLIANC AGNST SXL EXPLTN-CH $0.00 $0.42 IMPERIAL TOBACCO GROUP PLC $0.00 $ Top New Advertisers $0.00 $38, LIBERTY MUTUAL HOLDING CO INC $0.00 $200.03
5 Amusements, Entertainment, Food and Beer & Wine Experienced Significant Gains Top 20 Cinema Categories Rank Major Category % Change 1 AUTOS,TRUCKS & MISC VEHICLES - FACTORY 46, , % 2 TELEVISION & CABLE TELEVISION STATIONS 43, , % 3 COMMUNICATIONS & PUBLIC UTILITIES 39, , % 4 CONFECTIONERY & SNACKS 39, , % 5 FIRE, CASUALTY, & OTHER INSURANCE 40, , % 6 ENGINEERING & PROFESSIONAL SERVICES 69, , % 7 AMUSEMENTS, EVENTS & MISCELLANEOUS ENTERTAINMENT 2, , % 8 RESTAURANTS, HOTEL DINING & NIGHT CLUBS 15, , % 9 RETAIL STORES 7, , % 10 GAMES, TOYS, & HOBBYCRAFT 8, , % 11 PERSONAL HYGIENE & HEALTH 5, , % 12 ELECTRONIC ENTERTAINMENT EQUIPMENT 11, , % 13 COMPUTER SOFTWARE 7, , % 14 GOVERNMENT ADVERTISING 12, , % 15 BEER, WINE, & LIQUOR 2, , % 16 TRAVEL SERVICES & TOURS 4, , % 17 COMB. COPY FOOD & FOOD PRODUCTS & GEN. PROMO. 1, , % 18 CREDIT CARDS & TRAVELERS CHECKS 0.0 4,694.7 n/a 19 FINANCIAL 2, , % 20 COMPUTERS & DATA PROCESSING EQUIPMENT 2, , % Source: Nielsen Adintel.
Cinema Advertisers: Top Spenders by Parent Company & Category
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