NADA $14,000 + expenses 20 Groups $ 6,000 + expenses Cerritos College $ 7,200 + books ASE $1,806 1 test for 14

Transcription

1 FEBRUARY 2013 Volume 23 Issue 2 NEWS TRAX Forum for education and the exchange of ideas and information to improve the administration of the automotive industry. Introducing Executive Board PRESIDENT Jeanine McEntee Renick Cadillac Subaru Sue Wilschke Automotive Compliance Consultants SECRETARY Colleen Koenigseder Reynolds Buick GMC TREASURER Sherri Johnson Allen Cadillac-GMC Hyundai Board Meeting If interested in serving on the board or a committee, please RSVP and join us! Saturday, February 23rd Location: The Automotive Partners Building Southland Motor Car Dealers Association At Cerritos College ( New Falcon Way Cerritos, CA THE VALUE OF ADOMA Would your dealer spend $1,200 a year to make sure you have the tools to stay current on all the updates and law changes? The average dealership spends approximately $55,000 a year on training. Let s be more specific. Dealers spend money making sure that sales personnel, service managers, parts managers, technicians and service advisors are receiving training. Training to keep up with the continuing changes in technology. As Controllers, Business Managers and Office Managers we are expected to know the latest updates. These laws affect how we do business. Owners expect us to seek this information on our own time. ADOMA offers monthly seminars as well as a 3 day conference once a year and a mini conference to gear up for the upcoming year. NADA training 4x yr $3500 each time and that doesn t, include food & travel expense. 20 Group Meetings 4x yr $1500 Each time plus food & travel expenses. Cerritos College Program $1800 each module (4) and books ASE Certification $129 each time for 1 test An Average shop has 14 techs Let me recap quickly: NADA $14,000 + expenses 20 Groups $ 6,000 + expenses Cerritos College $ 7,200 + books ASE $1,806 1 test for 14 ADOMA offers monthly seminars as well as a 3 day conference once a year and a mini conference to gear up for the upcoming year. The value of being an ADOMA member far exceeds the price of training. Let s break that down. Platinum Vendor of the Month on page 4. SAVE THE DATES ADOMA CONFERENCE Coming June 20-23rd Kona Kai Resort San Diego

2 Chapter Meetings in February Serving the Valley, Los Angeles, Orange County and Inland Empire February LA & VALLEY CHAPTERS Annual DMV Update Latest updates for 2013 and Lessons Learned from AB1215 Presenter: Patricia Meehan-Trimmer Motor Vehicle Software Corp. Presenter: Patricia Meehan-Trimmer, well known and respected DMV expert, will be the guest speaker. Patricia s thirty-year career with the DMV and over twenty years of training and consulting for auto dealers and credit unions give her a unique and valuable perspective and her approachable style helps make even complex DMV concepts easy to understand, and even fun. She is currently with Motor Vehicle Software, the award winning creators of DMV Desk. Her responsibilities include training dealer office staff and finance/sales managers on DMV procedures, overseeing the registration processing unit and providing expert registration assistance for MVSC clients. She will be joining us to discuss the latest updates for 2013 and to answer any questions on DMV related issues. February OC & IE CHAPTERS Annual California Laws and Pay Plan Update Presenters: Carla J. Feldman, Arent Fox Carla s practice focuses primarily on defending employers against a wide variety of employment law claims, with a particular focus on single and multiple plaintiff claims and litigation avoidance strategies. She has been recognized six times by The Daily Journal as one of California s Top Women Litigators and as one of the Top 75 Labor and Employment Attorneys in California. Christian J. Scali, Arent Fox Christian is a litigation partner in the firms litigation, automotive industry, and labor and employment groups. Mr. Scali has successfully represented businesses involved in the automotive parts industry and has extensive experience litigating claims under the California Uniform Trade Secrets Act (CUTSA) and developing trade secret protection and data security strategies. Chapter Meeting Dates, Registration Information at Right. Page 2

3 Registration Information for Chapter Meetings Here LOS ANGELES Date: Wednesday, February 20th Time: Social 6:00 PM, Dinner & Program 6:30 PM Cost: $35.00 Members & Spouses, $45.00 Guests Location: Stevens Steak & Seafood House 5332 Stevens Place, City of Commerce Register by February 18th by phone, fax, or our website at All reservations not honored will be billed for the full meal fee. Make checks payable to ADOMA-LA: ADOMA-LA c/o Margie Villegas Caruso Ford Lincoln Mazda Cherry Ave., Long Beach, CA Tel: 562/ Fax ORANGE COUNTY Date: Thursday, February 21st Time: Social 5:30 PM, Dinner & Program 6:00 PM Cost: $35.00 Members & Spouses, $45.00 Guests Location: Black Angus Restaurant 1350 N. Tustin Ave., Santa Ana, CA Register by February 18th by phone, fax, or our website at All reservations not honored will be billed for the full meal fee. Make checks payable to ADOMA-OC: ADOMA-OC c/o Sherri Johnson Allen Cadillac GMC Camino Capistrano, Laguna Niguel, CA Tel: 949/ Fax 949/ INLAND EMPIRE Date: Tuesday, February 26th Time: Social 5:30 PM, Dinner & Program 6:30 PM Cost: $35.00 Members & Spouses, $45.00 Guests Location: Sizzler (Banquet Room) 6631 Clay, Riverside (Van Buren & Clay) Register by February 22nd by phone, fax, or our website at All reservations not honored will be billed for the full meal fee. Make checks payable to ADOMA-IE: ADOMA-IE c/o Veronica Tafolla 9399 Autoplex Dr., Montclair, CA Tel: VALLEY Date: Wednesday, February 27th Time: Social 6:00 PM, Dinner & Program 6:30 PM Cost: $35.00 Members & Spouses, $45.00 Guests Location: Cisco s Mexican Restaurant 1712 Avenida De Los Arboles Thousand Oaks, CA Tel: Register by February 25th by phone, or our website at All reservations not honored will be billed for the full meal fee. Make checks payable to ADOMA: ADOMA c/o Jackie Baker KIA of Ventura 6424 Auto Center Dr., Ventura, CA Tel: 805/ jbaker@kirbyautogroup.com ADOMA CHAPTER MEETING REGISTRATION Online RSVP and credit card payment available at or contact a chapter directly. Name: Company: Phone: Guest: Register Today! Chapter: Los Angeles Orange County Inland Empire Valley Check # Amount $ Send payment to chapter contact noted above. Questions, contact ADOMA at Page 3

4 Continued from page 1. THE PROVEN VALUE OF A.D.O.M.A $125 per year for memberships $35 for associate dealerships $750 for 3 Day Conference (Price includes room & food for 3 days). $45 for mini conference in November $280 8 monthly $35 For a total of $1200. Compare the price of NADA ($14k plus expenses) and 20 Groups ($6K plus expenses), ADOMA packs in more for a fraction of the price. ADOMA is here to support auto industry professionals by providing educational programs, leadership skill building, peer support opportunities, and the list goes on! Please consider joining ADOMA today! Application on page 7! Educate - Connect - Network & Lead! Interested in reaching out to the ADOMA Membership? ADOMA Newstrax Advertising is Available! Newstrax represents the Los Angeles, Orange County and Inland Empire chapters as well as supporting members from the San Diego and Tri-County areas. This monthly newsletter is distributed to almost 700 owners, dealers and managers of auto dealerships throughout Southern California. That s why ADOMA Newstrax is a great place to promote your products or services. Size Member Non-Member Business Card $25 $40 Quarter Page $50 $65 Half Page - horizontal $75 $90 Full Page - 8 ½ x 11 $100 $125 Note: Save $15 when you sign up for 2 or more months of ads at one time. Contact the ADOMA office for a sign up form Platinum Vendor Sponsorship Program Big marketing benefits at a low cost! The platinum program is designed to meet the needs of our vendors looking for expanded marketing opportunities. Benefits include (limited to 24 firms): -1 annual membership complete with all benefits -1 full-page newsletter ad - 1 Opportunity to provide an education article -1 full-page ad highlighted on the Vendor Sponsor of the Month page on the ADOMA website, as well as a wealth of other benefits. Annual fee is $ Sign up form avaible on the next page! or call Page 4

5 PLATINUM VENDOR SPONSOR Advertising

6 ADVERTISING

7

8 360 E. First Street, #914 Tustin, California Tel: Fax: February Issue Educational Meetings for Controllers, Business & Office Managers in the Southern California Area. ADOMA provides a forum for education and the exchange of ideas and information to improve the administration of the automotive industry. Chapter Board of Directors Upcoming Events February Two topics rotating throughout the chapters in February. Please join us! OC & IE TOPIC DMV UPDATE OC Chapter Thurs. Feb. 21st IE Chapter Tues. Feb. 26th LA & VALLEY TOPIC Annual California Laws & Pay Play Update LA Chapter Wed., Feb. 20th Valley Wed., Feb. 27th Register online or through the local chapter contact listed on page 3. INLAND EMPIRE PRESIDENT / TREASURER SECRETARY Pam Desrosiers Veronica Tafolla Corona Nissan Metro Honda TREASURER Cherie Harris Open position Alvarez Lincoln Mercury LOS ANGELES PRESIDENT Nellie Gabourel Steve Pedraza Community Chevrolet Total Service Program SECRETARY TREASURER Margie Villages Margaret Wurster Pacific Ford Culver City Volvo ORANGE COUNTY PRESIDENT Sherry Hosmer Kris Edwards Renick Cadillac Subaru Tustin Buick GMC SECRETARY / TREASURER TREASURER Sherri Johnson Open position Allen Cadillac GMC Hyundai VALLEY PRESIDENT Kathy Lindsey Susie Gemeinhardt Simi Valley Ford Valley Team Nissan SECRETARY TREASURER Jackie Baker Martha Huerta Kirby Chrysler Jeep Simi Valley Ford Valley