Third Quarter 2007 Revenue. Paris, October 29, 2007
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1 Third Quarter 2007 Revenue Paris, October 29, 2007
2 September 30, 2007 Highlights Third quarter 2007: Back to growth - Revenue growth (as reported) +10.8% - Growth (as reported) +14.5% in constant currencies - Consolidation scope impact EUR 97 Mio - Organic growth +4.6% Year-to-date September 30, Revenue growth (as reported) +7.5% - Growth (as reported) +11.6% in constant currencies - Consolidation scope impact EUR 273 Mio - Organic growth +2.6% Sustained growth in media, digital and major emerging markets 2
3 Third Quarter Revenue 2007 Highlights Back to growth, in line with our objectives Revenue growth (as reported): +10.8% - Digitas growth: +17.7% Growth (as reported) in constant currencies: +14.5% Organic growth: +4.6% Positive organic growth in each advertising network: - Performance improved for Publicis Worldwide and Leo Burnett - Strong growth for Saatchi & Saatchi particularly in the US Strong growth in Media operations: - Double-digit growth for both Starcom MediaVest & ZenithOptimedia Good growth in most SAMS operations: - Public Relations & Corporate Communications - Publicis Events Healthcare Communications still impacted by contract termination and spending postponement 3
4 Third Quarter 2007: Revenue by activity Media 24.4% Media 24.9% SAMS 34.9% including Digitas Advertising 40.7% SAMS 30.8% Advertising 44.3% 4
5 Third Quarter 2007: Revenue by region (million euros) Q Q Variation Variation in constant currencies Organic Growth Europe % 5.3% 2.7% North America % 21.8% 3.7% Asia Pacific % 12.6% 7.5% Latin America % 32.0% 13.4% Middle East & Africa % 18.2% 19.1% Total consolidated Revenue 1,122 1, % 14.5% 4.6% Improved performance in Europe and North America Continuation of recovery in Asia Pacific especially in China Strong improvement in Latin America and Middle East & Africa vs Q2 5
6 Third Quarter 2007: Revenue by region North America 43.4% North America 42.3% Europe 37.3% Europe 39.2% Emerging economies 22.0% Emerging economies 21.3% Middle East & Africa 2.3% Latin America 5.9% Asia Pacific 11.1% Middle East & Africa 2.4% Latin America 4.9% Asia Pacific 11.2% 6
7 Year-to-date September 30, 2007 Revenue growth (as reported): +7.5% Growth in constant currencies: +11.6% Strong growth of Digitas: +14.2% Organic growth: +2.6% 7
8 Year-to-date September 30, 2007 Revenue by activity Media 25.1% Media 25.5% Advertising Advertising SAMS 34.1% Including Digitas 40.8% SAMS 29.4% 45.1% 8
9 Year-to-date September 30, 2007 Revenue by Region (million euros) YTD 2007 YTD 2006 Variation Variation in constant currencies Organic Growth Europe 1,264 1, % 3.7% 1.0% North America 1,495 1, % 19.4% 1.9% Asia Pacific % 9.8% 6.0% Latin America % 14.1% 8.1% Middle East & Africa % 14.1% 13.1% Total consolidated Revenue 3,370 3, % 11.6% 2.6% 9
10 Year-to-date September 30, 2007 Revenue by Region North America 44.4% North America 43.2% Europe 37.5% Europe 38.8% Emerging economies 20.9% Emerging economies 20.7% Middle East & Africa 2.4% Latin America 5.0% Asia Pacific 10.7% Middle East & Africa 2.4% Asia Pacific 10.7% Latin America 4.9% 10
11 Year-to-date September 30, 2007 A well-balanced portfolio representative of the global economy Technology 6% Telecom 6% Retail 4% Leisure 3% Media 2% Other 2% Energy 1% Luxury 1% FMCG 39% Financial 9% Healthcare 13% Automotive 14% 11
12 Excellent level of New Business for the first nine months Excellent performances by: - Publicis Groupe Media - Saatchi & Saatchi - Leo Burnett More than USD 4 billion over the last 9 months 12
13 Excellent level of New Business Major wins: Procter & Gamble / Oral B Newell Rubbermaid Emirates Hotels MSIG Insurance Wendy s 20th Century Fox General Mills TiVo Yahoo GlaxoSmithKline Wal-Mart China Mobile Sanofi Pasteur Honda Wrigley s Fastweb Pinnacle Foods Cadbury Asia Pacific Breweries Mobile Communication La Halle Citi Finances HP Digital Sony Ericsson Microsoft Fox Motion Pictures Aircel UOB Bank Diageo Alcohol Corporation Radial General Motors Renault Numericable Verizon Wireless French Ministry of Budget Airbus Eurostar Poste Italiane 13
14 Focus on Growth 14
15 Focus on Growth Confirming strategy built on 3 growth engines: Publicis Groupe gaining a leading position in digital - Driven by challenges to our business: renewed demands from clients, changes in consumer behavior - A necessary shift to ensure long-term growth: digital growth for the next 3 years > 15% Leadership presence in high-growth emerging economies - Focus on emerging economies with growth rates > 15% Reinforcing existing high-growth capabilities (in Media & SAMS) 15
16 Focus on Growth Publicis Groupe s transformation to digital Focus on innovation and acquisitions in Digital, Emerging Markets & Media / SAMS Digital EM Media & SAMS Additional annualized revenue acquired in 2007 >EUR 405 Mio 16
17 September 30, 2007 Chinese growth more than doubled: : +6.1% : +14.2% Publicis Groupe in China 39 agencies 3300 people Global clients: Procter & Gamble Coca-Cola HP Toyota Mc Donald s Wrigley s LVMH Local clients: China Mobile Li-Ning Meng Niu Dairy 17
18 Outlook 2007 Organic growth at 4% Focus on constant margin improvement in order to deliver 16.7% objective in
19 19 Appendix
20 New Business Wins Leo Burnett: United Airlines (US), Bally s (US), General Motors (US), Allstate Insurance (US), Numico (UK), Numericable (France), Sama Dubai (Dubai), Stockland (Australia), Coca-Cola (China), Emperor Group (China), Heineken (China) Publicis: Patrimoine Canada (Canada), Marionnaud (France), Boston International (Italy), Spanish Traffic Directorate (Spain), National Basketball Association (US), Bticino (Italy), Aircel (India) Saatchi & Saatchi: Mitsubishi Motors (Czech Republic & Slovakia), Automobile Association (New Zealand), EMI (US), Labour Party (UK), Poste Italiane (Italy), Novartis (India), Sony Entertainment Television (India), Jindal Steel (India), Contact Energie (New Zealand), Amplifon (UK) Starcom MediaVest Group: Jemca Jemnice (Czech Republic), Illva Di Saronno (Italy), Morgan Stanley (Italy), Diageo Alcohol (Venezuela), Corporation Radial (Peru), Richemont, Cartier, Dunhill (Seoul), Avon Cosmetics (Venezuela), UOB Bank Buana (Indonesia), Asobancaria (Colombia), Smart Telco (Indonesia), Interpark, Mirae Asset (Seoul) ZenithOptimedia (media consultancy and buying): MFI (Spain), Verizon Wireless (UK), Lagardere Active Media (Singapore), Instituto de Crédito Official (Spain), Rubbermaid (US), CIMB Group (Malaysia), Rhapsodie America (UK), Dairy Queen (Argentina) 20
21 New Business PHCG: Schering Plough, Cadence Pharmaceuticals, Reckitt Benckiser, Oscient, Solvay (Australia) PRCC: Ministry of Budget (France), Philips Electronics (US), EPAD (France), Inria (France), TAQA - (UK), Thoughtworks (US) Digitas: Manpower / Stop & Shop Supermarket Companies / Staples, NovoNordisk, Pfizer/Eisai Kaplan Thaler Group (US): Sanofi Pasteur, Kodak Fallon: Equinox Fitness (US) Main Losses INPES (France), Wrigley (Canada), Paramount (UK) 21
22 Organic Revenue Growth Calculation (million euros) 2006 Revenue 1,013 3,135 Currency impact (33) (117) Q3 Sept. YTD 2006 Revenue 980 3,019 at 2007 rates (a) 2007 Revenue (1) 1,025 3,097 before impact of acquisitions (b) (1) Revenue from acquisitions Revenue 1,122 3,370 Organic growth (b)/(a) 4.6% 2.6% (1) Net of disposals 22
First-half 2005 results Organic growth up a steep 6.1% (+8% in Q2) New Business hits record US$6.1 billion Operating margin +90 bp Net income +49%
P R E S S R E L E A S E Contacts at Publicis Groupe: Pierre Bénaich, Investor Relations +33 1 4443 6500 Eve Magnant, Corporate Communications +33 1 4443 7025 First-half 2005 results Organic growth up a
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