Cinema Advertisers: Top Spenders by Parent Company & Category
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1 Cinema Advertisers: Top Spenders by Parent Company & Category
2 Top 50 National Cinema Advertisers Total Over $450 Million Top 50 National Cinema Advertisers Top Top 1 ANSCHUTZ CORP $52, AMAZON.COM INC $6,182 2 MARS INC $37, TOYOTA MOTOR CORP $6,003 3 GENERAL MOTORS CO $32, PROGRESSIVE CORP $5,379 4 BERKSHIRE HATHAWAY INC $26, FORD MOTOR CO $5,357 5 ALPHABET INC $21, FIAT CHRYSLER AUTOMOBILES NV $5,103 6 UNILEVER $20, PROCTER & GAMBLE CO $4,908 7 MAZDA MOTOR CORP $16, LENOVO GROUP LTD $4,856 8 TWENTY-FIRST CENTURY FOX INC $10, BEBE REXHA $4,830 9 WALT DISNEY CO $10, SOFTBANK CORP $4, NISSAN MOTOR CO LTD $10, KIA MOTORS CORP $4, SAMSUNG ELECTRONICS CO LTD $9, ANHEUSER-BUSCH INBEV SA/NV $4, COMCAST CORP $8, HULU LLC $4, AT&T INC $7, A&E TELEVISION NETWORKS LLC $4, MICROSOFT CORP $7, NETFLIX INC $4, TIME WARNER INC $7, TARGET CORP $4, AMERICAN EXPRESS CO $7, SONY CORP $3, YUM! BRANDS INC $7, VERIZON COMMUNICATIONS INC $3, YAHOO! INC $7, ACTIVISION BLIZZARD INC $3, UNITED STATES GOVERNMENT $7, BANK OF AMERICA CORP $3, NINTENDO CO LTD $7, NIKON CORP $3, UNITED STATES GOVERNMENT $7, DEUTSCHE TELEKOM AG $3, NATIONAL AMUSEMENTS INC $7, DENALI HOLDINGS INC $2, HYUNDAI MOTOR CO $7, TURNER HOLDINGS LLC $2, STATE FARM MUTUAL AUTOMBL INSRNC CO $6, AMC NETWORKS INC $2, CHIPOTLE MEXICAN GRILL INC $6, MONDELEZ INTL INC $2,186 TOTAL $455,346 Source: Nielsen Adintel
3 Top 25 Cinema Gainers Increased Their Spending by Over $108 Million Top 25 National Cinema Advertiser Gainers v Absolute Change (+/-) % Change 1 GENERAL MOTORS CO $1, $32, , % 2 UNILEVER $7, $20, , % 3 ALPHABET INC $9, $21, , % 4 NISSAN MOTOR CO LTD $3, $10, , % 5 AT&T INC $1, $7, , % 6 CHIPOTLE MEXICAN GRILL INC $2.85 $6, , % 7 AMAZON.COM INC $1, $6, , % 8 FIAT CHRYSLER AUTOMOBILES NV $2, $5, , % 9 DEUTSCHE TELEKOM AG $76.84 $3, , % 10 ANHEUSER-BUSCH INBEV SA/NV $1, $4, , % 11 SOFTBANK CORP $2, $4, , % 12 NINTENDO CO LTD $4, $7, , % 13 AIRBNB INC $ $2, , % 14 COX ENTERPRISES INC $21.68 $1, , % 15 ACTIVISION BLIZZARD INC $2, $3, , % 16 SONY CORP $2, $3, , % 17 GARMIN LTD $ $2, , % 18 PROCTER & GAMBLE CO $3, $4, , % 19 TOYOTA MOTOR CORP $4, $6, , % 20 KIA MOTORS CORP $34.19 $1, , % 21 DENALI HOLDINGS INC $1, $2, % 22 HULU LLC $3, $4, % 23 AT&T INC $76.70 $ % 24 TURNER HOLDINGS LLC $1, $2, % 25 SC JOHNSON & SON INC $ $1, % Total $59, $167, , % Source: Nielsen Adintel
4 Brand New Cinema Advertisers Added Over $67 Million Source: Nielsen AdIntel New National Cinema Advertisers in (Ranked on $$$) Parent Company Parent Company AMERICAN EXPRESS CO $7, BLEECKER STREET MEDIA LLC $ LENOVO GROUP LTD $4, WELLS FARGO & CO $ BEBE REXHA $4, BARTER NEWS WEEKLY $ NIKON CORP $3, BLUE PLATE MEDIA SVCS LLC $ MONDELEZ INTL INC $2, COLGATE-PALMOLIVE CO $ HONDA MOTOR CO LTD $2, CAMPBELL SOUP CO $ WHOLE FOODS ASSN-WH-OC-TL $1, SOUTH CAROLINA STATE OF $ AMERICA MOVIL SA DE CV $1, US BANCORP $ FACEBOOK INC $1, IMPERIAL TOBACCO GROUP PLC $ WELLS ENTERPRISES INC $1, WILTON BRADLEY LTD $ WENDYS CO $1, HOUSE FOODS CORP $ POST HOLDINGS INC $1, KUMON INST OF EDUCATION CO LTD $ KRAFT HEINZ CO $1, LIBERTY MUTUAL HOLDING CO INC $ BEST WESTERN INTL INC $1, RETAIL BRAND ALLIANCE INC $ SCOTTS MIRACLE-GRO CO $1, PROPANE EDUCATION & RESRCH CNCL INC $ KAISER FNDN HEALTH PLAN INC $1, NAVY FEDERAL CREDIT UNION INC $ ANKI INC $1, NOVARTIS AG $ UNDER ARMOUR INC $ HY-VEE INC $ ICICI BANK LTD $ RANDOLPH-BROOKS FEDERAL CREDIT UNIN $ CHANEL SA $ LIONS GATE ENTERTAINMENT INC $ BLUE APRON INC $ RADIO ONE INC $ EVANS AG GP INC $ BURBERRY GROUP PLC $ ROOFTOP BRANDS $ SOFI LENDING CORP $ CW NETWORK LLC $ STX FINANCING LLC $ COLONIAL WILLIAMSBURG FNDN INC $ CALIFORNIA ENDOWMENT $ APOLLO GLOBAL MANAGEMENT LLC $ G2A.COM LTD $ NORDSTROM INC $ CRH PLC $ SONOS INC $ HARLEM EAT UP $ HTC INC $ TOMORROW SHOW $ SUPERCELL-CH $ SERIOUSLY DIGITAL ENTERTAINMENT INC $ WORLD VISION INTL $ TRIBUNE PUBLISHING CO LLC $ PRINCIPAL FINANCIAL GROUP INC $ BEEPI INC-SF $ CONSTELLATION BRANDS INC $ E HARMONY INC $ CANARY CONNECT INC $ AMERICAN ELECTRIC POWER CO INC $ B&G FOODS INC $ NCM $ BED BATH & BEYOND INC $ PURE FLIX ENTERTAINMENT LLC $ SIDELINE $ IDEAVILLAGE PRODUCTS CORP $ NATIONAL CINEMEDIA LLC $ CASIO COMPUTER CO LTD $ ZTE CORP $ AMERICAN ACADEMY OF FAMILY PHYSCNS $ GRUPO FINANCIERO SERFIN SA DE CV $ SPOTIFY AB $ LOWES COS INC $ ANTHEM INC $ CREDIT KARMA INC $ SUNTRUST BANKS INC-AT $ TIME INC $ GRUPO FINANCIERO SERFIN SA DE CV $ MJR THEATRE SVC INC $ BERTELSMANN SE & CO KGAA $ VF CORP $ PINGER INC $ STUDIO 3 PARTNERS LLC $ NORTHWELL HEALTH INC $ TURKISH AIRLINES INC $ FRESNO PACIFIC UNIVERSITY $ CHERNIN GROUP LLC $ US BANCORP $ RALLY HEALTH INC $ NEW JERSEY STATE OF $ VEPRO USA LTD $ Top New Advertisers $67,030.47
5 Credit Cards, Amusements, Auto and Hair Products Experienced Significant Gains Top 20 Cinema Categories v. YAG Rank Major Category 2015 Absolute Change % Change 1 AUTOS,TRUCKS & MISC VEHICLES - FACTORY $66, $91, , % 2 TELEVISION & CABLE TELEVISION STATIONS $69, $60, , % 3 COMMUNICATIONS & PUBLIC UTILITIES $49, $49, % 4 ENGINEERING & PROFESSIONAL SERVICES $112, $37, , % 5 FIRE, CASUALTY, & OTHER INSURANCE $59, $37, , % 6 CONFECTIONERY & SNACKS $48, $36, , % 7 AMUSEMENTS, EVENTS & MISCELLANEOUS $9, $34, , % ENTERTAINMENT 8 GAMES, TOYS, & HOBBYCRAFT $26, $22, , % 9 GOVERNMENT ADVERTISING $36, $20, , % 10 RESTAURANTS, HOTEL DINING & NIGHT CLUBS $19, $20, % 11 RETAIL STORES $20, $19, % 12 ELECTRONIC ENTERTAINMENT EQUIPMENT $20, $16, , % 13 COMB. COPY FOOD & FOOD PRODUCTS & GEN. PROMO. $3, $9, , % 14 HAIR PRODUCTS $2, $9, , % 15 PERSONAL HYGIENE & HEALTH $5, $8, , % 16 COMPUTER SOFTWARE $13, $8, , % 17 TRAVEL SERVICES & TOURS $8, $8, % 18 FINANCIAL $5, $7, , % 19 HOTELS & RESORTS $13, $7, , % 20 CREDIT CARDS & TRAVELERS CHECKS $1, $7, , % Source: Nielsen Adintel.
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