CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusApril 2018
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2 CONNECTIONS MARKET PERFORMANCES BAROMETER StatusApril
3 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29 3
4 CONNECTIONS Gross Media Investments Evolution 4
5 GROSS MEDIA INVESTMENTS EVOLUTION Jan-Mar 2018 Source: MDB / Nielsen Market Mo vs YTD-17 * % Region National 826,7,0-3,2% 100% North 483,0-3,7% 58% South 343,7-2,5% 42% Media Mix Evol. Media Evol. (vs YTD-17) Ecogroups Evol. (vs YTD-17) TV Radio Cinema Newspapers Magazines Free Local Press OOH 21,5% 7,4% 2,0% 7,4% 21,7% 9,4% 9,2% 2,7% Outside: YTD-18 Inside: YTD-17 0,6% 16,4% 41,9% 42,9% Cinema TV OOH Newspapers Magazines Radio -1% -2% -4% -4% -5% 5% -5% -7% -11% -12% -13% -17% 12% 9% 5% 36% Energy Health Food Services Beauty Cleaning House Eq. Retail Transport Telecom 0,7% 16,2% Free Press -31% -35% -18% Clothing Petcare NB : Internet 2018 (declarative) figures are not published yet => internet is not included here!
6 MDB TOP 30 ADVERTISERS - Jan-Mar 2018 Source: MDB / Nielsen - Gross investments in Mo (only commercial companies - internet not included) Rank ADV.GROUP Gross Inv. vs YTD-17 Rank ADV.GROUP Gross Inv. vs YTD-17 1 D'IETEREN GROUP 25, ORANGE 6, PROCTER & GAMBLE 25, DANONE GROUP 6, PROXIMUS GROUP 13, BEIERSDORF 5, PSA PEUGEOT CITROEN 12, FERRERO 5, RECKITT & BENCKISER 11, THE WALT DISNEY COMPANY 5, COCA-COLA COMPANY 10, ANHEUSER BUSCH INBEV 5, RENAULT-NISSAN ALLIANCE 10, AHOLD DELHAIZE 4, UNILEVER 9, GLAXOSMITHKLINE 4, COLRUYT GROUP 8, ING GROUP 4, TELENET GROUP 7, JAGUAR LAND ROVER BELUX 4, MONDELEZ INTERNATIONAL 7, AXA GROUP 4, BELFIUS 7, HELLOFRESH 4, FIAT CHRYSLER AUTOMOBILES 7, GENERAL MOTORS CORP. 4, FORD MOTOR COMPANY 6, BMW GROUP BELGIUM 4, L'OREAL GROUP 6, NETHYS 4,0 79 NB : Internet 2018 (declarative) figures are not published yet => internet is not included here!
7 CONNECTIONS Key TV Figures 7
8 Key TV figures North - Apr-18 Source: CIM TV - Live +7 including guests CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - no commission) 17:00-23:00 17:00-23:00 Total Day TARGET Apr-18 YTD Apr-18 YTD Apr-18 YTD VTM PRP ,8 7,7 25,1 25, Q2 PRP ,2 2,2 8,8 8, VITAYA PRP ,2 1,3 4,6 4, VIER PRP ,6 3,1 13,1 10, VIJF PRP ,1 2,0 7,6 6, Total TV PRP ,1 30,0 Total TV PRP ,6 26,8
9 Key TV indexes North - Apr-18 Source: CIM TV - Live +7 including guests CHANNEL RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 TARGET Apr-18 YTD Apr-18 YTD Apr-18 YTD vs P-1 vs P-1 vs Channel's Objective VTM PRP Q2 PRP VITAYA PRP VIER PRP VIJF PRP Total TV PRP Total TV PRP
10 Time Shift Viewing & Other TV Screen Usage Evolution Market: NORTH - Period: Jan-Apr - Targetgroup: ALL Source: CIM TV - Live +6 including guests ( ) / Live +7 including guests (2016+) Variable Channel Daypart YTD-15 YTD-16 YTD-17 YTD vs 17 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 31,1% 30,5% 30,8% 31,1% 101 Audience share TSU (%) (2) % Time shift viewing (4) Total channels (Live + TSV) " 87,8% 85,6% 86,3% 84,1% 97 VHS + DVD player + Blue Ray " 3,6% 4,7% 4,0% 3,5% 87 Video on demand + Digital recorder " 7,6% 8,3% 8,5% 11,0% 129 Game console and other devices (3) " 1,1% 1,4% 1,2% 1,5% 120 All Channels " 12,1% 16,0% 25,1% 26,5% 106 Main Channels (5) " 14,7% 19,9% 28,2% 30,2% 107 Commercial breaks rating Main channels (5) - Live " vs full daypart rating Index Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF
11 Key TV figures South - Apr-18 Source: CIM TV - Live +7 including guests CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - with comm.) 17:00-23:00 17:00-23:00 Total Day TARGET Apr-18 YTD Apr-18 YTD Apr-18 YTD RTL-TVI PRP ,2 8,2 27,7 27, Club-RTL MEN ,6 1,6 7,9 7, Plug-RTL ALL ,6 0,8 4,2 4, La Une PRP ,4 3,8 13,0 12, La Deux PRP ,5 1,6 5,6 5, AB3 PRP ,4 2,6 10,9 10, TF1 PRP ,4 4,2 13,0 14, TTV PRP ,0 29,9 TTV PRP ,9 25,7 TTV ALL ,2 17,1 TTV MEN ,9 22,9
12 Key TV indexes South - Apr-18 Source: CIM TV - Live +7 including guests CHANNEL RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 TARGET Apr-18 YTD Apr-18 YTD Apr-18 YTD vs P-1 vs P-1 vs Channel's Objective RTL-TVI PRP Club-RTL MEN Plug-RTL ALL La Une PRP La Deux PRP AB3 PRP TF1 PRP TTV PRP TTV PRP TTV ALL TTV MEN
13 Time Shift Viewing & Other TV Screen Usage Evolution Market: SOUTH - Period: Jan-Apr - Targetgroup: ALL Source: CIM TV - Live +6 including guests ( ) / Live +7 including guests (2016+) Variable Channel Daypart YTD-15 YTD-16 YTD-17 YTD vs 17 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 34,6% 35,5% 35,0% 34,1% 98 Audience share TSU (%) (2) % Time shift viewing (4) Total channels (Live + TSV) " 81,7% 81,6% 78,7% 76,1% 97 VHS + DVD player + Blue Ray " 7,2% 6,9% 7,3% 6,7% 91 Video on demand + Digital recorder " 9,8% 10,8% 13,3% 16,4% 124 Game console and other devices (3) " 1,3% 0,7% 0,7% 0,8% 114 All Channels " 7,7% 12,9% 17,9% 21,7% 121 Main Channels (5) " 8,4% 14,0% 19,6% 23,0% 117 Commercial breaks rating Main channels (5) - Live " vs full daypart rating Index Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL
14 Top Websites CONNECTIONS 14
15 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panelbased study. Not to be compared! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site
16 Key Digital Figures - TOP BELGIAN WEBSITES - Apr-18 Source: CIM internet - NB: Unique browsers on an average day Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers 1 HLN.be DH.be Nieuwsblad Immoweb dehands.be-2ememain.be Le Soir De Standaard Het Belang van Limburg VRT Knack-LeVif Sudinfo VTM Gazet van Antwerpen De Morgen Sporza sur7.be RTBF.be La Libre.be RTL.be L'Avenir.net
17 Key Digital Figures - TOP Non-CIM WEBSITES - Dec-17 Source: COMSCORE Website Daily Visitors (000) MSN.COM GOOGLE.BE NB: Comscore stopped measuring the Belgian market on December 31, 2017 MSN.BE 866 FACEBOOK.COM 657 LINKEDIN.COM 630 LIVE.COM 615 GOOGLE.COM 433 BING.COM 365 YOUTUBE.COM 327 YAHOO.COM 265
18 CONNECTIONS Key Radio Figures 18
19 Key Radio Figures North - Average Rating (%) on ALL Source: CIM Radio (07:00-19:00/Average Break) 7,0 6,0 5,0 5,3 4,0 3,0 3,7 4,1 2,0 1,0 1,2 1,9 2,3 1,4 0,0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Wave Wave Wave 3
20 Key Radio Figures North - Audience Shares on ALL Source: CIM Radio (07:00-19:00) Wave 1 6% 6% 19% 25% 19% 10% 6% 9% Wave 2 6% 7% 18% 24% 21% 8% 4% 11% Wave 3 5% 8% 17% 24% 19% 10% 6% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Other
21 Key Radio Figures North - Average C/GRP* ( ) on ALL Source: CIM Radio (07:00-19:00/Average Break) * : no agency commission Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Wave Wave Wave 3
22 Key Radio Figures South - Average Rating (%) on ALL Source: CIM Radio (07:00-19:00/Average Break) 4,0 3,0 2,7 2,0 1,9 1,0 0,6 1,5 1,4 0,6 0,9 0,6 1,2 0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ Wave Wave Wave 3
23 Key Radio Figures South - Audience Shares on ALL Source: CIM Radio (07:00-19:00) Wave 1 5% 9% 11% 6% 7% 21% 7% 8% 6% 20% Wave 2 5% 7% 12% 5% 8% 21% 11% 9% 5% 17% Wave 3 4% 11% 10% 4% 7% 21% 14% 9% 5% 16% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie NRJ Fun Radio Other
24 Key Radio Figures South - Average C/GRP ( ) on ALL Source: CIM Radio (07:00-19:00/Average Break) La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ Wave Wave Wave 3
25 Print Circulation CONNECTIONS 25
26 Key Print Figures Newspapers/Magazines circulation Source: CIM Press Brand Report Print Circulation: Number of copies sold/given on an average issue. Yearly delivery. Cim-authentified datas. Includes digital sales.
27 Key Print Figures Newspapers Circulation (Paid + Free - digital sales included) Year 2017 (Source: CIM Press Brand Report / CIM Circulation) NORTH Circulation vs 2016 % Digital SOUTH Circulation vs 2016 % Digital Het Laatste Nieuws ,6% Sud Presse ,5% Het Nieuwsblad ,2% L'Avenir ,6% De Standaard ,1% Le Soir ,2% Het Belang van Limburg ,5% La DH ,5% Gazet van Antwerpen ,1% La Libre Belgique ,6% De Morgen ,2% L'Echo ,9% De Tijd ,7% Grenz Echo ,6% Total North ,5% Total South ,3% Figures : 2016 = Cim Authentified / 2017 = declarations on honour by publishers
28 Key Print Figures Magazines Circulation (Paid + Free - digital sales included) Year 2017 (Source: CIM Press Brand Report / CIM Circulation) Categories NL-speaking FR-speaking Both languages Circulation vs 2016 Circulation vs 2016 Circulation vs 2016 Television Women Business & News Generation (Youth/Senior) Men Lifestyle & Travel Build & Deco TOTAL Figures : 2016 = Cim Authentified / 2017 = declarations on honour by publishers
29 CONNECTIONS OOH ratings 29
30 Key OOH Figures - Panoramic & Classic billboards VRP s* per day (National) on ALL Source: CIM OOH / * : Visibility adjusted Rating Point PBF - MOF Mega 16 BP - Grand Slam BP - Belgium JCD - Superstar National PBF - MOF Maxi Mix BP - Cover 600 PBF - MOF Super Mix BP - Access 500 PBF - MOF JCD - Prestige Senior PBF - MOF
31 Key OOH Figures - Street billboards VRP s* per day (National) on ALL Source: CIM OOH / * : Visibility adjusted Rating Point JCD - Pure Booster 110 CCB - Adshel Maximum XXL 108 CCB - Adshel Maximum XL 102 JCD - Authentic Lady 97 JCD - Authentic Young 97 CCB - Adshel Optimum XL 90 JCD - Taste 88 JCD - Conso 26
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CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusMay 2018
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