CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusOctober2017

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2 CONNECTIONS MARKET PERFORMANCES BAROMETER StatusOctober2017 2

3 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29 3

4 CONNECTIONS Gross Media Investments Evolution 4

5 GROSS MEDIA INVESTMENTS EVOLUTION Jan-Sep 2017 Source: MDB / Nielsen Market Mo vs YTD-16 * % Region National 2.577,0-4,9% 100% North 1.550,7-6,5% 60% South 1.026,3-2,3% 40% Media Mix Evol. Media Evol. (vs YTD-16) Ecogroups Evol. (vs YTD-16) TV Radio 7,3% 2,2% 7,3% 9,1% 9,2% 2,4% Cinema Radio Magazines -5% 3% 5% 0% -2% 3% 1% 65% Petcare Transport Clothing Services House Eq. Cinéma Newspapers Magazines Free Local Press OOH 21,2% 21,6% Outside: YTD-17 Inside: YTD-16 0,7% 14,3% 44,5% 43,8% OOH TV Newspapers -6% -6% -7% -3% -5% -7% -14% -14% Health Retail Telecom Cleaning Beauty 0,8% 15,6% Free Press -12% -15% -17% Energy Food NB : Internet figures 2017 are not reliable (confirmed by Nielsen) => internet is not included here!

6 MDB TOP 30 ADVERTISERS - Jan-Sep 2017 Source: MDB / Nielsen - Gross investments in Mo (only commercial companies - internet not included) Rank ADV.GROUP Gross Inv. vs YTD-16 * Rank ADV.GROUP Gross Inv. vs YTD-16 * 1 PROCTER & GAMBLE 82, DAIMLER BENZ GROUP 19, D'IETEREN GROUP 57, BMW GROUP 19, RECKITT & BENCKISER 44, CARREFOUR GROUP 19, COCA-COLA COMPANY 43, GLAXOSMITHKLINE 17, UNILEVER 38, L'OREAL GROUP 17, PROXIMUS GROUP 35, BEIERSDORF 17, PSA PEUGEOT CITROEN 30, LOTERIE NATIONALE 16, RENAULT-NISSAN ALLIANCE 29, NETHYS 16, ORANGE 28, AHOLD DELHAIZE 16, TELENET GROUP 28, BNP-PARIBAS 15, COLRUYT GROUP 26, LIDL & CO 14, MONDELEZ INTERNATIONAL 23, GENERAL MOTORS CORP. 14, FIAT CHRYSLER AUTOMOBILES 22, NESTLE GROUP 13, DANONE GROUP 21, ING GROUP 13, TRIVAGO 20, BELFIUS 11,6 69 NB : Internet figures 2017 are not reliable (confirmed by Nielsen) => internet is not included here!

7 CONNECTIONS Key TV Figures 7

8 Key TV figures North - Oct-17 Source: CIM TV - Live +7 including guests CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - no commission) 17:00-23:00 17:00-23:00 Total Day TARGET Oct-17 YTD Oct-17 YTD Oct-17 YTD VTM PRP ,6 6,8 25,5 25, Q2 PRP ,0 2,1 7,7 8, VITAYA PRP ,3 1,2 4,3 4, VIER PRP ,5 3,0 15,0 11, VIJF PRP ,7 1,5 5,6 5, Total TV PRP ,7 26,9 Total TV PRP ,3 23,9

9 Key TV indexes North - Oct-17 Source: CIM TV - Live +7 including guests CHANNEL RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 TARGET Oct-17 YTD Oct-17 YTD Oct-17 YTD vs P-1 vs P-1 vs Channel's Objective VTM PRP Q2 PRP VITAYA PRP VIER PRP VIJF PRP Total TV PRP Total TV PRP

10 Time Shift Viewing & Other TV Screen Usage - NORTH Period: Jan-Oct - Targetgroup: ALL Source: CIM TV - Live +6 including guests ( ) / Live +7 including guests (2016+) Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 28,5% 27,9% 27,5% 28,1% 102 Audience share TSU (%) (2) % Time shift viewing (4) Total channels (Live + TSV) " 89,0% 87,5% 85,6% 85,5% 100 VHS + DVD player + Blue Ray " 3,2% 3,8% 4,4% 4,1% 92 Video on demand + Digital recorder " 6,4% 6,2% 8,7% 9,2% 105 Game console and other devices (3) " 1,5% 0,8% 1,3% 1,3% 102 All Channels " 10,4% 12,5% 17,2% 23,6% 137 Main Channels (5) " 13,9% 15,3% 21,4% 26,6% 124 Commercial breaks rating Main channels (5) - Live " vs full daypart rating Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = VTM + Q2 + Vitaya + VIER + VIJF

11 Key TV figures South - Oct-17 Source: CIM TV - Live +7 including guests CHANNEL CHANNEL's MARKETING RATING (%) AUDIENCE SHARE (%) C/GRP ( - with comm.) 17:00-23:00 17:00-23:00 Total Day TARGET Oct-17 YTD Oct-17 YTD Oct-17 YTD RTL-TVI PRP ,5 7,6 27,2 26, Club-RTL MEN ,6 1,5 6,8 6, Plug-RTL ALL ,7 0,9 9,0 5, La Une PRP ,9 3,8 12,5 13, La Deux PRP ,5 1,5 4,9 5, AB3 PRP ,5 2,3 9,2 9, TF1 PRP ,1 4,3 13,1 14, TTV PRP ,2 28,6 TTV PRP ,2 24,7 TTV ALL ,5 16,8 TTV MEN ,6 21,8

12 Key TV indexes South - Oct-17 Source: CIM TV - Live +7 including guests CHANNEL RATING AUDIENCE SHARE C/GRP MARKETING 17:00-23:00 17:00-23:00 TARGET Oct-17 YTD Oct-17 YTD Oct-17 YTD vs P-1 vs P-1 vs Channel's Objective RTL-TVI PRP Club-RTL MEN Plug-RTL ALL La Une PRP La Deux PRP AB3 PRP TF1 PRP TTV PRP TTV PRP TTV ALL TTV MEN

13 Time Shift Viewing & Other TV Screen Usage - SOUTH Period: Jan-Sep - Targetgroup: ALL Source: CIM TV - Live +6 including guests ( ) / Live +7 including guests (2016+) Variable Channel Daypart YTD-14 YTD-15 YTD-16 YTD vs 16 Rating (%) TSU (Total Screen Usage) (1) 17-23:00 31,7% 32,0% 33,0% 32,2% 97 Audience share TSU (%) (2) % Time shift viewing (4) Total channels (Live + TSV) " 82,1% 80,9% 80,8% 78,1% 97 VHS + DVD player + Blue Ray " 5,4% 7,9% 7,0% 7,1% 101 Video on demand + Digital recorder " 10,0% 7,9% 11,3% 14,1% 124 Game console and other devices (3) " 2,5% 1,1% 0,8% 0,7% 88 All Channels " 8,3% 8,7% 13,1% 18,4% 140 Main Channels (5) " 9,0% 9,7% 14,2% 20,1% 141 Commercial breaks rating Main channels (5) - Live " vs full daypart rating Main channels (5) - TSV " All TV channels (Live) Total day ATV All TV channels (TSV) " (Average daily viewing time) All TV channels (Live + TSV) " in minutes Other TV Screen Usage " Total TV Screen Usage " (1) : Total Screen Usage = Live + TSV + Guest viewing (since 2013) + Other Screen Usage (2) : as % of total screen usage rating (3) : camera, PC, etc (4) : as % of total channels viewing (guests included) (5) : Main channels = La Une + La Deux + AB3 + RTL-TVI + Club-RTL + Plug-RTL

14 Top Websites CONNECTIONS 14

15 Key Digital Figures - TOP WEBSITES Source: CIM internet / Comscore Warning: Two studies, two methodologies. CIM internet is a site-centric study measuring only Belgian sites. Comscore is an international panelbased study. Not to be compared! CIM Unique Browser Definition: Browser identified by a unique CIM cookie* appearing on the measured site. * : A cookie is a small text file stored by a website on your computer to keep track of information about your browsing on that site

16 Key Digital Figures - TOP BELGIAN WEBSITES - Oct-17 Source: CIM internet - NB: Unique browsers on an average day Rank Website Daily Unique Browsers Rank Website Daily Unique Browsers 1 HLN.be Immoweb Nieuwsblad Le Soir dehands.be-2ememain.be Knack-LeVif SudInfo Het Belang van Limburg De Standaard RTL.be Gazet van Antwerpen VTM VRT De Morgen RTBF.be L'Avenir.net Sporza sur7.be DH.be La Libre.be

17 Key Digital Figures - TOP Non-CIM WEBSITES - Oct-17 Source: COMSCORE Website Daily Visitors (000) MSN.COM GOOGLE.BE MSN.BE 904 LINKEDIN.COM 784 FACEBOOK.COM 751 LIVE.COM 673 GOOGLE.COM 513 BING.COM 390 YOUTUBE.COM 281 YAHOO.COM 222

18 CONNECTIONS Key Radio Figures 18

Key Radio Figures North - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 7,0 6,0 5,0 4,8 4,0 3,6

19 Key Radio Figures North - Average Rating (%) on ALL Source: CIM Radio (07:00-19:00/Average Break) 7,0 6,0 5,0 4,8 4,0 3,6 4,2 3,0 2,0 1,0 1,2 1,5 1,7 0,8 0,0 Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Wave Wave Wave 2

Key Radio Figures North - Audience Shares on ALL 18-44 Source: CIM Radio

19% 25% 19% 10% 6% 9% 2017 - Wave 2 6% 7% 18% 24% 21% 8% 4% 11% 0% 10% 20% 30%

20 Key Radio Figures North - Audience Shares on ALL Source: CIM Radio (07:00-19:00) Wave 3 6% 6% 19% 26% 20% 10% 5% 8% Wave 1 6% 6% 19% 25% 19% 10% 6% 9% Wave 2 6% 7% 18% 24% 21% 8% 4% 11% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Other

Key Radio Figures North - Average C/GRP* ( ) on ALL 18-44 Source: CIM

500 494 400 423 300 307 200 192 232 230 100 0 Radio 1 Radio 2 MNM Stu

21 Key Radio Figures North - Average C/GRP* ( ) on ALL Source: CIM Radio (07:00-19:00/Average Break) * : no agency commission Radio 1 Radio 2 MNM Stu Bru Q-Music Joe FM Nostalgie Wave Wave Wave 2

Key Radio Figures South - Average Rating (%) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 4,0 3,0 3,0 2,0 1,0 0,7 1,1 1,8

22 Key Radio Figures South - Average Rating (%) on ALL Source: CIM Radio (07:00-19:00/Average Break) 4,0 3,0 3,0 2,0 1,0 0,7 1,1 1,8 0,7 1,1 1,6 0,7 1,3 0,0 La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ Wave Wave Wave 2

Key Radio Figures South - Audience Shares on ALL 18-44 Source: CIM Radio (07:00-19:00) 2016 - Wave 3 4% 9% 9% 5% 8% 24% 12% 11% 4% 14% 2017 - Wave 1 5% 9% 11% 6% 7% 21% 7% 8% 6%

23 Key Radio Figures South - Audience Shares on ALL Source: CIM Radio (07:00-19:00) Wave 3 4% 9% 9% 5% 8% 24% 12% 11% 4% 14% Wave 1 5% 9% 11% 6% 7% 21% 7% 8% 6% 20% Wave 2 5% 7% 12% 5% 8% 21% 11% 9% 5% 17% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie NRJ Fun Radio Other

Key Radio Figures South - Average C/GRP ( ) on ALL 18-44 Source: CIM Radio (07:00-19:00/Average Break) 600 500 482 517 400 403 300 200

24 Key Radio Figures South - Average C/GRP ( ) on ALL Source: CIM Radio (07:00-19:00/Average Break) La 1ère VivaCité Classic 21 Pure FM Bel-RTL Contact Nostalgie Fun NRJ Wave Wave Wave 2

25 Print Circulation CONNECTIONS 25

26 Key Print Figures - Newspapers circulation Source: CIM Press Brand Report Print Circulation: Number of copies sold/given on an average issue. Yearly delivery. Cim-authentified datas. Includes digital sales.

27 Key Print Figures - Newspapers Circulation (Paid + Free) Jun-16/May-17 (Source: CIM Press Brand Report / CIM Circulation) NORTH Circulation vs P-1 % Digital SOUTH Circulation vs P-1 % Digital Het Laatste Nieuws ,8% Sud Presse ,6% Het Nieuwsblad ,8% L'Avenir ,0% De Standaard ,1% Le Soir ,2% Het Belang van Limburg ,3% DH/Les Sports ,9% Gazet van Antwerpen ,8% La Libre Belgique ,4% De Morgen ,9% L'Echo ,8% De Tijd ,0% Grenz Echo ,1% Total North ,7% Total South ,7%

28 Key Print Figures - Magazines Circulation (Paid + Free) Jun-16/May-17 (Source: CIM Press Brand Report / CIM Circulation) Categories NL-speaking FR-speaking Both languages Circulation vs P-1 Circulation vs P-1 Circulation vs P-1 Television Women Business & News Generation (Youth/Senior) Men Lifestyle & Travel Build & Deco TOTAL

29 CONNECTIONS OOH ratings 29

Key OOH Figures - Panoramic & Classic billboards VRP s* per day (National) on ALL 18-54 Source: CIM OOH 2017-01 / * : Visibility adjusted Rating Point PBF - MOF Mega 16 BP - Grand Slam 1000 70 71

30 Key OOH Figures - Panoramic & Classic billboards VRP s* per day (National) on ALL Source: CIM OOH / * : Visibility adjusted Rating Point PBF - MOF Mega 16 BP - Grand Slam BP - Belgium JCD - Superstar National PBF - MOF Maxi Mix BP - Cover 600 PBF - MOF Super Mix BP - Access 500 PBF - MOF JCD - Prestige Senior PBF - MOF

Key OOH Figures - Street billboards VRP s* per day (National) on ALL 18-54 Source: CIM OOH 2017-01 / * : Visibility adjusted Rating Point JCD - Pure Booster 110

31 Key OOH Figures - Street billboards VRP s* per day (National) on ALL Source: CIM OOH / * : Visibility adjusted Rating Point JCD - Pure Booster 110 CCB - Adshel Maximum XXL 108 CCB - Adshel Maximum XL 102 JCD - Authentic Lady 97 JCD - Authentic Young 97 CCB - Adshel Optimum XL 90 JCD - Taste 88 JCD - Conso 26

32 Contact : vincent.pelerin@space.be 32

CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusJanuary2018

CONNECTIONS. MARKET PERFORMANCES BAROMETER StatusJanuary2018 1 CONNECTIONS MARKET PERFORMANCES BAROMETER StatusJanuary2018 2 Gross media investments evolution p.4 Key TV figures p.7 Top websites p.14 Key radio figures p.18 Print circulation p.25 OOH ratings p.29