79% OF NOTORIETY. 3 rd SAILING EVENT CREATED 40 YEARS AGO THE TOUR DE FRANCE ASSISTED VENDÉE GLOBE // ROUTE DU RHUM

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2 THE TOUR DE FRANCE A SAILING MONUMENT CREATED 40 YEARS AGO % OF NOTORIETY ASSISTED 3 rd SAILING EVENT VENDÉE GLOBE // ROUTE DU RHUM S o u r c e : F F V _ R e p u c o m 2013

3 A GREAT STATUT A UNIQUE LINE-UP OF TEAMS THE STRENGHT OF RECURRENCE THE MORE IMPORTANT ANNUAL SAILING EVENT CONSECRATION OF THE MOST MULTI - SKILLED SAILORS A UNIQUE FORMAT THAT GATHERS INSHORE AND OFFSHORE SAILORS 29 TEAMS 6 NATIONALITIES OFFSHORE RACING, J.O, MONDIAL MATCH RACING

4 A BREATHLESS SPORTIVE SCENARIO FONDATION FDJ - DES PIEDS ET DES MAINS 837 POINTS GENERAL RANKING WINNER BY YANMAR 8 POINTS ONLY TEAM LORINA MOJITO GOLFE DU MORBIHAN TEAM INSTALLUX ALUMINIUM HOMKIA / LES SABLES D OLONNE AGGLOMERATION GAP BETWEEN THE 2 nd AND 5th OF GENERAL RANKING YOUTH RANKING - BY FINAGAZ COMBATIVITY PRIZE - BY FINAGAZ AMATORS RANKING

5 THE TOUR DE FRANCE À LA VOILE UN UNIQUE ROADSHOW 3 WEEKS OF PARTY ANIMATIONS VILLAGE ADVETISING CARAVAN BEACHES ANIMATIONS 9 COASTAL CITIES 700m² ANIMATIONS AREA VISITORS A DAY DISTRIBUATED GOODIES DISTRIBUATED GOODIES

6 300m² VIP AREAS GUESTS 2 HELICOPTERS MORE THAN 60 SEA TRIPS EXCLUSIVES VIP ÉXPERIENCES

7 MEDIA COVERAGE

8 A GROWING MEDIA HYPE 42 DAYS IN FRANCE 81 MILLIONS CUMULATED VIEWERS TV COVERAGE X3 40h15 42h 29h45 25h10 19h 13h40 FAITHFUL PARTNERS 213 ACCREDITED JOURNALISTS (+40% vs 2016) CONNECTIONS TDF - TFV 99 MEDIA ON SITE TV COVERAGE TRENDS SINCE 6 YEARS Cycling Tour de France Source : NIELSEN SPORTS_2017

9 AN INTERNATIONAL DIFFUSION 190 COUNTRIES 38 DIFFUSORS Source : NIELSEN SPORTS_2017 TV COVERAGE 100 HOURS TV COVERAGE REFERENCE NETWORKS

10 NEWS COVERAGE PLURI MEDIAS RELEASES +34% vs MILLIONS CONTACTS +24% vs ,8 MILLIONS ADVERTISING VALORISATION +11% vs 2016 S o u r c e : A. S. O.

11 A LOCAL AND NATIONAL OFFICIAL PROMOTION PL AN * VALUATED +26% vs 2016 NATIONAL AND REGIONAL PRESS RELEASES 60 RADIO SPOTS NATIONAL AND REGIONAL WEB SITES S o u r c e : A. S. O. * H o r s r e t o m b é e s m é d i a s

12 CONQUEST OF NEW MEDIAS OFFICIAL WEBSITE * UNIQUE VISITORS +29% vs * PAGES VIEWS +10% vs 2016

13 SOCIAL MEDIAS FANS +27% VS (2017) (2016) (2015) VIDEOS VIEWS VIDEOS VIEWS +118% VS FOLLOWERS 8087(2017) 6 804(2016) A GROWING % VS 2016 COMMUNIT Y (2015) S o u r c e : A. S. O.

14 TEAMS MEDIA IMPACTS 2017 EX AMPLES

15 TEAMS SPONSORS MEDIA IMPACT EX AMPLES ON THE 2017 EDITION Sponsor TFV 2017 General ranking (29 Teams in Total) Details on the next 2 slides Advertising equivalent France TV Media Impact ( )** Advertising equivalent France News Cover ( )** Total advertising equivalent * TEAM LORINA GOLFE DU MORBIHAN TEAM TAHITI TEAM CHEMINEES POUJOULAT LORINA TAHITI 6th and 8th 2nd 9th 14th 504 k 236 k 114 k 21 k k k 802 k 118 k k k 916 k 139 k CHEMINEES POUJOULAT DUNKERQUE VOILE * Budget that should have invest the Sponsor in publicity to obtain an equivalent visibility in the Medias. SOURCE : NIELSON SPORTS 2017 KANTAR MEDIA : 01/01 to 03/09/2017 TEAM DUNKERQUE VOILE

16 T E A M S S P O N S O R S M E D I A I M P A C T E X A M P L E S O N T H E E D I T I O N TEAM LORINA - GOLFE DU MORBIHAN TEAM TAHITI TEAM CHEMINEES POUJOULAT TEAM DUNKERQUE VOILE Sponsor LORINA TAHITI CHEMINEES POUJOULAT DUNKERQUE VOILE TFV 2017 General ranking (29 Teams in Total) 6th and 8th 2nd 9th 14th Advertising equivalent Logo visibility Time on TV 486' 229' 94' 20' Advertising Equivalent * 504 k 236 k 114 k 21 k Boats Genoa / Main Sail / Floats / * Budget that should have invest the Sponsor in publicity to obtain an equivalent visibility in the Medias. Screan incrustrations Plume Clothing

17 T E A M S S P O N S O R S M E D I A I M P A C T E X A M P L E S O N T H E E D I T I O N TEAM LORINA - GOLFE DU MORBIHAN TEAM TAHITI TEAM CHEMINEES POUJOULAT TEAM DUNKERQUE VOILE Sponsor LORINA TAHITI CHEMINEES POUJOULAT DUNKERQUE VOILE TFV 2017 General ranking (29 Teams in Total) 6th and 8th 2nd 9th 14th Number of citations (press, radio, web, tv news) Number of citations 38 Millions 3,4 Millions 10,9 Millions Advertising Equivalent * k k 802 k 118 k * Budget that should have invest the Sponsor in publicity to obtain an equivalent visibility in the Medias. SOURCE : NIELSEN SPORTS KANTAR MEDIA : 01/01 au 03/09/2017

18 A NEW FORMAT FOR A NEW DEVELOPMENT STAGE FROM 2018

19 THE NEW FORMAT SANCTUARIZATION OF SPORT A SIGNIFICATIVE INVESTMENT : A NEW BRAND + YOUNG + MODERNE + DYNAMIC RELEASE AT THE PRESENTATION DECEMBER 2 A R.O.I. STRONGLY IMPROVED TV AND DIGITAL INVESTMENT PLAN TO SIGNIFICANTLY INCREASE THE R.O.I FOR STAKEHOLDERS (SPONSORS OF TEAMS, COMMUNITIES, PARTNERS... A MORE DENSE SPORTIVE FORMAT TO MAXIMIZE THE IMPACTS : 7 ACTS ( from july 06 to 22) DENSIFYING HISTORY MAXIMIZE THE BENEFITS 15 RACING DAYS (vs 18 in 2016) COASTAL RAIDS / NAUTICAL STADIUMS

20 A NEW SET UP 100% MOBILE & 100% SPORT MEDIA CENTER RACE CENTER TV PRODUCTION BIG SCREEN SPECTATORS ZONE VIP CLUB. The «Tourvoile» design is used here simply for work purposes, official new brand to be eased in December IN FRONT OF RACES

21 NEW BRAND RELEASE Salon nautique de Paris DECEMBER 2