SPONSORING UNDER THE POLE III

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SPONSORING UNDER THE POLE III 2017-2020 CONTACT Stéphane FRÉMOND Executive Director of UNDER THE POLE Telephone : +33 6 76 97 60 34

1 SPONSORING UNDER THE POLE III CONTACT Stéphane FRÉMOND Executive Director of UNDER THE POLE Telephone : stephane@underthepole.com UNDER THE POLE Expeditions rue des Senneurs, CONCARNEAU, France

MANIFESTO Gaining a better understanding of the oceans is one of the major challenges of the 21 st century, as it is only with a better understanding of their equilibrium that we will be able to face

2 MANIFESTO Gaining a better understanding of the oceans is one of the major challenges of the 21 st century, as it is only with a better understanding of their equilibrium that we will be able to face modern ecological and societal challenges. Between the 1950 s and the 1990 s, underwater and space exploration flourished, leading to the most ambitious projects : diving deep into the ocean and walking on the moon. I belong to a generation that has been nourished by the dreams of that time. After two polar expeditions, the 3 rd is world-wide : it is dedicated to the creation and testing of a light saturation diving system that is easy to operate at all latitudes, an underwater capsule intended to produce continuous immersions lasting up to several days. Thus, in his quest for knowledge, man will be able to immerse himself not only deep, but now for a long time. A new stage that will take us starting in 2020 to the ultimate submarine exploration vessel : a submarine worthy of the dreams of Jules Verne. Today, while the man prepares to go on Mars, the evolution of the diving techniques and the equipment used make it possible to imagine adventures that even Jacques Picard and Jacques-Yves Cousteau could not experiment. And when I see what you can discover during a dive, I cannot help but imagine what it would be like if you could stay in the depths for a long time. Since 2006, marked by my beginnings in the field of exploration and adventure alongside Jean-Louis Etienne, I devote myself fully to the exploration of oceans diving. I successfully led two Under The Pole expeditions, each of which was a pioneer. Large companies like Rolex, Clarins-Azzaro and Air Liquide already accompany us, our dedication to quality and our reliability are recognized by the French Ministry of Education, Higher Education and Research. This recognition and support has allowed us to start a new revolutionary project : Under The Pole III If the challenge of yesterday was to dive deep in the oceans, today, the challenge of human underwater exploration lies elsewhere : it lies in its ability to stay immersed for a long time, with the aim of discovering and understanding the oceans and the life that unfolds there. Faithful to our quest for and our pioneering spirit, this vision guides Under The Pole. Ghislain BARDOUT Director of the UNDER THE POLE expeditions 2

3 WHY SPONSOR UTP? UNDER THE POLE (UTP) is a brand that has proven itself. Already with three major pioneering Arctic expeditions whose images have traveled around the world, UTP is now recognized as a major player in the fields of exploration, education and the environment. MEDIA VISIBILITY SPONSORING: AN ALTERNATIVE AND PROFITABLE ADVERTISING SOLUTION A successful sponsoring campaign offers a visibility and a cost-effectiveness far superior to traditional advertising, as it connects your brand image to Under The Pole s. We brand our equipment with our sponsors logos (boat, clothing, diving gear), thus giving you a high visibility for every communication product related to the expeditions: press coverage, TV documentaries (with a worldwide diffusion), events, digital media. IMAGE BRAND TAKE ADVANTAGE OF YOUR ASSOCIATION WITH UNDER THE POLE S BRAND IMAGE Under The Pole expeditions are well-knowned by the press and the general public as innovative and modern scientific expeditions, specialists of the polar and underwater environments, and privileged witnesses of climate change. Supported by an engaged couple, the UTP expeditions were distinguished by an exceptional team spirit, despite a high workload, a difficult environment and promiscuity. PARTICIPATE IN THE EXPEDITION There are a lot of opportunities to engage your company and its partners in the expedition. It offers the possibility to federate your employees around an exciting project (internal communication). It is also possible to arrange a stay on our boat WHY during the expedition with your premium clients, partners or press. SUPPORT A CAUSE WORTH THE FIGHT Exploration and the human adventure are powerful levers, which allow to fascinate, to inspire and to sensitize a large public. UTP expeditions work around 4 axes: research & development, scientific studies, documentaries and educational programs. 3

FORECAST MEDIA DIFFUSION RADIO RELAYED BY WEB SOCIAL NETWORKS MAGAZINES PRESS TELEVISION 4 3 BOOKS EVENTS One book about UTP III 2017-2020 One book 10 ans d expéditions Under The Pole PROGRAMS CO2

4 FORECAST MEDIA DIFFUSION RADIO RELAYED BY WEB SOCIAL NETWORKS MAGAZINES PRESS TELEVISION 4 3 BOOKS EVENTS One book about UTP III One book 10 ans d expéditions Under The Pole PROGRAMS CO2 Mon Amour La Tête Au Carré (Radio France) Le Temps d Un Bivouac Nature à la Carte La Nouvelle Internationale (NOVA) vimeo.com/underthepole youtube.com/underthepole DAILY DOCUMENTARY PRIME TIME TV IN FRANCE STATES STEPS Canada REPORTS TV SHOWS Grand Journal 28 minutes DVDs A DVD box containing the documentaries of the expedition EXHIBITION An upscale interactive exhibition, conferences, participation in fairs & festivals... WEB DOCUMENTARY Short videos mounted aboard the WHY and broadcast on Vimeo to share the adventure live with our community. USA Mexique... Bibliothèque Médicis Comment ça va bien?... IMMERSIVE WEBSITE VIRTUEL REALITY 360 RELAYED BY 4

MEDIA BALANCE - OUR GUARANTEES IMPACT WEB TELEVISION RADIO 27 4 PRESS 110 109 EVENTS 40h OF RADIO 6 MILLION LISTENERS 6h D ANTENNE EPISODES OF 8 MINUTES Webdocumentary SOCIAL NETWORKS facebook.

5 MEDIA BALANCE - OUR GUARANTEES IMPACT WEB TELEVISION RADIO 27 4 PRESS EVENTS 40h OF RADIO 6 MILLION LISTENERS 6h D ANTENNE EPISODES OF 8 MINUTES Webdocumentary SOCIAL NETWORKS 487 PAGES EDITED 135 MAGAZINES 110 MILLION OF READERS HOURS OF TV DOCUMENTARIES 4x52 minutes 10x13 minutes 5x5 minutes sur France 2 MILLIONS OF VIEWERS 2 DVD BOX Broadcasts Fnac, Amazone... 2 EXHIBITIONS TRAVELING 3 BEAUTIFUL BOOKS Editions Chêne & Ulmer vimeo.com/underthepole youtube.com/underthepole Distributed in more than 150 TV SHOWS & NEWS French National Channels EVENTS COP21 National Conference on Sustainable Development Films festivals (more than 20 awards won in France and abroad) Books festivals (3 awards won) Many conferences... UTP is already 2 major polar expeditions in 2010 and 2014/2015, covered by the media worldwide. Full media report to our press officer Grégoire Chéron - Press Agency UTP : ZEPPELIN GEO ( - Sources : Publicis ACPM, Médiamétrie April/June

6 BUDGET & COUNTERPARTS GOLD Partner AZZARO ROLEX SUBMARINE CAPSULE SILVER Partner BORDIER & CIE, BANQUIERS PRIVÉS BRONZE Partner 2 Logos "WHY" SCHOONER 2 Sails FONDATION AIR LIQUIDE HONDA FRISQUET he graph below shows the main visibility areas according to the level of sponsorship. Deck Boom Hull CLOTHING Layers 1, 2 & 3* Spacesuit OTHERS Website & Newsletter Documentary Books Conferences & Exhibitions Posters, press kit & Releases "WHY" SCHOONER 1 Sail Deck Boom CLOTHING Layers 2 & 3* OTHERS Website & Newsletter Documentary Books Conferences & Exhibitions Posters "WHY" SCHOONER 1 Sail Deck Boom OTHERS Website & Newsletter Documentary Books Conferences & Exhibitions Posters CLOTHING Layer 3* It is indicative and can be modulated to best meet the needs of partners. In addition to visibility, each level of sponsorship corresponds to: Marketing and advertising rights A photo and video image bank Event possibilities (press, PR, VIP...) Layers* WT/year WT/year WT/year 1 / Jackets of shift 2 / Down jackets, parkas 3 / Sweats, T-shirts, softshell DECREASING VISIBILITY OF LOGOS Size Number Position... 6

7 EXAMPLES OF MARKINGS GOLD PARTNER "YOUR BRAND" 7

8 EXAMPLES OF MARKINGS THE CAPSULE OFFICIALS CLOTHINGS 8

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