OUR MANIFESTO MAKE ART ACCESSIBLE TO EVERYBODY DARE TO LIBERATE ART

Transcription

1

2 OUR MANIFESTO MAKE ART ACCESSIBLE TO EVERYBODY Because Art is universal and should be loved without limitations. To begin to appreciate Art it s to have the opportunity to exhibit ones first artwork at home, to make a choice and share its emotion with others. Art can become a part of one s daily life. Buying Art today is the best way to encourage artists to live from their passion. DARE TO LIBERATE ART

3 HISTORY OF OUR PASSION September 2001, Aix en Provence. Two art lovers decided to leave their managing positions in an international company to follow their passions and finally make contemporary art more accessible. Under the shade of Cezanne s dearly cherished Sainte-Victoire, the partners opened the first Carré d artistes Contemporary Art gallery on the old streets of Aix-en-Provence. Encouraged by their audience s enthusiasm, the brand grew rapidly and today has more than thirty galleries in France and abroad. Carré d artistes works to adorn the walls with one-of-a-kind and contemporary artworks that accompany its clients through the important moments in their life. DEMOCRATIZE CONTEMPORARY ART The largest international network of contemporary art galleries " Democratize contemporary art & Support the artists Stéphanie Tosi, co-founder and CEO of Carré d artistes How did the Carré d artistes adventure begin? As a little girl, I was passionate about art and I took evening classes at the Fine Arts Academy. While still devoting myself to my passion, I attended business school and, after several years as Sales Director in an international company, decided to create Carré d artistes with a partner. What motivated your decision? Contemporary art was seen as inaccessible, unfairly reserved for the privileged few. We wanted an bold and generous concept that directly connects the artist to their audience in order to encourage an immediate link between the two, allowing art to become accessible to as many collectors as possible. What kind of art do you offer? Art and the expression of it is our priority. That is why our artists have freedom when selecting their techniques and mediums. An artistic committee carefully selects the artists and follows them through their exhibitions. Witnessing their evolution remains my greatest pleasure, as many artists that started with us shine today on the international stage. 39 GALLERIES 12 COUNTRIES 3 CONTINENTS Paris Berlin Köln Shanghai Seoul Strasbourg Barcelona Beirut Lille Madrid New York Philadelphia Marseilles Aix-en-Provence Sedona Milan Rome Amsterdam Bordeaux The Hague Kuwait City Toulouse Mexico city Istanbul Moscow Lyon

4 SUPPORT THE ARTISTS: 1 ST INTERNATIONAL PROMOTER OF ART THE POWER OF OUR UNIQUE CONCEPT CARRÉ D ARTISTES IS REVEALING TALENTS CORE OFFER: SIMPLE AND CLEAR One price per size Between 11 and 15 artists per gallery Representing 600 artists carefully selected for their originality Artistic Board dedicated to discovering talented artists and aiding them in presenting their best work to the public Creating an opportunity for artists to develop their visibility and to share their artistic process Affordable prices Original & One-of-a-kind artworks 36x36 cm 25x25 cm Monthly Switch of one artist 13x13 cm 19x19 cm

5 THE EVOLUTION OF OUR UNIQUE CONCEPT THE EVOLUTION OF OUR UNIQUE CONCEPT Introduction of large sized artworks With successfull artists first tried out in small format galleries Encouragement given through events like open studios Ability to innovate with new segments of art Launching new artists in Sculpture & Art objects Providing our current artists the opportunity to express themselves through a new medium

6 OUR FIRST FLAGSHIP: THE GALLERIES

7 OUR FIRST FLAGSHIP: THE GALLERIES

8 OUR BRAND ACTIVATION OUR BRAND VISIBILITY

9 BENEFIT FROM OUR SUCCESSFUL EXPERIENCE BECOME A GALLERY OWNER WITH CARRÉ D ARTISTES Gallery management Our own 19 galleries for 16 years: France/USA/Spain Our franchise network for 8 years Feel confident in joining the Carré d artistes network because we prove our success through 3 main key levers Brand power Artist management Unique know how in the selection of artwork for an artist s portfolio by offering direction and coaching High quality control : artist guidelines Ability and speed in adapting to local specifications Strong visual identity The «French» touch, a guarantee of success and credibility in the promotion of Art&Culture Partner profile - Business-oriented: sales and management - Entrepreneurial spirit - Affinity for Culture, Art and Decoration - Local networking Key management points -Low investment in gallery layout - Consignment system: no stock investment and easy cost management % turnover growth per year - Freedom on consumer price policy

10 CONDITIONS OF ELIGIBILITY TO JOIN US CARRÉ D ARTISTES SUPPORTS YOUR PROJECT Implementation criteria Capitals and big cities High traffic, touristic areas: N 1 or N 1 bis streets fashion, decoration, lifestyle retail zone Surface area of at least 75 sqm (without storehouse) Storefront of 4-6 meters Financial conditions 7 year Franchise contract Entrance fees: Royalties: 7% Security deposit: Minimum personal contribution: Assistance in finding premises Help to create a business plan Assistance in opening premises: merchandising plan, management and sales training, management tools Commercial follow up 2 visits per year 1 yearly international meeting Support from headquarter teams (sales, artistic, marketing) marketing animation

11 CONTACT