Communication and social aspects in D&WM program
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1 Communication and social aspects in D&WM program Tanja Perko Nuclear Science and Technology Studies Institute for Environment, Health and Safety JRC - Summer School; Ispra, 14. Sept SCK CEN Academy
2 Belgian nuclear research centre SCK CEN s experience R&D Waste and disposal HADES
3 Belgian nuclear research centre SCK CEN s experience R&D Waste and disposal HADES Decommissioning of BR3 PWR + other smaller decommissioning projects: 1987 was decided to proceed with final shut down (end of license) In 1989 this project was selected as one of four European pilot projects SCK CEN succeeded in developing the best approaches for the optimisation of dismantling for decontamination techniques for the decommissioning processes in general
4 Belgian nuclear research centre Programme on Integration of Social Aspects into nuclear research What is risk? What risk is acceptable? What are the ethical implications of problem framing and problem solving? What is the normative basis for participation? How can participation be (successfully) put into practice? How and what do we communicate? What is the role of the scientist? How is science policy made?
5 I am a social and political scientist PhD: Risk communication and Perception in nuclear emergency Ex Journalist Practice Head of PR at Ministry of defense Researcher at SCK CEN and University of Antwerp Research FP7 Project coordinator, consultant, advisor Application
6 I am a firefighter CBRN specialisation specialisation
7 Learning objectives of this lecture To learn about complexity of communication in a crisis. To know what and how to communicate in a peacetime
8 Belgian reactor in decommissioning (BR3), 27 th of Nov a.m. = Coffee time
9 Belgian reactor in decommissioning BR3, 27 th of Nov Evacuation of people in BR3 due to a fire alarm Origin of the fire spotted (vacuum cleaner in the reactor) ~11.00 Fire under the control ~ End of the intervention No danger to public or environment Emergency plan was not activated
10 Belgian reactor in decommissioning BR3, 27 th of Nov Evacuation of people in BR3 due to a fire alarm Origin of the fire spotted (vacuum cleaner in the reactor) ~11.00 Fire under the control ~ End of the intervention No danger to public or environment Emergency plan was not activated Do we have to communicate in such an event?
11 We are communicating! You are one among many communicators in such an event.
12 Belgian reactor in decommissioning BR3, 27 th of Nov Evacuation of people in BR3 due to a fire alarm Origin of the fire spotted (vacuum cleaner in the reactor) ~11.00 Fire under the control ~ End of the intervention More than 1000 communicators No danger to public or environment were involved Emergency plan was not activated At the place: Company fire fighters, 11(23) Guards, 4 Nuclear emergency experts (different disciplines), 17 Local fire fighters (16) Police, inspectors (6) X Local population, employees, visitors, students, other companies MEDIA SCK CEN Academy
13 Communication Between emergency actors and affected stakeholders Companies at the domain (VITO, BELGOPROCES Authorities (Local, Provincial, Federal) Municipal government (mayor ) Police No need to be concerned about a small fire at the dismantled BR3 reactor. There is no radiological risks for habitants. (Municipality) Radio 2 journalist call Municipality at 10.50
14 Communication Between emergency actors and affected stakeholders Companies at the domain (VITO, BELGOPROCES Authorities (Local, Provincial, Federal) Municipal government (mayor ) Police One message may voices No needs to be concerned about a small fire at the dismantled BR3 reactor. There is no radiological risks for habitants. (Municipality) Radio 2 journalist call Municipality at 10.50
15 Internal comm. Small fire in BR3 on 27 th of November SCK-CEN confirms small fire dismantled reactor SCK-CEN fire brigade and the one from Mol extinguished No-one hurt cause investigated No radiological impact measurements normal More information BR3 information
16 Internal comm. Small fire in BR3 on 27 th of November - Timing (don t wait for more information and translations) SCK-CEN confirms small fire dismantled reactor - First communicate internally (Exceptions are possible; e.g. mayor) - Design your messages (E.g. small fire) SCK-CEN fire brigade and the one from Mol extinguished No-one hurt cause investigated - Share general context information (It has to be prepared in advance) No radiological impact measurements normal - Roles and responsibilities have to be known and trained More information BR3 information
17 Dissemination of information SCK-CEN Internet page Contact for press is a trained employee (not PR) External communication Mass media Informed civil society (MONA, STORA)
18 Dissemination of information - Use web page: it is your gateway to public(s). Internet page - Roles and responsibilities have to be known and trained. - Give the face and voice to the event. Contact for press is trained employee (not PR) SCK CEN Academy External communication Mass media Informed civil society (MONA, STORA)
19 In electronic media Fire in a dismantled reactor in Mol extinguished (published at 12.25) Research center quickly under control, extinguished company fire fighters no danger for environment cause not known Highly radioactive elements have disappeared long ago only concrete History of the BR3 reactor SCK CEN Academy Highly radioactive elements have disappeared long time ago only concrete
20 In electronic media Fire in a dismantled reactor in Mol extinguished (published at 12.25) - Distribute the same information (int. ext.), - Repeat your messages to press Research center quickly under control, extinguished company fire fighters no danger for environment cause not known Highly radioactive elements have disappeared long ago only concrete - Make trained person(s) available for statements (language) History of the BR3 reactor SCK CEN Academy Highly radioactive elements have disappeared long time ago only concrete
21 Mass media - You have to start communicating with the media, don t wait to be asked - Make visual information available - Communicate to a press agency Wrong photo
22 International public - Make information available in Eng. - Media like conflicting information be prepared - Always communicate cause of the accident (known-unknown) and danger-safe - Follow social media SCK CEN Academy - Use social media
23 New media communication Small fire in the building of BR3 extinguished. There is no radiological risks for environment. (SCK-CEN)
24 New media communication - Use new media to transmit your messages - Make rules for all emergency actors in advance (e.g. You are not allowed to take photos) Small fire in the building of BR3 extinguished. There is no radiological risks for environment. (SCK-CEN)
25 Radiological risks are newsworthy: Fire in a dismantled reactor vs. fire in a warehouse HET NIEUWS UITUWSTREEK: Kempen, 28 November, 2014 SCK CEN Academy
26 - Local media report more in-depth thus share your messages broader. - Health and safety of employees is for the local media crucial (they are often local residents) - Thank to all involved services for a good work Local media 2014,Gazet van Antwerpen : 28 November, 2014; p. 8
27 Crisis Communication vs. Risk Communication In an emergency the message aims at convincing people to behave in a specific way. the message might be simple and unambiguous (even in emergency, there is a need for public engagement) In non-emergency it presents various options for action with a list of pros and cons. in the case of long-term health effects of a certain activity, the pros and cons of alternatives may be presented in a balanced and nuanced way to leave more room for the decisions of recipients. (Nihlén Fahlquist and Roeser 2011; Roeser and Nihlén Fahlquist, 2013)
28 Phases of Risk Communication (Leiss and Powell, 2004) Risk communication was seen as: 1. A form of education whereby the public should be informed about risk estimates.
29 Phases of Risk Communication (Leiss and Powell, 2004) Risk communication was seen as: 1. A form of education whereby the public should be informed about risk estimates. 2. A marketing practice with the aim to persuade people to adopt a certain message.
30 Phases of Risk Communication (Leiss and Powell, 2004) Risk communication was seen as: 1. A form of education whereby the public should be informed about risk estimates. 2. A marketing practice with the aim to persuade people to adopt a certain message. 3. A participatory practice with which the gap between experts and lay people can be bridged (Renn, 2008) Trust plays an important role in bridging this gap and making risk communication effective (e.g. Persensky et al. 2004) Trust is a moral emotion that requires trustworthiness and ethically responsible risk communication (care, empathy and respect). (Nihlén Fahlquista & Roesera, 2014)
31 What influences peoples trust? hhh Honesty, openness 15-20% Dedication, commitment 15-20% Empathy and caring 50 % Competence, expertise 15-20% Renn & Levine, 1991
32 How to build trust in D and waste management? Select people to communicate that are close (living in area, use same language ) Train experts to communicate Don t change the communicators during key processes they have to be recognized Listen to people s concerns Resolve people s concern (adopt process to people) Admit uncertainties, problems Develop responsible relationship, trust. Additional reading: Sjöberg L. Local acceptance of a high-level nuclear waste repository. Risk Analysis Jun;24(3): Renn O. The role of stakeholder involvement in risk communication. Atw- International Journal for Nuclear Power Oct;49(10):602-+.
33 Tell people clearly what you are doing; when you will do it; when decisions will be taken and the level of public involvement. If you don t know these things, let people know this too. (There is a risk that people think things are happening but are covered in secrecy or that they are being excluded.) Make a communication plan
34 Communication plan ties in with clarity over roles and responsibilities Before decommissioning: What do we mean by decommissioning? When does decommissioning happen? What is not decommissioning? What are principles for successful decommissioning? What are pre-conditions for successful decommissioning? Working with locals, NGOs
35 What do we communicate? The nature of the decommissioning or waste management. Different options and solutions. Impacts/risks/benefits that a selected option might have on the community. Risks to human health and the environment
36 Many communication channels Personal communication: Open-door days Excursions Media: TV Radio Newspapers Web page New media: Facebook Twitter other social networking
37 Communication Communication about decommissioning and waste management RISK COMMUNICATION LONG TERM COMMUNICATION = STAKEHOLDER INVOLVEMENT
38 Levels of involvement Depending on the main objectives
39 Some societal constraints for stakeholders involvement Complexity of procedures for involvement Changing positions within one group Lack of funding sources to undertake involvement Information overload Negative experience with stakeholder involvement Lack of use of independent facilitation Lack of motivation to participate in the process Unrealistic expectations Lack of continuous stakeholder involvement and communication. Lack of balance between transparency and security (More in details in: IAEA; CIDER project documents)
40 Suggested literature Low-and-Intermediate-Level-Waste-Repositories-Socioeconomic- Aspects-and-Public-Involvement Stakeholder-Involvement-in-Nuclear-Issues Stakeholder Involvement in Decommissioning Nuclear Facilities, International Lessons An Overview of Stakeholder Involvement in Decommissioning Stakeholder Involvement in the Lifecycle of Nuclear Facilities (More in details in: IAEA; CIDER project documents)
41 What I would like you to take home from this presentation Be prepared for a crisis communication. Successful risk communication = stakeholder engagement. Enjoy your communication
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