Grow your business with the 100 Day Goal technique

Transcription

1 Grow your business with the 100 Day Goal technique Julia Bickerstaff, Founder The Business Bakery #QBConnect WiFi: QBConnect Password not required

2 Today s speaker Julia Bickerstaff Founder: The Business Bakery Business author, writer, speaker, thinker and mentor. Appears regularly on TV shows such as Channel 7's KochiesBusiness Builders and ABCs news 24. Previously a partner at global advisory firm Deloitte. 2 #QBConnect

3 The problem: Growing your business while also managing the day to day

4 What happens to selling when we get busy? Sales is the first thing dropped when we get busy Get the balance right between doing the work, doing the admin and doing the selling KEY TAKEAWAY: See for yourself: keep a product/selling/admin timesheet 4 #QBConnect

5 Why good intentions fail 5 #QBConnect

6 Why good intentions fail KEY TAKEAWAY: See for yourself: Eisenhower-box your day. 6 #QBConnect

7 It s amazing how many things busy people are doing that never will be missed - Peter Drucker

8 The 100 Day Goal Philosophy: Making the not-urgents, urgent

9 Pick a goal. Work towards it, a little, every day.

10 What we do every day matters more than what we do once in a while - Gretchen Ruben

11 The 100 Day Goal How-To

12 The 100 day goal elements 1. The science of 100 days 2. How to set your goal 3. The concept of microactions 4. How to find your microactions 5. How to work on your 100 day goal every day KEY TAKEAWAY: Handy PDF Guide to the 100 Day Goal available at 100DayGoal.com.au/Quickbooks 12 #QBConnect

13 1. The science of 100 days Long enough to achieve multiple results Long enough to defeat the planning fallacy Short enough to beat procrastination Short enough to accept the concept of every day 13 #QBConnect

14 2. How to set your goal: Pick a theme Hard (difficult, uncomfortable) Important Priority (it should be, but it hasn t been) Pressing (the nagging voice in the back of your head) Out of the ordinary (for you) 14 #QBConnect

15 2. How to set your goal: Pick the magnitude KEY TAKEAWAY: Use the Good, Great, Awesome goal technique 15 #QBConnect

16 3. The concept of microaction Micro: Action: *Very small *Movement towards your goal *Motion v Action 16 #QBConnect

17 4. How to find your microactions The benefits of a long list Good for creativity and unlocking subconscious brain power Activates RAS Saves on decision making/willpower muscle How to create your long list One big brain dump PatQs, projects, questions 17 #QBConnect

18 4. Paths, projects, questions What pathswill take me to my goal? What projects fit under those paths? What questions do I have about those projects? 18 #QBConnect

19 Example: Sales goal: Win ten new $5k+ projects What pathswill take me to my goal? 1. Marketing online existing services to new customers 2. Marketing offline existing services to new customers 3. Marketing new services to existing customers What projects fit under those paths? What questions do I have about those projects? 19 #QBConnect

20 Example (cont): Sales goal: Win ten new $5k+ projects What projects fit under my paths? 1. Marketing online existing services to new customers Facebook advertising Video content series Working with influencers 2. Marketing offline existing services to new customers Event series Referral program for existing customers Targeting program 3. Marketing new services to existing customers Create new services newsletters Loyalty scheme 20 #QBConnect

21 Example (cont): Sales goal: Win ten new $5k+ projects What questionsdo I have for my projects? 1. Marketing offline existing services to new customers Events program What is the hook for the event? How many events? Invite copy? Who to target Required ROI? Timeframe? Referral program How much should referral bonus be? What agreements do we need in place? Which clients should we offer recruit? KEY TAKEAWAY: Your Microactionsladder back to your goal via questions, projects and paths. That s what makes them ACTION 21 #QBConnect

22 Give me six hours to chop down a tree and I will spend the first four sharpening the axe. - Abraham Lincoln KEY TAKEAWAY: Make the time to create a robust list of Microactions

23 Ready to Start the 100 Day Goal

24 The essentials Goal List of Microactions Do between 1-3 a day 24 #QBConnect

25 How to Work on your Goal EVERY DAY

26 Every Day Motivation

27 People often say that motivation doesn t last. Well neither does bathing that s why we recommend it daily -Zig Ziglar

28 Motivation Why motivation trumps willpower Dopamine reward system 28 #QBConnect

29 Practical ways to activate your dopamine reward system Daily focus on your goal: Write + speak your goal daily Daily focus on your progress: Goal tracker 100 Day Goal inspiration board Smile file Stories of other people s success 29 #QBConnect

30 Every Day Willpower

31 Willpower isn t something that gets handed out to some and not to others. It is a skill you can develop through understanding and practice - Gillian Riley

32 Work with your willpower Preserve your willpower Limit decisions, decide your Microactions the night before Work with your willpower Willpower is stronger in the morning Easier to finish than it is to start Build your willpower Willpower is like a muscle: The more you train it. The stronger it gets. Sweets in the Jar 32 #QBConnect

33 Now to Start

34 Now: Spend the weekend picking a goal HIPPO, GGA Spend Mon-Thurs creating your Microaction list Lots of good project ideas from this conference Start the 100 Days on 1 June, finish 8 September Brain bias towards particular starting dates Commit to daily What am I doing for every day motivation? What am I doing for every day willpower? Download the 100 Day Goal guide PDF 100DayGoal.com.au/Quickbooks 34 #QBConnect

35 Questions?

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