Webinar Revenue Roadmap

Transcription

1 ProfitSeduction.com presents PROFIT BONUS: Webinar Revenue Roadmap Easy to Follow Profit Calendar for your First (or next!) Profitable Webinar Launch! By Rob Schultz creator of Profit Seduction 2017 Rob Schultz all rights reserved

2 The Scoop on Rob Schultz What if the key to creating your own game-changing rush of revenue wasn't about tricks, tactics, or tools. But about activating powerful hidden emotional profit triggers already inside your ideal clients? So they want you like crazy? And buy like crazy? THAT'S your million dollar turnaround! And that's exactly what ROB SCHULTZ does for entrepreneurs and business owners worldwide. Rob's powerful Profit Seduction Process guides clients to skyrocket their profits through magnetic messaging and insanely ingenious promotion and launch strategies. That deliver unprecedented bottom line results. Rob has crafted powerful marketing messages and campaigns for some of the biggest names in online marketing: Including Suzanne Evans, Adam Urbanski, Milana Leshinsky, Melanie Benson Strick, and Michael Port. He's spoken all over the country at conferences like the Colorado Independent Publisher's Association. The Career Management Alliance. At events like Speaker's Summit, and the 10K Club Income Acceleration Intensive. He's even taken the main stage (twice!) at Suzanne Evans' industry-leading Be the Change Event. When you get out in front of what your prospects are already rushing towards they rush towards you. And that is exactly what Rob Schultz is here to help us do. Discover Rob s spellbinding story, along with powerful tips to skyrocket your business at ProfitSeduction.com. What if you could get your hands on 21 powerful keys to eliminate most client objections before you begin. By helping you discover where to find the prospects who not only want to work with you. But are ready and willing to pay what YOU want to be paid! It s not a dream... in fact you can get started now at: ProfitSeduction.com/start-here/

3 The Seductive Launch Map You ve Been Searching For! Crafting and scheduling a powerful Webinar Launch that brings in the revenue you yearn for is no longer a mystery! You know that crafting a powerful, seductive webinar product launch can be the gateway to the big time payday that changes everything. The problem is, it can feel like a real uphill climb: What s do you need to send? When should you schedule them? And what needs to be in them for maximum profits? How long should your launch be? And what are the keys to maxing out your revenue without taxing your sanity? Well, we ve got the answers! Here is the exact webinar launch schedule that has created a profit revolution in my business! And can do the exact same thing for you! Because in this Seductive Webinar Revenue Roadmap, you will discover the crucial details to move you beyond analysis paralysis. And successfully launch the products your market is thirsty for! And deliver the revenue you yearn for! Because just minutes from now, you ll know exactly which s to send. When to send them. And what should be in them. Yep, your road to profit just got a lot easier. And I can t wait to see the impact this Seductive Webinar Revenue Roadmap has on your business and your success! The Featured Launch Map is for Our Webinar Launch Sequence This sequence also works for livestream launches. And is used when you are positioning a free webinar as the gateway to a product offer. The webinar provides valuable content and then pivots to the program offer. And the follow-up sequence for the webinar encourages added sign-ups Robert Schultz. All rights reserved!3

4 If you re interested in more in-depth keys and secrets for webinar launches, take a look at Webinar Seduction at WebinarSeduction.com. The overall strategy is simple: The webinar positions you as an expert, delivers value, and creates your initial rush of sales / clients. Your LIVE Encore Webinars (one or more) maximize your profits because more people buy off of a live webinar than a replay or an automated webinar. Your follow-up sequence offers bonus incentives and deadlines to encourage even more enrollments. Why deadlines and incentives? It s simple: People respond to them (it s human nature). So rather than just pummel your list with follow up s, our goal is to offer multiple incentives and deadlines that create the rush of desire and urgency that prompts more people to invest. How it s organized: First we will layout the s to send, including what needs to be in each one. Then you ll discover a full on launch calendar so you can get a clear idea how this all plays out at a glance. Tell me about those Yellow Boxes! The yellow boxes in in the the layout and calendar indicate your Revenue Rockets: Those are are the the s that are are the the most likely to to bring in in additional sales. While people will will sign up up during your webinar, you you can can double (or (or sometimes even triple) your enrollments and profits when you you send out out these powerful action-inducing s. Your own schedule will vary: Your own webinar launch schedule will vary, depending on the day of your webinar, the day your cart closes, how many Encores you run, and other variables. Sound good? Let s get to it! Robert Schultz. All rights reserved!4

5 Webinar Series Sequence Let s start by looking at the s to send, mapped out day-by-day: 1 #1: First Webinar Announcement The first goes out announcing your webinar along with the URL for your followers to sign up. 5 #2: Mention Webinar in ezine I love making the second a combined ezine + webinar announcement. To mix in some content along with your promotion. 7 #3: of Webinar Be sure to send this out the day of the webinar. I find as many as 40% of your total sign-ups come the day of the webinar so be sure you send this out! 9 #4: Webinar Encore Announce Because live webinars always convert better than recordings, I schedule a live encore presentation a few days after the premiere webinar. This goes out to everyone who did not sign up for the original webinar. And of course you send a notification to everyone who did signup for the original webinar; 12 #5: 72-Hour Viewing Begins One or two days after my encore, I make my webinar available, on demand, for a 72-hour viewing period. This goes out on the morning the viewing period begins. 14 #6 : 72-Hour Viewing Ends Tonight This goes out on the day the viewing period ends, letting them know if they don t view the webinar recording by midnight, they will miss out on it forever. 15 #7: Product Announcement to Entire List After the viewing period ends, I then send an announcing the product my webinar was promoting to my entire list Robert Schultz. All rights reserved!5

6 17 #8: Course: Questions & Answers After introducing your course to your entire list, people are going to have questions. So the following day you send a Q&A / Frequently Asked Questions to so you can respond to some of the questions you know they will have before they buy. It s a great opportunity not only to put their mind at ease, but restate the value of your offer and convert a few more sales. 20 #9: Early Bonuses Expire Tonight A great deadline that encourages sales is to have a bonus or two that is only available to those who sign up by a certain date. Send this out early in the day, letting your followers know these time sensitive bonuses go away at midnight #10: 48-Hour Bonus Begins #11: 48-Hour Bonus Ends Adding a seductive bonus or two to your product for 48 hours only is a great way to create conversions. These bonuses are offered to everyone who buys your offering within that 48-hour interval. So you send 2 s: One on the day the offer opens, and on the next day when it concludes. And of course: You send an to everyone who has already purchased, letting them know they will receive the bonuses as well. 26 #12: Early Bird Rate Expires Cart Closes Tomorrow! Another way you move move people to a decision is to: Announce a price increase deadline or remove your most affordable payment plan. The impact of losing a price advantage often moves new prospects to buy. You can also increase the urgency by letting them know the chance to signup ends tomorrow! 28 #13: Last Chance! Course Starts Tonight! And a 2nd one on the day of the deadline. Yes, lots of people wait to the last day to buy. So yes, this is necessary. I usually have anywhere from 15% to a high of 40% of my orders come on the final day Robert Schultz. All rights reserved!6

7 Webinar Options Once you have the basic flow down, here are additional s / events you can add to your launch to create even more conversions and profits! #1 Add Additional Webinar Encores to Your Schedule Since LIVE Encores convert at a much higher rate than your replay, you may want to add one or even two additional LIVE Encores to your schedule. I have had as many as 4 LIVE Encores in a launch, with multiple sales for each encore. #2 Add a 24-Hour Bonus Promo to Your Schedule This is a 24-Hour version of the 48-Hour Bonus mentioned previously. Where you introduce an added bonus for everyone who buys within the next 24 Hours. As with the 48-Hour Bonus, you want to send an to everyone who has already purchased, assuring them they get the bonuses Robert Schultz. All rights reserved!7

8 ProductSeduction.com Calendar: Webinar Launch Schedule This is an example calendar only. Because of weekends, the exact timings of the s may differ slightly from the preceding schedule Encore Webinar Webinar #1 Q&A Hour On-Demand Viewing Period Early pricing expires Cart Closes Robert Schultz. All rights reserved!8

9 Now it s your turn! This is an example calendar only. Because of weekends, the exact timings of the s may differ slightly from the preceding schedule. Sometimes the scariest part of a launch is starting to plan it out. But it can also be the most exciting because you realize: You re actually doing it! The good news is nothing is cast in stone. All of my launch schedules have changed - some a little bit, some quite a bit - from the first version. But if you never get started, you will never do it and never profit. So hare are a few simple steps: Print out a blank calendar page Yep on paper. I m serious! There s no law that says you have to do this on some crazy complicated scheduling software. Last I checked, pencil and paper still works fine. And it often works better because it s less intimidating and there s no learning curve. Pencil your schedule in first I usually start with my first webinar date and then schedule backwards for my webinar s and forwards for my Encore and follow-up s. You can always erase and change things. And because you have the schedule in the Bonus Report as a guide, you will be surprised how fast it goes! If you re a digital die-hard feel free to use software I ve scheduled my own launches and this of multi-million dollar entrepreneurs on something as simple as my Google calendar. What every gets the job done, that actually gets you started, that you will actually do is the one you want to use! Now go ahead and get it done! Robert Schultz. All rights reserved!9

10 What the big players and your colleagues are saying about Rob Schultz: Michael Port says: "Rob is someone to watch..." Rob is someone to watch because he literally... like almost nobody I have ever worked with... delivered on every single thing he promised, with such professionalism that sometimes I was surprised. Honestly. The viral video Rob created for us -- called Entrepreneur Idol helped Book Yourself Solid remain one of the bestselling marketing books in the country. So, you can understand why I'm a big fan of Rob. Creativity is clever. When you can combine it with marketing savvy it's productive. When you can deliver on your promises you change the world. Rob can do all three... Michael Port Author of Book Yourself Solid & The Think Big Manifesto MichaelPort.com Within the first 30 days... I closed $35,000 in sales!" Within the first 30 days of working with Rob, I closed $35,000 in sales as a result of the branding message he developed for me. Rob gave me the 3 lines that communicated exactly what I do and the results my clients would gain. The brand theme that Rob created for my sponsorship has resulted in 120 warm leads, 3 new clients and far more to come. Thank you Rob! Jane M. Powers JaneMPowers.com Robert Schultz. All rights reserved!10

11 Rob... helped me pull in over $10,000 in just a few hours! Rob is one of the secrets to my recent success. In my very first high-end coaching launch, Rob's strategies helped me pull in over $10,000 in just a few hours. Later, his seductive ideas helped me enroll as many as 11 new clients in just a few days' time. Rob's genius for marketing psychology is positively uncanny. You can't put a value on the level of confidence his one-of-kind strategies provide. Rob, I can't thank you enough. You are magic!" Ann Convery AnnConvery.com Doubled my conversion rate on sales... Rob not only helped me double my conversion rate on sales. But I now have a very clear and doable annual marketing plan I can repeat, year after year. That will grow, year after year. My goal is to take my business to a million dollars a year and beyond. And because of Rob's help, I know I will get there! Susan Gregory Daniel-Fast.com Milana Leshinsky says: "What's so amazing about Rob..." What's so amazing about Rob is he knows the marketing game as well as the video game. Because you can t just throw any old thing up on the web and expect it to stick. Rob can help you come up with ideas that will make your marketing stand out. He can help you choose the right strategy so your content will be magnetic time after time. If you want to learn the mechanics, hire a college kid or go to elance. What Rob helps you do is create great marketing that Robert Schultz. All rights reserved!11

12 reflects the unique business identity your target customers instantly respond to. And that is the name of the game. Milana Leshinsky Milana.com It s been years since I have been this profitable Before working with Rob, I never considered doing more than consulting and working from my office. I didn't really know how to think bigger. But now, as the Midlife Miracle Mentor, my possibilities for growth and income are endless! And as Rob continues to feed me amazing idea after amazing idea, I see ways I can make this bigger profit picture a reality right now. My finances have completely changed in the last 2 months because of working with you! It s been years since I have been this profitable. Thank you! Brenda Sahlin The Midlife Miracle Mentor MidlifeMiracleMentor.com Robert Schultz. All rights reserved!12