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Christian Elliott
5 years ago
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Hi there! It s Maria, Here s a little PDF support document you can use to help you master my Instant Video Expert formula. This document is a little unique, though.

1 Hi there! It s Maria, Here s a little PDF support document you can use to help you master my Instant Video Expert formula. This document is a little unique, though. Not only is it a printed reference for the formula, but it s ALSO a sample script that actually FOLLOWS the formula. That way, you can study it, model it, and even use yourself if you re stuck! That s right! If you don t want to create your first how-to video from scratch, you can simply use and follow this script, word for word. You have my permission to teach people my Instant Video Expert formula yourself (as long as you give me credit). I ve even written a custom introduction you can use to personalize this script, and you can just simply read it into the camera. That way, there s nothing holding you back confidence comes with practice. So the best way to get started making killer converting videos is to just get started! And using my script will work just as well as one you would create yourself, even if you re a BEGINNER at video. You ll see in time that it s NOT about being an expert BEFORE you film your videos. You become SEEN as the expert on the topic simply by CREATING and SHARING your videos. Pretty cool, right? Let s get started! -----SAMPLE VIDEO SCRIPT BELOW----- Hello! My name is [SAY YOUR NAME HERE] from [SAY YOUR WEBSITE NAME HERE] and today I want to share with you a special video formula that my video mentor Maria Andros taught me, and she s given me permission to teach it to you today. As you might know, I m currently looking to use the power of online video to grow my own business, so I m always looking for shortcuts I can actually use - and this is a great one! Even though I m not a video marketing guru myself, you ll learn today that you really don t have to be ANYONE can create powerful, persuasive videos that your viewers will love, and USE You ll grow a bigger, more responsive list, and your viewers will not only appreciate the content you create, they ll be constantly hungry for more! So today, I m going to show you Maria s simple 5 Step Instant Video Expert Formula that can help anyone create super persuasive videos Videos that will make people see you as an expert in practically any niche you choose! And best of all, it s so simple; you can get started right away. If you find it useful, please be sure to visit Maria Andros s website at VideoConversionFormula.com for even more video training and useful methods like this one But save that for after the video! Because now, it s time to get started! 1

2 Step 1: Evoking Curiosity The first step in building your video tribe is getting people s attention. To do that, we need to create something unexpected to catch your viewers off guard. And until they invent TV you can taste, video is the medium that captivates the most senses of any other. It's literally the closest thing to actually BEING with someone in person, and it quickly forms an intimate bond with your viewers. In our videos we want to stimulate every single one of the senses we have available and we re going to use the EXACT same shortcuts that Hollywood uses in the movies. First, we re going to think about theme music. Music is memorable, and I want you to write this down: Memorable = money. Whether it s Indiana Jones, or Sex and the City we can hear just a few notes of those signature theme songs and it INSTANTLY takes us there. It's memorable and it creates an emotional response. We want to create that same exact emotional response in all of our videos. Here are a few of the best places to find the same great-sounding, affordable, royalty free music that the pros use: MusicLoops.com ProductionTrax.com AudioJungle.com Of course, video is VISUAL, so we re going to borrow another Hollywood trick now and that s shooting on location. This is what makes videos engaging and EXCITING we get transported to interesting places without leaving the comfort of our own homes. You can film your videos anywhere that s a little out of the ordinary. Use your local area beaches, parks, anywhere where there's a beautiful view. Or you can even just pick a place that makes an interesting background. This will hold your prospects attention and make them want to watch the rest of your video. Another visual tip is to keep things moving when you can. NOTE from Maria: You should actually follow the advice in Step 1 when you create your video, even if you are using my sample script. Use music to begin, and film outdoors in an interesting location to grab people s attention! Talk to the camera while walking, for example. Or switch angles between shots, just like you re seeing in this video. This gives the eye something interesting to follow, and hold's your customer's interest and attention. Don t have anyone to help film your videos? Not a problem! Here s a cool tool that you can use that helps you create videos that look like you are being filmed by a professional videographer... But you can use it all by yourself! It s called the Xshot Camera Extender, and you can get it from Amazon.com for only about $25! 2

3 Now we move onto Step 2: Cultivating Credibility So now we know what to film and where to film it, but what do we say in our videos? You want to be seen as an expert, so we do this by sharing our knowledge that relates specifically to our niche. Ask yourself what you ve previously helped your customers or prospects with? How long have you been in business? Share any details you can that will express your experience to your viewers. Another tip is to tell your viewers a story about yourself. Reference your personal experience or history with the product or service you're offering. A personal story anchors your information into the real world and makes it much more tangible and believable for your viewers. What this does is builds rapid rapport. You re a REAL person with REAL experience. The more that your prospects can relate to you, the bigger your results will be from your video. When you bring out your unique style and character in your videos, you build a powerful connection and relationship with your viewers. This is how video also builds up your online brand. People will begin to recognize you as a source of valuable information. Think of a Tiffany bag. Regardless of WHAT the piece of jewelry is, if it comes in a beautiful little turquoise box with a big white bow, what s inside is suddenly MUCH more special than it was before. Step 3: Building Up the What s in it for me? Any time we take action or make a decision, we take into consideration what we ll get out of it. Online, there are millions of options that are just one click away it s even worse than them having a remote control! So if we capture their attention, we need to hold it, because we don t want them changing channels on us. Before filming any single one of your videos you want to put yourself in your customers shoes and ask the question What s in it for ME? Start thinking of what your customer is looking for and in your we need to help, find as close of a solution as possible to their problem. Next we want to create a teaser, almost like the movie trailers do that gives our viewers something to look forward to and a reason to want to watch our videos. NOTE from Maria: Did you notice that I did this at the beginning of this video when I told you exactly this script follows the exact advice in what you would be learning before we even started. Step 2 and 3? Our short introduction Here are a few phrases you can try: at the beginning told about our experience in making videos, and we The reason I m making this video is FILL IN THE BLANK Have you ever had FILL IN THE BLANK happen? gave a brief summary of what they Today I want to expose an important secret about FILL IN will learn when they watch. This THE BLANK simple method can make your videos Tell them exactly what they will get or learn in your video. have drastically better conversions. Remember to be as brief as possible, and then get straight to the point with your content. Essentially, we re promising a shortcut. 3

4 When you create a shortcut for your viewers in your videos and help them get more of what they want - whether it s more money, or even just more time or energy - you instantly become viewed as a valuable and trusted advisor. And the faster you can help someone get out of pain the faster your videos will convert viewers into subscribers, and hopefully new customers down the line. Let's move into Step 4: Exposing and Unraveling the Problem Why do we want to talk DIRECTLY about the problems your prospects are facing in our videos? It s because of the fact that most people are more motivated by fear than they are by pleasure. They want to get out of pain and fast. Avoiding pain is one of the biggest and most powerful motivators. When you get really clear on what your ideal customer s pressing problems are and make the solutions a regular ingredient in all of your videos moving forward, your customers will literally feel like you re speaking to them in their own language. They will know that you truly understand their problem, and sympathize with what they re going though. Obviously, this goes a long way towards helping them choose YOU as the person who can help them overcome their problems. So how do we connect with them? I personally do this by creating a top 10 Problem Possibilities list based around what I know about my target audience. I don t dwell on it I just jot down the first thing that comes to mind. For example, if I was making a video about SEO, I know that people think: 1. SEO is hard. 2. You have to be a computer genius to learn it. 3. They may get slapped by Google and lose all their traffic. 4. It s time consuming. 5. The tools you need to learn are intimidating. 6. Etc. etc. Once you ve got a list, the trick is to talk about their problems in a friendly, non-threatening way. Just speak to the camera in the way that you would talk to your friends about life when you're hanging out. And you never have to worry about not being experienced in teaching people, because there s an easy way to do it Now we move onto Step # 5: Engaging & Educating Your Audience Now it s actually time to teach our prospects how to solve their problem. NOTE from Maria: This is one of the most important steps, because the PROBLEMS your prospects face are the main emotional ingredient of your videos. It s WHY they re watching, and solving those problems is WHY they will come to respect and crave your information. Don t skip this one, and give it your full attention! You can simply create a simple 3 to 5 step Formula to teach them step by step a technique, method or even just share a short list of helpful tips to solve their problem. This video again is a great example of the formula in action. I made 5 easy steps that I could share to help you increase your video conversions in a simple way that s easy to understand. You can do even better by thinking of a visual way you can show each step. Either film yourself actually performing each step or if that s not possible, you can even use slides to illustrate your point. 4

5 If you would like to see a website that is PACKED with short, written how-to tutorials that are exactly the right kind to model, check out ehow.com for more ideas than you can probably use in your lifetime. So that s it. It s that simple. Break your solution down into simple easy to understand bite size chunks, and don t forget to build up your customer's confidence as you are sharing your solution. Show them how easy it is to implement your steps or tips. Show your work directly on camera as often as you can, and let them know that they can do it, too. BONUS Step 6: Enticing your Audience to Take Action If you want to make cool marketing videos that convert, you can't skip one of the most important steps: the Call to Action. The most obvious Calls to Action are ones that say Add to Cart or Buy Now or Subscribe Now. But it can really be anything you want. You can create the best video that helps your viewers in a big way, but if you don't TELL THEM what to do next at the end of your video you don t get any benefit for yourself. These videos need to reward YOU too, so we have to tell people what we d like for them to do for us AFTER we do something for them. We can t ASSUME our prospects will know what to do next and that's why we need to TELL them what to do next. And don t worry; it s absolutely perfectly okay to ask your viewers to take action. Don t leave it up to chance, or hope that they figure out what to do next. It can be something simple, like If you've enjoyed this video please go to my website YOUR WEBSITE HERE].com Or you could say Please leave me a comment below and let me know what you thought of my video. Another way is to offer your viewers an incentive to take your desired action, like if you have a special report they get just for subscribing, or maybe even an extra special private video just for them. Simple, right? Ok let's wrap up this video. I hope you've enjoyed the formula and start implementing it right away. Thanks for watching, please leave a comment to let me know what you think of my video and GOOD LUCK! -----END OF SAMPLE VIDEO SCRIPT----- NOTE from Maria: Please use your actual URL for this part and actually tell people to visit your site and also leave a comment there, or even right where you post the video on YouTube. After all, you need to have your own Call to Action to get maximum value! So that s the end of the sample video script I have for you, so now you simply have to create your own How-to video using my Instant Video Expert formula. You can create your own, or get an idea from ehow.com, or even use my exact sample script here to practice if you re stuck for an idea. The best result will come from people who are best at just having faith and following the formula and putting themselves out there to truly connect with their audience. You don t have to create the best video, or be the prettiest person on camera or anything like that. You just have to put your best effort out there so that your viewers can tell you are committed to succeeding, and that you put your heart and soul into helping them achieve maximum results through your videos. Once you ve created your video, all you need to do is upload it to your YouTube account. (Don t worry if you don t have one yet, it s FREE!) 5

6 ***Just log into your YouTube account and add your video to the contest. Note: Please make sure your Broadcast Options are set to Public Share your video with the world! (Recommended) and your Sharing Options for Embedding is set to Yes, external sites may embed and play this video. your YouTube URL to me at to make sure I get it, and I can t wait to see the videos you come up with, and I hope they give your business an AMAZING benefit. Good luck! Video Marketing Queen, Inc. Trademark and Copyright. All Rights Reserved 6

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Weight Loss: Template Two Template Two features 25 Steps in order to create a script that s been designed to convert your audience to buy a weight loss related product or service. It s the long version