Template One. Step 3: Address The Problem Address the problem/challenges your target market may be experiencing

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1 Template One Template One features 25 Steps in order to create a Long Script. This is a classic sales video script, and is designed to help convert viewers coming to your page, and watching the video answer their objections, and grab their attention in order to close them at the end in order to buy or get access to your product or service. Below is the sequence of the Steps of writing the script along with key ideas you need to have developed prior to starting generating it: Step 1: Introduction Capture attention and introduce yourself; this is a chance to build subtle credibility. Introduce the topic and who you are. This helps the audience understand who you are and why they should listen to you. Tips: know what result you re trying to sell to the customer, what action/s you propose they take in order to reach it, and what benefits they may hope to achieve Step 2: Relating To The Audience Paint the picture of what issue your product is about to solve Tips: here is the opportunity to tell a story, so get your facts straight OR relate to the audience by painting a picture of problems/challenges your typical customer faces in order to get your viewers attention to say Yes! This person really understands how I m feeling! Step 3: Address The Problem Address the problem/challenges your target market may be experiencing Tips: think of questions your target market perhaps may be asking, or what they may be hoping to achieve in their life that your product may be able to solve for them Step 4: Lead Into The Solution Keep The audience s attention; chances are they ve come across countless videos like this one, so you want to re-iterate why they should stay and watch the whole way through Tips: know your stats of how much time you re proposing your customer will take to achieve their desired result and what it is.

2 Step 5: Explaining Why: Starting Point Explain why you re offering the solution. People are naturally sceptical and giving an honest and believable reason that your company is offering what you re offering will go a long way in tearing down the walls to yes. Why should your audience care about what you re about to pitch? What is it about the product you re going to introduce that stands out as important to your audience? Tips: introduce a personal story (and get your facts together to customize this part!) to get your viewer more engaged, and make it as relatable as you can Step 6: Explaining Why: Lead Into Topic Lead into the topic by relating your personal story to what solution you had found early on Tips: remember what solution helped you at the time of your life that will help those who said Wow, that person really had it bad I wonder what their solution was will have their interest in the story answered so they can start feeling that the solution is something they can do too Step 7: Explaining Why: Initial Action Taken What initial step/s did you take? Tips: share what the first thing you did was. Step 8: Explaining Why: Starting To Take Action/Results Achieved What exactly did you do to keep your journey going early on? Tips: share what exactly you did that was the first step in your journey to where you are today; what did you do? What results did you achieve? What timeframe did it take to achieve it? Step 9: Explaining Why: Lessons Learned What did you learn after having achieved your results from the previous Step? Focus on results and what you found you had to do to keep them coming Tips: describe results and what exactly you found out the more easy you make it sound, the higher your conversions with this video will be

3 Step 10: Create Demand Ensure you create as much immediate demand for your solution as possible. Things like limited quantity, limited time, and limited discounts, are all great ways to create demand. Take advantage of timelines as well. Your video should create a demand you are exclusive and if they want to work with you they have to be qualified. Tips: be prepared to start answering objections here; chances are, if some of your viewers think your solution to your challenges was too hard, they will switch off at this point. However those that don t are likely to purchase remember to make it clear that nothing happens out of thin air but your results are attainable for everyone if they act right now. Step 11: Keep The Demand Intrigue Stress the urgency of the offer! Make this real to your visitor Tips: this is just a filler; use only if you feel it s necessary. Otherwise just click Next Step 12: Credentials To Make The Offer Begin to introduce why you created this offer and who it is for Tips: gain your viewers attention back by re-iterating the results they can achieve Step 13: Introduce Product Introduce your Product s name Tips: know the exact name of the product/service you re selling in this video Step 14: Product Description Outline what your product does Tips: focus on the end-results achievable through this product here Step 15: Product Benefits Outline what your product does. The benefits of your product/service are just as important, if not more important, than the features. Introduce the product with passion and genuine excitement. If you re not excited about it, you can t expect others to be. Tips: focus on the benefits of what this product can give the customer

4 Step 16: Inject Confidence & Credibility It isn t enough to simply have a great product that solves a problem. Because people are naturally sceptical, it s wise to explain why you re company is uniquely qualified to make the offer you re making. Find the unique credentials in your company. Over 3 generations of Bob s Bar have been perfecting the amazing service and drink menu you ll only find here. With our triple A rating and 200X great bar award Fail to address your company s credibility to offer your solution and you risk losing the sale to a subconscious objection and worse, your competitors. Add Social & Other Proof i.e. why your product better than others out there. What makes it stand out and why should your customer buy it Tips: have your case study information ready to customize this part of the script the case study person s name, their results and time taken to achieve them Step 17: Focus on Objections There are probably a countless numbers of possible objections a prospect might have before making the plunge to purchase your offer. The more objections you eliminate prior to those objections taking place, the easier it is to make the sale. Address concerns your visitor may have here. It s important that you use this section to answer any lingering questions they may have in their mind Tips: brainstorm a list of all the objections your company gets on a regular basis from prospects and you ve got a list you need to address in the sales presentation and add these in separately into this part if you like, otherwise just populate the template with Your Name, Product Name and Result they can expect to achieve Step 18: Answer Objections Answer the objections your viewer will be thinking about Tips: this is just a Segway into building on your credibility Step 19: Building on Credibility Re-iterate why you are the expert they should be listening to, and outline your start to end points again Step 20: Product Positioning What Makes This Product Different; what are your unique selling points? Re-affirm why this product is different Tips: re-visit the unique selling point of your product to really entice your viewer

5 Step 21: Filler What Makes This Product Different; what are your unique selling points? Re-affirm why this product is different Tips: this is just a Segway into your bonus offer Step 22: Over-The-Top Remember the but wait, there s more! concept? They re looking for a reason to take action. This is your chance to give them one. Make it good. What additional reasons can you give a visitor to buy? Do you have bonuses that will work for them? Tips: explain what and why you re giving some freebies to make the purchase even better Step 23: Bonuses Description Describe why the bonuses they will be getting with your offer are valuable and what they actually are Tips: explain and add in key benefits and relevance of bonuses to your offer Step 24: Call to Close Now this is your final chance to impress your customer. Close off by giving them reasons to purchase Tips: your last chance to lock in your buyer make it good and put your best anticipated results description in here Step 25: Finish Remind the viewer who you are, and affirmatively invite them to join you inside the product. Tips: sing off by reminding them who you are, and what your product is

6 Example of Full Template One Script Hey, it s [YOUR NAME] here and I m really excited because in the next few minutes, I m going to show you how to [ACTION] in order to [BENEFIT] Have you ever experienced [PROBLEM/CHALLENGE]? Have you ever felt [FEELING 1], [FEELING 2] or even [FEELING 3]? You MUST have thought to yourself there must be an easier way! The reason why I m here today is because I ve found an opportunity in [TOPIC] that s going to help you [DO WHAT]. Stay with me for the next [MINUTES AMOUNT] of minutes as I show you exactly how it s possible, and why this could help you [DO WHAT] in [AMOUNT OF TIME] You see [AMOUNT] years ago, I was [BAD STATE]. At the time, I had heard about [SOLUTION/TOPIC], I didn t know much about it, but I was determined to make it work and change my life around So after doing some research and reading up about it online, I set out to [ACTION TAKEN]. So I started to [ACTION TAKEN] and noticed that I was beginning to [RESULT] and I was only [AMOUNT] of [DAYS/WEEKS/MONTHS] into it! Fast forward [AMOUNT OF TIME] later, and I was getting results every single [DAY/WEEKS/MONTH]. And since then, I ve always [DONE WHAT] so I could put it into training how I too, can help people gain wealth, credibility, and validity in their work. Now, what I need you to understand here is that time is of the essence. I want to show you [WHAT ARE YOU SHOWING THEM] and what s got me to go from [STARTING POINT] to [RESULT] in [AMOUNT OF TIME], but I need to make sure I m only working with those who are truly serious about [DOING WHAT]. If you re thinking I ll just think about it and come back later, you might as well stop watching this video right now. What I m going to share with you is strictly available for you, right now. Once you leave, the offer is off the table, simple as that. Just like you need certainty that you can refund something that you buy online if it doesn t help in 30 days, I need to have certainty that you want to find out what I have to offer, and honestly are prepared to make an effort to making it happen. Let me finally introduce you to [PRODUCT]. [PRODUCT] is an in-depth [DESCRIBE], designed to take you from right this minute through to [END RESULT] just by following the steps laid out in [PRODUCT 1]. If you follow exactly what I did, you too will be able to achieve the exact same results that I did...and more!

7 What this program will give you the ability to finally [BENEFIT 1], [BENEFIT 2], and [BENEFIT 3]. Just by following the simple [SYSTEM/SOFTWARE/PROGRAM] that was designed specifically with you in mind so you can finally [RESULT]. But you know what, don t just take my word for it. Check out this case study: In just a few short [AMOUNT OF TIME], [NAME] was able to generate over [CASE STUDY RESULT] just following the exact steps set out in [PRODUCT]. These and more are results you can confidently aim for and achieve using my proven formula system. Now at this point I know you might be thinking But [YOUR NAME], I ve never done anything like this before, how can you expect me to just jump in? Well the question you should be asking is Why haven t I found this sooner? You see, so many programs and products out there promise to deliver, but for some reason if they ve all fallen flat for you, maybe it s because they weren t designed to cater to you specifically. Trust me, I started with absolute zero, nothing like this [TRAINING/COURSE/SOFTWARE] was available out there and if it had been, I would have hand on heart jumped at the opportunity to learn from someone about what exactly to do. Maybe then it would have taken me a fraction of the time to find out what I have. PRODUCT is one-of-a-kind. It s unique property is that it can actually [UNIQUE SELLING PROPOSITION], it s that simple, and it should be a simple question in your head right about now: Is this something you want to do, or not I hope you can now truly see the power of this. But hold on I really wanted to go the extra mile for you as a customer. I want to ensure together, you and I can absolutely blow the competition out of the water, and have you achieve your goals even faster than you thought possible, so I ve lined up [BONUSES AMOUNT] kick-ass [BONUSES/RESOURCES] that will get you started, and get you up to speed with how to scale up even further. As part of your investment in [PRODUCT], you ll also get instant access to: So my friend, if you truly are ready to take your [WEALTH/KNOWLEDGE/BUSINESS] to the next level, click on the [BUY/GET ACCESS] button below to go through the checkout process, and receive instant [LOGIN DETAILS/ACCESS] to the first step of [RESULT] in [AMOUNT] of [DAYS/WEEKS/MONTHS] or less. I truly look forward to hearing all about your success with [PRODUCT] and I look forward to seeing you on the inside. This is [YOUR NAME] and see you inside!

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