Weight Loss: Template Two

Transcription

1 Weight Loss: Template Two Template Two features 25 Steps in order to create a script that s been designed to convert your audience to buy a weight loss related product or service. It s the long version of a weight loss sales copy and you can create numerous versions of the script through the Video Script Software. Below is the sequence of the Steps of writing the script along with key ideas you need to have developed prior to starting generating it: Step 1: Introduction Capture attention and introduce yourself; this is a chance to build subtle credibility and why you are an expert in the weight loss industry. Introduce the topic and who you are. This helps the audience understand who you are, potentially where you ve come from and why they should listen to you. Tips: know what result you re trying to sell to the customer; is it a summer beach body, losing more weight than they ever thought possible without dieting, etc. You may even choose to add in what action/s you propose they take in order to reach their goal, and what benefits they may hope to achieve Step 2: Relating To The Audience Paint the picture of what issue your product is about to solve; relate to them on a level you know will strike a feeling of Yes! I can relate and man I want to achieve this! Tips: here is the opportunity to relate to how your viewer may be feeling. Get your viewers attention to say Yes! This person really understands how I m feeling! Step 3: Address The Problem Address the problem/challenges your target market may be experiencing Tips: think of questions your target market perhaps may be asking, or what they may be hoping to achieve in their fitness goals that your product may be able to solve for them Step 4: Lead Into The Solution Keep the audience s attention; chances are they ve come across countless videos like this one, all giving only empty promises so you want to re-iterate why they should stay and watch the whole way through Tips: know your stats of how much time you re proposing your customer will take to achieve their desired result and what it is.

2 Step 5: Starting Point Explain why you re offering the solution. People are naturally sceptical and giving an honest and believable reason that you re offering what you re offering will go a long way in tearing down the walls to Yes!. Why should your audience care about what you re about to pitch? What is it about the product you re going to introduce that stands out as important to your audience? Tips: introduce a personal story (and get your facts together to customize this part!) to get your viewer more engaged, and make it as relatable as you can Step 6: Lead Into Topic Lead into the topic by relating your personal story to what solution you had found early on in your own weight loss struggles (with the same effect, you could also tell the story about a friend if you like instead) Tips: remember what solution helped you at the time of your life that will help those who said Wow, that person really had it bad I wonder what their solution was will have their interest in the story answered so they can start feeling that the solution is something they can do too Step 7: Initial Action Taken What initial step/s did you take? Tips: share what the first thing you did was. Step 8: Starting To Take Action/Results Achieved What exactly did you do to keep your journey going early on? Tips: share what exactly you did that was the first step in your fitness journey to where you are today; what did you do? What results did you achieve? What timeframe did it take to achieve it? Step 9: Lessons Learned What did you learn after having achieved your results from the previous Step? Focus on results and what you found you had to do to keep them coming Tips: describe results and what exactly you found out the more easy you make it sound, the higher your conversions with this video will be

3 Step 10: Create Demand Ensure you create as much immediate demand for your solution as possible. Things like limited quantity of your product, a limit of how many people you can take on in your program, and limited discounts, are all great ways to create demand. Take advantage of timelines as well. Your video should create a demand you are exclusive and if they want to work with you they have to be qualified. Tips: be prepared to start answering objections here; chances are, if some of your viewers think your solution to your challenges was too hard, they will switch off at this point. However those that don t are likely to purchase remember to make it clear that nothing happens out of thin air but your results are attainable for everyone if they act right now. Step 11: Keep The Demand Intrigue Stress the urgency of the offer! Make this real to your visitor Tips: this is just a filler; use only if you feel it s necessary. Otherwise just click Next Step 12: Credentials To Make The Offer Begin to introduce why you created this offer and who it is for Tips: gain your viewers attention back by re-iterating the results they can achieve fitness-wise with your product s help either by you or someone you helped Step 13: Introduce Product Introduce your Product s name Tips: know the exact name of the product/service you re selling in this video Step 14: Product Description Outline what your product does Tips: focus on the end-results achievable through this product here & what the product actually is: is it a book, an exercise training program, a special diet? What is it? Step 15: Benefits Outline what your product does. The benefits of your product/service are just as important, if not more important, than the features. Introduce the product with passion and genuine excitement. If you re not excited about it, you can t expect others to be. Tips: focus on the benefits of what this product can give the customer

4 Step 16: Social & Other Proof/Credibility It isn t enough to simply have a great product that solves a problem. Because people are naturally sceptical especially when it comes to something person like weight loss, it s wise to explain why you re uniquely qualified to make the offer you re making. Find the unique credentials in your system/product/story. Add Social & Other Proof i.e. why your product better than others out there. What makes it stand out and why should your customer buy it Tips: have your case study information ready to customize this part of the script the case study person s name, their results and time taken to achieve them Step 17: Eliminate Objections There are probably a countless numbers of possible objections a prospect might have before making the plunge to purchase your offer. The more objections you eliminate prior to those objections taking place, the easier it is to make the sale. Address concerns your visitor may have here. It s important that you use this section to answer any lingering questions they may have in their mind Tips: brainstorm a list of all the objections you system gets on a regular basis - address some of these in this sales presentation and add these in separately into this part if you like, otherwise just populate the template with Your Name, Product Name and Result they can expect to achieve Step 18: Answer Objections Answer the objections your viewer will be thinking about Tips: this is just a Segway into building on your credibility Step 19: Building on Credibility Re-iterate why you are the expert they should be listening to, and outline your start to end points again Step 20: Product Positioning What Makes This Product Different; what are your unique selling points? Re-affirm why this product is unique what have you added that s special about it? What have you left out (e.g. exercise regimes, diets, etc.) Tips: re-visit the unique selling point of your product to really entice your viewer Step 21: Filler What Makes This Product Different; what are your unique selling points? Re-affirm why this product is different Tips: this is just a Segway into your bonus offer

5 Step 22: Over-The-Top Remember the but wait, there s more! concept? They re looking for a reason to take action. This is your chance to give them one. Make it good. What additional reasons can you give a visitor to buy? Do you have bonuses that will work for them? Tips: explain what and why you re giving some freebies to make the purchase even better is it a diet plan, an exercise regime, a blender? What are you going to give to the viewer if they buy? Step 23: Bonuses Description Describe why the bonuses they will be getting with your offer are valuable and what they actually are Tips: explain and add in key benefits and relevance of bonuses to your offer Step 24: Call to Close Now this is your final chance to impress your customer. Close off by giving them reasons to purchase and/or a bold buy now statement Tips: your last chance to lock in your buyer make it good and put your best anticipated results description in here Step 25: Finish Remind the viewer who you are, and affirmatively invite them to join you inside the product. Tips: sign off by reminding them who you are, and what your product is

6 Example of Full Template Two Script Hey, it s YOUR NAME here and I m really excited because today, I m going to share with you the simple secret of how today, you can get one step closer to achieving your goal weight with no fad diets, or struggle on your part. Have you ever felt discouraged, sad or even alone in your struggle? Don t worry you re not alone! Statistics show that only 13% of people are happy with their current weight that leaves an entire 87% of the population struggling on a daily basis! Have you ever wanted to lose weight, but every time you hear about a new fad you find a reason why it s not for you, or you never quite knew where to start, or what you needed to do, or even what was true out there? I ve decided to share my one-in-all solution that s going to help you finally shed those pounds without any THING 1, THING 2 or even THING 3 in AMOUNT OF TIME When I first started thinking about weight loss, I was living a totally different life to what I have today. I was lazy, unmotivated, and quite frankly had given up on changing my appearance because I saw no point to it. We all get taught that people should love us for who we are, and I was finding that no one was interested in me the weight was just putting every potential date I met off. A friend of mine had told me about SOLUTION/TOPIC but I was so wrapped up in my own world that I thought nothing could change my life around and that no more weight loss fads were going to help me. I decided to find out once and for all whether this was all just a fad, or whether I could seriously get some results out of this. You see, all I was doing was ACTION something I never had the patience or confidence to start; something I never knew about until I started to study this religiously Since that time, I ve ACHIEVEMENT 1, ACHIEVEMENT 2, and even ACHIEVEMENT 3. I ve even CRAZY ACCOMPLISHMENT, and it was all thanks to the fact that early on I found something that motivated me to finally get off my arse and do something about my weight. I don t normally do this, but the reality is that I really wish someone had given me a break back then when I was starting out. I wish I had someone I could turn to when I went through challenges on my weight loss journey, because I know that would have helped me achieve my goals faster. And because I know there s people out there who are in the same position I was, I want to genuinely help. If you re thinking I ll just think about it and come back later, you might as well stop watching this video right now. What I m going to share with you is strictly available for you, right now. Once you leave, the offer is off the table simple as that. Like I said, I don t want to waste your time or my time if you only think you want to lose weight I want to work with those who passionately want to lose weight do it fast and keep it off.

7 If this all sounds like it could be for you, let me introduce you to PRODUCT It s going to totally change the weight loss game for you, like it has for many others. It s going to FEATURE 1, FEATURE 2 and even FEATURE 3 so you can finally look the best you ve looked for as long as you keep it going. What this program will give you the ability to finally BENEFIT 1, BENEFIT 2, and BENEFIT 3. Just by following the simple program that was designed specifically with you in mind so you can finally RESULT. PRODUCT truly works for example NAME was able to lose over CASE STUDY RESULT in just CASE STUDY AMOUNT of CASE STUDY DAYS/WEEKS/MONTHS simply by following the steps laid out that you too will have access to. These and more are results you can confidently aim for and achieve using my proven formula system. Right about now you re probably thinking But YOUR NAME, how is this going to help me achieve my goals? How is PRODUCT going to help me lose my excess weight in such a short period of time? Well, the question really is: What s holding you back?. If it s fear of failing you ve already failed if you re questioning whether something like this is for you, without believing in what you too can achieve, you re passing up the opportunity to actually get something out of this and potentially even surpass those who have already got results from it! You see, I had to teach myself everything. But lucky for you, I will take you by the hand and help you achieve your goals. Okay, so you ve seen what PRODUCT does, you ve seen how others have derived value from it and if you re still not convinced, let me reiterate: PRODUCT is going to help you UNIQUE SELLING PROPOSITION and if trying it isn t worth the risk for you, that s fine but if you d rather risk trying and succeeding, then you are one step closer to achieving maximum weight loss. I hope you can now truly see the power of this. But hold on I really wanted to go the extra mile for you as a customer. I want to ensure together, you and I can absolutely blow all those other fads out of the water, and have you achieve your weight loss goals even faster than you thought possible, so I ve lined up BONUSES AMOUNT kick-ass BONUSES/RESOURCES that will get you started, and get you up to speed with how to speed up your weight loss even more. As part of your investment in PRODUCT, you ll also get instant access to: BONUS 1 that s going to BONUS 1 BENEFIT, BONUS 2 that s designed to BONUS 2 BENEFIT So my friend, if you truly are ready to take your weight loss to the next level, click on the BUY/GET ACCESS button below to go through the checkout process, and receive instant access to the first steps to your weight loss journey that will start today. I truly look forward to hearing all about your success with PRODUCT and I look forward to seeing you on the inside. This is YOUR NAME and see you inside!