THE POWER OF. Photographer sforum. Discovering that PASSION and PROFESSION 2018 MEDIA KIT. Inspire Advertise Reach Promote Leverage Influence

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OF Photographer sforum MAGAZINE FOR THE EMERGING

Discovering that PASSION and PROFESSION can be ONE

URBAN NIGHTSCAPES INTERVIEW WITH MICHAEL NICK

1 PFMAGAZINE.COM Fall 2017 $4.95 MAGAZINE FOR THE EMERGING PROFESSIONAL THE POWER OF Photographer sforum MAGAZINE FOR THE EMERGING PROFESSIONAL 2018 MEDIA KIT PRINT AND ONLINE Discovering that PASSION and PROFESSION can be ONE and the SAME Photographer sforum LYNN SAVILLE: URBAN NIGHTSCAPES INTERVIEW WITH MICHAEL NICK NICHOLS PROFILE: STEPHANIE FLACK PORTFOLIOS Inspire Advertise Reach Promote Leverage Influence

2 THE POWER OF Photographer sforum Available in Print DISCOVERING THAT PASSION AND PROFESSION CAN BE ONE AND THE SAME With impeccable technical intelligence and editorial scope, Photographer s FORUM demonstrates a profound understanding of the emotional landscape and aspirations of our readers. An award-winning quarterly magazine in both print and online editions and the go-to resource for emerging photographers since 1978, Photographer s FORUM continues to facilitate communication and publication experience among a highly engaged audience. As an advertiser, you benefit from the longer shelf-life of a quarterly online publication, and also gain incremental exposure from archived editions. INSPIRATION Photographer sforum offers advertisers: A MARKET of highly motivated emerging photographers students and young professionals who are passionate about photography The opportunity to BUILD consumer relationships and loyalty from the ground up ACCESS to an active community that readily shares information EXTRA VALUE of three months free online advertising with your print ad purchase MAJOR EXPOSURE via contest sponsorship and workshop listings opportunities A CO-BRANDED program that leverages our lists BANNER OPPORTUNITIES on pfmagazine.com EDITORIAL support and OPPORTUNITY Online Subscription & Digital Access Photographer s FORUM delivers profiles and in-depth articles on contemporary and classic commercial, fine art, and documentary photographers. Ansel Adams, Diane Arbus, Robert Frank, Mary Ellen Mark, Steve McCurry, Arnold Newman and Helmut Newton are among the many luminaries we have showcased. We reach thousands of photography instructors through direct classroom distribution of both Photographer s FORUM magazine and contest entry materials. We have built our audience and advertiser impact through two prestigious annual competitions: the Spring Photography Contest and the College & High School Photography Contest. The magazine provides crucial information on the latest equipment, trends, and workshops to foster technical excellence and growth.

THE EMERGING PROFESSIONAL MARKET ADVERTISE IN Photographer sforum MAGAZINE Best of College & High School Photography Annual Photographer s FORUM Magazine Best of Photography Photography Workshop

3 THE EMERGING PROFESSIONAL MARKET ADVERTISE IN Photographer sforum MAGAZINE Best of College & High School Photography Annual Photographer s FORUM Magazine Best of Photography Photography Workshop Opportunities in Print & Online Photographer s FORUM Reach the Emerging Professional Photographer through Print, Online and Social Media Platforms PFMagazine.com Banners Co-Branded Program reaches over 65,000 Photographers Printed Quarterly Active Social Media with over 30,000 followers The best way to create brand recognition and sales is to reach emerging professional photographers early in their careers when they are making life decisions. Photographer s FORUM readers spend in excess of $37 million annually. Get your share of this affluent and passionate market, advertise in Photographer s FORUM.

READERSHIP SNAPSHOT GEARING UP FOR GREATNESS While more seasoned photographers may have already built and are quite loyal to their equipment arsenals, Photographer s FORUM readers are still

They are also fiercely committed to the ongoing development of their skills and have the energy and time to do so.

4 READERSHIP SNAPSHOT GEARING UP FOR GREATNESS While more seasoned photographers may have already built and are quite loyal to their equipment arsenals, Photographer s FORUM readers are still experimenting with brands, comparison shopping and purchasing a wide variety of equipment and accessories. In fact, they will spend over $37 million on equipment in the next year. They are also fiercely committed to the ongoing development of their skills and have the energy and time to do so. 35% have purchased between $500 and $1500 worth of equipment in the last 12 months 87% plan to purchase a 35mm digital camera in the next year 62% plan to purchase lenses within the next 12 months 30% are going to purchase an underwater camera in the next 12 months 40% have visited an advertiser s website after seeing it in Photographer s Forum 47% attend photo workshops GENERAL DEMOGRAPHICS 61% are under 35 years of age 58% are female 42% are male 71% of our readers have been involved in photography from 1-10 years 11% consider themselves beginning photographers 42% consider themselves intermediate 41% consider themselves advanced/emerging professional Source: 2015 Readership Survey, Photographer s Forum

PROMOTE YOUR WORKSHOP TO THE EMERGING PROFESSIONAL Workshops help make Photographer s FORUM a preferred

Workshops have reached our readership through specially priced workshop listings.

in our two Best of Photography books Social Media Promotion PENLAND PHOTOGRAPHY WORKSHOPS penland.

125 ) $670 per year Medium tall print ad: (2.25 x 3.125 ) $1,000 per year Large wide print ad: (4.75 x 2.

IN PRINT AND ONLINE Reach over 18,000 Emerging Professional Photographers all year long.

Promote your photography workshop and receive 4 print ads, a year-long online listing on pfmagzine.

Mark Nelson s Platinum/Palladium Printmaking with Precision Digital Negatives, October 26 29 Learn to combine

5 PROMOTE YOUR WORKSHOP TO THE EMERGING PROFESSIONAL Workshops help make Photographer s FORUM a preferred destination with our readers, who are in the skill-building phase of their careers. 47% of our readers attend workshops. Notable venues such as the Ansel Adams Gallery, Los Angeles Center of Photography and Santa Fe Photographic Workshops have reached our readership through specially priced workshop listings. You get: A 12-month online listing page WORKSHOPS 4 print ads in Photographer s FORUM magazine Prominent listing in our two Best of Photography books Social Media Promotion PENLAND PHOTOGRAPHY WORKSHOPS penland.org/photo Choose from 4 affordable options: Small print ad: (2.25 x 1 ) $475 per year Medium print ad: (2.25 x ) $670 per year Medium tall print ad: (2.25 x ) $1,000 per year Large wide print ad: (4.75 x 2.25 ) $1,350 per year SMALL-GROUP WORKSHOPS FOR THE AVID PHOTOGRAPHER Photo Mark Nelson ADVERTISE YOUR WORKSHOP IN PRINT AND ONLINE Reach over 18,000 Emerging Professional Photographers all year long. Did you know that over 8,000 of Photographer s Forum s readers attend photography workshops every year? Promote your photography workshop and receive 4 print ads, a year-long online listing on pfmagzine.com and a listing in our two Best of Photography books. Mark Nelson s Platinum/Palladium Printmaking with Precision Digital Negatives, October Learn to combine analogue and digital methods to produce beautiful, handmade prints. No experience necessary! Providing Inspiration for Photographers THE IMAGE FLOW PHOTOGRAPHIC LEARNING CENTER MILL VALLEY, CA THEIMAGEFLOW.COM For more information: Karen Solomon, Director of Advertising Photographer s Forum , ext. 241 Karen@Serbin.com 48 PFMAGAZINE.COM PHOTOGRAPHER S FORUM FALL 2017

LEVERAGE OUR ONLINE OPPORTUNITIES SOCIAL MEDIA Photographer s FORUM Magazine has an ACTIVE SOCIAL MEDIA PRESENCE with

Our social media platforms DRIVE THOUSANDS OF UNIQUE VISITORS to our website and to our affiliates websites.

SOCIAL MEDIA PLATFORMS Photographer s FORUM social media program includes Facebook, Tumblr, Instagram, Twitter, and

By LEVERAGING THE SOCIAL COMPONENT of our audience, we attract additional prospects, customers and revenue

com The online edition of Photographer s FORUM, pfmagazine.

6 LEVERAGE OUR ONLINE OPPORTUNITIES SOCIAL MEDIA Photographer s FORUM Magazine has an ACTIVE SOCIAL MEDIA PRESENCE with an ENGAGED COMMUNITY of over 30,000 emerging professional photographers who are passionate about photography. Our social media platforms DRIVE THOUSANDS OF UNIQUE VISITORS to our website and to our affiliates websites. This activity increases brand awareness and fosters education and growth within our communities. SOCIAL MEDIA PLATFORMS Photographer s FORUM social media program includes Facebook, Tumblr, Instagram, Twitter, and Pinterest. By LEVERAGING THE SOCIAL COMPONENT of our audience, we attract additional prospects, customers and revenue opportunities for our advertisers and their products. BANNERS on pfmagazine.com The online edition of Photographer s FORUM, pfmagazine.com, gives you multiple opportunities for corporate banner placement. In addition, when you buy advertising in the print edition, you receive free banner advertising on pfmagazine.com. We accept HTML5/RICH MEDIA, JPG, PNG and GIF banner ads. for every print ad, advertisers receive 90 days FREE rotating online banners 125 X X X X X X 250

Photographer s FORUM POWERFUL CO-BRANDED EMAIL CAMPAIGNS CO-BRANDED EMAIL PROGRAM REACHES OVER 65,000 PHOTOGRAPHERS IN ONE EMAIL BLAST As an advertiser, you can take advantage of a specially priced

With high open rates, you ll benefit from piggybacking on our name and reputation, a great way to connect with readers who are building their equipment collections. FOCUS ON AN eblast CAMPAIGN!

7 Photographer s FORUM POWERFUL CO-BRANDED CAMPAIGNS CO-BRANDED PROGRAM REACHES OVER 65,000 PHOTOGRAPHERS IN ONE BLAST As an advertiser, you can take advantage of a specially priced opportunity to reach our clean list of over 65,000 photographers with a Photographer s FORUM blast. The originates from us but focuses on your brand/product. With high open rates, you ll benefit from piggybacking on our name and reputation, a great way to connect with readers who are building their equipment collections. FOCUS ON AN eblast CAMPAIGN! What s Your Launch Date? Materials to be received 5 business days ahead Test s sent within 3 business days of receipt Supply your list of eblast recipients Give us the name of your contact person for final approvals Other item we need: From Name: Reply to address: Business address (physical): Subject Line: Text version Photographer s FORUM n influence the emerging professional n advertise n

8 2018 ADVERTISING RATES BLACK & WHITE RATES 1 pg 2 3 pg 1 2 pg 1 3 pg 1 6 pg 1 time $3140 $2270 $1750 $1280 $845 4 times $2040 $1975 $1405 $1065 $695 6 times $1985 $1740 $1295 $865 $ times $1835 $1570 $1205 $840 $540 WORKSHOP ADVERTISING RATES Small print ad (2.25 x 1 ) $475 per year Medium print ad (2.25 x ) $670 per year Medium Tall print ad (2.25 x ) $1000 per year Large Wide print ad (4.75 x 2.25 ) $1350 per year All workshop print ad rates are for one year and include an online listing. FOUR COLOR RATES 1 pg 2 3 pg 1 2 pg 1 3 pg 1 6 pg 1 time $5495 $4000 $2935 $2200 $ times $3800 $3295 $2120 $1950 $ times $3555 $3090 $1965 $1730 $ times $3340 $2925 $1865 $1530 $1010 COVER POSITIONS (6 TIMES ONLY) Cover 2 $4175 Cover 3 $3790 Cover 2, $8405 Cover 4 $4495 page 1 COMMISSIONS A 15% agency commission is given to recognized agencies; 2% discount with payment ten days from invoice notice. Net 30 days. It is understood that all orders are accepted for space subject to our credit requirements. CONTEST SPONSORSHIP OPPORTUNITY Whether you want to reach students or emerging professionals and serious amateurs, sponsorship of our student and spring contests give you prominent placement in a variety of ways and direct access to our exclusive list of 65,000+ names. In addition, the College & High School Photography Contest RANKS FIRST-PAGE FOR GOOGLE SEARCH RESULTS. INSERTS $1400 per page, plus flat $500 insert charge 2nd COLOR $1400 for each additional color above b/w

MECHANICAL SPECIFICATIONS MECHANICAL SPECIFICATONS magazine book width height width height Trim 8.375" 10.875" 9" 12" Bleed 8.625" 11.125" 9.5" 12.5" Full page (live area) 7.

9 MECHANICAL SPECIFICATIONS MECHANICAL SPECIFICATONS magazine book width height width height Trim 8.375" " 9" 12" Bleed 8.625" " 9.5" 12.5" Full page (live area) 7.25" 10" 8" 11" 2 3 page (vertical) 4.75" 9.625" 4.75" 9.625" 1 2 page (vertical) 4.75" 7.25" 4.75" 7.25" 1 2 page (horizontal) 7.25" 4.75" 7.25" 4.75" 1 3 page (vertical) 2.25" 9.625" 2.25" 9.625" 1 3 page (square) 4.75" 4.75" 4.75" 4.75" Choose the creative space that s right for your AD 1/2 pg horizontal 1 6 page (vertical) 2.25" 4.75" 2.25" 4.75" Two-page bleed 17" " 18.25" 12.25" 1/2 pg vertical 2/3 pg vertical 1/3 pg vertical Two-page non-bleed (live area) Outside Back Cover 15.75" 10" 17" 11" 1/6 pg vertical 1/3 pg square Trim 8.375" " 9.25" 12.25" Bleed 8.625" " 9.50" 12.50" two-page spread full page

DIGITAL SPECIFICATIONS DIGITAL FILE SPECIFICATIONS FILE FORMATS Submit digital files as Press-Ready PDF files (PDF X-1a) Images must be 300 dpi and sized at 100% to scale Include all fonts and links

Color-calibrated, CMYK, digital proofs MUST accompany your digital files and be shipped to our office FILE SUBMISSIONS Standard file-sharing/sending methods may be used, such as WeTransfer.

10 DIGITAL SPECIFICATIONS DIGITAL FILE SPECIFICATIONS FILE FORMATS Submit digital files as Press-Ready PDF files (PDF X-1a) Images must be 300 dpi and sized at 100% to scale Include all fonts and links (photos, line art, vector graphics) Graphics and photos must be converted to CMYK The digital file must be saved in CMYK color mode Color settings: recommended profile is US Web Coated (SWOP) v2 Color-calibrated, CMYK, digital proofs MUST accompany your digital files and be shipped to our office FILE SUBMISSIONS Standard file-sharing/sending methods may be used, such as WeTransfer. Contact is please cc PROOFS In the case of color ads, please include a color proof. We prefer a contract color proof, such as Imation Digital Match Print or Kodak Approval. Please also a low res PDF for our reference ( julie@serbin.com, cc karen@serbin.com) PHOTOS Photos must be in CMYK format, not RGB, minimum 300 dpi, at image size of 8x10 inches. They should be submitted as TIFF files, saved for Mac and NOT compressed. FONTS If using non-adobe fonts, include screen and printer fonts. Truetype fonts are not recommended. MISCELLANEOUS We do not accept documents containing multi-channel files. We cannot accept any files that are compressed in any manner. Be sure to include a contact name, with phone and/or address, of the person who created the file.

PRODUCTION SCHEDULE Advertise with us for low-priced opportunities

Reservation Deadline Materials Due On-Sale Date Online Spring / February Dec

April 11, 2018 May 4, 2018 May 11, 2018 Best of College & High School

23, 2018 April 3, 2018 June 15, 2018 (print only) Fall / September July 18,

Oct 10, 2018 Nov 9, 2018 Nov 16, 2018 Best of Photography book (from the

11 PRODUCTION SCHEDULE Advertise with us for low-priced opportunities PHOTOGRAPHER S FORUM PRODUCTION SCHEDULE: 2018 Issue (season/month) Space Reservation Deadline Materials Due On-Sale Date Online Spring / February Dec 18, 2017 Jan 11, 2018 Feb 9, 2018 Feb 16, 2018 Summer / May March 21, 2018 April 11, 2018 May 4, 2018 May 11, 2018 Best of College & High School Photography book (from the College & High School Photography Contest) March 23, 2018 April 3, 2018 June 15, 2018 (print only) Fall / September July 18, 2018 Aug 1, 2018 Sept 4, 2018 Sept 11, 2018 Winter / November Sept 26, 2018 Oct 10, 2018 Nov 9, 2018 Nov 16, 2018 Best of Photography book (from the Spring Contest) Sept 28, 2018 Oct 9, 2018 Dec 15, 2018 (print only) Advertise with us for competitive opportunities

12 CONTACTS For details on online & print advertising, contest sponsorships, workshop ads & listings, contact: Karen Solomon, Director of Advertising , ext , ext. 241 Photographer s FORUM is published by: Serbin Communications, Inc. 813 Reddick Street Santa Barbara, CA MAGAZINE DIVISION: Publisher: Glen Serbin, CEO President: Elizabeth Owen Managing Editor: Julie Simpson Director of Advertising: Karen Solomon Creative Director: Kimberly Kavish Copyeditor: Valerie Witte Photo Editor/Contests: Nell Campbell SERBIN COMMUNICATIONS, INC. Comprehensive Online & Print Marketing for the Creative Community LA / NY / UK CORPORATE HEADQUARTERS 813 Reddick Street, Santa Barbara, CA (805) international calls (800) toll-free in the USA FOR ILLUSTRATORS Directory of Illustration directoryofillustration.com Medical Illustration & Animation medillsb.com PLAY! Illustration for Toys and Interactive Games playillustration.com FOR PHOTOGRAPHERS AtEdge Marketing Program at-edge.com Photographer s Forum Magazine pfmagazine.com OTHER ARTIST RESOURCES Lattis Social lattissocial.com SiteDesignWorks Web Design & Hosting sitedesignworks.com FINE ART PHOTOGRAPHY Verso Limited Editions versoeditions.com

influence the emerging professional advertise in Photographer sforum celebrating 35 years! MEDIA INFORMATION

influence the emerging professional advertise in Photographer sforum M A G A Z I N E F O R T H E E M E R G I N G P R O F E S S I O N A L celebrating 35 years! www.pfmagazine.com MEDIA INFORMATION editorial